CLOSED
GET A PIECE OF KRIBI COFFEE COMPANY
Sustainably Conscious Farm-to-Cup Coffee
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$138,701.33 Raised
REASONS TO INVEST
TEAM
Jacques E. Shalo • President/CEO
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Amir Semsarieh • Vice President of Warehouse Operations
Amir currently manages Kribi Coffee's wholesale, roasting, packaging and coffee and equipment services.
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Jeremiah Shalo • Brand Strategist & Designer
Jeremiah has designed for major beverage companies including Goose Island Brewery.
He is responsible for the design and branding elements that make Kribi Coffee what it is today.
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*Market information provided by the National Coffee Association and Adroit Market Research (source, source)
Fueling Social Change One Cup of Coffee At a Time
Kribi Coffee Air Roastery is on a mission to raise the standard for sustainable coffee roasting. From farm to cup, every step of our company’s process is intentional and designed to empower.
Each cup of our specialty coffee starts with raw green coffee beans, grown by a collective of independent farms in Cameroon, Democratic Republic of the Congo, Ethiopia, Rwanda, Kenya, Indonesia, Colombia, and Costa Rica - some of which are women-owned and operated, with many being organic.
Kribi Coffee utilizes a unique eco-friendly roasting process – known as air roasting (or fluid-bed roasting) – at our retail locations, serving customers the experience of freshly crafted coffee, made to order, and roasted on the spot. Beyond our stores in Chicago, we wholesale our air roasted coffee to other small businesses and coffee shops, providing them an opportunity to expand their offerings, in addition to the direct-to-consumer sales we conduct through our eCommerce storefront.
The Problem
The World is Drinking Stale Coffee
Raw green coffee beans are alchemized into the brown, brewable beans we all know and love during the roasting process. The most common roasting method used worldwide is drum-roasting – a technique that works by tumbling beans continuously in a heated drum until the moisture is removed and the oils contained within are unlocked.
The downside to drum-roasting lies with the outer layer of the coffee bean, the chaff. As the coffee is roasted and this chaff falls off, it remains in the drum with the rest of the beans. This thin byproduct is far more susceptible to heat than the coffee beans themselves, resulting in charring as the drum continues to receive heat and which infuses the coffee with a burnt or bitter taste. (source)
(source)
Because coffee begins to oxidize immediately after roasting, it has a short shelf life and the quality quickly becomes compromised - often even before it arrives at the stores where it's sold. As a result, most consumers have never actually experienced the enjoyment of drinking fresh, clean-roasted coffee.
The Solution
Fresh, Quality Coffee Air-Roasted On-Site and On-Demand
At Kribi Coffee Air Roastery, our coffee beans are sourced globally via our partnerships with local farmers in each region which allow us to implement sustainable agricultural practices, better working conditions, and quality-of-life improvements for these communities. We are seeking to solve the issue of unfair compensation by controlling each step of the supply chain in order to pay our farmers significantly more than large corporations.
We also make all of our coffee using the alternative method of air-roasting, which entails roasting green coffee beans in a heated vortex that carries away the lightweight chaff, eliminating any byproduct that may influence the final product.
All of our coffee is roasted in-house, in small batches, so that customers can witness the process live, enjoy a cup of coffee at peak freshness, and taste the difference for themselves - all within 10 minutes!
The Market
The Coffee Industry Craves Innovation
According to industry reports, the market share for specialty coffee shops is expected to increase by $68B between 2021 and 2026, with an accelerating growth of 13.02% CAGR. While coffee consumption continues to increase, the industry is still lacking methods that personalize production and customize the delivery of specialty coffee.
(source)
Kribi Coffee Air Roastery believes that by providing the elevated experience of farm-to-cup fresh coffee, we have tapped into a unique niche within an ever-growing market. Combined with our commitment to supporting social change and sustainability initiatives, we believe we are setting ourselves apart from other coffee companies every day. We’re contributing to the conversations that matter to our customers and ourselves.
Our Traction
Generating a Buzz for Better Coffee
Since launching, Kribi Coffee Air Roastery has been able to successfully grow revenue across multiple avenues. In 2021, we achieved $1.1 million in revenue with zero advertising! Ranked one of the 10 Best Coffee Shops in Chicago by Modern Luxury Magazine, our retail storefront has a strong and loyal customer base. Meanwhile, the wholesale aspect of the business has grown exponentially and is driven largely by enthusiastic word-of-mouth. Currently, 37% of our revenue comes from our wholesale business, which is set to scale rapidly.
Since the beginning, Kribi Coffee has caught the attention of Starbucks Co-Founder Zev Siegl, who currently acts as an advisor and pro-bono mentor to the brand.
Current plans for expansion include opening more storefronts, the completion of a scaled eCommerce site, and development of the brand’s own smartphone app, so that even more consumers can purchase Kribi Coffee products nationwide.
Why Invest
A Bright and Bold Vision for the Future
Having already established ourselves as a strong competitor within the coffee industry, Kribi Coffee Air Roastery is ready to do more and give more. Besides bringing the world a better cup of coffee, our vision is to empower even more farming cooperatives and small growers around the world, with a focus on African communities.
With additional working capital for inventory, sales, marketing, facilities, and technology, we can continue our practices of providing farmers with higher wages and implementing more sustainable coffee production methods. We hope you’ll consider joining our global mission by investing in Kribi Coffee Air Roastery today.
ABOUT
HEADQUARTERS
536 N. Oak Park Avenue
Oak Park, IL 60302
WEBSITE
View Site
TERMS
Kribi Coffee Company
Overview
PRICE PER SHARE
$5
DEADLINE
Feb. 28, 2023 at 7:59 AM UTC
VALUATION
$10.45M
FUNDING GOAL
$10K - $1M
Breakdown
MIN INVESTMENT
$500
MAX INVESTMENT
$1,000,000
MIN NUMBER OF SHARES OFFERED
2,000
MAX NUMBER OF SHARES OFFERED
200,000
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based:
Friends and Family Early Birds
Invest $500 within the first 72 hours and receive 15% bonus shares
Super Early Bird Bonus
Invest $500 within the first 72 hours and receive 10% bonus shares
Early Bird Bonus
Invest $300 within the first 7 days and receive 5% bonus shares
Amount-Based:
$500+ | Bronze Investor
Invest $500+ and receive a free bag of Mount Oku coffee
$1,000+ | Silver Investor
Invest $1,000+ and receive 5% discount on products or merchandise bought on the website (ONE TIME) + (1) free bag of Mount Oku coffee
$2,500+ | Gold Investor
Invest $2,500+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (2) free bags of Mount Oku coffee
$5,000+ | Platinum Investor
Invest $5,000+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (3) free bags of Mount Oku coffee + 5% bonus shares
$10,000+ | Diamond Investor
Invest $10,000+ and receive 20% discount on products or merchandise bought on the website (ONE TIME) + Investor’s Goodie Bag (5 items) + 10% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Kribi Coffee Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $105.18 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $10,518. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
ALL UPDATES
01.14.25
Kribi Coffee 2024 Year-End Update
We are delighted to announce record-breaking sales of $3.5M for 2024, showing consistent growth. As part of our 2024 business strategy, we have streamlined our management team to remain efficient.
Industry Update: The National Coffee Association reports a surge in coffee consumption - up nearly 40%, benefiting our premium products. Despite industry challenges like fluctuating prices and climate effects, our strong farmer partnerships ensure a resilient supply chain.
Future Plans: Looking ahead, we are evaluating plans to launch franchise operations by the end of 2025, targeting states like Maryland, Georgia, and Texas. Our North Lawndale warehouse is on track for completion by mid-2025. We deeply appreciate your support and partnership in our journey.
09.02.24
Investor Update
Dear Valued Stakeholders,
It is with great enthusiasm that we bring you the latest from Kribi Coffee Company.
Quarterly Sales and Expenses:
Our sales figures for the past quarter have demonstrated encouraging growth, a testament to the effectiveness of our strategic initiatives and strong market presence. As we move into the next quarter, we are optimistic about continuing this positive momentum and are excited for the opportunities that lie ahead to further enhance customer experience and drive continued success.
We are also thrilled to announce a major milestone for Kribi Coffee! We’ve partnered with Costco Wholesale and gift cards are now available at their Melrose Park and North Riverside locations. Our small-batch, air-roasted coffee is now reaching even more neighbors, and we couldn't be happier to share this win with our community and investors.
This expansion opens up new opportunities for both long-time fans and those new to the Kribi Coffee experience. We encourage everyone to celebrate by grabbing a gift card, the perfect way to enjoy the freshest, never-bitter coffee around. It's also a wonderful opportunity to spread the joy of Kribi Coffee with friends and family while supporting our commitment to farmer fairness and sustainability.
Team Update:
No major updates here, but our team continues to rise to the challenges presented by our dynamic market. Their commitment to growth and innovation has been exceptional, enabling us to achieve new milestones. We are incredibly proud of their ongoing contributions, which are instrumental in driving our sustained success and propelling us forward.
Industry Update:
The coffee industry is experiencing growth, driven by rising consumer demand for premium and specialty coffee. Innovations in cold brew, ready-to-drink (RTD) options, and plant-based creamer offerings continue to present new market opportunities. Sustainability and ethical sourcing are increasingly important, which aligns with the values Kribi Coffee has always held true to.
Though the industry continues to grow, challenges like fluctuating coffee bean prices and climate change impacts on production continue to affect the market. We continue to forge strong relationships/partnerships with the farmers in our 1,000+ Farm Collaborative to ensure our business remains solid.
Future Plans:
Looking ahead, we are enthusiastic about the opportunities on the horizon. Our strategic roadmap is focused on expanding our capabilities and infrastructure to support our growth objectives. We are committed to positioning ourselves as a central hub for our operations, ensuring we are well-equipped to capitalize on future opportunities. We are confident that these efforts will solidify our market position and drive sustainable growth in the long term.
Your feedback is crucial to our ongoing improvement and growth. We invite you to share any insights or suggestions you may have regarding our operations, strategies, or any other aspect of our business.
In conclusion, we sincerely thank you for your ongoing support and trust in Kribi Coffee Company. Your investment and partnership are crucial to our success, and we remain committed to delivering value and fostering growth for our investors.
Best regards,
Jacques Shalo
CEO, Kribi Coffee Company
05.29.24
Q2 Investor Update
Dear Valued Stakeholders,
It is with great enthusiasm that we bring you the latest from Kribi Coffee Company.
Quarterly Sales and Expenses:
Our sales figures for the past quarter have shown promising growth, reflecting the success of our strategic initiatives and market positioning. We are particularly excited for the upcoming summer sales season and look forward to utilizing our outdoor seating at our Buzz Cafe location and the walk-up window at Albion to enhance customer experience and drive further growth.
Team Update:
Our team continues to excel and adapt in the ever-changing market environment, consistently demonstrating their ability to learn and innovate. We are proud to see them truly coming into their own, driving our success with their dedication and expertise.
Industry Update:
The coffee industry is undergoing rapid evolution, driven by trends such as the growing demand for specialty coffee especially in Ready-to-Drink (RTD), sustainability initiatives, and advancements in technology. The RTD coffee market is experiencing significant growth, driven by increasing consumer demand for convenient and high-quality beverage options. Kribi Coffee is strategically positioning to capitalize on this trend, with a robust pipeline of innovative RTD coffee products.
By leveraging our expertise and market presence, we are well-equipped to meet the rising demand and expand our market share in this burgeoning category. We remain committed to delivering exceptional value and are excited about the opportunities ahead in the RTD segment. We remain vigilant in our efforts to adapt to these changes, ensuring that we stay ahead of the curve and continue to deliver value to our stakeholders.
Future Plans:
Looking ahead, we are excited about the opportunities that lie ahead for Kribi Coffee. Our strategic roadmap includes continuing to build out the North Lawndale warehouse, which we are working diligently to have fully operational by the end of this year. We are committed to making North Lawndale a central hub for the Chicagoland area, poised to handle all wholesale opportunities by 2025. We are confident that these efforts will further strengthen our position in the market and drive sustainable growth in the long term.
Your feedback is crucial to our ongoing improvement and growth. We invite you to share any insights or suggestions you may have regarding our operations, strategies, or any other aspect of our business.
In closing, we want to extend our heartfelt gratitude for your continued support and trust in Kribi Coffee Company. Your investment and partnership are key to our success, and we are dedicated to delivering value and driving growth for our investors.
SAWUBONA!
(We see you, we appreciate you!)
Jacques Shalo
CEO, Kribi Coffee Company
07.26.23
YOU'RE INVITED
|
07.11.23
You're Invited!!
|
02.26.23
‼️ Only 1 day left to invest in Kribi Coffee ‼️
Hello, Kribi Coffee Community, 👋
There's only one day left to invest in Kribi Coffee on StartEngine!
Our coffee beans are sourced globally via our partnerships with local farmers within each region, which allows us to implement sustainable agricultural practices, improve working conditions, and enhance the quality of life for these communities. Our goal is to solve the issue of unfair compensation by controlling each step of the supply chain so that we can pay our farmers significantly more than large corporations.
You have one last opportunity to invest in fresh, quality coffee that is air-roasted on-site and on demand.
We hope you’ll consider joining our global mission by investing in Kribi Coffee Air Roastery today.
Warmly,
Jacques E. Shalo
President/CEO
Kribi Coffee
02.24.23
Kribi Coffee’s Campaign Is Coming to a Finish. 🏁
Hello, Kribi Coffee Community! 👋
There are only 3 days left to invest in Kribi Coffee on StartEngine!
Kribi Coffee Air Roastery is on a mission to raise the standards for sustainable coffee. Every step of our company’s process is intentional and designed to empower and solve the issue of unfair compensation by controlling each step of the supply chain to pay our farmers significantly more than large corporations. Kribi Coffee Air Roastery sources coffee beans globally through our partnerships with local farmers in each region. This enables us to implement sustainable agricultural practices, improve working conditions, and improve the quality of life for these communities. The goal of our program is to control every step of the supply chain to pay our farmers significantly more than large corporations.
You don’t want to miss this incredible investment opportunity!
So, if you haven't already, now is a great time to invest in Kribi Coffee and help us continue to make this thing happen.
And if you have already invested in Kribi Coffee, well, then spread the word and get your network on board too!
What are you waiting for?!
Head over to our StartEngine raise page and invest for as little as $500.00 while time permits!
Warmly,
Jacques E. Shalo
President/CEO
02.22.23
🔔 Only 5 Days left to Invest 🔔
Hello, Kribi Coffee Community, ☕
At Kribi Coffee's retail locations, we roast our coffee using an eco-friendly process known as air roasting. Our customers love our bold freshly roasted brewed coffee.
Kribi Coffee Air Roastery is cornering valuable market share in the coffee industry with our threefold growth strategy: retail, wholesale, and e-commerce. As we expand to new locations in the Chicagoland area, we continue to build our loyal community and broaden our products and menu by serving freshly prepared food and beverages.
It’s only $500 to invest: you can be a part of the company offering both advanced air-roasting technology and sustainable coffee.
There are only FIVE days left to join Kribi Coffee. To learn more, hop on our fundraising page on StartEngine crowdfunding page today for all the details and sign up!
Learn more by visiting our raise page on StartEngine. Please also share this amazing opportunity with your network!
Warmly,
Jacques E. Shalo
President/CEO
02.21.23
!!!!Investment Notice!!!!!
We're excited to see our community come in and invest in Kribi Coffee Company! We are on a roll and so far our community has invested a total of $107,000 into the offering! Thank you, thank you, thank you!!! We are so appreciative!
With only 6 DAYS left to invest, we hope you join in as well! Invest in Kribi Coffee Company! StartEngine
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
02.21.23
🔔 Only 1 week left to invest in Kribi Coffee on StartEngine! 🔔
The specialty coffee market is growing at an unprecedented rate, and that’s why this is the perfect time to invest in Kribi Coffee! Specialty coffee is skyrocketing for several reasons: the increase in the urban population, new brewing methods, and increased purchasing power in many developing countries. In 2021, the specialty coffee market share was valued at $28.44 billion and was projected to reach $71.21 billion by 2028. It is expected to grow at a CAGR of 14.01% from 2021 to 2028.
For those who have invested already, this is another chance to double down on your investment. Spread the word – and the wealth – to your friends, family, and colleagues about this investment opportunity!
Please visit our raise page at StartEngine to invest and learn more! Thank you for your continued support and belief in our vision.
Warmly,
Jacques E. Shalo
President/CEO
REWARDS
10%
Stack Venture Club & Rewards!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$500
$500+ | Bronze Investor
Invest $500+ and receive a free bag of Mount Oku coffee.
$1,000
$1,000+ | Silver Investor
Invest $1,000+ and receive 5% discount on products or merchandise bought on the website (ONE TIME) + (1) free bag of Mount Oku coffee.
$2,500
$2,500+ | Gold Investor
Invest $2,500+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (2) free bags of Mount Oku coffee.
$5,000
$5,000+ | Platinum Investor
Invest $5,000+ and receive 10% discount on products or merchandise bought on the website (ONE TIME) + (3) free bags of Mount Oku coffee + 5% bonus shares.
$10,000
$10,000+ | Diamond Investor
Invest $10,000+ and receive 20% discount on products or merchandise bought on the website (ONE TIME) + Investor’s Goodie Bag (5 items) + 10% bonus shares.
JOIN THE DISCUSSION
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Robert Wieder
a year ago
Hello, can you provide contact info for your sales team? I might be able to work on establishing contacts with retail partners.
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Patrick Kennedy
2 years ago
It says many of your farms you source from are female owned. Any idea how many?
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Rogerio Da Cunha Maia
2 years ago
Is there any franchise project for the company?
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Rose Mattax
2 years ago
I keep getting emails from StartEngine to complete my investment, which is confusing as I followed the steps to make a $500 investment. Under Portfolio I can see my order details, but for some reason I can no longer find my dashboard. I have contacted them but was wondering if anyone could enlighten me. Sorry, I'm completely new to doing anything like this. Thanks for your help.
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Rodrigo Bermeo
2 years ago
I'm interested in becoming a Platinum investor, where can I try the coffee? Where can we see the finances and what sort of profit is estimated?
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Mirko Turrina
2 years ago
Being myself involved in the coffee packaging industry in P.R.C., I find this start-up interesting, but I can't understand the scalability. Regarding sustainability, the issue should be clarified, because a fair traded coffee is not necessarily sustainable. The farming method is the key on sustainability (shade-farming vs open-sun farming). Coffee is indeed a commodity business and skills of roasters are key to guarantee a stable flavor: how are your economics and profitability roadmap? revenue/square feet is also a key indicator and if you will run the roasting in the coffee shop, how will you handle efficiently the logistics?
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James Miller
2 years ago
How is this company valued at 10million dollars? I'm wanting to invest 30k in a company, but I'm wanting to be hands on.
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Jacques Shalo
Kribi Coffee Company
•
3 years ago
Francis Erdman, thank you for your question. At this stage, our sustainability effort is defined as follows: 1. Sourcing green coffee directly from farmers, and in the process - assisting them with better farming methods, 2. Using eco-friendly roasting methods that capture and contain roast byproducts. We hope to have formulated a carbon neutral strategic plan by the end of 2023.
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PINNED BY STARTUP
Francis Erdman
3 years ago
There is mention of sustainability here which is great - how does carbon fit in to this picture? Are you on a pathway to being carbon netural (such as by purchasing offsets) ? If not, is there a plan to become carbon neutral by a particular date?
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