This round is no longer accepting investments, but others just like it are live now.

CLOSED

GET A PIECE OF CLEAR GENIUS®

Keep the Cartridge, Replace the Pod®

Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.

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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
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REASONS TO INVEST

Reasons Icon

Innovative: The first eco-friendly, PATENTED, sustainable water filtration system that features reusable cartridges and replaceable Filter Pods®.

Reasons Icon

Disruptive: The patented reusable cartridge and replaceable Filter Pod® fit directly into Brita®, PUR® and other big brand pitchers at a lower cost and eliminate the need to dispose of the single-use plastic cartridge.

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Proven: Certified by the Water Quality Association to meet NSF/ANSI standards 42 and 53, which reduce harmful contaminants while improving taste; attained over 30,000 customers across e-commerce and retail, including Amazon.com and Walmart.com; is placed in over 1,100 Publix grocery stores; and over $2.3 million has been invested by the principals.

TEAM

Thomas D. Kraatz

Thomas D. Kraatz • Chairman of the Board

Tom Kraatz’s career spans 35 years in management consulting, mergers & acquisitions, marketing and brand management. His experience includes executive level positions in the consulting, packaging distribution and consumer products sectors. In 1998, Kraatz acquired Senoret Group, Inc., a CP company in the lawn and garden category. Through strategic acquisitions and organic growth, the company developed and marketed several leading brands at the nation’s largest retailers. The company was sold in 2012 to a Brockway Moran portfolio company. In 2015, Kraatz formed an investment group to launch the Clear Genius® brand, a newly patented water filtration system for home use. Kraatz serves as Chairman of the Board. Tom works 20 hours per week for the Company.

Education

University of Missouri, Master's of Business Administration

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Harry R. Kraatz

Harry R. Kraatz • Director; Chief Executive Officer

Harry has held various positions including Vice Chairman of the Board of Commercial Bank of San Francisco (NASD/CBSF) and Chief Executive Officer of Finet Holdings Corporation, a national mortgage brokerage firm (NASD/FNET). He was President of Swensen’s Ice Cream Company (NASD/SWEN) which he grew from 30 stores to over 400 stores in 40 states and 14 countries. In 1998 he served as Vice-Chairman of the Board, Chief Executive Officer, and President of ACA JOE International (NASD: ACAJ). Harry has also served as a court appointed “Responsible Party” for numerous bankruptcy cases and was appointed by the United States Bankruptcy Court as Liquidating Trustee for Redsky Interactive, Inc.
Harry works full time with the Company.

SMSU, Bachelor of Science, Marketing

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Shelly Thigpen

Shelly Thigpen • Marketing

Shelly is an accomplished marketing and product development specialist with expertise in creating, building and driving all aspects of marketing, product development and branding. Recognized as a proactive, creative, partner with keen insight while focused on the Company’s objectives and ROI. Her experience spans a broad array of industries, working with exceptional companies and extraordinary people. She has created remarkable products and programs that not only align with the customer’s needs but also generate new untapped demand and revenue. Shelly works closely with stakeholders to set current and long-term goals for the Company, designs and reviews the marketing budget and manages internal teams and contractors. Skilled at analyzing data she is able to identify challenges and opportunities for growth. She has worked with notable companies including Levi Strauss & Co, Circle TPR, VSP, National Positions Internet Marketing, State Farm, Macy’s, Silicon Valley Sports & Entertainment, and Federated Department Stores. Shelly works full time with the Company. 

Education

UC Berkeley Extension - Advanced Certificate, Social Media Marketing

University of California, Berkeley, B.S. Business Administration and Marketing

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ABOUT

HEADQUARTERS
103 Koch Rd.
Corte Madera, CA 94925
WEBSITE
View Site
Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.

TERMS

Clear Genius®
Overview
PRICE PER SHARE
$1
DEADLINE
May. 1, 2021 at 6:59 AM UTC
VALUATION
$5.5M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$250
MAX INVESTMENT
$1,070,000
MIN NUMBER OF SHARES OFFERED
10,000
MAX NUMBER OF SHARES OFFERED
1,070,000
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird

First 72 hours - Friends and Family Early Birds | 10% bonus shares

Next 10 days - Early Bird Bonus | 5% bonus shares

Volume

$500 investment and above | Receive free Clear Genius® pitcher and 3 Filter Pods®.

$1,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®.

$2,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods® plus a $200 Patagonia gift certificate plus Clear Genius will make a 1% donation to 1% for the Planet.

$10,000+ | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®, plus $500 Patagonia gift certificate + 10% bonus shares plus Clear Genius® will make a 1% donation to 1% for the Planet.

$50,000 investment / same as above + 15% bonus shares + 7 Night vacation worth $4,550 to Vidanta* at one of 5 Luxury Mexico Resorts + Clear Genius® will make a 1% donation to 1% for the Planet.

*Vidanta Website - https://www.vidanta.com

*Vidanta Sale Sheet - https://tinyurl.com/sqhv888

*All perks occur after the offering is completed; travel associated with an invite to LPI is at investor expense.

The 10% Bonus for StartEngine Shareholders

Clear Genius Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNER'S bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. If prior investments are canceled or fail, they will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus. It will be the highest bonus rate for which they are eligible.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Water Technology

Reusable filtration system

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Cision PR Newswire

Clear Genius™ Reusable Water Filtration System Reduces Plastic Waste in Home Water Filtering Process

ALL UPDATES

04.07.21

JUST THE FACTS… CLEAR GENIUS® IS THE ENVIRONMENTALLY SMARTER ALTERNATIVE.



Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge. Utilizing a two-piece reusable cartridge with replaceable Filter Pod®, Clear Genius® fits directly into existing Brita®, PUR® or Clear Genius® Pitchers. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home.

 

In 2020, there were approximately 10 million households in the U.S. filtering water with a water pitcher which means there were potentially 60 million plastic cartridges being dumped into landfills every year.

 

A single Clear Genius®” Reusable” cartridge (5-year life) can replace up to 30 standard, non-reusable, water filters. In 5-years alone, using the Clear Genius® cartridge system we would eliminate approximately 300 million plastic cartridges or over 11 million pounds of plastic from being dumped into our landfills.  


Invest in Clear Genius®. Invest in our Planet. Invest in your Future!







04.07.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

02.26.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius Inc. extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

02.24.21

THE BEST IS YET TO COME!


Our crowdfunding offering has exceeded the $100,000 mark. Thank you to our amazing investors who have helped us reach this milestone.  Water filtered by a Clear Genius® system provides safe and healthy drinking water while reducing plastic waste with our patented eco-friendly reusable cartridge.  We have certainly had a wonderful start to the year and are honored that you have shared this journey with us! 

02.16.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

01.28.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius Inc. extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

01.11.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

01.07.21

Point of Use Water Treatment System Projected to grow to 23.4 billion by 2025


Point of Use Water Treatment System Projected to grow to 23.4 billion by 2025

 

According to a new market research report by MarketsandMarkets, the global "Point-of-Use Water Treatment Systems Market, is projected to grow from USD 15.0 billion in 2020 to USD 23.4 billion by 2025, at a CAGR of 9.29%. Factors such as increasing water contamination and growing awareness about the benefits of clean drinking water drive the point-of-use water treatment systems market.  

 

The counter-top segment acquired the largest share in the point-of-use water treatment systems market in 2018, in terms of value and is projected to grow at the highest CAGR during the forecast period. Clear Genius® is currently in product development to launch a counter-top unit with highly efficient flow rates and contaminant removal .

 

Tabletop systems such as Clear Genius® pitchers and cartridge systems are part of this projected growth due to the health benefits of filtered water and are convenient to use and have easy maintenance.  Clear Genius® provides an important additional benefit as we more environmentally friendly due to our REUSABLE Cartridge.  

 

It is the perfect time to invest in the point-of-use water segment.  It is the perfect time to invest in Clear Genius®.


12.29.20

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius Inc. extended the length of their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

12.08.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.
Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$500

First Volume Tier

$500 investment and above | Receive free Clear Genius ® pitcher and 3 Filter Pods®.

$1,000

Second Volume Tier

$1,000 | Receive a free Clear Genius® pitcher with a year subscription of Filter Pods®.

$2,000

Third Volume Tier

$2,000 | Receive a free Clear Genius® pitcher with a year subscription of Filter Pods® plus a $200 Patagonia gift certificate plus Clear Genius® will make a 1% donation to 1% for the Planet.

$10,000

Fourth Volume Tier

$10,000+ | Receive a free Clear Genius® pitcher with a year subscription of Filter Pods®, plus $500 Patagonia gift certificate + 10% bonus shares plus Clear Genius® will make a 1% donation to 1% for the Planet.

$50,000

Fifth Volume Tier

$50,000 investment / same as above + 15% bonus shares + 7-Night vacation worth $4550 to Vidanta* at one of 5 Luxury Mexico Resorts + Clear Genius® will make a 1% donation to 1% for the Planet.

JOIN THE DISCUSSION

0/2500

DK
David Kidman

4 months ago

what are the implications for shareholders re: On November 22, 2022 Clear Genius Inc., announced that it has entered into an asset sale and contribution agreement and stock purchase agreement with Glanris, a climate tech company, headquartered in Memphis Tenn.

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1

0

SA
Socrates Arindaeng

3 years ago

I invested with your company, I'm doing my taxes, my question is do i have to report to IRS anything, I did not get any statements from the company.

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0

0

AB
Alexandra Bulkeley

4 years ago

Hi invested over a year ago, can you please lmk when the perks will ship?

0

0

RM
Robert Monroe

4 years ago

Was promised some sort of resolution, left messages at your phone.....so far nothing

2

0

RM
Robert Monroe

4 years ago

2 months ago I was promised my perks, received a phone call but no product....doesnt speak well for company when an owner cant get promised service

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0

0

RM
Robert Monroe

4 years ago

where are the promised perks????

2

0

ML
Michal Lodziana

4 years ago

Good morning, I have been trying to reach clear genuis for the past several months. I received 1 call ball, but the sound quality was poor, so I couldn't make out what was being said.

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3

0

PR
Paul Russo

4 years ago

Hi Could you please provide a link or Patent #s to the 2 patents that have been issued for your product. I'd like to see how well protected this product is. Thank you.

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1

0

bk
barbara koenig

4 years ago

I am thinking of investing. I would like to know how serious is the commitment to move manufacturing into the US? and will it be ALL manufacturing into the US, or just a portion?

Show more

1

0

DY
Dynnaro You, Sr.

4 years ago

Invested in Volume Second Tier and never receive a free pitcher and subscribe for a one-year filter pod. Want to invest again but hold on to a promise Tier.

Show more

1

0

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

FAQ Timeline

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FAQS

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

MIN INVEST
$250
VALUATION
$5.5M

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