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Latin Foods and Flavors From the Origin

Origo Brands is a Denver-based food and beverage company bringing authentically sourced Latin products and ingredients to the American market. Latin foods - defined Origo’s way - are healthier, innovative, sustainable, and authentic food direct from the origin! Since launching, the company has introduced three proprietary Latin brands – Chantico Organic Agave (both powder and syrup), Avenidas Guatemalan Coffee direct from the source, and Monstruo de Gila BBQ Salsas (Gila Monster!)– which can be found in a growing variety of online and retail outlets nationwide.

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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
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$451,532.76 Raised

REASONS TO INVEST

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Origo Brands spotlights Latin products, emphasizing social responsibility and sustainability. With three unique Latin brands, all featuring authentically-sourced ingredients, we are driving mission-driven food and beverage innovation.
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The Latin food category is growing dynamically, with 70% of U.S. households using it. This market was valued to be worth over $21B in 2020 with an expectation to reach almost $2T by 2024. *
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With 60+ years of combined experience in sales, marketing, and global supply, Origo's executive team has contributed to the success of renowned brands like Cholula, SweetBaby Rays, Ghirardelli, and more.

TEAM

David Charles Cisneros

David Charles Cisneros • Board Director & Chief Executive Officer

My name is David Cisneros. My family has lived in northern New Mexico and southern Colorado for many generations. I attended high school in Denver and graduated with a political science degree from the University of Colorado and a law degree from the University of Denver. I was a litigation attorney in Atlanta, Georgia, until starting our parent company--WES, Inc., and an export management company, while living in Japan. Based on many years of experience in building top food and beverage consumer brands, we started Origo Brands, LLC. Over the last several years, we have developed three great food and beverage products--Chantico agave, Avenidas Cafe, and Monstruo de Gila BBQ salsa. These are a new way of looking at Hispanic brands--authentic from the origin, healthier, premium taste and production, and also important--a socially responsible company.

David currently works as CEO for both Western Export Services, Inc. (WES) and Origo Brands, LLC, in addition to his work with Origo Brands, Inc. He devotes approximately 25% of his time towards WES and 75% towards both Origo Brands companies.

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Steven Paul Meier

Steven Paul Meier • Board Director, Chief Financial Officer & Chief Operating Officer

Chief Operating Officer and co-owner of Western Export Services, Inc., an international food and beverage export manager, engaged in sales and market development of CPG brands including Hain Celestial, Boston Beer Co., and Ghirardelli Chocolate Co.  

In addition, Steve is the Chief Operating Officer with Origo Brands LLC, a developer, manufacturer, and marketer of innovative CPG food brands.

Steve’s early days were spent in Ovid, a small town in Northeastern Colorado where his family operated a family farm and cattle feedlot. Steve attended Colorado State University where he earned a B.A. in Journalism, was active in FarmHouse Fraternity, and served as the University Student Body President. Upon graduation, he spent a year working and traveling in Europe before attending and graduating from the University of Denver College of Law and practiced law at a small litigation firm for several years before a career in food and beverage entrepreneurship.

Steve continues his agricultural heritage with backyard chickens and a small garden. In his spare time, he enjoys bicycling, birding as well as fresh and salt-water fly fishing.

Steve currently works as COO for both Western Export Services, Inc. (WES) and Origo Brands, LLC, in addition to his work with Origo Brands, Inc. He devotes approximately 55% of his time towards WES and 65% towards both Origo Brands companies.

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Katherine Meier

Katherine Meier • Board Director & Corporate Secretary

Katherine is a seasoned professional with a focus on innovative, healthy, and sustainable foods. She currently holds the position of Director at Origo Brands, where she has been contributing her expertise for the past three months. As a co-founder of Origo Brands LLC, she has been actively involved in the company's operations for over 10 years. Katherine obtained her Bachelor of Education in Elementary Education and Teaching from the University of Colorado Boulder, where she honed her skills and passion for education. With a strong background in operations management and a commitment to sustainable food practices, Katherine continues to make significant contributions to the field.

Katherine also works as a Member of Origo Brands LLC. She devotes approximately 90% of her time working for the Company and 10% to Origo Brands LLC.

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*Source , Source, and page 30 of Nielsen Report


The PITCH


Origo Brands Brings Innovative Latin Foods to Consumers


Honoring the taste, tradition, and true history of Hispanic cultures, Origo Brands is focused on distributing and marketing authentic Latin foods. In collaboration with our production partners, we source core ingredients directly from their countries of origin – including Mexico, Guatemala, and New Mexico, so that they can be enjoyed by today's consumers.


Our lineup of healthy, flavorful, premium products currently includes three brands – Chantico Organic Agave, Avenidas Guatemalan Coffee, and Monstruo de Gila BBQ Salsa – with new flavors and products being developed as we speak! We also pride ourselves on social responsibility and sustainability, giving a portion of profits back to our communities and partnering with organizations like Trees for the Future, so that all of our shipments are carbon neutral.


PRODUCT AND BUSINESS MODEL


Three Unique and Innovative Brands, Inspired By Latin American Culinary Culture 

Origo Brands’ mission is to share traditional Latin cuisine with the American marketplace in new and innovative ways. Our name, Origo, is a Latin word meaning “origin,” and is the inspiration behind all of our brands. As a company, our approach is to offer authentic culinary products, sourced with intention from their countries of origin.



Origo’s collection of great-tasting, healthy, sustainable, and socially responsible Latin brands includes: 


  • Avenidas Café – A delicious variety of premium, sustainable coffees, sourced directly from farms in some of Guatemala’s best-growing regions. All Avenidas coffee is grown using environmentally-friendly techniques, which creates a sustainable and renewable program for coffee. Drinking two to five cups of coffee per day may have certain health benefits, including protection against heart disease, diabetes, and some cancers (Source).

  • Chantico Agave – Named for the Aztec goddess reigning over the fire in family hearths, and of precious things, Chantico is an organic 100% Mexican origin agave. Our innovative agave products come in both syrup and powder form, providing a natural sweetening alternative that is low GI, uses less product, and is more soluble. 

  • Monstruo de Gila BBQ Salsa – Putting a new twist on traditional BBQ, Monstruo de Gila is a uniquely flavorful sauce made with ingredients from the Sonoran Desert and New Mexico. Gila can be used in Latin dishes like carnitas and tacos, or to cook traditional BBQ with a spicy kick. It also makes a great dip for chips, veggies, and quesadillas. We use only high-quality, natural ingredients so our salsas are gluten-free, non-GMO, and made without corn syrup or artificial flavors or colors.



As part of our commitment to sustainability and social responsibility, all three brands donate a portion of profits to organizations in Latin America and the U.S. – including Homeboy Industries in the U.S. which supports gang rehabilitation, and iidea Cares in Mexico (which supports the jimadores or farmers who grow the agave).  For our Gilas, we support one of their key habitats–Saguaro National Park, and Operation BBQ Relief, which supports first responders and victims of disasters like wildfires. For Avenidas, we work with Obras Sociales del Santo Hermano Pedro, which supports children with special needs in Guatemala. We also work with Trees for the Future, planting trees with an 80%+ effectiveness rate so that all of our shipments are carbon neutral. To date, Origo Brands has planted over 500,000 trees!



The Market & Our Traction


Catering To The Tastes of Today’s Conscious Consumers

At Origo, it’s been our observation that consumers are craving authentic products with a compelling origin story, and at the same time, great taste. They are also increasingly drawn to companies like ours that are sincerely dedicated to social responsibility, carbon offset, healthier products, and sustainable packaging.


Source | Source | Source | Source


Within the $21B market for Latin foods, we believe Origo Brands is poised to carve out a new niche for Latin products that meet this demand. Since launching, Origo products have been met with positive reception, winning the Denver Business Journal’s 2022 award for Top Emerging Consumer Company, and garnering rave reviews from our customers (Source).



Currently, Origo is focused on distribution for the Intermountain, Pacific Northwest, and Southwest regions, California and Texas, and now moving into the midwest. We have established key broker and distributor relationships in these areas and have developed a strategic distribution network, positioning the company for expansion into a variety of large and small outlets nationwide, as well as further e-commerce development.



Why Invest


Building Profitable, Conscious, Delicious, Latin Food and Beverage Brands


Looking to the future, Origo has a big vision, and more product launches on the horizon. Based on our initial traction, we know there is a deep interest in acquiring innovative food products like ours, and now we are eager for consumers to experience Origo’s unique and authentic Latin brands. 


*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.


With your support, Origo’s next steps include building brand awareness, optimizing product development, and further building our e-commerce platforms to capture additional market opportunities. Because we are working to fulfill a need for consumers in the marketplace, we expect to continue growing, and we look forward to WOW-ing our consumers with healthy, sustainable products from the origin. Thank you for investing with Origo Brands on StartEngine!



ABOUT

HEADQUARTERS
140 E 19th Ave, Suite 500
Denver, CO 80203
WEBSITE
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Origo Brands is a Denver-based food and beverage company bringing authentically sourced Latin products and ingredients to the American market. Latin foods - defined Origo’s way - are healthier, innovative, sustainable, and authentic food direct from the origin! Since launching, the company has introduced three proprietary Latin brands – Chantico Organic Agave (both powder and syrup), Avenidas Guatemalan Coffee direct from the source, and Monstruo de Gila BBQ Salsas (Gila Monster!)– which can be found in a growing variety of online and retail outlets nationwide.

PRESS

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9 News

Made In Colorado: Origo Brands

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YourHub

Origo Brands Launches Avenidas Coffee

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Colorado Inno

2022 Colorado Inno Awards Winner Origo Brands Is All About The Origin Story

ALL UPDATES

03.04.24

Origo Brands - LAST CHANCE!

Thank you for following the Origo Campaign over these past several months.  It has been a new, interesting, and challenging experience for the Origo Brands team.  It has also been tremendously rewarding and has helped us focus on what is important—our new shareholders and effectively and efficiently utilizing the funds we have raise to launch and build sales of Chantico agave, Monstruo de Gila BBQ salsa and Avenidas coffee.

 Today is the last day to invest in the Origo Brands crowdfunding campaign.  We’re asking you to get off the sidelines and join the game.  INVEST NOW!

03.02.24

Help us get to $500,000

Our Start Engine campaign is closing soon. Help us reach $500,000 with your investment today. 

With innovative products like Chantico HOT Agave, Origo Brands will continue the growth of Latin foods in kitchens across the USA. Invest today before our campaign ends.

INVEST NOW!


03.01.24

Last Chance! Invest in Origo Brands

 It is your last chance to invest in Origo Brands. More than just a trend, Latin comfort foods are more popular than ever, expanding onto menus and into kitchens everywhere. Origo Brands is perfectly positioned to capitalize on these trends with a range of innovative CPG and foodservice products like Monstruo de Gila BBQ Salsa, and Chantico Agave! Join us and Invest TODAY!

02.28.24

Origo New Accounts

New Accounts for Origo! We’ve won placements more placements at Festival Foods, Jungle Jim’s, Dick’s Fresh Market, and Horrock’s Farm, adding over 100 points of sale for Chantico Agave and Monstruo de Gila BBQ Salsa in the Midwest. We also have added more independent natural grocers, including Basic Foods in Texas and Mountain Valley Foods in Montana! Natural.  

Organic foods and Latin flavors flavors are resonating across the country!

Invest TODAY!  Our equity raise ends soon! 

02.27.24

Origo Brands capitalizing on Latin food popularity

Last year Latin foods took over as the #1 preferred ethnic food from long-time favorite, Italian. Supermarkets noticed the trend too, and are adding products to meet consumer demand. To start 2024, Latin comfort foods are more popular than ever, expanding onto menus and into kitchens everywhere. 

Origo Brands is perfectly positioned to capitalize on these trends with a range of innovative CPG and foodservice products like Monstruo de Gila BBQ Salsa and Chantico Agave

Our crowdfunding campaign is ending soon.  Join us and Invest Today!

02.26.24

Spicy foods are hot – so is Origo Brands!

Origo brands understands the future with consumers is meeting their needs. 

Today, a whopping 95% of global consumers enjoy hot and spicy food at a heat level of mild or above, and 3 out of 5 consumers note they are eating spicier foods than they did just a year ago

Hot sauce consumption has grown more than any other condiment over the last year, with nearly a quarter of consumers saying they increased their intake. Salsa marked the second largest condiment growth, and spicy foods are showing triple digit increases.

What does it mean?  Origo Brands has created a lineup of unique products with Monstruo de Gila BBQ Salsa and sweet and spicy Chantico Hot Agave to meet consumer’s demands for unique and delicious ways to spice up their food

Invest now, to take advantage of these trends, and encourage your friends to follow our campaign on Start Engine.

02.22.24

HOT Agave - Targeting a $40 Million market!

Origo Brands is launching Chantico HOT Agave later this spring, targeting a $40 Million emerging market segment that has been dominated by one product. 

Chantico Hot Agave adds just the right amount of heat and sweetness to just about anything – Pizza, BBQ, Salad dressings, Dips, and more – the only limit is your imagination. 

Invest in Origo Brands now before our equity crowdfunding campaign ends!

02.21.24

Gila BBQ Salsa, Honduran coming soon!

Origo Brands, a leader in Latin Foods innovation, is launching Gila BBQ Honduran Salsa with Orange Habanero.  Tastes GREAT on everything!

Bold and spicy flavors are on trend for 2024.  Spicy foods have seen triple-digit growth over the last four years!  

By investing in  Origo Brands you get the value of 3 brands in 1 company. Our equity campaign ends soon.  Learn more and Invest Today!

02.14.24

Origo Brands is closing soon!

Latin foods innovator Origo Brands understands that The Future of CPG is with Latin foods and ingredients.  Our first equity crowdfunding campaign with StartEngine is closing soon. Invest today, share, and follow



02.08.24

Making Waves at KeHe Summer Show

Latin foods innovator Origo Brands is making waves this week at the KeHE Summer Foods Show in Salt Lake City Utah. Customers and buyers from key retail groups across the country are viewing new product offerings, like Chantico Hot Agave,  from some of the most dynamic CPG companies in the world, including Origo Brands. Learn more and invest today! 

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.

10%

Stack Venture Club & Rewards!

Members get an extra 10% shares in addition to rewards below!

Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$250

Dip your toes – Invest $250+ and receive

· 1 box - Chantico Granulated Agave Powder Sachets · 5% discount at each brand’s webstore for 3 months

$500

Tease your taste buds — Invest $500+ and receive

· 1 bag (8.8 oz) Chantico Granulated Agave Powder · 7% discount at each brand’s webstore for 3 months

$1,000

Grow your taste buds — Invest $1000+ and receive

· 1 box – Chantico Granulated Agave Powder Sachets and 1 bag (8.8 oz) Granulated Agave Powder · 10% discount at each brand’s webstore for 6 months

$2,500

Expand your taste buds – Invest $2500+ and receive

· 1 box – Chantico Granulated Agave Powder Sachets and 1 bag (8.8 oz) Granulated Agave Powder · 2 bottles Monstruo de Gila BBQ Salsa – New Mexico and Sonoran flavors · 10% discount at each brand’s webstore for 6 months

$5,000

Reward your taste buds — Invest $5000+ and receive

· Expand your taste buds Perks · 10% discount at brand webstore for 1 year

$10,000

Savor the flavors – Invest $10,000+

· Expand your taste buds Perks · 10% discount at each brand’s webstore for 1 year · 5% bonus shares

$25,000

Become a Jimador – invest $25,000+

· Expand your taste buds Perks · Guadalajara, Mexico accommodations (3 nights), food, and local transportation to visit the agave fields, agave and tequila factories, and enjoy local culture. · 7% share bonus

$50,000

Become a Coffee Farmer – Invest $50,000

· Expand your taste buds Perks · Antigua, Guatemala accommodations (3 nights), food, and local transportation to visit the coffee farm, local villages, and the historical city · 10% share bonus

JOIN THE DISCUSSION

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Steven Meier

2 years ago

Hey Francis, thanks for the question. As a company with new to market brands, we are not at breakeven yet. Our target for breakeven is mid-late 2024 and we fully expect that cash resources will be sufficient to get us to that point. We have just extended our campaign for an additional 60 days and we’re continuing to promote it to raise new funds. At the same time, we are expanding our sales efforts to increase revenue. We’d love to have you as an investor in Origo Brands to help with our success. Steve (I apologize for the late response. I was out of the office, but back now, working for the success of Origo Brands.

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Francis Erdman

2 years ago

are you break even in terms of inflows and outflows, and if not, what is your time estimate to break even, and do you have the runway to sustain that?

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Steven Meier

2 years ago

Thanks Virginia...for investing in Origo Brands and for buying and enjoying Avenidas Hue Hue coffee!

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Virginia Dudden

2 years ago

Hi Steve, I've been enjoying freshly brewed HueHue Guatemalan coffee since investing with Origo Brands here at StartEngine. The coffee's flavors are intense, full-bodied, with hints of wine. Origo Brands' HueHue coffee is smooth, delicious, and not at all bitter. The roasting process is ideal for high-altitude beans.

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Steven Meier

2 years ago

Hi Connor. Yes, Chantico is currently sold in Mexico, its home market where it is produced as well as in Guatemala and Australia. Avenidas is sold in Guatemala, it’s country of origin. Gila is currently being evaluated for sale into Mexico. However, our primary focus is the U.S. market which has the biggest opportunity for success.

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Steven Meier

2 years ago

Daniel, thanks for the question. To ensure SEC compliance with our crowd funding campaign, we submitted reviewed financial statements for 2021 and 2022 for Origo Brands LLC – the predecessor of Origo Brands INC. The financials posted on our campaign page are those of Origo Brands LLC. Origo Brands Inc. was created on April 12, 2023 and is the entity undertaking this crowd funding through Start Engine. Assets in the form of the intellectual property (trademarks, formulas) and inventory for Chantico, Gila and Avenidas were transferred by the LLC to the new entity Origo Brands Inc. Most of the marketing expenses in 2022 were incurred to strategically position the three brands for success in the market in anticipation of our crowdfunding launch, so money raised by the launch can be deployed toward increasing sales. Also, in 2022, Origo Brands LLC provided marketing services to a third-party client. Marketing costs were expensed in the P&L with other marketing expenses, while revenue—including reimbursement of those marketing expenses incurred for the third-party client were record as top-line revenue. Happy to provide more information if you have more questions.

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Steven Meier

2 years ago

Hi Benjamin. Yes, we have protected the brand’s trademarks. Each of the three Origo Brands have been filed with the USPTO and select international countries. Chantico—USPTO Reg# 3901565. In addition, registered n the UK: UK00801257093 and with WIPO (China, Colombia, EU, Korea, Mexico, Norway) Reg# 1257093 Gila – USPTO Reg# 6389996 Avenidas – USPTO App# 97153559 (Dec, 2 2021), Guatemala App# 97153559

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Benjamin Landman

2 years ago

Do you have the Origo brand registered with USPTO already? What's the USPTO Serial Number?

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Daniel Tudesco

2 years ago

With such a large increase in ad spend in 2022 vs. 2021 (3x), why didn’t sales grow more?

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Connor Straughn

2 years ago

Do you sell any of your products internationally?

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RAISED
$451,532.76
INVESTORS
203
MIN INVEST
$250
VALUATION
$5M

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