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Frances Allocca Maier • CEO, Chairman of the Board, Acting CFO
Fran is also an Airbb “Superhost” in both San Francisco and Santa Fe.
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Victoria Coffee • Product Strategist
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Joseph Eric Maier • Chief Technical Officer, Director
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THE PITCH
Packing for any vacation can be challenging, but with babies and toddlers, the task goes from difficult to nearly impossible. BabyQuip, founded in 2016, is saving the family vacation, making it easier for families to travel with young children. The baby gear rental service delivers a wide range of clean, quality baby gear items, from high-end smart bassinets to double strollers to toys and even diapers. The company has local Quality Providers who deliver to families in over 1,200 locations around the US, Canada, Mexico, the Caribbean, Australia, New Zealand, Europe, and beyond.
Customers love BabyQuip, awarding BabyQuip with a world-class Net Promoter Score consistently over 90. The company has served over 175,000 orders (60,000 in 2022 alone) and received over 46k (99%) 5-star customer reviews. In Q1 and Q2 2023, 24% of customers were repeat customers. 83% of customers say they’ve referred BabyQuip to friends and family. BabyQuip was recently recognized by Good Housekeeping in 2023 and awarded with their first-ever “Family Travel Award.”
BabyQuip’s mobile apps, recently launched in December 2022, have been downloaded more than 60,000 times, driving new customers and valuable placement on smartphones.
BabyQuip has a sophisticated brand building and lead generation program. BabyQuip has a positive margin (what it keeps after paying Quality Providers and subtracting acquisition costs) on each order. BabyQuip has 238k Instagram followers and a robust social media and influencer marketing program, driving both orders and brand awareness. In Q2, 2023, social followers increased by over 107% vs. Q1 ‘23 (228K vs. 110K). Prestige hospitality brands such as Destination by Hyatt, VRBO, Wyndham Destinations, Guesty, Inspirato, AvantStay, and more, are partnering with BabyQuip to make their guests' stays more enjoyable.
The company enjoys network effects as well. 40% of new Quality Providers come from referrals, including customer referrals (21%), friends and family referrals (11%) and QP referrals (8%).
BabyQuip is led by Founder and CEO, Fran Maier, who cofounded unicorn Match.com and has appeared in major media such as Forbes, Washington Post, and ABC’s Shark Tank. She also was the founder of TrustArc, a leading online privacy and data management company. Maier won the bronze Stevie Award for Best Female Entrepreneur in 2022 (consumer services 11 to 2,500 employees) and was listed in Hot Topic’s 100 Most Influential Women in Tech in 2015. The experienced team also has a strong hospitality background, with many renting properties on Airbnb and Vrbo
THE PROBLEM & OUR SOLUTION
Traveling with a baby or toddler can be a daunting task, especially when it comes to packing and carrying around all of the necessary baby gear. 75% of customers in a recent survey report that packing baby gear is the most stressful part of traveling with kids, while 57% say that navigating the airport with kids and baby gear is the most stressful. Car seats, strollers, and cribs take up valuable space and can be nearly impossible to carry from place to place. And when it comes to renting or borrowing, parents often are not satisfied with the safety and cleanliness of rental baby gear supplied by vacation rentals, hotels, car rental companies, and other accommodations. Only 8% of customers say the gear they received from a hotel or resort was sparkling clean, and only 7% say the gear was new, safe, and exactly what they would want. In comparison, 99% of BabyQuip customers report the gear they rented from BabyQuip was safe, and 97% say the gear was spotless or very clean.
BabyQuip's robust platform provides its community of over 1,700 independent contractors, called Quality Providers (QPs), the opportunity to build a business on BabyQuip renting baby gear. The Quality Providers are independent contractors, mostly Moms, who deliver rent and pick up the gear they own. We’re like the Airbnb of baby gear.
Prospective QPs undergo an application process, interview, background check, and extensive safety, cleaning, and hospitality training. Before renting out baby gear, they are taught how to properly clean items to ensure every family can enjoy the gear. Quality Providers monitor baby equipment recalls and clean and check their gear after every order and again before it goes out to the next family. They are professional, reliable, and trustworthy. Because QPs are accountable for every order, parents enjoy peace of mind, allowing their family vacation to be more restful, memorable, and fun.
QPs enjoy the extra income ($1,200 +/month avg this past summer among QPs with orders) and gratifying work. In addition to ongoing lead generation, the QPs benefit from an active and supportive community and coaching on how to build their business through social media, affiliate marketing, and networking.
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Technology Solution
BabyQuip has created fully-integrated, proprietary technology that allows customers, Quality Providers, affiliates, and strategic partners to achieve their goals seamlessly across the platform.
Traveling Families
BabyQuip provides user-friendly web and mobile app experiences that allow families to reserve baby gear, modify or cancel reservations, communicate directly with their Quality Provider, leave reviews and tips, purchase and redeem gift cards, refer the service to friends, and more. By providing a straightforward user journey and including key touch points throughout the experience, users can easily browse, search, compare, and select the best options for their family.
Quality Providers
BabyQuip Quality Providers onboard through an automated platform that includes background checks and training and provides all the tools they need to launch their rental business. Once a Quality Provider is onboarded, they access a sophisticated business management dashboard to identify rental gear, which will be monitored for safety recalls and expiration. The dashboard allows QPs to manage inventory, availability, pricing, and finances, transfer orders to other Quality Providers, modify reservations on behalf of their customers, and access training materials and support resources.
Affiliates, Strategic Partners, and Influencers
The BabyQuip affiliate dashboard allows property hosts, influencers, travel agents, hotel managers, and affiliates to manage their earnings and create custom referral links based on different parameters. BabyQuip also has custom API integrations with partners like Guesty to make referrals seamless between partner platforms. The affiliate dashboard provides affiliates with access to valuable marketing resources such as custom messaging, brand assets, training, and support.
Localization
As BabyQuip expands internationally, the technology platform is refined and optimized through language, culture, imagery, product offerings, and currency to provide non-US parents the most valuable and relevant experience.
THE MARKET, COMPETITION & OUR TRACTION
*The above statistic was calculated internally by the BabyQuip team based on their total addressable market analysis.
BabyQuip is revolutionizing the family travel industry and taking it by storm, just like CEO Fran Maier did when she pioneered online dating at Match.com. U.S. family travel is a massive market, and 77.5 million families spend up to $150 billion per year on travel-related services (Source). BabyQuip is building a new category to cater to the needs of millions of traveling families with young children, specifically.
In North America alone, there are approximately 30 million families traveling with children under six every year. When considering how often families purchase with BabyQuip and their average order values, these families represent a total addressable market worth a whopping $7.8 billion. In secondary markets across Europe, South America, Australia, and New Zealand, an additional 109 million families with young children travel annually, presenting an incremental total addressable market of $24 billion. BabyQuip's total addressable market exceeds an impressive $32 billion, and the sky's the limit for this innovative and disruptive brand. In a short span of time, BabyQuip has emerged as the go-to national brand for baby gear rental, leaving behind fragmented regional competitors and expanding its reach to international destinations. With untapped growth opportunities in North America, Europe, Australia, and beyond, BabyQuip is on track to transform the family travel experience on a global scale.
*These testimonials may not be representative of the experience of other investors and is not a guarantee of future performance or success.
Competition
National competition in the baby gear rental market is sparse, with mostly regional brands and local competitors available at specific travel destinations. Through a nimble and effective Quality Provider model, powerhouse marketing program, and world-class NPS (94!), BabyQuip has swiftly scaled to dominate the national market, easily boxing out competitors.
BabyQuip outshines regional and local competitors in every metric. With over three times the social media following and eight times the web traffic of its closest competitor, BabyQuip has truly left its competition in the dust.
What's more, BabyQuip is the only U.S.based baby gear rental brand to offer international gear rental. With its proven track record of success and strategic vision for continued growth, BabyQuip is poised to maintain its reign as the undisputed leader in the baby gear rental market for years to come.
Traction
BabyQuip is growing fast! In 2022, BabyQuip’s GMV of $12.1M, on 60,000 orders, is double 2021’s as families traveled again after the pandemic. 2021’s GMV of $6.1M was 3.5x higher than 2020 (as a result of the pandemic) and 2x 2019.
Q2 2023 was a record quarter for the business, 31% higher in GMV than the same quarter in 2022, with $4.4M in GMV on 23,000 orders. First half performance is exceptional, with $7.5MM in GMV booked through the platform (up 39% vs.PY).
As noted earlier, the company recently launched its first mobile apps in December 2022 and already has more than 60,000 downloads. The company also benefits from over 7,000 affiliate partnerships with property managers, travel agents, hotels, vacation rental companies, and others, increasing its reach and competitive advantage.
WHY INVEST
BabyQuip’s next stage includes expansion and scale.
In 2022, BabyQuip entered new international markets such as Australia, the Bahamas, Mexico, Costa Rica, New Zealand, Nova Scotia, Sint Maarten, and the U.S. Virgin Islands, as well as more US markets. In 2023 and beyond, BabyQuip plans to continue this expansion into more international markets with particular emphasis on deeper penetration into Mexico and Central America and into European cities. UK, Spain, Ireland, and Germany already have Quality Providers.
In addition, with this funding, the company has plans to launch new services and categories like PartyQuip (BabyQuip launched “Party” category in April 2023) and evolve the underlying technology platform.
Finally, BabyQuip will use the additional funds to rapidly increase its Quality Provider network to expand deeper into US markets, increasing its market dominance.
Invest now and make a positive impact on families traveling all around the world!
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
The Securities sold in this Offering contain a voting proxy. Please review the subscription agreement.
Voting Proxy. As a condition to the purchase of the Securities, upon the issuance of the Securities the Subscriber agrees that the Chief Executive Officer of the Company (the “CEO”), or his or her successor, is appointed as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Voting Securities, at any time and from time, on any matter for which approval of the holders of the Company’s stock is sought or upon which such holders are otherwise entitled to vote or consent by a written consent, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Loyalty Bonus | 10% Bonus Shares
As you have previously invested in BabyQuip, Inc., a Delaware corporation (“BabyQuip”, also referred to as “we”, “us”, “our”, or the “Company”) on SeedInvest, you are eligible for additional bonus shares.
Time-Based Perks
Friends, Family, and Quality Providers
Invest within the first 72 hours and receive 10% bonus shares.
Super Early Bird
Invest within the first week and receive 7% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 5% bonus shares.
Amount Based
Tier 1 | $500+
Invest $500+ and receive BabyQuip Swag OR make a donation of $30 to your choice of charity (Feeding America or Unbound).
Tier 2 | $1,000+
Invest $1,000+ and receive BabyQuip Swag OR make a donation of $50 to your choice of charity (Feeding America or Unbound).
Tier 3 | $5,000+
Invest $5,000+ and receive 5% bonus shares and 25% off for one year at BabyQuip.com.
Tier 4 | $25,000+
Invest $25,000+ and receive 10% bonus shares and 50% off for three years at BabyQuip.com.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
BabyQuip, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed-7 Preferred Stock at $1.07 / share, you will receive 110 shares of Series Seed-7 Preferred Stock, meaning you'll own 110 shares for $107. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
10.30.24
YTD and Q3 Summary
Financial Highlights
Q3 overall showed solid growth, with an 8.5% increase in GMV and an 18.2% rise in net revenue year-over-year (YoY). While external challenges, including hurricanes, impacted travel demand, BabyQuip is seeing strong momentum and positioning itself for a robust year-end. Notably, BabyQuip's year-to-date performance is marked by a 30% increase in net revenue, reflecting consistent customer demand and engagement. This sustained growth underscores the strength of the business model.
BabyQuip’s growth continues with significant customer engagement metrics. Year-to-date (YTD), the company has added 50,000 new customers (+12% vs last year) and has seen a 48% increase in repeat customers, now totaling 26,000. The company's social media presence has grown by 22%, with a follower base of 465,000, which helps drive brand visibility and engagement. BabyQuip's YTD Net Promoter Score (NPS) remains world-class at 93, reflecting strong customer satisfaction and loyalty.
The company added 327 new Quality Providers (QPs) in Q3, bringing the total to 2,583 QPs. BabyQuip also expanded into 46 new locations, many of which are located in the U.S., where we expect increased demand. This growth in supply positions BabyQuip to capture new market opportunities and meet the growing demand for rentals.
In Q4, BabyQuip is introducing its innovative "Gear First" shopping model, designed to streamline the customer experience. This strategic move enhances product discovery, increases average order values, and boosts customer satisfaction through a more intuitive and seamless process. Early testing shows promising results, with higher conversions and reduced cart abandonment rates, setting the stage for future growth.
In Q4, BabyQuip is set to launch two high-demand categories—Beach & Outdoor and Pet Gear—marking the first step towards its comprehensive gear rental marketplace vision. The company is leveraging its robust, scalable architecture and user-centric design to support this expansion.
BabyQuip will soon launch Spanish and French language translations on its website. This strategic move will allow the company to engage with a broader audience, particularly as it prepares for future international expansion into Latin America and beyond.
The company is excited about its upcoming product developments and category expansions. BabyQuip is committed to driving revenue growth and expanding its market presence with innovative offerings that cater to evolving customer needs. Investors are encouraged to stay tuned for further updates as the company continues its strategic path forward, setting up for a strong 2025.
Visit us at BabyQuip.com to rent from a network of 2,500+ trusted Quality Providers worldwide today!
08.07.24
BabyQuip continues to demonstrate strong growth, defending its position as the leader in baby gear rentals. Despite a slowdown in the Travel industry, we’ve delivered impressive results, expanded our market reach, and strengthened our financial performance.
Financial Highlights
BabyQuip’s financial performance remains robust.
Expanding Our Footprint and Enhancing the Customer Experience
BabyQuip’s commitment to expansion and customer satisfaction is unwavering.
Looking Ahead
We are excited about the opportunities ahead and remain committed to delivering exceptional value to our investors and customers. Visit us at BabyQuip.com to rent from a trusted Quality Provider today!
05.01.24
BabyQuip is excited to share its latest financial results. Q1 2024 was a quarter of remarkable accomplishments and improvements across many financial measures, a reflection of the company’s overall health and commitment to growth.
Q1 At a Glance
Net Revenue was $1.3M, +51% vs. Q1 PY, on 21k orders started in the quarter. Growth in Net Revenue was driven by improvements to our Take Rate (32% vs 29% Q1 PY), stemming from changes to service fees, updates to our cancellation policy, and the success of our Cancel For Any Reason Trip Assurance, which contributes nearly $3 per order.
Q1 Product and Tech Developments
Surcharges
In Q1, we updated how we display delivery fees and surcharges to customers (now displayed as one combined fee). Though early, conversion rates have increased and there’s less “sticker shock” due to added fees and surcharges during user testing. Reducing the impact of surcharges on our customer experience will remain a priority throughout the year.
Party Rentals
Q1 was a record quarter for Party Rentals. Performance in this category is up 3x YTD versus 2023, with GMV records set for three consecutive months in Q1. Party Rentals should surpass GMV earned from Cleaning sometime this year, and BabyQuip is planning to build a standalone experience for this category in early 2025.
QP POS
Quality Providers can now book reservations on behalf of guests. This was a popular request from QPs that will make booking with BabyQuip easier than ever for certain customers, like grandparents or those who prefer truly concierge service. It also enables QPs to book orders in public spaces and at events.
Stay tuned for more exciting updates in the coming weeks, and thank you for being a part of the BabyQuip journey!
12.13.23
Dear BabyQuip Community,
As the founder and CEO of BabyQuip, I am thrilled to share the incredible success of our StartEngine campaign. Your support and belief in our mission have been nothing short of inspiring. Together, we have achieved remarkable milestones, and I am excited to provide you with the final campaign update.
Campaign Highlights:
Your enthusiasm and engagement have propelled BabyQuip to new heights, and we are grateful for every contribution to our journey.
🌐 Stay Connected with BabyQuip:
For the latest updates and to follow our journey, connect with us on all of our social channels:
🎁 Thank You for Your Support! For those who invested tiered amounts, watch for an email to order your exclusive BabyQuip swag or elect to donate to charity!
Your generosity will make a meaningful impact, and we appreciate your commitment to making the world a better place for families everywhere.
📧 Contact Us! If you have any questions about fundraising or your investment, please don't hesitate to reach out to us at invest@babyquip.com.
As we close this chapter, I express my deepest gratitude for your unwavering support. BabyQuip's success is a testament to the strength of our community, and I look forward to the exciting journey ahead.
Warm regards,
Fran Maier
Founder and CEO, BabyQuip
12.12.23
Time is racing by, and we're down to the wire! In less than 3 hours, our StartEngine campaign concludes. The excitement is palpable, and we're almost there!
💥 YOUR LAST CHANCE TO INVEST! 💥
Whether you've been with us from the start or just joined, every investment propels us toward success. Don't let this opportunity slip away – act NOW!
🕒 THE CLOCK IS TICKING: Less than 3 hours left!
Let's make these final moments count! Your support is the key to our triumph.
12.12.23
HELP US REACH $1.5M TODAY!
Every contribution counts, big or small. Your investment shapes our future success. Don't miss the chance to be a crucial part of our journey.
🕒 FINAL COUNTDOWN: Less than 6 hours left!
12.11.23
This is your last chance to invest in BabyQuip before the opportunity vanishes at 11:59 PM PST tonight!
🔥 New investors, seize the moment! Shape the future of family travel – secure your spot today!
💼 Existing backers, it's not over! Amplify your stake in the next 12 hours and be a bigger part of BabyQuip's success.
🌟 Why BabyQuip? We're a movement redefining family travel. Invest for convenience, sustainability, and memorable adventures.
⌛ Time's ticking! Join us NOW, share this opportunity, and let's make the last 12 hours extraordinary!
12.11.23
The final countdown is on! Our incredible journey on StartEngine is reaching its climax, and we wanted to make sure YOU don't miss out on this thrilling finale.
🕛 TIME IS RUNNING OUT! Our crowdfunding campaign wraps up TONIGHT at 11:59 PM PST on Monday, December 11th! This is your last chance to become a part of the BabyQuip success story, so don't let the clock strike midnight without securing your investment.
Time is of the essence, so let's make it count. Together, we'll make BabyQuip soar to new heights!
12.11.23
Tomorrow, Monday, December 11th, marks the end of our StartEngine campaign. If you still need to invest, now's the time!
Why Invest in BabyQuip?
Revolutionizing Parenting: Join us in transforming the family travel experience.
Proven Success: 100’s of Thousands of happy families served, and we're just getting started.
Innovation Hub: Fuel our growth and pioneer solutions for modern parents.
🔥 Urgency Alert! 🔥
New Investors: Secure your stake in BabyQuip today! Invest here and be part of a company that's changing the game.
Existing Investors: This is your LAST CHANCE to increase your investment. Don't let this opportunity pass you by. You can log in to your StartEngine account and boost your support for BabyQuip.
See what BabyQuip customers are saying about us on social media!
"The best time to invest was yesterday; the second-best time is NOW!"
Invest in BabyQuip and shape the future of parenting!
12.10.23
Invest in BabyQuip before our campaign closes tomorrow, Monday, December 11th!
🌟 Why Invest in BabyQuip 🌟
Revolutionize Family Travel: Join us in transforming how families travel with children.
Proven Success: Contribute to our growth and expansion with a company boasting a successful track record.
Last Chance to Increase Investment: For current investors, it's your final opportunity to increase your stake.
See what BabyQuip customers are saying about us on social media!
Invest in BabyQuip today - be part of a movement shaping the future of family travel.
📅 Campaign Deadline: Monday, December 11th 📅
Invest now and thank you for being part of our journey!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
Tier 1
Invest $500+ and receive BabyQuip Swag OR make a donation of $30 to your choice of charity (Feeding America or Unbound).
Tier 2
Invest $1,000+ and receive BabyQuip Swag OR make a donation of $50 to your choice of charity (Feeding America or Unbound).
Tier 3
Invest $5,000+ and receive 5% bonus shares and 25% off for one year at BabyQuip.com.
Tier 4
Invest $25,000+ and receive 10% bonus shares and 50% off for three years at BabyQuip.com.
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Cancel anytime before 48 hours before a rolling close or the offering end date.
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