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Vincent Riggi • Co-Founder and Chief Executive Officer
His early fondness for spirits, sparked by memorable scotch-tasting sessions with his father, fueled his journey into the industry with his brother-in-law, Brian Marks. With no prior experience, he identifies as a "knucklehead entrepreneur," who appreciates those with the willingness to learn. It’s that willingness that brought him and Brian around the country, learning the craft alongside some of the nation’s finest spirit makers.
Believing firmly in the adage, "It's better to be loved by a few than liked by many," he and the team at Belle Isle strive to create exceptional spirits that resonate deeply with its customers.
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Brian Marks • Co-Founder and Chairman of the board (Part Time)
Brian believes that empowering people and connecting communities is the key to building companies and products. His employees and his customers are his driving priority, second only to his wife and two daughters.
Brian works 20 hours per week for Belle Isle.
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Brandon Day • Director of Marketing
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Belle Isle is offering Convertible Notes that do not have an associated Valuation Cap. In lieu of the Valuation Cap, Belle Isle's Convertible Notes will convert under the following terms. Please see the Offering Memorandum for a complete list of the terms of the Convertible Note.
Automatic Conversion Upon Qualified Financing. In the event that a Qualified Financing occurs prior to the Maturity Date or a Sale of the Company, then the outstanding principal balance of this Note, together with all accrued and unpaid interest thereon, shall automatically convert in whole without any further action by the Holder into such Equity Securities at a conversion price equal to the lesser of (i) 80% of the per share price paid by the purchasers of such Equity Securities in the Qualified Financing and (ii) (A) $21.10 per share if a Qualified Financing occurs on or before December 31, 2023, (B) $18.09 per share if a Qualified Financing occurs after December 31, 2023 and on or before December 31, 2024, or (C) $15.07 per share if a Qualified Financing occurs after December 31, 2024 and on or before December 31, 2027 (subject to appropriate adjustment in the event of any stock dividend, stock split, combination or other similar recapitalization with respect to the capital stock of the Company), and otherwise on the same terms and conditions as given to the purchasers of the Equity Securities in such Qualified Financing.
Automatic Conversion Upon Maturity Date. In the event that a Qualified Financing or a Sale of the Company is not consummated prior to the Maturity Date, then effective upon the Maturity Date, the outstanding principal balance and any unpaid accrued interest under this Note and each of the other Notes shall be automatically converted into Series B Preferred Stock of the Company at a conversion price equal to $15.07 per share (subject to appropriate adjustment in the event of any stock dividend, stock split, combination or other similar recapitalization with respect to the capital stock of the Company).
Repayment Premium Upon Sale of the Company. Notwithstanding any provision of this Note to the contrary, in the event that the Company consummates a Sale of the Company (as defined below) prior to the conversion or repayment in full of this Note, (i) the Company will give the Holder at least fifteen (15) days prior written notice of the anticipated closing date of such Sale of the Company, and (ii) at the closing of such Sale of the Company, in lieu of the principal and interest that would otherwise be payable under this Note, the Company will pay to the Holder, in full satisfaction of the Company’s obligations under this Note, an aggregate amount equal to the greater of (x) 5 times the aggregate amount of principal and unpaid interest then outstanding under this Note and (y) the amount the Holder of this Note would have received in the Sale of the Company if the Holder had converted the amount of principal and unpaid interest outstanding under this Note into Series B Preferred Stock at a conversion price equal to (A) $21.10 per share if a Sale of the Company occurs on or before December 31, 2023, (B) $18.09 per share if a Sale of the Company occurs after December 31, 2023 and on or before December 31, 2024, or (C) $15.07 per share if a Sale of the Company occurs after December 31, 2024 and on or before December 31, 2027 (subject to appropriate adjustment in the event of any stock dividend, stock split, combination or other similar recapitalization with respect to the capital stock of the Company).
the pitch
When people think of moonshine, luxury isn’t their first thought. But that’s how it used to be for tequila and vodka before a premium option came to play. Belle Isle is that premium option for moonshine.
Belle Isle sets itself apart from other moonshine brands and clear spirit competitors, such as vodka, with its products’ smooth, clear, and unmistakable taste. The company takes pride in sourcing 100% organic corn and utilizing only natural ingredients, ensuring an authentic and superior drinking experience.
Belle Isle has passed the 15,000 9L case mark in 2022 and its Virginia case sales have increased by 70% since the start of Covid in 2020. Per the American Craft Spirits Association, as part of its Data Project during the Annual Craft Spirits Economic Briefing in December 2022, 89.2% of U.S. craft spirits producers are classified as "small producers." Small producers, on average, produced 663 cases per year. Belle Isle has surpassed 5,000 cases per year and can firmly state that it is in the top 10% of craft spirit producers in the U.S. (Source) The company has also successfully raised significant capital through multiple rounds, securing support from high-net-worth angel investors. And with a vision to dominate the moonshine segment, the company’s ultimate goal is to become the “Patrón of moonshine.”
The Problem & Our solution
While half of all spirit categories consist of premium brands like Grey Goose and Patrón, moonshine has yet to establish itself as a premium option. Many consumers still associate moonshine with a harsh, low-quality spirit brewed in the backwoods and served in rustic mason jars. This perception limits the potential of moonshine to become a popular and respected spirits category in homes and bars nationwide.
Belle Isle believes it is transforming the moonshine landscape by pioneering the first premium moonshine on the market. The company is confident that its moonshine will captivate the interest of potential customers and is committed to enhancing and broadening the drinking experience for the general public. To achieve this, the company crafts its moonshine using only the finest ingredients and opted for elevated, bartender-friendly bottles that exude sophistication and class.
Additionally, consumers in the spirits industry also love flavor combos but don’t want to infuse the drinks themselves. To solve this, the company created a diverse range of flavors and infusions to cater to evolving tastes and trends. From classic favorites like Cold Brew Coffee to unique combinations such as Honey Habanero and Lemon Lavender, Belle Isle’s product line reflects our dedication to providing exceptional options for all palates.
the market & Our Traction
With a growing demand for premium spirits, and research indicating that nearly four out of every ten consumers prefer premium-priced or branded spirits, Belle Isle Moonshine is positioned well in a growing market.
(Source)
Belle Isle demonstrated great traction as the company surpassed 15,000 9L cases in 2022 and achieved a remarkable 70% growth in Virginia case sales since the start of the COVID-19 pandemic. The company also has a diversified revenue model that allows them to reach many channels. This includes selling products to Virginia ABC, (which distributes the products to over 400 locations), 20,000 direct-to-consumer sales in over 35 states nationwide (30% returning customer rate), established distributor relationships, and a tasting room.
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Why Invest
Belle Isle is planning to take over the moonshine category, and with your investment, the company can expand its channels, enhance its distributor footprint, strengthen its tasting room experience, drive product innovation, and expand its portfolio into the bourbon space.
Belle Isle has shown traction, passing the 15,000 9l case mark in 2022 and growing Virginia case sales by 70% since the start of Covid in 2020 (Less than 10% of craft spirits brands sell more than 5,000 9l cases). Belle Isle aims to
hit $10 million in sales by 2026, at which point they'd seek acquisition by a large strategy based on a multiple of their revenue. Recent acquisitions in the spirits space have been based on a multiple of revenue, with ranges from 5.7x to 21.8x revenue. Therefore, Belle Isle's growth potential and the strategic shift towards acquiring successful brands with traction make it an attractive investment opportunity for large strategics in the alcoholic beverage industry.
The spirits market is evolving rapidly, and Belle Isle is at the forefront of this exciting industry. You now have the opportunity to invest in a top 10% craft distillery in the United States. Join Belle Isle, and help us take moonshine to new heights!
A convertible note offers you the right to receive Series B Preferred Stock in Belle Isle. The amount of Series B Preferred Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $2,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a Valuation Cap or if less, then you will receive a 20.00% discount on the price the new investors are paying. You also receive 8.00% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Series B Preferred Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
*Annual Interest Rate subject to adjustment of 5% - 30%. See bonus interest perks below
Investment Incentives & Bonuses*
Time-Based Perks
First Two Weeks | $1,000+
Invest $1,000+ within the first two weeks and receive 5% increase in the annual interest rate
First Two Weeks | $5,000+
Invest $5,000+ within the first two weeks and receive 7% increase in the annual interest rate
First Two Weeks | $10,000+
Invest $10,000+ within the first two weeks and receive 10% increase in the annual interest rate
Volume-Based Perks
Tier 1 | $500+
Invest $500+ and receive early access to a super secret product release, along with 1 exclusive Belle Isle Moonshine shirt and a set of 2 custom Belle Isle Moonshine cocktail glasses.
Tier 2 | $1,000+
Invest $1,000+ and receive perks from previous tiers, along with early access to our first ever Bourbon release in Q4 2023, 1 exclusive Belle Isle Moonshine hoodie, and access to 15% off Belle Isle merch.
Tier 3 | $5,000+
Invest $5,000+ and receive perks from previous tiers, along with a lifetime of free neat tastings at our tasting room and access to 25% off Belle Isle merch.
Tier 4 | $10,000+
Invest $10,000+ and receive perks from previous tiers, along with an invitation to a private community where you will help us decide on future products and an artist-signed bottle of our next specialty release.
Tier 5 | $25,000+
Invest $25,000+ and receive perks from previous tiers, along with an invitation to a private opening of our new distillery tasting room and bar.
Tier 6 | $50,000+
Invest $50,000+ and receive perks from previous tiers, along with an invitation to an in-person VIP R&D tasting panel of new and experimental products.
Loyalty Bonus
Previous investors will receive 10% bonus interest.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus interest from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus interest perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus interest perks because they would be receiving a benefit from their IRA account.
The 10% Bonus for StartEngine Shareholders
Belle Isle Craft Spirits, Inc. ("Belle Isle Craft Spirits" or the "Company") will offer 10% additional bonus interest for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's Bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 8.8% instead of 8%.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
11.08.23
With only a few hours left, it is NOW YOUR FINAL CHANCE to invest in our campaign on StartEngine! A massive thank you to all who have partnered with us. We've come so far and are on the brink of crossing the finish line!
To our valued supporters, we implore one last favor. Help us spread the word and magnify our reach! Together, let's achieve our bold $1.235m goal by the end of the campaign!
Cheers to our next million bottles and canned cocktails! We're thrilled to journey forward with each and every one of you.
BOURBON COMING! EARLY ACCESS
The anticipation is palpable, and the moment is almost here. Belle Isle Bourbon is far from just another bottle—it's an invitation to a taste sensation. Its exquisite flavor promises to be memorable, and its distinctive label, rich in vibrant colors, is poised to turn heads and spark conversations. This is not just bourbon; it's an experience waiting to be a cherished part of every connoisseur's collection.
In a world of neutral and muted tones, the label's bold and vivid colors offer a delightful contrast. Ed Trask has brilliantly encapsulated the rich history of the old nail factory and the picturesque landscape of Belle Isle.
And don't forget – an investment of just $1000 not only supports our vision but grants you early access to this unique Bourbon release, along with a suite of additional exclusive perks at that tier!
As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
11.07.23
CAMPAIGN ENDING
Only 1 DAY REMAINING in our capital campaign on StartEngine! A heartfelt thank you to everyone who has joined us on this journey. We've made remarkable progress and are sprinting towards the finish line!
To our esteemed backers, we have a humble request. Please help us amplify our message! Let's rally together and reach our ambitious $1.235m target by this coming Wednesday, November 8th!
Here’s to our next million bottles and canned cocktails sold! We’re excited to share the road with you all.
BOURBON COMING! EARLY ACCESS
It's almost surreal that the time is nearly upon us. Belle Isle Bourbon isn't merely another bottle on the shelf; we're genuinely eager for you to experience its EXCEPTIONAL flavor. Not only is its taste fantastic, but its unique label is also set to be a conversation starter, ensuring it becomes an essential part of every home bar collection. It truly elevates the bourbon experience.
The vivid and striking colors are a refreshing departure from the subdued and neutral hues that dominate the category. Ed Trask has masterfully captured the essence of the old nail factory and the surrounding scenery of Belle Isle.
Just remember - By investing a mere $1000, you secure early bird access to this Bourbon release, and a host of other exclusive benefits associated with that level!
As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
11.06.23
Merely 3 DAYS LEFT in our capital campaign on StartEngine. Our sincerest appreciation goes out to all who have embarked on this financial journey alongside us. We've taken significant steps forward, and are hard charging towards the finish line.
For all who have committed, we ask you one small favor. Spread the word! Lets hit our goal of $1.235m by this Wednesday, November 8th!
BOURBON COMING! EARLY ACCESS
Wow - we can’t believe its almost here. The “older sibling” to our Belle Isle Moonshine, our inaugural bourbon launch. This isn't just another release; we genuinely can't wait for everyone to savor its AMAZING taste. Beyond its superb flavor, its distinctive label will undoubtedly stand out, making it a must-have addition to any home bar. It's so much more than your typical bourbon.
Just remember - By investing a mere $1000, you secure early bird access to this Bourbon release, and a host of other exclusive benefits associated with that level!
As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
11.05.23
CAMPAIGN ENDING
Just 4 DAYS REMAIN in our capital campaign on StartEngine. A heartfelt thank you to every supporter who has come aboard this financial voyage with us. We've made commendable strides, but we're hovering around the halfway mark of our ambitious $1.235m goal!
A huge round of applause for our 250+ investors who've stepped forward, generously contributing nearly $550,000!
BOURBON COMING! EARLY ACCESS
Belle Isle and Bourbon enthusiasts, your wait is nearly over! Our inaugural bourbon launch isn't just another drop in the bucket—it's a rare limited edition marvel. Once the cache of our 2023 series depletes, it will become a treasured memory, never to reappear on our shelves. Seize yours while the chance remains! (: Rest assured, 2024 promises a spellbinding new label and a luscious concoction.
Take a peek at this year's featured artist, Ed Trask, showcased below!
NOTE - By investing a mere $1000, you secure early bird access to this Bourbon release, and a host of other exclusive benefits associated with that level!
As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
11.03.23
Attention all Belle Isle and Bourbon aficionados: the moment you've been waiting for is almost here! Our debut bourbon offering is not just another release—it's a limited edition masterpiece. The 2023 series, once depleted, will become a relic of the past, never to be seen again. Get it while you can! ( : But fear not, in 2024 we have plans to dazzle you with a fresh label and blend.
REMEMBER - if you invest as little as $1000 you’ll have early access to this Bourbon release, along with all the other perks that go along with that tier!
This is the LAST WEEKEND you can invest in our campaign before it ends, so consider investing now while you still can! As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
11.01.23
We are ONE WEEK AWAY from the closing of our capital campaign on StartEngine. We are truly grateful for all those who have committed to this financing. We still have a long way to, as we’re almost halfway to our goal of $1.235m raised!
A massive shoutout to our 250+ investors who have generously contributed almost $550,000.
For the Belle Isle and Bourbon enthusiasts, we have some exciting news: our inaugural bourbon launch is just around the corner, and it's no ordinary launch! This will be a limited edition release. Once the 2023 series runs out, it will be a part of history, never to return. Prepare to be amazed again in 2024, as we plan to introduce an entirely new label and concoction. Welcome to the limited bourbon artist series — where artistry embraces heritage.
As always, we have a super small request to all of you: if you love what we're doing and believe in our vision, please introduce Belle Isle and this investment opportunity to your circle – friends, family, and colleagues .
As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
10.29.23
Hey StartEngine fam!
Our crowdfunding campaign is now in its final stretch, with just 10 DAYS LEFT for you to join us on this extraordinary journey! As many of you already know, Belle Isle Moonshine is not just a spirit; it's a testament to craftsmanship and innovation. Our handcrafted moonshine has captured the hearts and palates of many, and we're ready to take our journey to the next level. But we can't do it without you!
Your investment in Belle Isle Moonshine is not just about backing a product; it's about becoming a part of our family, our story, and our vision for the future. Your support will help us expand our reach, innovate our offerings, and continue to craft the highest quality moonshine that our loyal customers have come to expect. Don't miss out on this incredible opportunity to be a part of the Belle Isle Moonshine story. With just 10 days left, your investment could make all the difference in our campaign's success!
Cheers,
Vince Riggi
CEO and Co-Founder
10.23.23
MILESTONE ALERT
Did you know Belle Isle is on track to grow 100% since the start of 2020 in the state of Virginia? Just last year we passed the 15,000 9l cases mark putting us firmly within the top 10% of all craft brands in the United States by volume. As you know, we also recently sold our 1 millionth bottle and canned cocktail!
For all the bourbon enthusiasts, we're excited to share that updates about our first bourbon launch are coming soon! We're confident that it's going to be an instant favorite among all of you! It will undoubtedly make a fantastic Holiday gift in 2023!
As our campaign draws to a close, we'd like to express our immense gratitude to all who have shown their support. Your commitment means the world to us. We have a small request: help us amplify our reach by introducing Belle Isle and this opportunity to your networks!
As always, if you have any questions feel free to reach out.
Cheers!
Vincent Riggi
CEO/Co-Founder
10.17.23
As many of you know, we’ve recently passed the $530,000 raised threshold from nearly 250 investors. To all those who've already joined the Belle Isle family, we're humbled by your belief in our vision and your role in elevating moonshine to unprecedented heights.
We don't simply want to stop at creating premium moonshine; we want to craft experiences. And with the clock ticking on our campaign, there's no better time than now for those considering to hop onboard. Your investment is more than just funds; it's a vote of confidence, a toast to shared success, and a step toward a brighter, spirited future.
PERKS
But that's not all! Investing in Belle Isle isn't just about owning a piece of the company; it's about being part of a community that enjoys exclusive perks. We're thrilled to introduce our investor perks that are tiered to match your level of commitment:
... and the list goes on, culminating in a special VIP invitation for our highest tier investors!
In a world where choices are aplenty, the decision to invest in Belle Isle stands out as a unique opportunity. Not just for the ROI, but for the experience, the community, and the sheer joy of being part of something exciting.
For those who've already joined our journey, spread the word, share the love. And for those still deciding – the horizon is bright, and the best is yet to come. Don't miss out!
Cheers!
Vincent Riggi
CEO/Co-Founder
10.14.23
We just wanted to share a quick little milestone update as we recently surpassed 13,000 unique online customers at Belle Isle since 2020!
Thank you to all our loyal and new fans for your unwavering support since 2013. Your dedication has been instrumental in shaping Belle Isle into the brand it is today. With over a million canned cocktails and bottles sold, it's evident that our journey is only just beginning. We are deeply grateful for every bit of love, patronage, and encouragement you've shown us over the years. Here's to many more milestones together!
As always, if you’ve invested or are on the fence, please let us know if you have any questions.
Cheers!
Vincent Riggi
CEO/Co-Founder
Members get an extra 10% interest rate in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus interest rate on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
Tier 1 | $500+
Invest $500+ and receive early access to a super secret product release, along with 1 exclusive Belle Isle Moonshine shirt and a set of 2 custom Belle Isle Moonshine cocktail glasses.
Tier 2 | $1,000+
Invest $1,000+ and receive perks from previous tiers, along with early access to our first ever Bourbon release in Q4 2023, 1 exclusive Belle Isle Moonshine hoodie and access to 15% off Belle Isle merch.
Tier 3 | $5,000+
Invest $5,000+ and receive perks from previous tiers, along with a lifetime of free neat tastings at our tasting room and access to 25% off Belle Isle merch.
Tier 4 | $10,000+
Invest $10,000+ and receive perks from previous tiers, along with an invitation to a private community where you will help us decide future products and an artist-signed bottle of our next specialty release.
Tier 5 | $25,000+
Invest $25,000+ and receive perks from previous tiers, along with an invitation to a private opening of our new distillery tasting room and bar.
Tier 6 | $50,000+
Invest $50,000+ and receive perks from previous tiers, along with an invitation to an in-person VIP R&D tasting panel of new and experimental products.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Todd Koehle
2 months ago
Also waiting. There has been no communication
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