We are fired up! The start to MF Fire's new offering is just around the corner. Reservations are already near 30%. Thank you to everyone who has already reserved your place and locked in yourt bonus shares.

For those of you who missed our previous update or who have been busy, now is your time to get your reservation in before we open the offering to everyone. Visit https://www.startengine.com/offering/mffire. All previous investors get bonus shares when you reserve and make a new investment - our way to say 'thank you' for your loyalty and belief in us! 

Stay warm,

Paul

MF Fire investors - we are off to a fantastic start for our upcoming offering with almost 20% of our total offering pre-reserved in just a few days, even while Thanksgiving celebrations were in full swing. 

As we approach the launch of our new offering, I'd like to ask your help to make our start even stronger. Please consider a reservation in our new round, https://www.startengine.com/offering/mffire. We've made so much exciting progress since our last offering in 2020/21 and would love for you to help us to keep the momentum going. 

We are offering loyalty perks to returning investors and reservation holders (bonus shares!) as a way of thanking you for your continued support and belief in our mission to transform wood heat into clean energy.

Stay warm,

Paul

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY’S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

Bonjour and Hello MF Fire Investors!

Today's update comes from the Great White North where our Director of Sales is making sales calls and visiting retail stores all week with our amazing Canadian national distribution partner, National Energy Equipment (NEE). Since signing an exclusive agreement with NEE, we have enjoyed great expansion success from Victoria, British Columbia on the West coast to Chicoutimi, Quebec in the East. Dozens of new retailers have come on board, with Quebec seeing the fastest growth.

Why should you care? This growth is important to MF Fire's expanding revenue streams and acts as a force multiplier. More stores equal more revenue and helps increase brand recognition, in turn creating more demand and more growth.

Next week we get to reciprocate and host NEE's Vice President of Sales as we work together on plans for continued growth in 2024, and share some Maryland hospitality with seafood 🦀and football 🏈.

Stay warm,

Paul LaPorte

Dear MF Fire Investors!

MF Fire is about to raise investments on StartEngine again. As a previous investor,

1) I am providing you with details
2) Offering you an opportunity to speak with me about the company, progress, strategy, and upcoming raise
3) I’m asking for your support to help us start strong

As one of our amazing investors from our last, oversubscribed StartEngine offering, I wanted to reach out and update you about a new MF Fire offering we will be opening soon on StartEngine. Our advanced StartEngine reservation page is now live and taking non-binding interest level reservations. I ask that you help us demonstrate demand by going there (https://www.startengine.com/offering/mffire) and putting your name on the wait list and check out our new video while you are there! Once the offering goes live, you will receive an email from StartEngine that the offering is live, asking you to return to our page to convert your interest into an investment. Speed out of the gate in the first 1-2 days is very important to overall success and helping us unlocking some marketing opportunities on StartEngine.

The rest of this update provides you with the What, Why, and When information. 

What: New MF Fire StartEngine offering

The offering is set at a pre-money valuation of just under $18M, a bump from three years ago (2020) when we launched our last offering. This valuation bump was chosen after a detailed analysis, primarily driven by our strong revenue growth, which we supplied to StartEngine. The short version is we’ve averaged 100% YOY revenue growth in the 3 years since our last offering and we reviewed Reg CF comparables research by KingsCrowd, a leading Reg CF research firm, as added secondary support.

Why (Now): We are raising funds to continue fueling company growth.

As you will read on our full offering page once it is live, the company has enjoyed substantial year over year grow in all metrics for the last few years. We continue to grow our market presence and revenue while winning new opportunities that accelerate our growth. However, this growth creates a need for capital. For example, you may have read a recent campaign update I posted sharing that we secured a new national level distributor with a marquee name in our industry and it came with our single largest order to date. We believe this is the tip of the iceberg and we need to rise to the challenge in terms of inventory, expanding operations, and taking full advantage of this relationship. This opportunity is not an isolated win – we are enjoying multiple growth opportunities, each that can have a significant impact of the company and your investment. We are raising funds now to fuel that growth.

When: Live Offering Begins End of November.

We have been preparing for several months while simultaneously leveling up our business operations to prepare to execute on these new opportunities.

How you can help: 

1. Make a show of interest on our Reservation Page today (https://www.startengine.com/offering/mffire), then 
2. Return and make an investment when the offering is live (you will receive emails when live)

As soon as the offering launches, please consider making a follow on investment, at a similar or larger commitment if you are able. Any Reg CF offering requires a strong start to maximize success. Having your support out of the gate will propel other investors to invest and will enable us to take full advantage of the success based marketing StartEngine offers when companies hit investment milestones. We are offering loyalty perks to returning investors and reservation holders (bonus shares) as a way of thanking you for your continued support and belief in our mission to transform wood heat into clean energy.

We are fortunate to have had a successful offering previously on StartEngine and have awesome investors like you, both of which can and will impact our success this time.

Stay warm,

Paul

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY’S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

Who was better at exploring the unknown? Captain Kirk or Captain Picard? Though not as commanding as either, I'd vote for MF Fire, at least where emissions reduction is concerned. From delivering an astoundingly low 0.2 g/hr emissions at the 2014 Wood Stove Decathlon to win the low emissions prize and MIT Clean Energy Award, to creating the first automated wood stove that Smithsonian Magazine called a "game changer", to being awarded multiple US DOE grants to advance the state-of-the-art in emissions reduction technology, MF Fire continues on its mission to transform wood heat into clean energy.

I wanted to share news and insights about Fire MAPS, one of our products resulting from our DOE projects. Fire MAPS is a novel solution that looks outside the box to solves emissions; literally outside the firebox - or wood stove. Most emissions don't come from the wood stove as it was designed to work in a lab, but rather from extra emissions created by stove users who inadvertantly operate their stoves in a less than ideal way. Those user-contributed emissions can be up to 600% higher than the stove when tested in a lab! For us at MF Fire, this largest source of wood stove emissions represents the final frontier - an oppotunity to make a massive impact across all stoves, not just new ones. And that opportunity extends beyond the US, to any location heating with wood, approximately 100 million homes around the world, impacting more than half a billion people. 

Delivering an effective solution that helps reduce these emissions represents a once in a lifetime opportunity to make a global impact and improve air quality on a very large scale - one that I am proud and excited to be a part of. And you should be proud and excited as well as you helped make it possible as investors. 

We tested Fire MAPS in consumer homes over 18 months and were able to reduce overall emissions by as much as 50%. And now that our DOE project for Fire MAPS is wrapping up, we are planning for a commercial launch. We have much work to do to turn Fire MAPS into a product you will find at your favorite retailer or see installed by your local power company, but I'm glad you are along for the ride! 

Paul LaPorte
CEO, MF Fire

Sometimes you have a good day. And sometimes you have a great day. Today was a great day for MF Fire! 

We received multiple new orders from a new strategic partner, for three new products allowing us to break into a new area of the hearth industry -- so much newness! We will be doing a press release in the coming weeks, but for now, I wanted to share the excitement we experienced today with you.

So what can I share now? We developed a new line of wood stoves that will be sold through a marquee brand with national sales coverage. This new product line enhances and expands beyond our current line of products, adding additional broad-based appeal to our already beautiful line of wood stoves. It creates a non-cannibalizing revenue stream. And it strengthens our position in the market with a well-respected, well-known partner. 

Don't have a good day ... Have a GREAT day!

We are pleased to report another record setting year for MF Fire in Fiscal Year 2023 (FY23), covering April 1, 2022, through March 31, 2023. Top line growth was strong with commercial revenue growing to over $2M in revenue. Unit sales doubled as our we continued to expand our sales channels in both the US and Canada. Per unit cost of goods shrank and expenses were held close to those from the previous year. Our two US Department of Energy grant-funded projects are making great strides and one of those projects is nearing completion with a commercial product launch planned.

Some specific highlights include:

• FY23 was a year focused on continued growth of our sales channels. We have grown to currently include approximately 200 wood stove and hearth retail stores selling our products throughout North America. Late in the year we signed a large Canadian-wide national distributor and believe this distributor will add substantial coverage and sales opportunities in Canada in the coming years.

• Revenue grew to $2,071,721 from $1,279,489 last year, a 62% YOY increase, while total expenses only increased 4% from $1,259,873 to $1,311,320. We are starting to see economies of scale kick in as we generate more revenue per employee and demonstrate strong control over expenses.
  
  
• US DOE projects contributed other (non-revenue) income of $456,445, helping the company continue to strongly invest in research and development. This is directly tied to our commitment to innovation, emissions reduction technologies, and product line growth.
  
  
• Our two US Department of Energy funded projects progressed significantly towards a commercial opportunity for the company. The company recently concluded consumer trials of Fire MAPS and we are preparing our final project report for the DOE, which demonstrates significant emission reductions.  

Looking ahead to FY24, the company anticipates new product launches and recertifying existing products, expanding the sales and warehouse teams, significantly expanding of our training and support capabilities for our dealers, distributors, and consumers, and participating in newly announced DOE programs. We are strategically focused on further reducing total costs of manufacturing, increasing capacity, and leveraging our EPA listed fireboxes to drive new industry partnerships.

Stay warm,
Paul LaPorte  CEO, MF Fire

*Note that MF Fire’s reporting period covers April 1 to March 31 each year, which aligns with our fiscal reporting period.

Hello! You are receiving this email as you are an existing investor in MF Fire or followed us during our last StartEngine offering. 

MF Fire has made tremendous progress on many fronts. We apologize for not sending more updates, but we have been incredibly focused growing our commercial business while developing some cool and groundbreaking technologies within two large US Department of Energy innovation projects we had been awarded, i.e. -- we've been creating shareholder value, making the company stronger, and using the DOE projects to create new commercial opportunities for long term growth.

In the coming weeks, you will receive additional email updates on different parts of the business, including 

• Overall business progress
• Opportunities for rapid growth from our DOE projects
• New technology and products we are about to launch
• International market expansion
• New plans with StartEngine

I eagerly look forward to sharing these updates with you and leave you with a picture of our newest model - the Nova Bench, a beautiful, modern take on our Nova stove.

Stay warm!

Paul LaPorte
CEO
MF Fire

T-minus 16 hours

At midnight on the West coast, our Reg CF offering will end. 

We are so close to our goal.  We pushed past 600 investors!

We need to raise $42,500.

Help us catch fire in the final hours!

I know we can do this, but we need your help. 

Please help us cross the finish line strong.

The clock is ticking. I can almost hear the theme music to '24'. Ask yourself, "What would Jack do?". He would ACT because there might not be a tomorrow unless he saves the world! 

Your time to invest in MF Fire is coming to a quick end. We have world changing stuff to do. And you have a bigger role to play than even Jack Bauer. We need your help now. With 48 hours to go, we have one more funding goal. Help us get there. Invest for the first time; reinvest and claim a bigger investor role; and help set the company up for maximizing our growth and impact.

Invest while there is still time...