REASONS TO INVEST
TEAM
Yumna Jawad • Founder & Board Member
Yumna’s delicious oat-based recipes, expertise in digital marketing and network of influencers is essential in scaling Oath Oats through the growth phase.
Yumna works about 10 hours per week at Oath Oats.
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Anuraj Naithani • Advisor
As the CEO of Oath Oats, Anuraj is responsible for developing and executing a growth strategy for the brand which includes leading a team of specialized employees and partners toward a common mission.
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Heather Scholten • Chief Operating Officer
Heather brings entrepreneurial drive and a diverse skill set outside of her extensive operations background including marketing, graphic design, IT, and web design.
Heather works about 30 hours per week at Oath Oats.
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the pitch
Nutrition meets flavor with our oats - elevate your breakfast now!
Oath Oats elevates a simple breakfast ingredient so you never have to sacrifice nutrition for convenience again. Our products are based on the viral oat-based recipes by our founder Yumna Jawad (AKA @feelgoodfoodie). Yumna has built a devoted social media following of millions across the world by creating recipes on online platforms for over a decade. Oath Oats is on a mission to deliver nutritious and delicious oats to you, one pantry at a time!
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Oath Oats products are gluten-free, vegan, free of refined sugar and most importantly, taste delicious. We started off a few months ago with a small batch of overnight oats, granola, and oat bars. Since then, we have received thousands of orders and built a community of over 200,000 on social media. The consumer feedback has been amazing and after learning from our community, we’re ready to take a bite out of a multi-billion dollar market.
THe problem & our solution
You’ll Forget Oath Oats is Good for You
We’re tired of seeing products filled with empty calories and refined sugars masked as health foods. Nearly 25% of people in the United States skip breakfast daily. (Source) We want to put an end to that by making it convenient to put a nutritious meal in front of your family, no matter how busy life gets!
We know you've seen A LOT of other oats, granola, and bars out there, but our recipes come straight from Feel Good Foodie’s kitchen. She has perfected her tasty recipes and packaged them into Oath Oats to save you all the measuring and mixing. We’re staying true to our oath to provide truly nutritious foods by sourcing only the highest quality ingredients that are rich in flavor and nutrition. All of our products are sweetened naturally with dates, honey or maple syrup and never contain artificial flavors.
THe market & our traction
The US Oat-Based Snack Market is Set to Hit $27.5B by 2028*
*(Source)
Oath Oats is a part of an already massive market that continues to grow rapidly every year. The oat-based snack market in the U.S. alone is currently worth over $19 billion, not to mention the oat beverage market that is growing at over 15.4% annually (2020-2028). (Source | Source)
Similar competitors in the industry (e.g. Oats Overnight) have grown to over $50 million in annual revenue within 5 years and other complimentary companies like Oatly have achieved valuations of over $1 billion. (Source | Source)
*Projections based on Source | Source | Source
Oath Oats is now available on our website, we make subscribing to your favorite products easy. Our products are also available for wholesale orders on Faire.com, and will come to Amazon by the end of the year. We have already received interest from national retailers and aim to significantly increase our retail presence over the next year.
With a remarkable 35% return customer rate, millions of unpaid impressions across social media platforms, and a rapidly growing Instagram following of over 200K, our brand is making waves. While Yumna has millions of followers herself, she’s also surrounded herself with some of the most influential foodies online, giving her a reach of 50+ million people, which equates to millions of dollars of built-in marketing and advertising value for Oath Oats from day one. With a feature on the 7ABC Detroit Morning Show, affiliations with celebrity content creators like @downshiftology and @lisanguyen, reaching over 100M people, and a collaboration with other leaders in the CPG space like Koia, we believe our growth potential is boundless. (Source)
why invest
Join Oath Oats and the Feel Good Foodie Fam!
Oath Oats goes beyond basic nutrition to deliver a guilt-free indulgence that delights both the taste buds and the conscience. Our founder Yumna, and community of content creators have garnered a social following of millions, allowing us to acquire customers with virtually no marketing spend. We believe Oath Oats is positioned to continue growing and our plans to expand include scaling inventory, amping up our marketing initiatives, and meeting existing demand from large retailers. We aim to make Oath Oats accessible to Yumna’s fans everywhere, whether they’re shopping on Amazon or their local grocery store. Join our mission to transform what began as Yumna’s obsession for sharing nutritious recipes into a pantry staple.
Invest in Oath Oats - the food brand built on one of nature’s most powerful ingredients.
We’re going all in on oats!
*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
ABOUT
HEADQUARTERS
10900 Research Blvd STE 160C PMB 3036
Austin, TX 78759
WEBSITE
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TERMS
Overview
PRICE PER SHARE
DEADLINE
Jun. 11, 2025 at 4:19 AM UTC
VALUATION
Breakdown
MIN INVESTMENT
MAX INVESTMENT
OFFERING TYPE
Maximum Number of Shares Offered subject to adjustment for bonus shares
ALL UPDATES
02.07.24
Oath Oats is now on Amazon!!
We have some exciting news for all our investors - our overnight oats are now available on Amazon.com. As investors, we would love if you could purchase a pouch and leave us a review! This will help rank our product higher and encourage more people to give us a try.
12.06.23
LAST FEW HOURS TO INVEST
This is your last chance to join us on this journey! Invest in Oath Oats now before we close our crowdfund in a just a few hours, you won't regret it. Thank you for all your support!
12.05.23
Oath Turns 1 YEAR OLD
Today is the final day to invest in Oath Oats, we are just a few hours away from closing our crowdfunding campaign.
Oath is turning 1 year old in less than a week! Here is a recap of our highlights:
1. We created a brand all about oats with a mission to give back to our community
2. We launched 12 SKUs in less than 12 months
3. We gained thousands of customers with a 30%+ return customer rate
4. We have grown our IG following to over 200K people
5. Our team grew from 2 people to 10+
6. We partnered with No Kid Hungry and donated to thousands of households in America through Wellfare
7. We ate some oats and had a lot of fun.
12.05.23
Just 24 hours to go.
I would like to thank you all for your interest, questions and passion for our business. Whether you have invested in Oath Oats or just been curious about our brand, we appreciate your support. We hope you have gotten to feel our team's passion, dedication and years of experience in the CPG space by following along. We are confident in our business and it's ability to provide returns for all investors.
We're down to our final 24 hours in this crowdfund. I hope you join us on this journey, it'll be one for the books!
My calendar is open for a 15 minute chat about this investment over the next 24 hours, here.
- Anu Naithani
12.04.23
48 HOURS LEFT
We are nearing the end of our crowdfunding campaign, thank you so much for all your support!! Our team is hard at work applying your investment towards scaling our business. If you haven't joined us on this journey yet, the time is NOW!
12.01.23
LAST 72 HOURS
Meet our Chief Executive Officer, Anuraj Naithani!
Anuraj (Anu) spent several years as a management consultant, advising large banks and retailers on growth initiatives such as new product development, marketing and M&A. He brings prior experience as a successful entrepreneur and a large network of retail relationships in the industry. Anuraj's education and background makes him diligent when it comes to managing a P&L. Not to mention, he has a passion for food and wellness, key pillars of Oath Oats' products. Anu serves as the CEO of Oath Oats and as an Advisor to other great CPG brands.
If you have questions about investing in Oath and want to discuss the opportunity with our CEO, follow the link below to access his calendar.
11.29.23
Our Secret Marketing Weapon
Yumna (aka Feel Good Foodie) is growing her community every day! With that, our customer acquisition cost continues to be subsidized by her amazing social audience. She is at over 4.3 MILLION followers on Instagram alone. This video she just posted brought in thousands of dollars in Oath Oats sales in just 24 hours. Yumna's audience loves and appreciates her dedication to Oath Oats and we listen to every piece of feedback from our community to make our products even better.
11.28.23
ONLY 1 WEEK TO GO!
We are only 1 week away from closing our fundraising campaign on StartEngine. If you have been thinking about investing, now is your chance. We have already been executing on initiatives to grow our business with the funding raised so far.
11.24.23
LESS THAN 2 WEEKS
We have less than 2 weeks left in our campaign, if you've been on the fence, take a look at how we have already been putting funds to use:
11.22.23
HAPPY THANKSGIVING
Once a year we have the SALE of all sales. Black Friday is now live with Oath Oats. Shop our products now, the whole store is 30% off and for orders $75 or more, get 40% off your order. No codes, discount applied automatically.
Stock those pantries up. We have less than 2 weeks left in our crowdfund campaign, don't miss out on this investment.
REWARDS
JOIN THE DISCUSSION
0/2500
Kimberly Cwynar
2 years ago
Have you considered only using one type of sweetener? Reading the ingredient labels, there are as many as five (agave inulin, brown rice syrup, cane sugar, brown sugar, natural flavors.) Also, have you considered not using natural flavors and using whole foods for the flavorings?
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John Bristol
2 years ago
Am confused because your packaging doesn't say Organic on it, but when I read the ingredients for the oat bars and granola it says organic oats? Are your oats organic because non-organic oats have high levels or glyphosate. Also instead of agave, rice syrup and brown sugar as sweeteners have you considered stevia, monk fruit and other natural sweeteners?
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Jairus McAllum
2 years ago
What is your future plans for an exit strategy
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Nick Quintero
2 years ago
Excited to be on this journey with the Oath team!
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Antonio Hipolito Martinez
2 years ago
Great opportunity! Could you provide us insight on revenue for 2023? There's 4 months left in 2023, what do you forecast revenue will be for the year? Thanks.
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PINNED BY STARTUP
Anu Naithani
2 years ago
Hey everyone, my name is Anu and I'm the CEO of Oath Oats! We're excited to have you on this journey, ask me any questions here.
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