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GET A PIECE OF PETZBE
Social media for pets
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REASONS TO INVEST
TEAM
Andrea Nerep • CEO/Founder
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Chelsea Williams • Director of Marketing & Growth
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Mattia Guella • Chief Technology Officer
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Petzbe, Inc. ("Petzbe"), is a wholly owned subsidiary of ChallengeHop, Inc. ("ChallengeHop"). ChallengeHop is the sole shareholder of Petzbe, an entity formed by ChallengeHop to develop and publish the Petzbe application. The Common Stock securities sold in this Regulation Crowdfunding offering are issued by ChallengeHop.
The Problem
Social media can be exhausting, even toxic
For many people, traditional social media has become a toxic space where comparison to the unrealistic, idealized lives of friends and celebrities has become the standard, negatively affecting the mental health of many users.
These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
The Solution
A social space for pets—no humans allowed
Petzbe creates a safe, ”no humans allowed,” space that allows pet owners to connect and express themselves as their pets. Our 450,000 users share their pet’s daily life, from their pet’s perspective, connecting with others on the platform pet-to-pet.
These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
This animal-centric social media provides positive, light-hearted relief from the stress of modern life. It’s a community where people can simply connect over their fluffy friends (or scaly, or feathery) friends in a healthy manner. The pet perspective fulfills a special mission to break down barriers between people in a unique way. On Petzbe, it’s not about the user’s looks, social status, or political standing. It’s all about the animals.
The Market
Two rapidly growing industries: Pet care and mobile apps
In the U.S., almost 85 million households (67%) have a pet and in 2020, $103.6 billion was spent on our pets in the U.S. Market research has shown that Americans are more than willing to spend vast amounts of money on their furry friends. Worldwide, the pet care market is expected to reach $269 billion by 2025.
Android and iOS app revenue reached $111 billion revenue in 2020, a 24 percent increase year-on-year. Games accounted for 71 percent of total app revenue in 2020, amounting to $78.8billion. Even for mobile games that are free to download, optional in-game purchases of additional game privileges generate significant revenue.
Our Traction
A large, rapid growing pet community recognized for its new take one social media
In just one year (February 2020 to February 2021), we were able to grow our user base tenfold, with current users at about 450,000. We have an above-market-standard retention rate between 20% and 40%. We also have 1.2M followers on Facebook and 33K on Instagram. Currently iPhone users make up about 98% of our user base. Once our Android app is up to speed with iOS, we will begin to heavily market our recently launched Android app, as well as a Spanish language version of the app. We believe these two new populations will significantly increase the number of Petzbe users in the upcoming months.
We’ve been featured in WIRED (U.S. and Japan), Good Morning America, The Wall Street Journal and People Magazine. We expect to expand further into e-commerce while cultivating our own Petzbe merchandise brand including snacks and accessories.
Additionally, in April 2019 we successfully collaborated with Universal Studios to run a four-week long ad campaign for the movie The Secret Life of Pets 2, one example we believe demonstrates the strength of our connection to a robust pet-loving community. In 2021, Petzbe started a partnership with award winning Vet Tech company ClueJay.
What We Do
A warm and fuzzy community for pet lovers
Petzbe is an iPhone- and Android-compatible social media app where people interact as their pets.
With just the tap of a finger (or rather a paw, hoof, beak, talon, fin, or claw…) users can:
“Sniff” (follow) pets and make friends
- Access tons of adorable pet-centric stickers, frames & feelings tags
- Creatively share their unique pet lifestyle
- Plan and host virtual celebrations and events
- Join weekly creative challenges and contests
- Participate in Petzbe’s monthly #LendAPaw campaign where we raise money for pets in need
- Use our Discussion Boards to post their pets’ thoughts, stories and recommendations
Petzbe cares about Animal causes: Every third Sunday of the month, we host an in-app campaign called Lend a Paw. For each photo shared this day, with #LendAPaw, Petzbe donates $1 to an animal cause. So far we’ve donated over $100,000.
The Business Model
Multiple planned streams of revenue, from micro to multi-thousand
The Petzbe app itself is free to download. This low cost-of-entry has allowed us to build and continue growing our robust, dedicated, and loyal community. From here, we have a diversity of revenue streams.
In February, 2021, we launched our own Petzbe products, Salmon Breath Mints for cats and dogs. Our Salmon Breath Mints are made of 100% wild Alaskan salmon. They cost $39 for two mint tins, two large bags with Salmon Breath Mints, and two small bags for them to share with their furriends. They have an option of a refill mint subscription for $29/month. In fall 2021, we will have in-app purchases available that give users access to customized stickers and frames at a cost between $1-$5 per pack.
Petzbe is currently implementing a reward system where users can earn virtual treats for several in-app actions, which convert to discounts on pet products and services from premium brands and retailers. In this way, users can get rewarded with great deals in addition to the fun social aspect of the app.
Finally, in 2021 we will be launching PetzbeVille, a mobile app game using a standard revenue model of micro-transactions, with each pack costing anywhere from $1-$5.
Petzbeville is currently under development, actual results may differ.
How We Are Different
A social media app meant to go beyond human comparison
Although there are other social media apps with pet components, our users exclusively post from the POV of their pets, which we believe contributes to a positive and loving social media environment.
Other apps in the pet realm include Zoopix, where owners participate in pet shows and competitions; Dig, a dating app specifically for dog-owners; and Love Dog, a social app where dog owners connect with one another, but without posting from their pets’ perspectives.
We don’t believe any of these apps offer the escapism and purely feel-good nature offered by our community on Petzbe.
The Vision
Becoming a household name for pet owners worldwide
Our vision is to be a large ecosystem full of wonderful, unique experiences & products that our community will love, and to continue to grow to become a household name for pet owners worldwide.
OUR LEADERSHIP
A team of animal lovers well-versed in the worlds of content and tech
With a background in the start-up tech world, founder and CEO Andrea Nerep started Petzbe with her own personal investment in 2017. She has since drummed up $3 million in outside investments for her rapidly growing company.
The first employee of Petzbe, chief technology officer Mattia Guella, has been a backend developer for 10+ years. He helped see the initial idea behind Petzbe and turned it into the product that now has 450,000 users.
Director of Growth and Marketing, Chelsea Rose Williams, is a brand growth expert in addition to being a professional content creator. Before Petzbe, Chelsea ran her own multi-media production company for several years, successfully orchestrating the entirety of the photography, design, branding, writing, producing, directing, shooting, editing and marketing for a large variety of clients and businesses.
Why Invest
A unique social platform in a rapidly growing industry
The pet perspective breaks down barriers between people and allows them to be a part of a loving uplifting, feel-good community. Over the course of just one year our user base increased tenfold—all of this, we believe, because people recognize the benefit of what Petzbe has to offer, and the growing pet industry and humanization of pets.
ABOUT
HEADQUARTERS
205 Hudson Street
New York, NY 10013
WEBSITE
View Site
TERMS
Petzbe
Overview
PRICE PER SHARE
$6.52
DEADLINE
Aug. 26, 2021 at 6:59 AM UTC
VALUATION
$14.34M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$195.60
MAX INVESTMENT
$107,000
MIN NUMBER OF SHARES OFFERED
1,533
MAX NUMBER OF SHARES OFFERED
164,110
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
Voting Rights of Securities sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based:
Friends and Family Early Birds
- Invest within the first 48 hours and receive additional 20% bonus shares
Super Early Bird Bonus
- Invest within the first week and receive additional 15% bonus shares
Early Bird Bonus
- Invest within the first two weeks and receive an additional 10% bonus shares
Amount-Based:
$200+
- 5% of total raise will go to lend a paw to support animals in need
$400+
- 5% of total raise will go to lend a paw to support animals in need
- Code for free pack of Petzbe treats
- 10% off any ClueJay at-home pet testing kits (one time use)
$800+
- 5% of total raise will go to lend a paw to support animals in need
- Code for free pack of Petzbe treats
- 10% off Iconic Paw
- 10% off any ClueJay at-home pet testing kits (one time use)
$1,600+
- 5% of total raise will go to lend a paw to support animals in need
- Code for free pack of Petzbe treats
- 10% off Iconic Paw
- Petzbe keychain
- 10% off any ClueJay at-home pet testing kits (one time use)
$5,000+
- 5% of total raise will go to lend a paw to support animals in need
- Code for free pack of Petzbe treats
- 10% off Iconic Paw
- Petzbe keychain
- 5% bonus shares
- Invitation to quarterly Zoom CockTAIL Hour with the Petzbe team
- 10% off any ClueJay at-home pet testing kits (one time use)
- Custom pet portrait from our very own Petzbe artist (https://www.tailented.com/)
$10,000+
- 5% of total raise will go to lend a paw to support animals in need
- Code for free pack of Petzbe treats
- 10% off Iconic Paw
- Petzbe keychain
- 10% bonus shares
- Invitation to quarterly Zoom CockTAIL hour with the Petzbe team
- 10% off any ClueJay at-home pet testing kits (one time use)
- Custom pet portrait from our very own Petzbe artist (https://www.tailented.com/)
- Access to exclusive Petzbe investor community Facebook group where we can together brainstorm on an ongoing basis.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
ChallengeHop, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $6.52 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $652. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
ALL UPDATES
08.25.21
You have a few hours left to invest in Petzbe - the social media app for pets
08.24.21
One day left to invest in Petzbe - the social media app for pets
07.08.21
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Petzbe has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Petzbe be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
06.18.21
Give Away Friday - enter the riddle for a chance to win an at-home pet health test kit!
Did you know that we pets often carry parasites without showing any signs & it can make us very sick if untreated!🤢ClueJay offers an easy at-home test to detect common pet health concerns - and today, you can win a test kit by entering this riddle on the Petzbe app!❤💩❤💩How to enter? Share a photo and add the poop-ballerina or poop-angel sticker and use #ClueJay ❤💩❤💩 We will select a winner randomly that will be announced tomorrow! Read more about ClueJay here
06.16.21
FREE INVESTOR TREATS UPDATE - please email us again if you didn't receive your 100% discount code!
Dearest investors💖
It has come to our attention that many of you didn't receive the 100% discount code for our Salmon Breath Mints. If this is the case, then please email us again to make sure you receive it. Click here to fill out form and use subject line INVESTOR TREATS.
We apologize for any inconvenience💖💖💖
Much love,
Petzbe team
06.08.21
FREE Salmon Breath Mints for Petzbe investors! Claim your 100% discount code
Hello beloved Petzbe investors! It's time for you to claim your FREE Petzbe treats! Please email us with the subject line INVESTOR TREATS so we can give you a 100% discount code. Find the email address here
Our luxurious, delicious, and super healthy SALMON treats are made of 100% Alaskan wild salmon!🐟💖🐟💖🐟💖🐟They come with limited-edition tin boxes for humans to have something stylish & convenient to hold our treats in💖Small pets enjoy them as regular treats & large pets as training treats! Our products are free of grains, gluten, artificial preservatives, rendered by-products, fillers, flavoring, & coloring. Read more about our products and reviews here
06.04.21
"When you start something - be ready for rejection" - Watch this interview with Petzbe founder Andrea Nerep
"When you start something - be ready for rejection. That's a part of the process. Not everyone is going to understand and believe in your idea. And that's OK. Don't let it demotivate you. Instead, think, if they don't understand it, what can I do to change the way I communicate it? Be ready to adapt. You're going to have soooo many obstacles coming your way. But remember that you're doing this because something drew you to create this, whatever it was that inspired you...keep on going, be resilient."
Love from Chelsea, Director of Growth at Petzbe
06.02.21
Petzbe in Business Insider!
"The future of Petzbe is strong. The fact that it gives its users a place to unwind from the stresses of life and to look at fun animal photos will continue to be an irresistible draw for the millions of pet owners in America and around the world." Read more about Petzbe in Business Insider 
05.19.21
Petzbe in Yahoo Finance!
"On Petzbe, pet owners share their pets' daily lives from their pets' perspectives. Does it sound silly? Perhaps it is, but it's a good kind of silly" - Read more about Petzbe in Yahoo Finance here
05.17.21
Peace, love & BEEtles tunes🐝💖🌻
Peace, love, and BEEtles tunes!🐝💖🌻Welcome to the flower PAWer era!🐾🌻💖🐝🐾🌻💖🐾🌻Flower headbands, jewelry, & sunglasses in vivid colors! Guitars, vinyl records, flowers, butterflies, and a van! Share some extra peace & love with our new exciting flower PAWer stickers!🐾🌻💖🐝🐾🌻💖🐾🌻 Love & peace from the Petzbe team! 🐾🌻💖🐝🐾🌻💖🐾🌻Join here
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$200
$200+
5% of total raise will go to lend a paw to support animals in need
$400
$400+
Above, plus: - Code for free pack of Petzbe treats - 10% off any ClueJay at-home pet testing kits (one time use)
$800
$800+
Above, plus: - 10% off Iconic Paw
$1,600
$1,600+
Above, plus: - Petzbe keychain
$5,000
$5,000+
Above, plus: - Invitation to quarterly Zoom CockTAIL Hour with the Petzbe team - Custom pet portrait from our very own Petzbe artist (https://www.tailented.com/)
$10,000
$10,000+
Above, plus: - 10% bonus shares - Access to exclusive Petzbe investor community Facebook group where we can together brainstorm on an ongoing basis.
JOIN THE DISCUSSION
0/2500
Anthony Cervellione
4 years ago
Potential investor here. Couple of questions and issues: I didn't know my cat's breed and ended up spending more time on a breed discovery app than on Petzbe. Is this an aspect you can incorporate into your app? I ran into the Android 'invalid email' bug, while trying to sign up. Is there a time-table for when the tech will be considered fully in prod on the Android app? The Behavior/Training and Health/Wellness forums were worrisome to me. Most of what I saw in there was fellow users just giving each other terrible advice. Is there a future where these forums would be moderated by counselors with some degree of expertise? This also relates to the question from the last commenter about training. Spreading knowledge on how to troubleshoot common issues feels sorely lacking in the pet industry, and is usually the difference between a cat or dog getting dumped at a shelter. Having legit services to this end, and a local trainer finder, would seem like potentially good revenue streams or at least a side feature to drive user growth and retention. Could this ever be something that Petzbe would consider?
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Fnu Ramesh Sharath
4 years ago
Hello Andrea, I liked the concept very first time I saw it and I've invested. Just a thought came in and wanted to share... Should we also add training feature in the app along with other capabilities? This would be like a one stop shop for all pet lovers. Training videos and booking a trainer
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Constance Williams
4 years ago
Amazing deal, I am glad I made the investment! Cannot wait for it to grow over time, Very easy to set up! Petzbe is a very fun app to invest in, and I it was a great deal! ❤️❤️❤️
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Victoria Dylewski
4 years ago
Very interesting reading of the Offering Memorandum. Since owning investments since college, always looking at account balance, board members, other investors, etc. of these financial areas. Of course, this is only the printed word.
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Harold K Isham Jr
4 years ago
Woof! Thanks for your answers. Just one more you didn't mention: >>>>What is Furtune? Does it have anything to do with Petzbe? >>>>And for those who really want to be one with their pet, can humans eat the Salmon Breath Mints, too? (Asking for a friend....)
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Beniam Yoseph
4 years ago
Start Engine Investor and also fellow Petzbe investor!! My question is are you guys active on Twitter?
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Angel Martinez
4 years ago
My first investment and I’m really excited! The app is growing really fast and getting better and better! ❤️ Thanks for letting us be part of it!
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Harold K Isham Jr
4 years ago
Meow! >>Can you explain how the company makes money, please? >>The mints and gaming don't bring in any money??? >>Can you explain the connection between Petzbe and ChallengHop, Inc., Furtune and Maturitas "as"? >>Who owns what? >>What else does ChallengeHop do? >>Why did ChallengeHop need to make Petzbe instead of Registering Petzbe alone? Thanks.... :)
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Petri Koski
4 years ago
I like the idea, and the app. I just fear that you are biting a too big piece of the cake in the beginning, with the dog food, game etc. I would like to invest if the funds would go to the social media app itself, and to expand user base of the app. After that, the revenues will follow.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Max Kovtun
4 years ago
I love this idea! Hope you guys are successful.
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