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GET A PIECE OF PERSONALITY JUICE
Be a Becky, not a Karen.
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REASONS TO INVEST
The hard seltzer market is projected to reach $30.9B by 2028. Personality Juice is seeking to forge significant partnerships with like-minded brands, professional sports teams, artists, influencers, and award-winning production facilities. This unique positioning ensures unparalleled exposure and a firm grip on quality, supply, and demand.
TEAM
Eric Burdick • Chief Executive Officer, Co-Founder, and Director
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Sheldon Ray Wiley • Chief Operating Officer, Co-Founder, and Director
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Rachel Marie Rice • Chief Financial Officer and Director
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the pitch
Who The F is Becky?
Join us in revolutionizing the Canned Cocktail market with Becky – where every sip is an experience, a vibe, and a mood in a can. With an authentic essence fueled by dedicated founders, Becky is seeking to bridge the gap between ordinary and extraordinary, promising a taste adventure that's rewriting the rules. As the canned cocktail hard seltzer industry experiences growth, we believe Becky's creativity, innovation and appeal stands ready to make its mark, capturing the hearts of trendsetters and taste seekers alike.
Our acclaimed flavors are just the beginning; we are revolutionizing refreshment with one of the world's finest cocktails in a can! Supported by celebrity endorsements and driven by an all-star team, including industry pro Lindsay Eshleman, who is renowned for her role in launching celebrity brands and leading endorsements. Furthermore, our collaborations with professional sports teams and influencer talent agencies, enhances our industry exposure, ensuring we make a huge splash in the market.
the opportunity
Redefining the Refreshment
We believe the refreshment industry was longing for a splash of personality and a taste that truly resonates. Enter Becky Personality Juice, a vibrant disruptor in the beverage space. Since our market debut in January 2021, Personality Juice has been all about fun, engagement, and unapologetic zest, crafting a personified experience within a can. Although it's not just about the juice; it's a movement that's redefining how we savor life. We're not in the beverage market – we're in the lifestyle marketing arena, transforming buyers into brand advocates.
Why Becky? Let's get real. The hard seltzer scene needed a splash, a gulp of fresh juice, and a whirlwind of flavor (that's as unique as you are). While others in the space may have settled for ordinary, Becky chose to write her own narrative. We believe we’re the bridge between what you know and what you've been craving— that TASTE of refreshing personality. And oh boy, we've noticed that the market is thirsty for it! For the craft beverage connoisseurs to the health-conscious trendsetters seeking balanced, low-calorie, and low-sugar options – Becky is running fast in her own lane and has something to offer every type of consumer.
Currently, you can find Becky Personality Juice gracing the shelves of carefully curated boutique hotels, all Total Wine & More locations in Arizona, and many trendy bars and retail locations in AZ, TN, CA, and distribution rights in NY, FL, and SC. Served at many large events, golf tournaments, and festivals, ranging from Gold Rush by Relentless Beats to Scottsdale TASTE.
the market & our traction
The Hard Seltzer Universe is Here to Stay
The hard seltzer industry is growing like never before. New brands are entering the scene, creating more choices and unique flavors. The market is on an incredible trajectory, expected to soar from $22.8B in 2022 to a projected $30.9B by the end of 2028, boasting a 12.7% CAGR between 2023 and 2028 (source). The industry's continuous evolution, innovative product launches and imaginative marketing strategies underscore the crucial significance of shining amidst the crowd— and we believe that we are.
Our dream team of advisors is the driving force behind Becky’s journey. Lindsay Eshelman, our CMO, brings unparalleled expertise from spearheading startup growth in the alcohol beverage realm, including leadership roles with GEM & BOLT MEZCAL, Campari Group, and Stoli. Rachel Rice, our CFO, leverages her experience managing financial risks and overseeing fiscal data integrity at Padilla to ensure sound financial strategies. And with Reed Dickens, renowned entrepreneur and strategic advisor in our corner, we're destined to make waves. Sheldon Wiley, our Co-founder and trusted mixology maverick, is the mastermind behind our exceptional, unique craft canned beverages. Co-Founder (Brand God) Eric Burdick masterfully steering the marketing ship, his brand and creative knowledge has pierced the social landscape of discovery, fostering unparalleled growth and engagement.
We believe our accolades speak volumes – from San Francisco World Spirits Competition Silver Taste Awards to Guinness World Records, we're crafting a legacy worth toasting to. We're developing relationships with Nashville's liveliest spots, becoming synonymous with fun and fervor. Moreover, we’re setting our sights on top-tier partnerships, from Morgan Wallen to emerging celebrities, to further amplify our appeal.
Capitalizing on the growing trend of online alcohol sales, we're strategically adapting to changing consumer habits. Additionally, our entry into the Ready-to-Drink (RTD) beverage market, with canned cocktails and pre-mixed options positions Personality Juice as a significant contender in the evolving landscape of beverage consumption.
WHY INVEST
Turn Fizz into Fun w/ Personality Juice
Join Personality Juice as we rewrite the refreshment playbook! With e-commerce thriving and premium products in demand, investing in us means more than just a drink. The Becky brand revolutionizes with vibrant flavors, a commitment to sustainability, and an unforgettable bold vibe.
Invest in the spirit of possibility, the taste of adventure, and the future of fizzy fun. Together, let's infuse meaning into each moment and raise a can to break boundaries! In 2024 our distribution plan is to be featured in Target, Trader Joe's, and Costco to experience the excitement firsthand. Cheers to a new era of refreshment!
ABOUT
HEADQUARTERS
7181 E. Camelback Rd.
Scottsdale, AZ 85251
WEBSITE
View Site
TERMS
Personality Juice
Overview
PRICE PER SHARE
$1.79
DEADLINE
Apr. 17, 2024 at 6:59 AM UTC
VALUATION
$5M
FUNDING GOAL
$15K - $1.23M
Breakdown
MIN INVESTMENT
$250.60
MAX INVESTMENT
$1,234,999.76
MIN NUMBER OF SHARES OFFERED
8,379
MAX NUMBER OF SHARES OFFERED
689,944
OFFERING TYPE
Equity
SHARES OFFERED
Preferred Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Loyalty Bonus | 5% Bonus Shares
Email List Subscribers + TTW Reservation Indicators
Time-Based Perks
Friends and Family Bonus
Invest within the first 72 hours and receive 15% bonus shares.
Super Early Bird Bonus
Invest within the first 7 days and receive 10% bonus shares.
Early Bird Bonus
Invest within the first 14 days and receive 5% bonus shares.
Amount-Based Perks
Flavorful Beginnings
Invest $1,000+ and unlock a glimpse of the future with an exclusive Becky Swag Bag. Immerse yourself deeper in the Becky experience with branded goodies that showcase your love for the seltzer sensation. Your journey starts here.
Fruity Fusion Feast
Invest $5,000+ and engage in a virtual call with the founders. Connect directly with the minds behind Becky and enjoy a delightful 3% bonus in shares.
Bold Flavor Explorer
Invest $10,000+ and embark on a personalized VIP Becky Tasting Experience. Set forth on an enticing flavor exploration led by the creators. Plus, relish an additional 5% bonus in shares.
Staycation With Becky
Invest $25,000+ and escape to an exclusive Becky staycation Weekend, a haven of relaxation infused with Becky's signature personality. Immerse yourself in an unforgettable spa day meets Becky's essence. Plus, savor a refreshing 10% bonus in shares, making this experience more rewarding.
Tropical Triumph
Invest $50,000+ and jet-set to Becky's HQ for a fully immersive encounter. Elevate your investment with an all-inclusive journey to Becky's headquarters. Uncover the heart of Becky and savor a tantalizing 15% bonus in shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Owners' Bonus
Personality Juice 2.0, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $1.79 / share, you will receive 110 shares of Preferred Stock, meaning you'll own 110 shares for $179. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and 5% Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
ALL UPDATES
04.11.24
GaTa Amplifies Personality Juice
We're excited to welcome GaTa, actor from Hulu TV's 'DAVE' and Lil Dicky's hypeman, to Personality Juice. GaTa will inject energy into our brand, heralding a beverage industry shakeup. With the launch of "Hype Man in a Can" and new distribution deals with GoPuff and California retailers, get ready for a real disruptor!
04.04.24
RIFF RAFF's College Tour & Cocktail Line
Celebrating RIFF RAFF's announcement about a full-scale college tour and cocktail line targeted at Gen Z. Investment spots may become scarce due to anticipated high engagement. Grab this timely opportunity to reserve your cap table seat. Don't miss out on our ambitious journey.
02.20.24
ALL GAS NO BRAKES
As the engines roar to life at the iconic Daytona International Speedway, it's that time of year again – the Daytona 500, where the air is filled with the scent of burnt rubber and the excitement is palpable. Not too long ago, marked a thrilling chapter in Becky's journey as she took the track with her own branded car, leaving an indelible mark in the NASCAR space. The experience was nothing short of exhilarating, showcasing Becky Personality Juice as more than just a beverage but a lifestyle brand that embraces speed, adrenaline, and the thrill of the race.
Becky's venture into NASCAR is a testament to her commitment to providing experiences beyond the can. The roaring success of last year's activation is only a precursor to what lies ahead. Expect even more exciting activations and experiences that transcend the ordinary. Becky is not just a drink; she is a lifestyle, an embodiment of the "All Gas, No Brakes" spirit that fuels our brand.
Get ready to witness Becky's continued journey in the fast lane, creating memories and embracing the lifestyle that defines us. Buckle up; it's going to be an unforgettable ride with more high-speed thrills, iconic partnerships, and activations that capture the essence of the NASCAR experience and the Becky brand. All gas, no brakes – that's the Becky way.
Get Equity
02.09.24
Our Community Joins in!
Our Community Joins In! | Insider Investment Notice
We're excited to see our community come in and invest in Personality Juice!
Our Insiders have invested a total of $7,764.45 into the Personality Juice!
We hope you join in as well! Invest in Personality Juice!
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
02.07.24
National Director of Retail Unmasked
Introducing Steven Morem: Our Visionary National Director of Retail
We are thrilled to announce a strategic addition to the Becky Personality Juice team, welcoming Steven Morem as our new National Director of Retail. With an illustrious career spanning decades, Steven brings a wealth of experience in creating, innovating, and successfully navigating the complex landscape of retail. As the Founder and President of the Morem Group, he has demonstrated an unwavering passion for his work and a commitment to building enduring relationships. Steven's approach is defined by a dedication to exceeding expectations and a profound understanding of the needs of both retailers and vendors.
In his new role, Steven will spearhead our retail expansion strategy, focusing initially on major players such as Target, Costco, Trader Joe's, and Whole Foods. His expertise in account management and relationship-building will be pivotal as we embark on this exciting journey to bring Becky's unique personality to the shelves of these prominent retailers. We are confident that Steven's vision and commitment will play a key role in establishing Becky Personality Juice as a household name across the nation.
Join us in extending a warm welcome to Steven Morem, as we look forward to the dynamic growth and success that his leadership will undoubtedly bring to our retail endeavors. Get ready to witness the next chapter of Becky's journey, as we redefine the beverage landscape with Steven at the helm of our retail expansion initiatives. Cheers to a future filled with innovation, collaboration, and unrivaled flavor!
Sincerely,
Eric Burdick CEO - Becky Personality Juice
02.06.24
BREAKING NEWS: RIFF RAFF accepts new ROLE
RIFF RAFF ACCEPTS CHIEF CREATIVE DIRECTOR ROLE
Dear Becky Personality Juice Investors and Supporters,
We're thrilled to share some groundbreaking news that will elevate our brand to unprecedented heights. We are proud to announce that the enigmatic and wildly creative recording artist, RIFF RAFF, is joining us as the Chief Creative Director. Known for his unique style and unapologetic individuality, RIFF RAFF will infuse our workplace with a vibrant energy, pushing creative boundaries to new heights.
In his role, RIFF RAFF will spearhead the design of music videos featuring Becky Personality Juice product placements, turning our beverage into a central theme of his upcoming songs. This collaboration promises to be a game-changer, reaching audiences through a medium that seamlessly blends music and our brand. Moreover, RIFF RAFF will embark on an exciting "taste tour" along the coast of Florida, introducing fans to our current flavors and unveiling a new line extension that promises to captivate both his followers and celebrity friends.
Adding to the excitement, there are whispers of RIFF RAFF's involvement in the new "Spring Breakers" sequel, where "Personality Juice" will undoubtedly play a starring role in the production. We believe that RIFF RAFF's creativity and unique approach will not only enhance our brand but also create unforgettable experiences for our consumers.
Buckle up; the Personality Juice journey just got even more exhilarating! Stay tuned for updates on the taste tour and the thrilling collaboration with RIFF RAFF.
Get Equity
Sincerely,
Eric Burdick
CEO, Becky Personality Juice
01.31.24
HUGE ANNOUNCEMENT
We don’t want you to miss out on our Early Bird Special! There is still time to receive an extra 5% BONUS of Personality Juice!
Now, ready for some ‘JUICY' news?
We are bubbling with excitement to announce our new partnership with none other than San Tan Brewery, the crème de la crème of distilleries and breweries in sunny Arizona!
Making Happy Hour Great Again. Get your taste buds prepared as we roll out four tantalizing new flavors this Spring! Perfecting our trade we are upping the ante, boldly concocting a 7%ABV, session proof beverage for every occasion.
The first two new flavors to launch will be our PINK AF and CABO COOLER, both bursting with flavor and RIZZ, with less fizz to keep your tummy happy.
Here's to more 'sippable' moments and an adventurous flavor journey!
SanTan Brewery is a hub dedicated to crafting unforgettable experiences through bold flavors and artisanal beverages. Aligned with our commitment to quality and community, SanTan's devotion to the art of craft brew perfectly complements our brand ethos. Get ready for a concoction of creativity and flavor as we embark on this thrilling journey together. Stay tuned for the flavorful adventures we're set to brew in partnership with SanTan!
Where award-winning production meets award-winning taste! We're thrilled to announce the exciting convergence of two creative powerhouses in the beverage industry. Brace yourselves for a fusion of flavors and a wave of new excitement as we join forces to redefine the art of refreshment.
01.23.24
Last day left for the best bonus perks!
In Lindsay we trust!
Executive Team Leadership: Personality Juice
With over 15 years of experience in CPG and spirits, Lindsay brings to the table executive leadership in both marketing and sales.
Having worked for leading brands both in the US and in Europe, her work has focused on leading global brands such as Aperol and Stoli to achieving unprecedented growth under her leadership.
Bringing unparalleled expertise from spearheading startup growth in the alcohol beverage realm, leading GEM & BOLT MEZCAL to success & exit.
-Only 1 day left to claim 10% bonus!
REWARDS
10%
Stack Venture Club & Rewards!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$1,000
Flavorful Beginnings
Invest $1,000+ and unlock a glimpse of the future with an exclusive Becky Swag Bag. Immerse yourself deeper in the Becky experience with branded goodies that showcase your love for the seltzer sensation. Your journey starts here.
$5,000
Fruity Fusion Feast
Invest $5,000+ and engage in a virtual call with the founders. Connect directly with the minds behind Becky and enjoy a delightful 3% bonus in shares.
$10,000
Bold Flavor Explorer
Invest $10,000+ and embark on a personalized VIP Becky Tasting Experience. Set forth on an enticing flavor exploration led by the creators. Plus, relish an additional 5% bonus in shares.
$25,000
Staycation With Becky
Invest $25,000+ and escape to an exclusive Becky staycation Weekend, a haven of relaxation infused with Becky's signature personality. Immerse yourself in an unforgettable spa day meets Becky's essence. Plus, savor a refreshing 10% bonus in shares, making this experience more rewarding.
$50,000
Tropical Triumph
Invest $50,000+ and jet-set to Becky's HQ for a fully immersive encounter. Elevate your investment with an all-inclusive journey to Becky's headquarters. Uncover the heart of Becky and savor a tantalizing 15% bonus in shares.
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