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GET A PIECE OF BLENDID

Leading the Robotic Food Automation Revolution

Blendid creates compact, autonomous, contactless robotic food kiosks available in retail stores, universities, travel centers, and. a hospital throughout the US. Blendid builds compact, autonomous, robotic food automation solutions. Our AI-enabled platform prepares food fresh-on-demand and customized to unique tastes and nutrition preferences. Already market-tested, Blendid kiosks are available in retail stores, universities, travel centers, and hospitals across the country. Learn more about this revolutionary product that optimizes the consumer experience and maximizes operator efficiency!

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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Company Image

$517,728.41 Raised

REASONS TO INVEST

Reasons Icon

We've raised over $26 Million and sold over 100k smoothies in retail stores, universities, and travel centers, as well as hospital and Walmart locations with co-branded Jamba locations in California and Georgia.

Reasons Icon

We have a commercial agreement with Jamba to expand and deploy “Jamba by Blendid” kiosks across the country and received a strategic investment from Focus Brands, the parent of Jamba, to scale our manufacturing and operations nationwide.

Reasons Icon

Our proprietary contactless, food-safe, and NSF-certified technology is poised for increased market adoption in the post-COVID world. In 2022, we tripled the number of our locations, increased revenue by 267% from 2021, and contracted over 500 kiosks. Our AI-driven platform is comprehensively protected by 13 patents granted or in-process.

TEAM

Vipin Jain

Vipin Jain • Co-Founder & CEO

VP Barnes & Noble Nook Media, Co-Founder & CEO Retrevo, Co-Founder Telseon IP, MS Physics BITS.

Venki Ayalur

Venki Ayalur • Co-Founder & CTO

Software Lead Barnes & Noble Nook, Motorola Engineering, MBA Kellogg, MS Computer Science Northern Illinois.

Vijay Dodd

Vijay Dodd • Co-Founder & VP, Engineering

HW & SW Engineering Dir. Barnes & Noble Nook, Engineer Dir. Palm, Masters of Tech in Systems & Controls.


*Addressable Market Data for high-traffic locations see below






the pitch

At Blendid, we build robotic and AI-enabled food automation solutions. Our first product, a fully autonomous robotic kiosk, crafts healthy and delicious smoothies that are made fresh-on-demand and customized to individual taste and nutrition preferences. We currently operate smoothie kiosks in universities, travel centers, retail stores, and a hospital in collaboration with world class food service operators including Jamba, Sodexo, and Compass Group. Now, we are ready to scale operations to achieve our mission of making fresh, healthy food more personalized and accessible.




Since our Last Raise


Fresh Food Made Accessible with Robotic and AI Technology


Fresh and healthy options always seem limited when we’re in a hurry. Our mission is to give consumers fresh, healthy, and personalized food options on the go through a contactless, safe, and all-digital experience. 

We designed our compact, accessible robotic food kiosk to empower operators to meet consumer demand for fast, healthy, affordable food options with greater consistency and lower overhead than traditional food service models. Our rockstar team of leaders and advisors bring together expertise in technology, business, and culinary spaces to build our field-proven operating and hardware system that works with very high uptime and is already in market serving customers. 






The Problem 


Healthy Eating is Expensive for Consumers and Operators


People generally want to eat healthy, provided they can find options that also taste great and are easy on their wallets. However, it’s challenging to get affordable, delicious, healthy food on the go. That’s because it’s usually either unavailable where and when they need it, too expensive, or not in line with their taste preferences. 

At the same time, operators face their own set of challenges, including rising food costs, hiring challenges and wage increases, and increased demand for healthy, affordable food (source, source source). Covid-19 has added additional pressures, including the need for contactless ordering, assembly, and delivery.

Our Solution


Hello, Blendid


Our compact, autonomous, contactless robotic food kiosk can be installed in a wide range of locations to provide 24/7 fresh food service at low operational costs. By deploying cutting-edge robotic technology in an 8x8 foot kiosk, we give consumers access to healthy, affordable, and delicious food anywhere and anytime. 

Blendid’s design optimizes the consumer experience and maximizes operator effectiveness. Our vision algorithms continuously learn and adapt to recognize ingredients, recipes, levels, and consumer preferences, ensuring that errors are eliminated even across diverse operating environments. 

We have 13 design patents awarded or in progress for software-driven food preparation and cloud-driven distributed IoT management. Our Food Operating System, foodOS® uses AI and machine learning algorithms to self-configure, calibrate, multitask and error recover while delivering a consistent recipe every time. Our Chef Operating System, chefOS® allows chefs to create new recipes using an AI-assisted engine to guide them while dynamically computing the nutritional profile of those recipes. And our Restaurant Management System (RMS®) provides a full suite of provisioning, monitoring, and analytics tools to manage and operate kiosks remotely.  


How It Works


For the consumer, Blendid’s kiosk experience goes like this:

  1. Order at the kiosk on a tablet or ahead of time on the app

  2. Select and customize your food order

  3. Receive a notification when food is ready,  approximately 3 minutes after ordering 

  4. Retrieve your food (safely stored inside the kiosk after being prepared)

All ingredients are either refrigerated or flash frozen to maintain freshness and optimal taste. Blendid uses only real, whole fruits, vegetables, and other nutrient-rich ingredients. 




The Market


Global Demand for Healthy, Accessible Food


Covid-19 has spurred significant, rapid changes in the food industry. While this reality has been challenging, it has also created a lot of opportunity for food service providers. 


In fact, the food robotics market is projected to reach $4 billion by 2026, expanding at a compound annual growth rate (CAGR) of 13.1% worldwide (source). In the US alone, Blendid has identified over 70,000 locations where the company's current offering is poised to bring value and capture market share. 

Meanwhile, consumers increasingly seek out food that is not only cost-effective but also fresh and healthy. 

OUR TRACTION


Major Growth and Key Partnerships


In 2022, we expanded to 9 locations, increased revenue by 267% from 2021, and contracted over 500 kiosks. We have previously raised $26 million from various institutional and retail investors.

We signed a commercial agreement with Jamba to expand and deploy “Jamba by Blendid” kiosks across the country in various types of commercial locations. We also received a strategic investment from Focus Brands, the parent of Jamba, to scale our manufacturing and operations nationwide.  

Meanwhile, our operating relationships with Sodexo and Compass Group could bring Blendid kiosks to a wide range of food service locations, including colleges, hospitals, fitness centers, corporate offices, airports, shopping malls, and entertainment venues. Our new locations since our last Reg CF raise include:

  • Kennesaw State University in Marietta, GA
  • Georgia College, Millidgeville, GA
  • UCLA in Los Angeles, CA
  • Love’s Travel Stops in Williams and Corning, CA
  • Grady Memorial Hospital, Atlanta, GA (Sodexo)




Our Business Model


Enabling Profitability for Operators


As a food service technology provider, we license our technology to large, established food service and retail operators with deep expertise in activating and managing food service locations, and collect recurring service fees. While we operate a limited number of Blendid-branded locations to try new concepts or establish proof points, our business is primarily driven by licensed, co-branded products with recurring service fees to Blendid.

*alternate service fee models are available


Due to our low operational costs, operators can expect to achieve significantly wider margins than they would have realized through a traditional food service model. 


Why Invest


Healthy Food Accessibility is Ready to Launch


Over the next few years, we plan to expand to thousands of national and international locations, automating a variety of cuisines including soups, salads, sandwiches and more to meet the needs and food preferences of millions of consumers. Food tech automation is a multi-billion dollar market here to stay and poised for rapid growth. We have put in the work to build a strong technological foundation and now, with key operating relationships in place, and accelerating growth, we are ready to scale.  


 







*70,000 locations have been identified as high-traffic locations that represent the total addressable market. No contracts or guarantees have been made to secure these locations. The serviceable market is based on company research and management's estimate of food sales per location for an operator.


Blendid 17b Disclosure

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ABOUT

HEADQUARTERS
440 N Wolfe RD M/S 215
Sunnyvale, CA 94085
WEBSITE
View Site
Blendid creates compact, autonomous, contactless robotic food kiosks available in retail stores, universities, travel centers, and. a hospital throughout the US. Blendid builds compact, autonomous, robotic food automation solutions. Our AI-enabled platform prepares food fresh-on-demand and customized to unique tastes and nutrition preferences. Already market-tested, Blendid kiosks are available in retail stores, universities, travel centers, and hospitals across the country. Learn more about this revolutionary product that optimizes the consumer experience and maximizes operator efficiency!

TERMS

Blendid
Overview
PRICE PER SHARE
$2.22
DEADLINE
Apr. 20, 2023 at 6:59 AM UTC
VALUATION
$88.01M
FUNDING GOAL
$10K - $2M
Breakdown
MIN INVESTMENT
$499.50
MAX INVESTMENT
$1,999,993.56
MIN NUMBER OF SHARES OFFERED
4,504
MAX NUMBER OF SHARES OFFERED
900,898
OFFERING TYPE
Equity
SHARES OFFERED
Series B Preferred Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Loyalty Bonus for Previous Investors | 5% Bonus Shares

Any Previous Investor of Blendid will receive 5% additional bonus shares on their investment.

Time-Based Perks


Friends & Family Bonus

Invest within the first week and receive 20% bonus share
Super Early Bird Bonus

Invest within the second week and receive 15% bonus shares.

VIP Bonus

Invest within the third week and receive 10% bonus shares.


Blendid Bonus

Invest within the fourth week and receive 5% bonus shares.

Amount-Based Perks
$25,000+: Invest 25,000+ and receive 10% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.


The 10% StartEngine Owners' Bonus

6D BYTES INC. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series B Preferred Stock at $2.22/ share, you will receive 110 shares of Series B Preferred Stock, meaning you'll own 110 shares for $222. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and an audience-based bonus of 5% for being a prior investor, in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

PRESS

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Santa Monica Mirror

Smoothie Robot Creates 9 Drinks at Once

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Fox Business

'Blendid' robot makes instant smoothies

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FastCasual.com

Love’s Travel Stops to deploy Jamba by Blendid robotic kiosks

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ZD Net

Why do college kids get all the cool robots?

ALL UPDATES

04.20.23

FINAL HOUR - Thank you Investors!

Thank you to all our loyal investors and followers.  If you are still on the fence about investing, here are a few key reasons to act NOW in the final hour:

  • We've raised over $26 Million and sold over 120k smoothies in retail stores, universities, and travel centers, as well as hospital and Walmart locations with co-branded Jamba locations in California, Georgia and Florida

  • We recently announced 4 new operating relationships with - Schneider National, Bay Club, Whole Sol Blend Bar, and Fitness International.

  • We have a commercial agreement with Jamba to expand and deploy “Jamba by Blendid” kiosks across the country and received a strategic investment from Focus Brands, the parent of Jamba, to scale our manufacturing and operations nationwide.

  • Our proprietary contactless, food-safe, and NSF-certified technology is poised for increased market adoption in the post-COVID world. In 2022, we tripled the number of our locations, increased revenue by 267% from 2021, and contracted over 500 kiosks. Our AI-driven platform is comprehensively protected by 13 patents granted or in-process.

04.20.23

4 HOURS LEFT + Blendid has so much momentum!


Within the last week we’ve announced new operating locations with:

  • Schneider National in Green Bay, Wisconsin - our first corporate headquarters!

  • The Bay Club Company - our first health club locations

  • Whole Sol Blend Bar - Expanding into Texas and Colorado with a new smoothie and bowl brand

  • Fitness International (Owner of LA Fitness, City Sports Club and Esporta Fitness) - a Jamba by Blendid location agreement

That’s a lot of momentum, but there is more to come!  Join us on our journey by investing within the next few hours!  

04.20.23

6 Hours Left + OVER $100K Raised in the last 2 Days!

Find out what over 330 investors already know and invest in Blendid before midnight tonight!

04.19.23

8 Hours Left + Hear what Jamba has to say about Blendid

Jamba, Kennesaw State University, and consumers talk about their experience with Jamba by Blendid robotic smoothie kiosks.



04.19.23

10 Hours Left + Yesterday’s Webinar Video Highlights

Miss yesterday’s webinar?  No problem!  Here’s the video recap.  In it you will hear about:

  • Blendid’s growth plans

  • Why you should invest in Blendid

  • How Blendid stands apart from competition

  • What consumers are saying about the Blendid experience

04.19.23

12 Hours Left + Jamba by Blendid to open in Fitness International Health Clubs

Blendid and Jamba plan to expand their Jamba by Blendid autonomous robotic kiosk locations to the health club industry. As part of a new collaboration with Fitness International, LLC, Jamba by Blendid kiosks will serve the health club industry and will open at select locations starting in California.  This will be Blendid’s second entry into health clubs after opening in select Bay Club locations.  

With so much momentum, NOW is the time to join Blendid!  Invest before our campaign closes today!

04.19.23

14 Hours Left + KTLA TV Station Features Blendid

KTLA features the Jamba by Blendid robotic smoothie kiosk at the University of California, LA (UCLA).  

04.19.23

FINAL DAY + NEW Contract with Whole Sol Blend Bar for 50 units!

Whole Sol Blend Bar to Add 50 Blendid Robotic Smoothie Kiosks Across Food Halls, Airports, College Campuses and Other High-Traffic Locations. 

Whole Sol Blend Bar, a growing power player in the organic quick-service restaurant (QSR) market. The partnership will kick off with plans to open multiple locations within the next six months at a range of locations, which may include college campuses and airports in the Western states.

Currently operating six blend bars in Colorado, Whole Sol will leverage Blendid robotic kiosks to speed its expansion across Colorado, Texas and into other priority U.S. markets. With Whole Sol’s rousing success serving 100% organic smoothie bowls, cold-pressed juices, artisan toasts, lattes, and more, the deal also marks a strategic entry point for Blendid’s planned expansion into additional cuisine types to meet the increasing demand for nutritious quick-serve meal options. 

*Proposed branding, not finalized

04.19.23

CAMPAIGN CLOSING - See how Blendid is leading the Food Tech Revolution

See how Blendid is leading the revolution in Food Robotics:



04.18.23

Blendid Now Accepting Individual Partners to Deploy Kiosks Nationwide

You've asked, and we've answered. Blendid is officially stepping into the next phase of automated kiosk deployments and offering individual operators a chance to partner with us! Here's what you need to know:


  • The US domestic market will be our priority. While we typically deploy in high density locations, we will assess the potential of each venue to ensure that it meets our requirements. 

  • Blendid is not a traditional franchiser that pre-selects a location for its operator. Ideally, those who partner with us will have a place secured and/or a path forward to securing one.

  • We're looking for operators with experience in food service! This can range from anything in restaurant management to operations planning. 


Kick off the process by filling out an inquiry form on our website. A member of our sales team will be in touch after that in order to walk you through the details and begin due diligence.

Labor shortages and other strains have made traditional food service more challenging. Automated kiosks that prepare and serve healthy and delicious food is the future. Be sure to submit an application today!



REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.

10%

Stack Venture Club & Rewards!

Members get an extra 10% shares in addition to rewards below!

Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$25,000

Tier 1

Invest 25,000+ and receive 10% bonus shares.

JOIN THE DISCUSSION

0/2500

mc
mark caringola

3 months ago

i invested 1000.00 dollars what happened to my investment?

0

0

GD
Gabriel DiCristofaro

4 months ago

It's 2025, can we get an update?

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0

JG
J Garcia

a year ago

Is it possible for investors to become kiosk operators?

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0

SS
Samuel Salazar

2 years ago

Hi Blendid! I invested, wondering if there were going to be updates sent to our emails? Thank you!

0

0

SD
Sheldon Douglas

2 years ago

Will you guys be extending your funding deadline I'm interested in the investment

1

0

CM
Covahne Michaels

Blendid

2 years ago

Sheldon, unfortunately not. Our campaign closes at midnight pacific tonight, but StartEngine does accept credit card, as well as wire and bank transfer, so hopefully there is an option in there that can work for you today.

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0

RK
Richard Koch

2 years ago

I was referring to POS sales. Do people buy one drink, never to return? Or, are you tracking repeat retail sales. Again, the concept of tracking credit card swipes. Do you collect metrics?

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1

0

CM
Covahne Michaels

Blendid

2 years ago

Hi Richard, yes, we track POS sales. We don't store credit card info in our systems (and use PCI-compliant payment processors) but can identify each customer using a unique token. We track (and care about) repeat purchases from guests and are happy with the results. Purchases from repeat guests in our environment tend to be very high reaching 2/3rd of all purchases in some locations.

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1

RK
Richard Koch

2 years ago

Are you able to determine whether you're seeing repeat retail customers? Can you tell whether the same credit cards are charged repeatedly? Thanks

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2

0

CM
Covahne Michaels

Blendid

2 years ago

Of course. And we have a strong repeat purchase behavior from guests in retail and non-traditional environments.

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0

MP
Michael Pham

2 years ago

Greetings, I have a couple of questions: 1. Are the preferred shares convertible? 2. What is the maximum output capacity per hour of each kiosk? 3. Are these kiosks restrained since there is only one “robot”? Much appreciated in advance!

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1

0

CM
Covahne Michaels

Blendid

2 years ago

Hi Michael, please see below: 1. Preferred shares are convertible into common shares 1:1 (please review our form C that describes the rights as a preferred shareholder). However, currently Blendid shares aren't tradable on a stock exchange. We expect them to trade in the future but can't speak to the timing of that. 2. Blendid kiosks are designed to make up to 45 drinks an hour. 3. Well, speaking of robots :). Our new kiosks ship with two robots, the main robot that dispenses and makes smoothies and a smaller helper robot that stores and serves guests (we deployed Florida Gulf Coast University with two robots and over the spring break, upgraded UCLA to have two robots). We plan on doing more with the helper robot to enhance the experience and throughput further. Stay tuned :). Please don't hesitate to reach out if you have further questions.

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0

MA
Michael Adams

2 years ago

I am looking to invest 5k. If so what type of return can I expect and paid in what timeframe? Also in the future will I be able to sell my shares??

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1

0

CM
Covahne Michaels

Blendid

2 years ago

Michael - Great to hear you are considering investing. There are a few different ways that an investor can realize a return: 1) The company gets bought out (purchased by a larger firm), 2) The company decides to file for an Initial Public Offering which allows their shares to be traded publicly on the stock market, 3) The company can choose to list on a secondary platform where the investors are able to trade their shares, 4) The company can declare periodic dividends with the board approval if the growth and cash flow warrant that. As a startup company, one needs to be nimble and adapt. We don't yet know which pathway Blendid will take and we don't want to speculate.

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0

RP
RITESH BALMIKI PANDA

2 years ago

Hello, I want to know how many kiosk you contracted in 2022? And how many kiosks you're estimating to be contracted in 2023? Also, when can we expect to see another product from Blendid say Autonomous Coffee kiosks or any food kiosks?

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2

0

RP
RITESH BALMIKI PANDA

2 years ago

1. In the pitch, it is mentioned that "we have 500+ kiosks in contract" what does that actually means? 2. Currently, Blendid has 9 kiosks from which you're generating revenue? 3. How much it cost you to manufacture 1 kiosk?

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PREVIOUSLY CROWDFUNDED
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RAISED
$517,728.41
INVESTORS
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MIN INVEST
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VALUATION
$88.01M

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StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC.

StartEngine Secondary (“SE Secondary”) is our investor trading platform. SE Secondary is an SEC-registered Alternative Trading System (“ATS”) operated by SE Primary that matches orders for buyers and sellers of securities. It allows investors to trade shares purchased through Regulation A+, Regulation Crowdfunding, or Regulation D for companies who have engaged StartEngine Secure LLC as their transfer agent. The term “Rapid,” when used in relation to transactions on SE Marketplace, specifically refers to transactions that are facilitated on SE Secondary, This is because, unlike with trades on the StartEngine Bulletin Board (“SE BB”), trades on SE Secondary are executed the moment that they are matched.

StartEngine Bulletin Board (“SE BB”) is a bulletin board platform on which users can indicate to each other their interest to buy or sell shares of private companies that previously executed Reg CF or Reg A offerings not necessarily through SE Primary. As a bulletin board platform, SE BB provides a venue for investors to access information about such private company offerings and connect with potential sellers. All investment opportunities on SE BB are based on indicated interest from sellers and will need to be confirmed. Even if parties express mutual interest to enter into a trade on SE BB, a trade will not immediately result because execution is subject to additional contingencies, including among others, effecting of the transfer of the shares from the potential seller to the potential buyer by the issuer and/or transfer agent. SE BB is distinct and separate from SE Secondary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. By contrast, under SE BB, SE Primary assists with the facilitation of a potential resulting trade off platform including, by among other things, approaching the issuer and other necessary parties in relation to the potential transaction. The term “Extended”, when used in relation to transactions on SE Marketplace denotes that these transactions are conducted via SE BB, and that these transactions may involve longer processing times compared to SE Secondary for the above-stated reasons.

Even if a security is qualified to be displayed on SE Marketplace, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine. It also does not constitute an endorsement, solicitation or recommendation by StartEngine. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, (2) assist in the determination of the fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.