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GET A PIECE OF ELEMENO HEALTH
Arup Roy-Burman, MD • Co-Founder & Chief Executive Officer
Scott M. Cohen, MHA • Chief Operating Officer
Carole A. Klove, RN, JD • Chief Nursing Officer
Overview
The Problem
Medical errors and burnout— pains we have all seen and heard in every hospital, clinic, and nursing home. And COVID-19 is just making it worse.
Healthcare is becoming increasingly complex. Best practices are rapidly growing and changing. Frontline staff—nurses, docs, and therapists—cannot keep up. They are overwhelmed, yet they are being asked to do more and more. We believe this is resulting to some of the biggest problems in healthcare today:
Sadly, with these problems healthcare institutions continue to fall back on traditional team training and communication modalities like binders, fliers, email, and in-person staff meetings. These 20th century solutions do not work in 21st century medicine. The result is staff burnout and care variation—meaning medical errors, waste, and job turnover.
The Solution
We offer real-time training and support for frontline teams—an expert in your pocket. At Elemeno, we are a software company with a human touch. We provide a dedicated Client Success Manager who ensures ROI and customer satisfaction.
Elemeno’s mobile-friendly cloud solution delivers “just-in-time” team training and communication, equipping frontline nurses and doctors with custom interactive guidelines, smart checklists and concise how-to videos, on-demand, 24/7.
We make complicated practices actionable, so staff can actually deliver them. Our analytics drive insight into caregiver behavior and practice effectiveness. And our feedback loop gives frontline staff a voice so that management can proactively address frontline needs before they manifest as patient harm. The result is consistent high quality care...
… meaning greater safety, labor savings, and improved outcomes.
You’ve seen the importance of teamwork in healthcare. Healthcare workers want to help each other. Elemeno takes this to the next level. Our sharing network de-silos hospitals, democratizing access to best practices and accelerating knowledge spread across the industry. And we make it easy. No IT needed.
The Market
The US market for clinical staff alone is $2 Billion.
And here’s how we strategically complement established market channels:
Our Traction
Here’s how we’ve been doing so far:
The Business Model
Our revenue system is B2B SaaS with a land and expand model—including an annual subscription and one-time onboarding fee. We start in one department, prove our value, and then work with the happy managers to sell to the rest of the institution.
The Network Effect: Healthcare is all about collaboration! Each department’s content is shared with all others in the same institution, so as each new department joins, everyone has greater benefit. This accelerates our expansions.
The Network Effect 2.0: We take collaboration to the next level. Every client is also able to share practices with managers at peer institutions, so with each new client, our client network has even more to share from. This de-silos hospitals and accelerates the spread and adoption of best practices. Don’t reinvent the wheel. Leverage the collective knowledge of the community. And let inter-client sharing accelerate new client acquisition.
How We Are Different
Healthcare is a constant battle. And nurses, doctors, and ancillaries are our frontline troops. We believe in equipping them for success. Our customized microlearning solution supports our healthcare teams at the point of care, on-demand, 24/7. Our service unites:
Efficient and effective team communication—keeping staff up to date with constantly changing information while listening to frontline feedback.
In-context microlearning—ensuring sustained top of license best practice.
Transparent recognition—supporting teamwork and engagement.
Easy customization allows clients to support their own specific devices, equipment, supplies and protocols, giving frontline staff the exact support they need to succeed in their own unique environment. And, our feedback loop helps managers quantitatively and qualitatively measure frontline needs. We fill the gap left by our competitors.
The Vision
In seven years, we want to be an epic business—the go-to network for best practices worldwide.
We aim to democratize access for healthcare workers across the globe, empowering them to become superheroes. This will radically reduce medical errors and enable every clinician to deliver the best care possible to every life they touch.
OUR LEADERSHIP
At Elemeno Health we have a team of strong leaders who have a passion for our mission. We are proud to be certified by the Western Regional Minority Supplier Development Council as a Minority Business (MBE). We continue to celebrate all diverse backgrounds at Elemeno Health.
Founder and CEO Dr. Arup Roy-Burman and COO Scott Cohen have deep expertise in healthcare delivery, medical technology, and growing a successful business.
Why Invest
Healthcare is moving faster than ever, and our frontline staff cannot keep up. They are overwhelmed, resulting in practice variation and burnout—the root causes of medical errors, waste, and turnover.
Our solution has been developed by doctors and nurses who have felt that pain themselves—using that incentive to fuel a successful product.
We empower our frontline teams with real-time point of care training and support so that they can be superheroes. Our success is demonstrated in our $1M+ ARR traction, proven ROI, and key clients. And through the sharing network effect, every new client increases value for all clients—a virtuous cycle of collaboration. Come join the movement.
GIF
Maximum Number of Shares Offered subject to adjustment for bonus shares
We Would Love to Recognize You as a Patient Safety & Nurse Champion.
(Recognitions posted on our Investor web page)
$25,000+ Angel of Nursing
In tribute to Florence Nightingale: The Lady with the Lamp, Visionary Statistician, Founder of Modern Nursing
$10,000+ Red Cross Award
In tribute to Clara Barton: The Lady in Charge, Civil War Nurse, Founder of American Red Cross
$5,000+ Military Nursing Champion
In tribute to Hazel W. Johnson-Brown: Trailblazer in Military Nursing, First Black Chief of the US Army Nurse Corps.
$2,200+ Hospice Care Advocate
In tribute to Florence Wald: Mother of Modern Hospice Movement, Advocate for Patients’ Dignity, Freedom from Pain, and Right to make Autonomous Decision
$1,000+ Rural Health Ally
In tribute to Mary Breckinridge: Pioneer in Rural healthcare, Founded Frontier Nursing Service, Drastically Decreasing Maternal and Infant Mortality in early 1900’s
$300+ Public Health Contributor
In tribute Lillian Wald: Pioneer in Public Health, American Nurse, Humanitarian
(Here's how prior investors from Republic are honored on our web page: https://www.elemenohealth.com/investors/)
Irregular Use of Proceeds
11.05.24
2024 Public Benefit Corporation Report
Elemeno Health is a Delaware Public Benefit Corporation. The specific public benefit purpose of the Corporation is to democratize frontline access to best practices and enable healthcare institutions to deliver safer care at a lower cost.
Our Objectives
Launch Elemeno in distinct healthcare facilities
Support team leaders to advance team priorities
Empower frontline healthcare professionals with just-in-time resources
Promote knowledge and best practice resource sharing between healthcare facilities
Our Standards/Metrics
Number of sites/facilities
Number of individual teams (units or departments)
Number of annual active users
Number of knowledge and best practice resources available to frontline workers
Number of knowledge and best practice resources available in our shared library
Our Performance (Oct 2024)
Number of sites/facilities: 38 instances of our app serving 42 hospitals, many with additional facility/campus/clinic locations
Number of individual teams (units or departments) supported: >300
Number of annual active users: >10,000
Number of knowledge and best practice resources available to frontline workers: >17,800
Number of knowledge and best practice resources available in our shared library: >2,600
Our Impact
Elemeno delivers just-in-time support to frontline healthcare professionals so that they can consistently provide higher quality care. Consistency with desired processes improves outcomes, which are measured by our clients. Our clients are repeatedly presenting and publishing results highlighting their successful use of Elemeno to improve quality and lower costs.
Decreased staff onboarding/orientation times (40-60%)
Reduced training costs (by up to $14,000/RN)
Improved patient outcomes (decreasing hospital-acquired conditions by up to 75%)
Our continued growth and expansion of the use of Elemeno to more facilities, more teams, and more healthcare professionals is expanding the delivery of high quality, equitable care to the general public and improving the financial sustainability of healthcare institutions.
08.19.22
Dear Elemeno Health Investors,
In this year of global market volatility and a seemingly endless pandemic, I am pleased to announce closing of our $7M Series A financing, led by SJF Ventures! SJF has been a leader in both venture capital and sustainability for over 20 years. They are currently investing out of their fifth fund ($150M) and led our round with a $5M investment. SJF was joined by Sustain VC, which invested an additional $1M alongside.
Omicron has hit health systems hard—not only with another surge of patients, but more importantly this time, with staff. As so many frontline caregivers became ill and/or left their positions, management were—and continue to be—pulled into staffing. This translated to near halting of the follow up internal multi-stakeholder meetings at prospects necessary to close new deals. With so many staff out—across clinical care, leadership, IT, and training—it has been especially challenging to drive necessary group approvals in a timely manner. Although this has flattened sales, the underlying pain for health systems (high workforce turnover paired with growing healthcare complexity) is more acute than ever.
SJF Ventures saw the opportunity. They dove into our business over 5 months, including deep diligence with many of our customers. With strong domain expertise in both healthcare and workforce development, SJF was excited to welcome their first portfolio company crossing these two critically important verticals. This is how SJF recently described their investment:
“SJF Ventures led the $7 million Series A investment round in Elemeno Health, the developer of a proprietary solution serving frontline healthcare teams. Elemeno has built a “playbook in your pocket” for nurses, which helps them enhance patient care and execute their day-to-day tasks more efficiently. The “playbook” includes easily digestible content that can be customized by individual hospital departments. Its use has been associated with increased nurse satisfaction and a decrease in turnover by up to 50%. Improved consistency of care has resulted in decreased medical errors and hospital-acquired conditions by up to 75%.”
Read more about SJF's investment in Elemeno here
Now with the steady return of in-person conferences, combined with increasing word of mouth, we are seeing good growth in new leads to add to our pipeline. And with the Series A, we are deploying capital to service our growing demand.
KPIs:
Sales:
Marketing:
Press:
Product & Engineering:
Finance:
Market valuations go up and down, and opportunities ebb and flow. We thank all of our early investors for getting us to where we are now. And we thank our new investors for backing us in turbulent times, so that we all have the potential to realize our vision for the future.
Best,
Arup
12.13.21
Hey StartEngine Team! You helped make the difference!
The American College of Emergency Physicians has named Elemeno Health 2021 Emergency Medicine Innovation of the Year! The pandemic has underscored how fast healthcare is moving, and the dire need for a quick and easy solution to keep frontline teams on top of constantly changing information, localized to your own hospital and teams. Elemeno fills the gap with a "playbook in your pocket," readily customized to your department's needs. And, Elemeno's cloud exchange is helping hospitals around the country share practices with each other. Let's democratize access to best practices, and empower every healthcare professional to deliver the right practice to the right patient at the right time!
Thanks for your support!
10.23.21
Elemeno Investors and Followers,
Elemeno has been selected one of four finalists for Emergency Medicine Innovation of the Year by the American College of Emergency Physicians. Voting just started-- and the public can vote!!!
Please vote ASAP for us-- and please share the link with your network.
Let's go Elemeno!
10.15.21
We’ve had a great Q3, with growth in sales and leads in the face of the delta surge. Delta has hit many of our clients and prospects hard, especially those in the South. Hospitals in the affected areas are suffering from staff shortages, high costs of traveler nurses, and rapidly increasing burnout. This makes it challenging to get their attention. Nonetheless, we are rising above the noise, and they are seeing the value of Elemeno. We have closed new deals in these regions, and we have successfully launched two new partnerships. We have closed over $1M in new investments, and we have institutional investors (traditional VC and strategics) interested in additional investment.
KPIs:
Annual Recurring Revenue (ARR) $1.35M
Churn: 0
Pipeline: $4.8M
Channel Partners: 2
Highlights:
New logos/contracts:
3 new Louisiana clients: Touro Infirmary, East Jefferson Hospital, West Jefferson Hospital
1st Southern California client launched: Pacific Neurosciences Institute
Benioff Children’s Hospital San Francisco converted from free to paying client
Expansions:
Expanded from Inpatient to Ambulatory: Children’s Hospital Oakland
From Inpatient to external/referring providers: UCSF
From single hospital to system: LCMC Health
Channel Partnerships:
National Perinatal Information Center launched: first jointly developed lead now in contracting
Texas Hospital Association launched: initial marketing pitch narrowed to help onboard traveler nurses and new hires; already presenting to new leads
We launched our new website! Check it out: https://www.elemenohealth.com/. We can now track visitors in greater detail, helping us determine from where visitors are coming and what they are looking for. This informs our marketing and drives strategic spend to grow our leads
In the News:
Television: Healthcare institutions are struggling to keep staff up to date with rapidly changing information. When staff are secure, confident, and resilient, they stay with their job, and their patients receive better care. ABC news in SF recently highlighted Elemeno's role, here
Newspaper: Elemeno founder story featured in India West, here
Video Podcast: Elemeno story featured on KingsCrowd podcast, youtube
Video: Nursing Innovation HUB CEO Interviews Elemeno Nurse User and Investor, vimeo
Audio Podcast: Elemeno founder interview with Angel Notes, here
Finance:
We are thrilled to have raised over $1M on StartEngine and will be closing the campaign on 10/22
We plan to raise the balance of our immediate needs from institutional investors
10.07.21
Sharing the launch of our partnership with the Texas Hospital Association, where we are jointly offering member hospitals the Elemeno solution to support their frontline staff, especially in the context of onboarding travelers and new grads. Press release here.
Fernando Martinez, Ph.D., president of the THA Foundation: "Elemeno Heath’s microlearning platform provides a solution to the challenge of keeping clinical staff educated and up-to-date on procedures and hospital-specific best practices."
THA has started reaching to members, and we already have interested leaders!
10.04.21
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Elemeno Health has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Elemeno Health be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
09.22.21
Hey All!
Check out our new website, with messaging and analytics optimized for lead generation and sales!
And here, share with your friends and colleagues our landing page for crowd investors: https://elemenohealth.com/startengine/
Let's get this out on your social media channels! Bring more of the crowd on! Working together we can empower our frontline teams and make healthcare work the way it should!
09.17.21
Elemeno Health is currently rated a 4.6/5 by KingsCrowd’s proprietary Merlin startup rating algorithm. This high score places Elemeno among the elite equity crowdfunding campaigns currently available for investment.
KingsCrowd independently vets and analyzes startups across the entire online crowdfunding market and is used by more than 100,000 investors.
Interested parties can obtain a free digital copy of KingsCrowd’s full Elemeno Health Rating & Analysis Report.
Highlights include:
Click here to read KingsCrowd’s Elemeno Health Rating & Analysis Report.
Elemeno did not solicit nor in any way compensate KingsCrowd for this analysis.
09.16.21
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Elemeno Health has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Elemeno Health be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Public Health Contributor
In tribute Lillian Wald: Pioneer in Public Health, American Nurse, Humanitarian
Rural Health Ally
In tribute to Mary Breckinridge: Pioneer in Rural healthcare, Founded Frontier Nursing Service, Drastically Decreasing Maternal and Infant Mortality in early 1900’s
Hospice Care Advocate
In tribute to Florence Wald: Mother of Modern Hospice Movement, Advocate for Patients’ Dignity, Freedom from Pain, and Right to make Autonomous Decision
Military Nursing Champion
In tribute to Hazel W. Johnson-Brown: Trailblazer in Military Nursing, First Black Chief of the US Army Nurse Corps.
Red Cross Award
In tribute to Clara Barton: The Lady in Charge, Civil War Nurse, Founder of American Red Cross
Angel of Nursing
In tribute to Florence Nightingale: The Lady with the Lamp, Visionary Statistician, Founder of Modern Nursing
0/2500
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PINNED BY STARTUP
Lucinda Collinson
4 years ago
I am a nurse educator at UCSF. I love Elemeno. Elemeno has helped me increase my effectiveness and efficiency, and helped my nursing staff save time and improve patient outcomes. Through Elemeno we have been able to help other hospitals, too. Elemeno is a game changer. I invested in Elemeno last year on Republic. It was awesome to see so many caregivers join in then. I'm a believer and am investing again in this round on Start Engine.
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