This round is no longer accepting investments, but others just like it are live now.

CLOSED

GET A PIECE OF CITIZENS COFFEE BY CITIZENS HOLDINGS LLC

Forbes Featured National Breakfast & CPG Brand Scaling U.S

We’ve recorded $27M in lifetime sales & an oversubscribed $1.2M crowd raise, featuring elite angels including Randi Zuckerberg. Citizens is on a mission to become the top breakfast and coffee brand in the country, with our averaged per site sales outperforming Starbucks. We have profitable locations across the country and now distributing our coffee retail products nationwide with an exciting national growth pipeline.

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This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Company Image

$1,086,064.19 Raised

REASONS TO INVEST

Reasons Icon

Citizens is a Forbes ft national breakfast & coffee brand with $27M+ lifetime sales* with a 2024 sales run rate of $7.2M and backed by notable angels like Randi Zuckerberg from our oversubscribed $1.2M crowd raise.

Reasons Icon

Citizens has a proven track record across NY & Texas, with a national growth pipeline of stores & industry-leading site sales outpacing companies like Starbucks, we’re projecting to hit $100M in annual sales by 2029**.

Reasons Icon

Just launched a new arm of the business distributing a premium product range of coffee beans, pods, and K-cups. With pod sales set to overtake instant coffee, this new expansion will quickly scale sales nationwide.

TEAM

Justin Giuffrida

Justin Giuffrida • Chief Executive Officer (CEO)

Culture, Strategy, Finance, Operations. 15+ years of experience in Food & Beverage with a master's degree in Finance & Accounting.

Andrew Paul Geisel

Andrew Paul Geisel • Co-Founder & VP Of Development & Growth

Business Development, Real Estate & New Market Development, Marketing, HR. 15+ years of experience in Food & Beverage with a bachelor's degree in Architecture and Environmental Design. 

Benjamin Darmanin

Benjamin Darmanin • District Manager & Head of People

Training, Operations, Culture. 10 years of restaurant experience. Leads the coaching, development, and nurturing of our amazing teams. 




Sign Up Here!

the pitch

Meet Citizens


Meet Citizens; the national breakfast brand disrupting the old legacy players in the industry who we believe are phasing out.


Source: Mordor Intelligence

THE opportunity

What is the Concept?


Citizens is an Australian breakfast restaurant on a mission to become the top breakfast brand in the country; offering chef-driven breakfast menus, specialty roasted coffee, and craft cocktails. Breakfast is now the fastest-growing segment in the U.S. restaurant industry and with current locations in NY and Texas, and a CPG channel distributing coffee pods, beans, and K-Cups into grocery stores, homes and offices.


Sources: Stir Tea Coffee, Food Insight


Our Brand Pillars



Our Vision - Pathway to Citizens At Scale


After years of developing and refining our model, tweaking our menu and optimizing our operations, we're beginning our journey of scale with a focus on expanding in the NY and TX markets.


In 2024 we opened our Houston location; our first store launch outside of NYC. The response to this has been amazing, hitting an annual run rate of over $2 million. Off the back of this success, we now look to both expand our Houston market, as well as deepen our foothold into Texas with launches into the Austin & Dallas market.



Following in the footsteps of IPO brands:


Citizens has a goal to grow its business profitably, use free cash flow as well as strategic capital injections to fuel our growth over the next 5 years. At this point, the company is projecting to have 40 stores across the country, producing approximately $90-100 million in revenue by 2029** across our restaurants, retail and wholesale channels. Upon completing our projected growth pipeline, we hope to follow public brands who have successfully executed an IPO.  


These projections are forward-looking statements subject to risks and uncertainties, and actual results may differ materially from those anticipated or guaranteed. Please refer to our forward looking information legend at the top of this page and our Risk Factors in our Offering Memorandum. While the company intends to explore the possibility of an IPO in the future, any statements regarding a potential IPO are highly speculative and subject to numerous risks, uncertainties, and market conditions. Please refer to our IPO Disclosure at the end of our page.

While Citizens Coffee currently operates 4 locations, we are inspired by the growth trajectories of established brands such as Starbucks (3,000+ locations), La Colombe (90+ stores), and Blue Bottle Coffee (30+ stores). These comparisons are aspirational and reflect our long-term growth goals, rather than direct comparisons in terms of current scale, market presence, or financial performance. Any references to these companies should not be interpreted as projections or guarantees of similar outcomes for our business.

our business model

How it Works


The concept was born in Australia, the global leaders in specialty cafes, inspired by wellness-forward lifestyle, craft coffee, and embracing technology and innovation. Citizen’s management team has proven experience from Australia's leading brands in scaling the concept.



Industry Leading ‘Store Level’ Profitability of 18%


The breakfast restaurant industry is an extremely profitable sector due to its high customer demand, cost-effective ingredients, and quick service model. Breakfast items like eggs, pancakes, and coffee have low food costs but can be sold at attractive price points, leading to strong profit margins.* 


Additionally, breakfast service typically involves faster table turnover, allowing for more customers to be served in a shorter time frame. This combination of low overhead costs and high volume sales makes breakfast restaurants a lucrative opportunity in the food and beverage industry.1,2



our traction

Oversubscribed Crowdfunding Raise


Citizens successfully completed an oversubscribed $1.2M crowd raise on Republic in 2021, which saw notable angels such as Randi Zuckerberg (Facebook, Zuckerberg Media, Hugg) and Sean Davis (MLS Captain) join Citizens as advisors. 


These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.




These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.


Why Invest


Over the past 8 years, we have spent our lives building this company and enjoying the ride along the way. We’re developed as restaurant operators, but more importantly, have grown as people on our journey to see Citizens become one of the top breakfast brands in the country. We are excited to see where we can take this company, and to have you on the journey with us.









IPO Statements Disclosure

While the company intends to explore the possibility of an initial public offering (IPO) in the future, any statements regarding a potential IPO are highly speculative and subject to numerous risks, uncertainties, and market conditions. There is no guarantee that an IPO will occur, and any forward-looking statements should not be relied upon as a prediction or assurance of future events.


**Forward Looking Information Disclosure

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

ABOUT

HEADQUARTERS
521 E. 12th St
New York, NY 10009
WEBSITE
View Site
We’ve recorded $27M in lifetime sales & an oversubscribed $1.2M crowd raise, featuring elite angels including Randi Zuckerberg. Citizens is on a mission to become the top breakfast and coffee brand in the country, with our averaged per site sales outperforming Starbucks. We have profitable locations across the country and now distributing our coffee retail products nationwide with an exciting national growth pipeline.

TERMS

Citizens Coffee by Citizens Holdings LLC
Overview
PRICE PER SHARE
$3.53
DEADLINE
May. 1, 2025 at 6:59 AM UTC
VALUATION
$25.89M
FUNDING GOAL
$15K - $1.23M
Breakdown
MIN INVESTMENT
$250.63
MAX INVESTMENT
$1,233,999.75
MIN NUMBER OF SHARES OFFERED
4,249
MAX NUMBER OF SHARES OFFERED
349,575
OFFERING TYPE
Equity
SHARES OFFERED
Class B Common Units

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of units offered subject to adjustment for bonus units. See Bonus info below.

Investment Incentives & Bonuses*

Time-Based Perk

Early Bird 1: Invest $250+ within the first 2 weeks | 2% bonus units

Early Bird 2: Invest $5,000+ within the first 2 weeks | 7% bonus units

Early Bird 3: Invest $10,000+ within the first 2 weeks | 10% bonus units

Early Bird 4: Invest $25,000+ within the first 2 weeks | 15% bonus units

Early Bird 5: Invest $50,000+ within the first 2 weeks | 20% bonus units

Early Bird 6: Invest $100,000+ within the first 2 weeks | 25% bonus units

Mid-Campaign

Invest $5,000+ between day 35 - 40 and receive 10% bonus units

Invest $5,000+ between day 60 - 65 and receive 10% bonus units

Amount-Based Perk

Tier 1 Perk — Invest $250+ and receive: 20% off web store

Tier 2 Perk — Invest $500+ and receive: 5 free brunches**, 20% off web store

Tier 3 Perk — Invest $1000+ and receive: Free coffee for a year**, 20% off web store, and 2% bonus units

Tier 4 Perk — Invest $2500+ and receive: Free brunch for a year**, 20% off web store and 4% bonus units

Tier 5 Perk — Invest $5000+ and receive: Free coffee for life***(conditions apply), 20% off web store and 5% bonus units

Tier 6 Perk — Invest $10,000+ and receive: Free brunch for life***(conditions apply), 20% off web store, and 7% bonus units

Tier 7 Perk — Invest $50,000 and receive: Advisory equity*, 20% off web store, free brunch for life*** (conditions apply), and 15% bonus units

Tier 8 Perk — Invest $100,000 and receive: Advisory equity*, 20% off web store, free brunch for life*** (conditions apply), and 20% bonus units

*Advisor Equity Package; Vesting equity grant with an advisory agreement. Please inquire: justin.g@citizens.coffee

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus units from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

**A ‘free coffee’ is valued at $6 store purchase. A ‘free brunch’ is valued at a $25 store purchase. The appropriate value to your tier will be added to a house account. This credit can only be redeemed for in-store, regular menu purchases. This excludes retail coffee beans, merchandise & more. This credit may not be used for payment of gratuities.

***‘Coffee’ and ‘Brunch’ for life represents that a house account will be created providing fifty-two coffees or brunches (depending on the investment tier) per year valid for 15 years. If the business is acquired, receives a majority acquisition or a change of control, coffee & brunch for life perks will be withdrawn, but may not be withdrawn before a minimum period of 3 years from original investment date on Start Engine.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus unit perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus unit perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Venture Club Bonus

Citizens will offer 10% additional bonus units for all investments that are committed by investors who are eligible for the StartEngine Venture Club.

This means eligible StartEngine unitholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 Class B Common Units at $3.45 / unit, you will receive 110 Class B Common Units, meaning you’ll own 110 units for $345. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.

This 10% Bonus is only valid during the investor’s eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Venture Club bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Forbes

Destination Brunch: Australian Dining Makes Waves in NYC

Article Image
Vogue

How Australian Coffee Took Over—And Why New Zealand Coffee Could Be Next

Article Image
Gotham

These Two Aussies Are Dominating the Brunch Scene in New York City

ALL UPDATES

04.30.25

Closing Soon! 🥂

Only hours left as we near hitting our investment cap! 

We're incredibly flattered by the tremendous interest and support for Citizens as we plan our national growth and aspire to follow in the footsteps of top IPO Brands! Join us on our journey.

 

Onwards & Upwards,

CEO & Founder - Justin Giuffrida

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.  In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

04.30.25

Over $1 MILLION RAISED! 🥳 Thank you, investors!

Thank You for Fueling Our Growth!

We are absolutely STOKED about reaching this milestone, and we couldn't have done it without our amazing community of investors believing in our vision. 

Last Call for Investors

As we celebrate this $1M milestone* and prepare to launch in Austin, we're seeing investment spaces fill up fast. For those still watching from the sidelines—this is your reminder that this opportunity won't last forever.

We're building something special with Citizens Coffee:

  • Exceptional unit economics ($2.4M average annual store sales)

  • Multi-channel revenue strategy with nationwide CPG distribution

  • Strategic expansion toward 40 locations by 2029

  • Vertical integration with our in-house roasting facility

Final call for investors. We would love to have you join us. 

With immense gratitude and excitement for what's ahead,

Justin Giuffrida
Co-Founder & CEO

*The amount raised may include insider investments, which may go toward meeting the minimum offering amount.

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

04.30.25

2 Hours Left - Final Call!

Final Hours to join the ride - nearing our investment cap!

From Australia to New York, Texas and across the US market - join Andrew and I as we plan our national growth and aspire to build Citizens into one of the leading national breakfast brands!  


Onwards & Upwards,

CEO & Founder - Justin Giuffrida 

Onwards & Upwards,

CEO & Founder - Justin Giuffrida 

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.  In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

04.30.25

Hours Left to invest - Final Day!

Final few Hours to join the ride - approaching our investment maximum! 

This week we launched Austin our newest market with more new markets on the way! We're working toward our goals of being the leading breakfast & coffee brand in the US market!  

We seek to emulate the strategic approaches of IPO-stage brands

Onwards & Upwards,

CEO & Founder - Justin Giuffrida 


This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.  In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

04.30.25

🚨 Last Call to Invest in Citizens Coffee

This is it.

Our Citizens Coffee funding round closes TODAY, and this is your invitation to join our investor family.

From Melbourne to Manhattan to multiple Texas locations, we've proven that our Australian-inspired café concept resonates across America. With $2.4M average store sales outperforming major chains and our nationwide expansion underway, we're positioned for exceptional growth.

We’re so excited for what the future holds, and we would love to have you along for the journey. 

Warmly,

Justin Giuffrida

Co-Founder & CEO


This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

04.30.25

Over $1,000,000 Raised 🥳 Thank you, investors!

Thank You for Fueling Our Growth! 

We couldn't have done it without our amazing community of investors believing in our vision. 

Last Call for Investors

As we celebrate this $1M milestone* and prepare to launch in Austin, we're seeing investment spaces fill up fast. For those still watching from the sidelines—this is your reminder that this opportunity is coming to an end.

We're building something special with Citizens Coffee:

  • Exceptional unit economics ($2.4M average annual store sales)

  • Multi-channel revenue strategy with nationwide CPG distribution

  • Aiming to expand into 40 locations by 2029

  • Vertical integration with our in-house roasting facility


If you haven't invested yet, we hope you will join us. If you have already invested, consider increasing your commitment. Take a look at our offering documents to see if our opportunity aligns with your financial goals.

With immense gratitude and excitement for what's ahead,

Justin Giuffrida
Co-Founder & CEO

*The amount raised may include insider investments, which may go toward meeting the minimum offering amount.

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.  In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

04.29.25

🍳 Invest in Citizens Before The Toast Gets Cold

You know that feeling when you arrive at brunch five minutes after they've stopped serving?

That's what it'll feel like tomorrow when our investment round closes and you’ve missed your chance.

With just 24 hours remaining, we're serving up our final call for investors who want a piece of our rapidly expanding breakfast empire. Our wellness bowl isn't the only thing that's fresh – our 38% year-over-year growth is pretty appealing too.

Like the perfect poached egg, this opportunity will not last forever. The kitchen closes on this funding round tomorrow.

Warmly,

Justin Giuffrida

Co-Founder & CEO


This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

04.29.25

Last Chance to Invest in Citizens!

Six hours remaining, seize the opportunity to invest!

At Citizens, we aim to expand across the country and aspire to become a leading breakfast and coffee brand in the US market. Join us on this exciting journey to redefine how America starts its day. 

6 Hours Left! Act now and be a part of our growth story!


Onwards & Upwards,

CEO & Founder - Justin Giuffrida 

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.  In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

04.29.25

12 Hours Left to Invest!

We now have 12 Hours left in our campaign!
We are approaching our investment target, subject to final confirmation 

Big thank you to all our new investors for joining the ride on this next chapter of growth! We're flattered by the incredible support and interest in our growth. 

Here is a personal video live from Austin Texas at our newest location! 


Onwards & Upwards,

CEO & Founder 
Justin Giuffrida 

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.   In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

04.29.25

Why Invest in Citizens

Just 48 hours remain. Are you still asking “Why invest”?

Explosive Growth: We’re rapidly expanding, with plans to scale to 40 locations across the U.S. and hit $100M in revenue in the next five years.*

Market Opportunity: The coffee industry is growing, and we believe Citizens Coffee is positioned to be a major player.

Community First: We’re focused on sharing our success with the people who love our brand – not just big investors.


Act now to secure your investment.


Justin Giuffrida

Co-Founder & CEO


*This is a forward-looking statement. Actual results may vary.

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.  In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion. 

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.

10%

Stack Venture Club & Rewards!

Members get an extra 10% shares in addition to rewards below!

Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$250

Tier 1 Perk

Invest $250+ and receive: 20% off web store

$500

Tier 2 Perk

Invest $500+ and receive: 5 free brunches**, 20% off web store

$1,000

Tier 3 Perk

Invest $1000+ and receive: Free coffee for a year**, 20% off web store, and 2% bonus units

$2,500

Tier 4 Perk

Invest $2500+ and receive: Free brunch for a year**, 20% off web store and 4% bonus units

$5,000

Tier 5 Perk

Invest $5000+ and receive: Free coffee for life***(conditions apply), 20% off web store and 5% bonus units

$10,000

Tier 6 Perk

Invest $10,000+ and receive: Free brunch for life***(conditions apply), 20% off web store, and 7% bonus units

$50,000

Tier 7 Perk

Invest $50,000 and receive: Advisory equity*, 20% off web store, free brunch for life*** (conditions apply), and 15% bonus units

$100,000

Tier 8 Perk

Invest $100,000 and receive: Advisory equity*, 20% off web store, free brunch for life*** (conditions apply), and 20% bonus units

JOIN THE DISCUSSION

0/2500

YS
Yaacov Sakowitz

3 months ago

Goal is to hit 100m in revenue by end of 2029? What would profit be (i.e whats profit margin)?

0

0

YS
Yaacov Sakowitz

3 months ago

What is the exit goal in 5 years? Get acquired or IPO?

0

0

YS
Yaacov Sakowitz

3 months ago

I see you raised almost 1.23m on Republic a few years ago. I was just curious why you decided to us Start Engine and not Republic again...

Show more

0

0

YS
Yaacov Sakowitz

3 months ago

Are there any bonuses for investments?

0

0

SR
Senitiki Rokocakau

4 months ago

With all these issues regarding tariffs, how vulnerable or exposed is your supply chain and business?

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0

0

LS
Lucas Selvidge

5 months ago

Any ETA on when rolling close investors from 2024 will receive K-1 reporting info for finalized investment in Citizens?

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0

0

AN
Ashish Nirkhe

5 months ago

Invested in Dec and closed the disbursement in Jan. When can the investor expect perk distribution?

0

0

MP
Michael Pasieczny

5 months ago

Justin, Looking over the offering and was wondering your thoughts on maintaining a price point that customers are willing to pay as cost seem to be rising. Any steps being taken to secure product (coffee beans, food ingredients) to avoid passing extra costs onto customers or preventing potential customers from experiencing Citizen Coffee based on price increases. Even a great product/experience can be scared away by price. Thanks, Mike

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0

0

AN
Ashish Nirkhe

6 months ago

How should investor get free lifetime coffee that’s included in the offer?

1

0

JG
Justin Giuffrida

Citizens Coffee by Citizens Holdings LLC

6 months ago

Hi Ashish! Our partners receive an email at the address linked to their StartEngine profile. This email includes their membership number and instructions on redeeming their rewards. So far, we’ve issued investor rewards to all members whose investments closed before January 1, 2025. After our next rolling close (expected next week), we’ll begin distributing perks to partners who invested throughout January. Thank you for your support!

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0

SR
Senitiki Rokocakau

7 months ago

Have you closed down one of your NY restaurants? If yes, why?

2

0

JG
Justin Giuffrida

Citizens Coffee by Citizens Holdings LLC

6 months ago

Hi Senitiki – thanks for your question and support! We chose not to renew one of our NYC locations last year after completing its full lease term. It was our smallest store and no longer fit our model, which prioritizes full-scale restaurants with 100+ seats and $2.5M+ in revenue per location. These larger spaces have proven to be the most profitable to operate and provide the best experience for our guests, so the location no longer aligned with our long-term growth vision. In saying that, our current stores have us operating at our all-time high run rate!

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0

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

FAQ Timeline

WHY STARTENGINE?

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FAQS

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.

StartEngine makes it easy to invest using your retirement funds. You can open a self-directed IRA account through Equity Trust, a trusted provider fully integrated with our platform. This integration allows for a fast, secure, and seamless investing experience, and includes a special offer on annual feesexclusively for StartEngine investors.

Already have a self-directed IRA with another provider? You can still invest on StartEngine, but please note that the process will be manual and may take longer to complete.

To get started, simply visit our IRA page for more information and step-by-step instructions.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

PREVIOUSLY CROWDFUNDED
$1,227,930
RAISED
$1,086,064.19
INVESTORS
369
MIN INVEST
$250.63
VALUATION
$25.89M

Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.

Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary LLC (“SE Primary”), a broker-dealer registered with the SEC and FINRA / SIPC. You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system (ATS) regulated by the SEC and operated by SE Primary. SE Primary is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

StartEngine facilitates three types of primary offerings:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice concerning any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy, or completeness of any information. Neither StartEngine nor any of its officers, directors, agents, and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment. See additional general disclosures here.

By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors

Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC.

StartEngine Secondary (“SE Secondary”) is our investor trading platform. SE Secondary is an SEC-registered Alternative Trading System (“ATS”) operated by SE Primary that matches orders for buyers and sellers of securities. It allows investors to trade shares purchased through Regulation A+, Regulation Crowdfunding, or Regulation D for companies who have engaged StartEngine Secure LLC as their transfer agent. The term “Rapid,” when used in relation to transactions on SE Marketplace, specifically refers to transactions that are facilitated on SE Secondary, This is because, unlike with trades on the StartEngine Bulletin Board (“SE BB”), trades on SE Secondary are executed the moment that they are matched.

StartEngine Bulletin Board (“SE BB”) is a bulletin board platform on which users can indicate to each other their interest to buy or sell shares of private companies that previously executed Reg CF or Reg A offerings not necessarily through SE Primary. As a bulletin board platform, SE BB provides a venue for investors to access information about such private company offerings and connect with potential sellers. All investment opportunities on SE BB are based on indicated interest from sellers and will need to be confirmed. Even if parties express mutual interest to enter into a trade on SE BB, a trade will not immediately result because execution is subject to additional contingencies, including among others, effecting of the transfer of the shares from the potential seller to the potential buyer by the issuer and/or transfer agent. SE BB is distinct and separate from SE Secondary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. By contrast, under SE BB, SE Primary assists with the facilitation of a potential resulting trade off platform including, by among other things, approaching the issuer and other necessary parties in relation to the potential transaction. The term “Extended”, when used in relation to transactions on SE Marketplace denotes that these transactions are conducted via SE BB, and that these transactions may involve longer processing times compared to SE Secondary for the above-stated reasons.

Even if a security is qualified to be displayed on SE Marketplace, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine. It also does not constitute an endorsement, solicitation or recommendation by StartEngine. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, (2) assist in the determination of the fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.