CLOSED
GET A PIECE OF ADWALLET
Paid. Attention.
Show more
REASONS TO INVEST
TEAM
Adam Greenhood • President / CEO / Director
Read More
Janice Morrow • Sales
Christina Taylor • Bookkeeper
OVERVIEW
Advertising is Broken, So we Fixed It
In a world where protecting personal data & attention has never been more important, AdWallet provides a solution that enables advertisers and consumers to finally work together in a mutually beneficial way-where both party’s goals are aligned.
We believe AdWallet is the first and only platform that allows advertisers and marketers to buy attention directly from an individual, rather than a publisher.
By having an AdWallet membership, individuals can finally be included in the value exchange for one of the most lucrative commodities on earth--their personal data and attention.
THE PROBLEM
Getting Consumers Attention has Become Way more Challenging Lately
Advertisers crave a customer’s undivided attention.
However, with the ratification of consumer data protection acts along Google’s intent to abolish cookies - the $250 billion dollar digital advertising industry has been tossed into a tailspin.
Add in Apple’s recent opt-in blocking of data to the Facebook app on iPhones and advertisers and marketers are coming to grips with the fact the old way of doing things is no longer an option.
Whether you are a small family-owned restaurant, or a Fortune 100 company--the ability to have the undivided attention of a hyper-targeted customer just became exponentially more difficult.
THE SOLUTION
The Ad Wallet Solution - Remove the Middlemen
We provide advertisers the ability to buy attention directly from an individual, rather than a digital publisher.
For example, now a company can pay an online shopper personally for their undivided attention - rather than paying Google or Facebook to run an ad in their feed.
In short, when advertisers can essentially send an ad directly to an individual. When we reward them for actually paying attention, the entire paradigm changes.
Here’s how it works:
Create an account at AdWallet.com
Make your own digital profile using your verified cell phone number and email address - serving as the first party data advertisers can use to send ads to your AdWallet account.
Get texted whenever new opportunities come up, like special deals and offers related to the brand
AdWallet makes a profit on every verified engagement we make between a brand and a targeted customer. Our average spend per campaign on AdWallet is currently $4,500.
Depending on the time and data a customer chooses to share with the advertiser, AdWallet makes anywhere between a 50% - 75% margin on each engagement.
Advertisers buy “credits” on AdWallet up front. Then, as they run campaigns, those credits are deducted from their account on a per engagement basis.
We then take our profit up front. Plus, since our members need to reach $10 before being able to cash out, we also retain a considerable float.
Our projected EBITDA is 24% by 2024.
THE MARKET
An Addressable Market of 250 Million
The US digital advertising market spend was $356 billion in 2020 and is projected to be $460 billion by 2024 (source).
Our addressable population of the US is 250 million (source). With 1 million active US members by 2024, we project AdWallet's gross revenue to be $50 million with EBITDA of $12MM (24%).
We believe to be currently the only platform in the world that enables an advertiser to purchase the undivided attention of a potential customer - directly from the individual rather than interrupting content.
By creating what we call a “private brand theater”, AdWallet has created a platform that cuts through the clutter all by completely eliminating it.
Because of this, when people review an ad in their AdWallet, they are 10x more likely to recall it and engage with it.
OUR TRACTION
We Just Keep Going and Growing
From 2019 to 2020, AdWallet grew its revenue 130% year-over-year.
We now have 180,000 AdWallet members located in all 50 states.
Our web app is currently capable of scaling to handle 2.5 million accounts immediately. To date, we have served over 300+ local, regional and national advertisers in a wide variety of industries including DoorDash, Choice Hotels, Southwest Airlines, MassMutual, STASH and Purple Mattress just to name a few.
WHY INVEST
Brands Want Your Attention, Make them Buy It
AdWallet will be the conduit for enabling every individual the ability to directly profit a commodity that is highly scarce and valuable - their personal attention.
Digital advertising and social media has made over a trillion dollars monetizing our attention and data over the past 20 years - isn’t it time everyone was included in the massive value exchange for their personal attention and data? We think so.
The current programmatic “bidding” process that happens between advertisers and publishers, will instead be conducted between advertisers and people - via AdWallet.
We have already worked with over 300 brands, and are growing more and more each year.
Our tech stack is durable and ready to immediately scale. Care to join?
ABOUT
HEADQUARTERS
12231 Academy Road NE, #301-173
Albuquerque, NM 87111
WEBSITE
View Site
TERMS
AdWallet
Overview
PRICE PER SHARE
$0.75
DEADLINE
Dec. 31, 2021 at 7:59 AM UTC
VALUATION
$19.17M
FUNDING GOAL
$10K - $385K
Breakdown
MIN INVESTMENT
$300
MAX INVESTMENT
$106,999.50
MIN NUMBER OF SHARES OFFERED
13,333
MAX NUMBER OF SHARES OFFERED
513,333
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Graduated share discounts/bonuses as subscription amounts increase
Tier 1: Investments of $1,000+: 5% bonus shares
Tier 2: Investments of $5,000+ 7% bonus shares
Tier 3: Investments of $10,000+: 10% bonus shares
Tier 4: Investments of $15,000+: 15% bonus shares
Tier 5: Investments of $25,000+: 20% bonus shares
Investments from AdWallet named individuals and entities investing $25,000+: 25% bonus shares
The 10% StartEngine Owners' Bonus
AdWallet will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $0.75 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $75. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
*All perks occur when the offering is completed.
Irregular Use of Proceeds
ALL UPDATES
12.01.21
Last opportunity for non-accredited investors to invest in AdWallet!
Thank you for your investment and for joining AdWallet on our journey! As we focus on key opportunities to scale our platform in 2022, we have elected to end investment options for non-accredited investors at the end of this year. The new closing date of AdWallet's campaign on Start Engine will be December 30th, 2021. We will continue to accept commitments until then and investors who have made commitments will have up to 48 hours before the new deadline to cancel their commitments.
10.28.21
AdWallet adds Snapchat Executive, Todd Miller to its Advisory Board!
AdWallet is proud to announce the addition of Todd Miller to our Advisory Board! A former VP at Yahoo!, Todd is now in charge of scaled services and global partnerships for Snap Inc. (Snapchat). Todd is excited to help AdWalled increase our partnerships and scalability with brands from around the world. Welcome aboard, Todd!
10.20.21
Former President of Universal Pictures Added to AdWallet Advisory Board.!
AdWallet is proud to announce the addition of Craig Kornblau to our Advisory Board! The former President of Universal Pictures is now media and entertainment advisor for Google Ventures and is looking forward to connecting AdWallet with some of the largest brands in the entertainment industry. Welcome aboard, Craig!
09.29.21
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, AdWallet has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in AdWallet be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
09.02.21
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the AdWallet offering. Here's an excerpt describing the specifics of the change:
Issuer is updating perks
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$1,000
Tier 1: $1,000+
Invest between $1,000-$4,999, receive 5% bonus shares.
$5,000
Tier 2: $5,000+
Invest between $5,000-$9,999, receive 7% bonus shares.
$10,000
Tier 3: $10,0000+
Invest between $10,000-$14,999, receive 10% bonus shares.
$15,000
Tier 4: $15,000+
Invest between $15,000-$24,999, receive 15% bonus shares.
$25,000
Tier 5: $25,000+
Invest $25,000+, receive 20% bonus shares.
JOIN THE DISCUSSION
0/2500
Mike Lemelin
3 years ago
Could we have an update on number of users, advertisers and how what marketing is in place to capture each. I personally have not been targeted or heard of any ads targeting users.
Show more
0
0
ratsamy Bounking
3 years ago
I signed up for the adwallet for experiment and i didn't like it. it asked so much personal questions, my kids and all. the survey took about 5 minutes and in the end they didn't pay me for the survey. so uncomfortable they need to get rid of the survey and just show the video. i deleted my account and i will not invest or use adwallet.
Show more
0
0
Yosef Hertz
4 years ago
Can you share year-to-date revenue? Or at least revenue for the 1st half of the year? # of users currently vs last year same time? Some of these KPI's are very relevant to this campaign and making an investment.
Show more
1
0
James Pond
4 years ago
How many customers have run consecutive campaigns on the platform? What is the breakdown of their re-ups?
Show more
1
0
RAKESH SASVIHALLI
4 years ago
Hi, I have invested during your raise in Republic at 10% discount and 15M valuation. Is that investment converted? If so, how many shared for $150??
Show more
1
0
William Olsen
4 years ago
I just signed up for the App, entered my setgtings, and starting watching an Ad. But it wanted me to invest in their product right away. I know, that's just one Ad. So I looked at some samples of AdWallet ads on YouTube. Okay. Then I checked the Facebook page with reviews about Ad Wallet. Not okay. The key issue of complaints seems to be actually getting paid - users don't really get paid, they instead receive a debit master card with lots of restrictions on where it can be spent. Not okay. Hmmmm... So, while AdWallet sounds like a disruptor, in a very good way, there are plenty of unhappy users. So... my question.... What will AdWallet be doing differently now, that will provide a more refined experience for both advertisers, and users? In what way will this provide a ROI of value, to investors?
Show more
1
1
david Katralis
4 years ago
How much would money would be paid to the person watching the ad ???
1
1
venkata alapati
4 years ago
I have couple of questions. 1) Based on your filing from 2020 to 2022 you should see an 6-7 fold increase in revenues to get to the profitability. Are you on target to achieve that. If possible can you share the revenue numbers that you have for 2021 (estimate till date or any prior date). 2) Looks like there is too much discount that is being provided for the customers to hop into AdWallet. In 2019 it was around 12 percent and in 2020 I see it to be around 32 percent (assuming this based on the cost of revenues). Even if you generate higher revenues if the cost of revenues is higher how are you going to reach profitability?
Show more
1
1
Jonathan Vu
4 years ago
Hello. How will you be deploying your funds from this offering?
1
1
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
Invest in over 200 start-ups and collectibles!
FAQS
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Paul Whitaker
3 years ago
Any updates on how things are going ? Thanks Paul
0
0