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Always With You
$363,920.77 Raised
REASONS TO INVEST
TEAM
Gadi Ponte • CEO and CoFounder
Gadi served in senior executive positions at SanDisk & EyeFi, with extensive experience working in China, Korea, Japan, and Taiwan.
In the last seven years, Gadi was part of ThinOptics leadership from inception. Gadi built the scalable WW operations and the engineering of ThinOptics to make flawless shipments to DTC to 125 countries. Gadi created the WW brick and mortar distribution in UK, AU, Canada, and Mexico. He was overseeing the operations, products innovation, and international sales.
In 2018 Gadi was assigned as the company’s president overseeing the operations, product management global sales.
In June 2020, Gadi became the company’s CEO. Since then, the DTC and Amazon business has been improved and scaled so that the business is transforming into a long-term customer relationship.
During his tenure, Gadi invented most of its products and solutions and brought them to life.
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Fred Mayerson • Board Member
For the last 35 years, Mr. Mayerson has been involved in ventures focusing on consumer goods, communications, restaurants, toys and juvenile products, outsourcing, and corporate services. Throughout his career he has served on a number of Boards, public and private – including Peloton, Chi-Chi’s Mexican Restaurants, Build-a-Bear Workshop, ITC Telecom (sold to NYSE: Williams Group), Cap Toys (sold to NASDAQ: Hasbro), and others.
Mr. Mayerson also has owned and managed prime office, shopping centers, and retail space and continues to be active in real estate. He was Chairman of United Sports Ventures, an owner of minor league baseball and hockey teams that won six championships. He has co-produced twelve Tony Award winning Broadway musicals and a Pulitzer Prize-Winning drama.
A graduate of the University of Michigan Law School with an undergraduate degree from Miami University, he received a Fellowship to the World Court in The Hague and practiced law in New York City before returning to Cincinnati to begin his business career. He is a member of several professional and charitable organizations, especially those concerning children and education. Mr. Mayerson’s affiliations have included: Director of U.S. Bank Board of Advisors, Trustee of the Mayerson Foundation, Member of The League of American Theatres and Producers, Director of the Robert F. Kennedy Center for Human Rights, and Member of the Advisors of the Korey Stringer Institute of the National Football League. He has run the Montreal Marathon, raced as a licensed NASCAR driver – and continues to enjoy swimming with his dogs.
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Blake Kuwahara • Chief Designer
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OVERVIEW
Thinnest. Glasses. Ever
40 Million people in the US look for their reading glasses multiple times a day (Source). They spend a billion dollars every year buying multiple pairs and stashing them everywhere despite not being able to find them when they need them.
At ThinOptics, our concept is simple enough - since your smartphone is always with you, we set out to develop thin, comfortable reading glasses that fit on the back of your phone. Since then, we've grown our product line to include phone cases, keychain cases, credit card sized cases, full frame reading glasses and sunglasses.
ThinOptics reading glasses are created from medical grade materials like Nitinol, the super-elastic memory-metal alloy used for heart stents, and incredibly slim, bulletproof-strong polycarbonate lenses.
Our state-of-the-art manufacturing technologies create a consistently high-quality product. Since our launch in 2010, we have sold over $100 million in retail sales in reading glasses alone.
THE PROBLEM
As Tech Centric as Our World is, Glasses are Late to the Game
Every year, billions of dollars are spent to engineer ever more beautiful, high-resolution displays for our computers and phones, but the same kind of energy has not been allocated toward reading glasses. As a result, there has been very little evolution since their invention in the late 13th century.
THE SOLUTION
Reading Glasses Backed by Sophisticated Technology
We created the bridge between eyeglasses and mobility by designing super-strong, lightweight glasses that can adhere to any flat, non-porous surface -- and are most optimally utilized when attached to your mobile phone. ThinOptics' solutions enable both sunglasses and reading glasses to be Always With You.
Our main source of revenue is direct-to-consumer both on our website and Amazon. This makes up over 90% of our revenue. All sales are paid in advance, with prices ranging from $20 to $130. Our AOV on ThinOptics.com YTD is $49 and for the month of September it was $54.
- COGs are 30%
- Gross Margin is 55%
- Contribution Margin after commissions and Acquisitions costs is 31%
A new-to-file customer will contribute a gross margin amount of $50 over a one year period. Plus, 30% of our customers repurchase in the first year.
OUR TRACTION
12 Issued Patents and More On the Way
We have built a brand of Always With You vision solutions that integrate with all lifestyles and needs. To date, our vision solutions have generated over 100 million dollars in retail sales of 5 million units, to more than 2 million loyal customers.
After launching our readers, we quickly added a pod that could go on any phone case to hold them. Then, with those features in mind, we started adding more Always With You form factors like the keychain, the credit card holder, blue light blockers, anti-fog, and Connect glasses, which are full frame reading glasses that affix to your smartphone by employing a magnet secured with double-stick adhesive. The magnet then anchors to the Connect case, enabling nimble & convenient removal from your phone, laptop or tablet.
Additionally, we are preparing the launch of a new line of sunglasses and a reader wallet.
THE MARKET
About 31% of the Population Needs Reading Glasses
The US reading glasses market is $4 billion dollars and the international market is even broader. (Source)
About 31% of the population needs reading glasses due to age-related farsightedness (Source). Most people who need reading glasses have numerous pairs throughout their environment because they can never find their glasses when they need them.
Creating the Always With You formula has allowed our customers to always know where their glasses are and not experience the worry and embarrassment of not being able to read the menu, the receipt, the price tag, etc.
We continue to innovate with new Always With You products to help solve a need for our customers. ThinOptics are not like other readers; they are exceptionally durable, ultra- light and fabricated with superior engineering and design standards, all enabled with a mobile form factor. We are the #1 branded reading glasses company on Amazon and all of our products are backed by patents and trademarks.
WHY INVEST
Design, Utility, Freedom
We are here to solve a daily problem for tens of millions of people, transforming a commodity product to a life long relationship with proprietary solutions that are now ready to scale.
Our vision is simple…
1. To reach $50 million annual revenue by 2023 and $100 million in 5 years.
2. To position ourselves as the eyewear of design, utility, and freedom.
3. Expand our offering to on demand prescription with better design, cheaper and faster.
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ABOUT
HEADQUARTERS
1620 Carneros Meadows Lane
Sonoma, CA 94536
WEBSITE
View Site
TERMS
ThinOptics
Overview
PRICE PER SHARE
$1.62
DEADLINE
Apr. 12, 2022 at 6:59 AM UTC
VALUATION
$29.15M
FUNDING GOAL
$10K - $2M
Breakdown
MIN INVESTMENT
$495.72
MAX INVESTMENT
$999,998.46
MIN NUMBER OF SHARES OFFERED
6,172
MAX NUMBER OF SHARES OFFERED
1,234,567
OFFERING TYPE
Equity
SHARES OFFERED
Series 2 Preferred Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Investors who invest over purchase 70,000 or more shares will receive additional rights and sign on to the Voting Rights Agreement and the Investors' Rights Agreement attached as Exhibit F to the offering memorandum. Please review the Company Securities section and Exhibit F of the Offering Memorandum for further information.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based
Friends and Family
Invest within the first 24 hours and receive an additional 10% bonus shares, plus a 25% Ambassador code for ThinOptics products - for one year to one investor account of record.
Super Early Birds
Invest within the next 72 hours and receive an additional 7% bonus shares, plus a 20% Ambassador code for ThinOptics products - for one year to one investor account of record.
Early Birds
Invest within the next 7 days and receive an additional 5% bonus shares, plus a 15% Ambassador code for ThinOptics products - for one year to one investor account of record.
Investment Incentives and Bonuses*
Amount-Based:
$1,000+
Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record.
$5,000+
Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 5% additional bonus shares
$10,000+
Receive a 20% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 7% additional bonus shares
$25,000+
Receive a 25% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 10% additional bonus shares
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
ThinOptics, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series 2 Preferred Stock at $1.62 / share, you will receive 110 shares of Series 2 Preferred Stock, meaning you'll own 110 shares for $162. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Voting Rights of Securities Sold in this Offering
Investors in Series 2 Preferred Shares in this offering will be required to grant a proxy to vote their shares to the company’s Chief Executive Officer; see “Risk Factors” including “Risk Factors – Investors in our Series 2 Preferred Stock will have to assign their voting rights” and “The Company’s Securities -- Series 2 Preferred Stock – Material Rights – Proxy”
Irregular Use of Proceeds
ALL UPDATES
03.28.25
Investor Update - 2024
ThinOptics Investor Letter – Reflecting on 2024 & Building for 2025
Dear Investors,
As we close the chapter on 2024, we want to recognize our team's resilience, adaptability, and hard work in navigating a complex and evolving market. While the year presented challenges, it also provided invaluable lessons that will shape a stronger, more focused strategy for 2025.
Despite a 9% year-over-year revenue decline, we remain confident in our foundation and committed to innovation, operational efficiency, and customer engagement. While Prescription on Demand faced delays and did not materialize as expected in 2024, and our Amazon Seller account—managed by us and fulfilled by Amazon—encountered challenges due to Amazon-related issues, these initiatives remain central to our future growth strategy. We are refining our approach to ensure their success in 2025 and beyond.
2024: Key Takeaways
Several external factors influenced our performance:
Economic Shifts: Consumer spending slowed, impacting discretionary purchases.
Election-Year Market Disruptions: Media costs surged, affecting advertising efficiency.
Amazon Challenges: Inventory overstock in Vendor Central and a 3.5-month Seller Central deactivation slowed momentum. (It has since been reactivated.)
Financial Snapshot:
Revenue: $12.6M
EBITDA: $500K
Cash on Hand: $1.5M
Inventory: $1.5M
Accounts Receivable: $1.25M
Accounts Payable: $550K
While 2024 tested our agility, we have sharpened our strategic focus and are ready to capitalize on new opportunities in 2025.
Looking Ahead: 2025 Growth Strategy
With a renewed focus on efficiency and innovation, we are positioning ThinOptics for a 25%-35% year-over-year growth, centered on two key drivers:
Our Prescription on Demand (POD) initiative presents a significant opportunity to expand our product offerings and enhance customer convenience. With POD, customers can:
Scan their Face - our advanced AI algorithm will allow customers to scan their face to capture precise measurements and identify the perfect frame fit tailored to their unique features. This seamless technology enhances the shopping experience, ensuring comfort and accuracy in every pair of glasses. (coming this April).
Upload their prescription, including progressive lenses.
Receive their custom-made glasses within a week.
The frames, designed in-house, will maintain our signature thin and lightweight aesthetic, combining innovation with sleek, comfortable design.
Amazon Seller account is strengthening our presence at Amazon with a refined operational approach. Also driving growth is the creation of a partnership with The Body Doctor,a complementary dry eye line of products.
Direct-to-Consumer (DTC) Outlook
Maintain consistent spending and ROAS across all marketing channels.
Expect steady sales from regular DTC operations.
POD Growth: Forecasting sales of 15 units/day at $180 per unit.
Amazon Growth Plan
Vendor Central: Projecting a 5%-10% increase in sell-through rates.
Seller Central:
ThinOptics product sales starting at $80K/month, reaching $100K/month by year-end.
Body Doctor Partnership: Scaling from 300 units/month in January to 2,500 units/month ($75K) by December.
Operational Strengthening: Adding an Amazon Specialist to drive execution and growth.
Looking Forward with Optimism
2025 is a year of renewal and strategic expansion. With a clear, data-driven plan, a sharpened focus on high-impact initiatives, and a commitment to operational excellence, we can drive sustained growth.
We appreciate your trust and partnership and look forward to a strong year ahead.
Sincerely,
Gadi Ponte
Appendix
ThinOptics Year over Year P&L:
ThinOptics Balance Sheet:
10.23.24
ThinOptics Investor Update
Dear ThinOptics Family,
As we reach the middle of the third quarter of 2024, we’re excited to share the latest updates on our progress and plans as we prepare for the rest of the year. Your ongoing support is invaluable, and we’re eager to keep you informed about everything happening at ThinOptics.
Sales Update
So far in 2024, ThinOptics generated $7.5M in sales, representing a slight decline compared to the same period last year. While sales were down year-over-year, we’re gearing up for a strong holiday season with several new products and strategic initiatives that we believe will drive growth.
New Product Launches
We’ve been hard at work developing new products to enhance our customers’ experience:
- MagSafe-Compatible Products: During this time, we have launched a MagSafe version of our popular products, allowing customers to easily remove them from their phones for wireless charging. This new feature offers greater convenience and compatibility with modern devices.
- Prescription Glasses: We also rolled out our new Prescription Glasses, giving customers the thin, lightweight glasses they love from ThinOptics with their own prescriptions. These are available in single vision, bifocal, and progressive options, with various add-ons to suit individual preferences.
Referral and Rewards Program
Based on feedback from our incredible customers, many of whom have said they feel like unofficial ambassadors for ThinOptics, we launched a Referral and Rewards Program. You can now earn points toward rewards by purchasing for yourself or referring friends, making it easier to share the love for ThinOptics and enjoy benefits along the way.
Looking Ahead
As we move into the latter end of the year, we’re excited about what’s ahead. With new products ready for the holiday season and innovative features added to our current lineup, we’re confident in our ability to deliver value to our loyal customers.
Your feedback is key to helping us improve. Please let us know how we’re doing and share any thoughts or suggestions on how we can serve you better. Thank you for being a vital part of the ThinOptics family. We’re incredibly grateful for your support and look forward to continuing to provide you with the products and services you’ve come to expect from us.
Warm regards,
Gadi Ponté
Founder & CEO
ThinOptics
10.16.24
Important Update from ThinOptics
Dear Valued Investors,
We’ve fallen short in our communication with you, and we’re truly sorry. Some of you haven’t received our updates in 2024 due to technical issues, and that’s not acceptable. We understand how important it is for you to stay informed about our progress, and we’re taking immediate action to fix this. Here’s what happened and what we’re doing about it:
We published two updates earlier this year, but due to technical problems, they weren’t delivered to everyone or displayed on our Start Engine page.
We’re working closely with the Start Engine team to resolve these issues and ensure all updates, past and future, reach every investor without fail.
To improve consistency, we’re implementing a new quarterly update process. You can expect regular communications from us moving forward.
We’ve set up a dedicated channel for your questions. If you need any information or assistance, please contact our ThinOptics Service Team at support@thinoptics.com.
We deeply appreciate your investment and trust in ThinOptics. We’re committed to regaining your confidence through improved communication and transparency.
Your support drives our mission forward, and we’re determined to keep you better informed every step of the way.
Thank you for your understanding as we work to make these improvements.
Best regards,
The ThinOptics Team
06.23.23
Investor Update
Dear Thinoptics Investors,
I am writing to update you on the performance of our company in 2022. I am proud to
report that we experienced significant growth and achieved several milestones last year.
Our year-over-year growth was close to 20%, with revenue reaching $11M. Our
direct-to-consumer channel grew by 21%, and our Amazon channel grew by an
impressive 24%. Our EBITDA reached $300K, making 2022 our best year ever.
We decided to recapitalize during the year to ensure our company's long-term stability
and growth. This involved converting outstanding convertible notes and venture debt
and has positioned us as a financially stable and healthy growing company.
We are grateful for your support and confidence in Thinoptics, and we are committed to
continuing to deliver strong results in the future.
Find below our 2022 P&L.
Thank you for your investment and partnership.
Best regards,
Gadi Ponte - CEO
04.08.22
Always With You
When you find yourself needing to have a pair of readers within arm’s reach, it becomes just one more thing you have to keep track of in a busy life. At ThinOptics, our concept is simple enough -- since your smartphone is Always With You, we set out to develop thin, comfortable readers that fit on the back of your phone.
By seamlessly integrating our readers with smartphones, wallets & keys, we've incorporated clear vision onto your daily essentials so you'll never be without your reading glasses again. As our company has grown, our product line has expanded to include ultra-thin Full Frame Reading Glasses, Sunglasses, and Blue Light Blocking Computer Glasses -- all engineered for maximum durability & convenience. And there’s so much more to come!
Clear vision, Always With You. That is the concept behind our Vision Solutions and our goal for the future.
Your chance to become part of the amazing things we’re doing at ThinOptics is ending on April 11, 2022. Learn how to join us here.
04.05.22
Thank You from ThinOptics
As our Start Engine Crowdfunding Campaign approaches its end, we would like to say thank you to the over 200 investors who have already joined us in this journey. For prospective investors still deciding, time is short. This Crowdfunding Campaign will close on Monday, April 11th.
We’re proud of our strong patent portfolio and the significant growth opportunities that lie ahead.
The demand for reading glasses is increasing with the upward trend in age-related farsightedness. Over the next five years, the eyewear industry is expected to witness a nearly 30 percent increase, and ThinOptics is poised to remain at the forefront of that growth with some of the most innovative readers and reading glasses in the industry.
We have plans to expand our line of vision solutions while building our brand awareness and acquiring new customers and market shares over diverse and global markets.
Join us, won’t you? Don’t miss your opportunity to invest in us here.
04.01.22
Every Day is Earth Day at ThinOptics
Did you know that ThinOptics doesn't always require returned products?
Not only do we have a 30 Day Satisfaction Guarantee, we often don’t require the return of the originally purchased product - reducing the amount of packaging being used.
Our amazing Customer Service Team Members will often advise the customer to donate their original purchase for reuse at a local charity of their choosing - Veterans, Seniors, Homeless.
The hardworking team at our warehouse in Sonoma, California do their part, too, with recycling bins for paper and packaging throughout the facility.
These actions not only help us reduce cost, but also encourage community interaction with our customers!
To join us on this journey of disrupting the global corrective eyewear industry, (while keeping the globe’s health in our sights), learn how to invest in us here.
03.31.22
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, ThinOptics has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ThinOptics be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
03.30.22
The Emphasis on the Needs of Our Customer
On March 22nd, Adi Gaskell, contributing writer at Forbes, quoted ThinOptics CEO and co-founder Gadi Ponte, in an article titled, “Entrepreneurs Need A Detailed Understanding Of Their Customer’s Problems”.
The article contrasts two common approaches used by the majority of startups. A "make and sell" approach focuses on the idea, the product, or the technology, while a "sense and respond" approach understands who the customer is, what problems they’re having, and how the company can provide an attractive solution to that problem.
It’s fairly obvious which approach we take:
"In entrepreneurial circles, it's really easy to get sucked into focusing almost exclusively on what you do and the technology you're developing, and lose sight of what it is you're actually trying to solve for the customer entirely. When we first started our business, we knew all reading glasses solve the problem of turning blurry vision into clear vision, so instead of just pushing another conventional product onto the market, what we’ve done is to employ critical listening to anticipate the problems that are inherent to the form of conventional reading glasses."
-Gadi Ponte, cofounder and CEO at ThinOptics
Read the full Forbes article here.
Invest in ThinOptics here.
03.25.22
Don’t Miss Your Chance to Join Us in the Eyewear Revolution!
As our Start Engine Crowdfunding Campaign approaches its end on April 11th, we would like to remind those of you that are still on the fence, that over the next five years, the eyewear industry is expected to witness growth of nearly 30%.
ThinOptics is poised to remain at the forefront of that growth with some of the most innovative reading glasses and case solutions in the industry, bringing 21st century technology, engineering & convenience to a 13th century invention.
Join us as we revolutionize the global corrective eyewear industry by investing in us here.
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$1,000
$1,000+
Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record.
$5,000
$5,000+
Receive a 15% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 5% additional bonus shares
$10,000
$10,000+
Receive a 20% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 7% additional bonus shares
$25,000
$25,000+
Receive a 25% Ambassador code for ThinOptics products - for one year to one investor account of record, plus 10% additional bonus shares
JOIN THE DISCUSSION
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Issa Abudi
10 months ago
Maybe we should Lawyer up. ther is 255 of us.
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Bijan Dorostkar
a year ago
Well, I thought it would be time I chimed in here... It looks like the last year or so of comments have been simply ignored. @Pete Weinman last posted "Starting to feel like a scam..." and I'm thinking that he is correct. When will our shares be available to trade? Keeping track of this "go nowhere" investment in my portfolio is starting to become a waste of time. My experience investing via Start Engine with ThinOptics has been extremely poor - enough to convince me to never do this again. I planned to see how this initial investment would turn out and perhaps look for other worthy investments, but so far I am not impressed. Please let us know when our shares can be made available to trade so we can exit this mess. Thanks.
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Issa Abudi
2 years ago
Any update on our investments ?
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Pete Weinman
2 years ago
What happens next?
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Pete Weinman
2 years ago
I just received my first "monthly" start engine statement that shows I have a zero balance, so does that mean my money has moved from them to ThinOptics? When will someone advise us of the status of our investment?
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Grant Simmons
2 years ago
Haven’t heard anything for a long time How about an update for the folks that supporter your early efforts?
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JEFFREY NAIMOLI
3 years ago
When will thin optics be listed on the exchange and we can see the current stock value?
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Salomon Cohen
3 years ago
Where I can buy shares and if I want to sell where I do it??
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Charles MacAdams
3 years ago
Will I receive a Certificate of Ownership for my investment?
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Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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Pete Weinman
8 months ago
Does Mr. Wonderful (Kevin O'Leary) know what's happening here?
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