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GET A PIECE OF NEWBIN
The solution to the plastic waste crisis is right in your pocket
$268,970.25 Raised
REASONS TO INVEST
TEAM
Mitch Hecht • Founder and Chief Executive Officer
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Christopher Dow • President and Chief Operating Officer
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Yannick Lord • Chief Technology Officer
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OVERVIEW
The ‘gig-economy’ disruption of the curbside recycling system
newBin is on a mission to stop plastic waste that is piling up in our parks and our oceans. We are creating an app that brings recycling into the 21st century from your fingertips to real recyclers, and we tell you honestly how your plastic is being recycled. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin offers simple, no-sorting recycling that incentivizes Americans to recycle more. The newBin app is in beta stage of development and currently is not available on the market.
*The app is currently under development and not yet available on the market. These images are of a demo version.
THE PROBLEM
Recycling isn’t straightforward
Only half of U.S. households have access to curbside recycling. Waste collection companies are charging ever-higher collection fees for recycling, leading many cities to cut back or end their recycling program altogether. Residents don't have control over whether their city provides recycling services and they don't have confidence that their recyclables won't end up in a landfill.
Even if curbside recycling is offered, residents have little confidence that the waste is actually being recycled. Waste collection companies limit the materials they will recycle.
THE SOLUTION
Using technology to simplify the process
newBin uses technology to provide a free, more effective recycling option. Once the app is completed, users - we call them Binnies - will be able to request a recycling pickup from the app. A newBin team member - we call these heroes our Binners - will pick up items and drop them off at newBin container locations. We do the sorting and Binnies receive Eco Rewards for their recycling - redeemable for discounts at local grocery stores, gas stations, and other participating retailers.
*The app is currently under development and not yet available on the market. These images are of a demo version.
We don't charge our Binnies a penny, we generate revenues from:
- Marketing fees paid by our corporate partners to drive Binners and Binnies to redeem their Eco Rewards for their products and services.
- Collection fees paid by commercial and institutional customers to collect waste plastic from their stores or institutions.
- Service fees charged on every redemption of Eco Rewards.
- Tipping fees paid by municipalities based on savings versus traditional curbside collection.
THE MARKET
Tapping into the 90% of post-use plastic not being recycled by traditional waste collectors
Currently less than 9% of the 35.7 million tons of post-use plastic generated yearly gets recycled. That's due to a lack of access. Even where people can participate, only about 40% of the material deemed recyclable makes it into the recycling bin. We are ready to disrupt this model making newBin an impactful and profitable investment.
We offer free, on-demand collection of all plastic waste and promise a reduction in landfill. We'll take care of the sorting, which increases recycling participation, and set out to collect the 90% of post-use plastics being left behind by traditional waste collectors. Within seven years, we project that newBin can reduce landfill or incineration of plastics by one billion pounds a year.
OUR TRACTION
Partnership established with ZeLoop for Eco Rewards
We’ve done our homework, and are ready to scale up. We conducted market research, and created a study with a premier research firm to confirm the desire for this service and provided strategic direction on audience targeting and messaging.
*The app is currently under development and not yet available on the market. These images are of a demo version.
Strong Milestones:
- Established a partnership agreement with ZeLoop, a UAE-based social gesture app. ZeLoop's Eco Reward program allows users to leverage the Eco Reward blockchain currency, gamification and the social media platform.
- We are developing an in-house resin sortation system. We will ensure that more plastic will have a non-landfill solution with third party verification.
WHY INVEST
Shifting consumer behavior to have a positive impact on the environment
Our goal at newBin is to change “wishcycling” to “realcycling”. We strive to be the leading on-demand private recycling choice in participating states. We will be recycling close to a billion pounds of plastic each year, with the objective to increase that amount fifty-fold.
*The app is currently under development and not yet available on the market. These images are of a demo version.
ABOUT
HEADQUARTERS
1001 State Street, Suite 907
Erie, PA 16501
WEBSITE
View Site
TERMS
newBin
Overview
PRICE PER SHARE
$5
DEADLINE
Apr. 13, 2022 at 6:59 AM UTC
VALUATION
$25M
FUNDING GOAL
$10K - $1.05M
Breakdown
MIN INVESTMENT
$100
MAX INVESTMENT
$107,000
MIN NUMBER OF SHARES OFFERED
2,000
MAX NUMBER OF SHARES OFFERED
210,000
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
First 72 hours - 15% bonus shares
Super Early Bird Bonus
Next 72 hours - 10% bonus shares
Early Bird Bonus
Next 7 days - 5% bonus shares
Amount-Based:
$100+
1st Perk Title
Recycled content branded grocery bag
$500+
2nd Perk Title
Recycled content branded baseball hat + grocery bag + gym bag
$1,000+
4th Perk Title
Recycled content branded golf umbrella + hat + grocery bag + gym bag
$5,000+
5th Perk Title
5% bonus shares and all four items of swag
$10,000+
6th Perk Title
10% bonus shares and all four items of swag
$20,000+
7th Perk Title
20% bonus shares and all four items of swag
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
NewBin, Corp. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
ALL UPDATES
04.14.25
Dear investors, family and friends,
Dear investors, family and friends,
It’s with deep sadness that I have to report the newBin company is ceasing operations as a result of dramatically changed and unforeseen political and economic changes since the startup of the company 3 years ago.
newBin was intended to disrupt the traditional and inefficient curbside recycling collection system by tapping into a new and growing market for recycled plastics that would expand beyond the drink bottles and milk jugs collected now.
The foundation of this expansion of plastics recycling was increased investment in large-scale plastics recycling plants, such as International Recycling Group’s mega-plant scheduled for build in Erie, Pa. IRG’s plant, and others like it. The new plants would be able to sort more materials from homes and convert more plastic into resins for new products, creating a dynamic market for previously unwanted post-use plastics and driving the economics of newBin’s collection system.
However, with a change in government came a reversal in support for funding for recycling as part of the Administration’s policy of “terminating the green new deal” as stated in President Trump’s Executive Order M-25-11, signed on January 21st of this year. In addition, consumer products groups have been reversing many Environmental, Social and Governance (“ESG”) commitments made in recent years in order to be consistent with trends they are seeing in government and society.
It is deeply unfortunate that the market for recycled plastics has gone into reverse instead of moving forward.
After initial capital investment from the Reg C offering was utilized to develop the newBin app and support early collection efforts—including deployment of receptables, collection and sorting—International Recycling Group advanced in excess of $54,642.62 after its initial $125,000 capital injection to continue funding the operations.
On April, 3rd IRG announced it had ceased operations due to a lack of resources as stated in its press release which is attached.
Over the past two years, newBin has expanded access to recycling for underserved communities by partnering with non-profit organizations, community centers, and small downtown businesses, serving more than 15,000 households across Erie and its surrounding neighborhoods.
Our mission went beyond environmental impact—newBin created meaningful employment opportunities, hiring over 12 at-risk youth at $15 per hour to assist in collecting, sorting, and processing recyclable materials. By combining environmental action with economic empowerment, we aimed to reshape what local recycling can look like.
While this news is extremely disappointing, I would only ask that what you risked by your investment has already made a significant impact on the lives of young people and created an example for how recycling should be done in the future.
04.14.25
Funding Uncertainty
Plastics recycling is dependent on public policy decisions, including continued federal and state financial support. newBin’s collection service has, since its inception, been receiving financial support from International Recycling Group.
Due to uncertainty related to continued support by the federal government, we have had to put all collection activities on hold for the time-being.
We thank you all for your efforts to reduce plastic pollution and return waste plastics to be recycled.
We hope that this will only be a limited pause and look forward to restarting collection at some time in the future.
Best Regards,
Chris
02.07.24
Q4 Investor Update
At newBin, we’ve been delighted by the enthusiasm the Erie community has shown for our program and the need for effective plastics recycling in general. In terms of cashflow, we’ve maintained an overhead of about $1600 for last quarter’s residential collection services, which we estimate will rise to about $4000 once our commercial collection services are fully operational. We are actively controlling costs while preparing for this service line expansion. On the team front, our eyes are directed by Community Development Director, Chris, who has been overseeing a talented corps of collectors, sorters, and campaigners. Notably, we've expanded our recycling collection into Greene Township, marking our first drop-off cart outside of Erie’s city limits. We are currently looking for new team members to stay ahead of our increasing user base.
Turning to our future plans, the immediate goals include procuring a new drop-off cart for servicing the western side of Erie and increasing the number of app users. Another major focus is transitioning to profitable commercial collection from businesses, supplementing our free residential collection program. We are also committed to promoting the importance of recycling within the community, including public events and social media.
We consider our investors an essential part of this journey and would appreciate any feedback or suggestions you could share with us. Your thoughts are very valuable for our continual growth and development.
Warm Regards,
Mitch Hecht, President
newBin
04.14.22
Thank you!
As we celebrate a successful raise, all of us at newBin want to say thank you again to our friends, family, and supporters. Whether you invested, followed, or just thought twice before throwing away that piece of plastic, newBin is grateful to anyone impacted by our message and can't wait to begin making a real impact on the planet. Make sure you're following our socials for updates as we rollout our pilot program in Erie, PA this summer!
04.12.22
Alternative Curbside Collection Startup newBin Partners with Kwik BagIt on Washable/Reusable Recycling Bag System
“Best Way to Recycle” Committed to Advancing newBin Sustainability Goals
ERIE, PA (April 11, 2022) – newBin, the first free on-demand recycling service to collect any and all types of plastics, is partnering with Saskatchewan-based Kwik BagIt Products International Inc. to jointly develop a market for the “Kwik BagIt Closed – Loop Rewards Recycling System” in the United States (provisional patent pending), furthering the companies’ joint commitment to solve the global plastic waste crisis.
“In our quest to revolutionize recycling by dramatically improving our practices regarding proper recycling and waste management, Kwik BagIt is a great partner,” said Mitch Hecht, Founder and CEO of newBin. “Working with Kwik BagIt, allows us to motivate households to replace single-use plastic recycling bags that cause problems for recycling equipment and unnecessarily fill up landfills.
newBin and Kwik BagIt will work together to jointly market the washable/reusable recycling bag system made from recycled “rPET” through newBin’s alternative and revolutionary curbside on-demand recycling collection system launching this summer with neighborhood collections, at homes, offices, restaurants, medical facilities, shoreline cleanups and outdoor college events.
“As an innovator, I am always on the lookout and thinking about the next best and big opportunity, and when I met Mitch, I was so excited that I finally found the right, like-minded individual who has the same passion to improve our recycling practices and achieve Zero Plastic by 2025 as mandated in the US Plastic Pact.,” said Harold Sokyrka, Founder and CEO of Kwik BagIt. “Right now, billions of pounds of the 6 different types of valuable plastics are not being recycled properly in the curbside programs and material recovery facilities, or “MRF’s”, struggle to recycle less than 10% of what we put into the containers resulting in unnecessary waste material that is littering our planet and filling up our already overflowing landfills. The Kwik BagIt System will significantly reduce the volume of single-use plastic bags that can take up to 100 years decompose and can enter the water supply, where they break down and are eaten by plankton, fish, and wildlife which can result in health issues for humans and a threat to the overall environment.
Sokyrka goes on to say: “Together, with newBin we can get our eco-friendly bags to the public, improve recycling practices, and reach our sustainability goals.
The newBin app will let users schedule recycling pickup at their convenience and earn digital rewards that can be redeemed for goods and services with participating partners. newBin’s vision is to offer simple, no-sort, free-of-charge, recycling of all plastics that incentivizes Americans to recycle more. A crowdfunding campaign for newBin, currently underway, offers an opportunity for investors, both large and small, to share in newBin’s mission to stop waste plastic piling up in landfills, parks, and waterways. Participants in the crowdfunding enjoy direct ownership in the recycling startup. To learn more about newBin’s investment opportunity, visit: www.startengine.com/newbin
ABOUT NEWBIN
newBin is on a mission to stop plastic waste that is piling up in our parks and our waterways. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin will offer simple, no-sorting recycling that incentivizes Americans to recycle more.
ABOUT KWIK BAGIT
KwikBagIt has been selling sustainable products in Canada since 2017 with a mission to improve the inferior products that are cumbersome and difficult to use. The “Yard Pal Bag Holder” is “making the task easier” when trying to keep a bag open while filling it. The company is introducing the “Kwik BagIt Closed -Loop Rewards Recycling System” this year which will reward households and non-profit groups for collecting the six types of valuable plastics, aluminum and metal cans that every household throws away daily. The “System” is retrieving over 80% of quality materials and shows the householder how to eliminate contamination and co-mingling of materials, compared to the current rates of less than 10% that material recovery facilties are struggling to achieve. www.bestwaytorecycle.com
04.11.22
1 Day Left to Invest in newBin!
Only 1 day left of our Start Engine Fundraising campaign! Make sure to tell your friends and get in while you still can to be part of the recycling revolution!
04.07.22
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, newBin has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in newBin be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
04.07.22
newBin Partners with Rehrig Pacific - Strengthening Commitment to Erie Community Ahead of Plastics Collection Pilot
ERIE, PA (April 5, 2022) – newBin, the first free on-demand recycling service to collect any and all types of plastics, has established a plastics recycling partnership with Rehrig Pacific Company to help develop and launch newBin in the Erie community.
“Forming meaningful partnerships with leading sustainability-forward companies like Rehrig Pacific, enables us to grow, and helps us reach our goals of solving the looming plastic waste crisis, while building an impactful, community-based recycling collection model,” said Mitch Hecht, Founder and CEO of newBin. “We are dedicated to the Erie community, and excited to get more involved with local organizations and our fellow Erieites.”
“At Rehrig Pacific in Erie, we are committed to supporting recycling programs which are available and accessible to as many people as possible,” said Sam Haag, Erie Plant Manager, Rehrig Pacific. “After speaking with Mitch and the newBin team, we learned that we share a common vision about the importance of sustainability in plastics and recycling, and we’re ready to support newBin to further engage the whole Erie community.”
Rehrig Pacific will be a leading supporter of newBin and its collection pilot in the City of Erie that will launch this summer. The initial roll-out of the newBin program will involve pop-up “drop off” events and neighborhood cleanups around the city — involving Erie residents by providing jobs for at-risk youth, education about the importance of recycling and grass-roots activism; encouraging all households to participate.
Rehrig Pacific has agreed to donate free recycling bins for plastics to be utilized in commercial venues, including local restaurants, and at concerts and parks, as well as provide front-load commercial containers for residential bag drops.
“Rehrig Pacific’s hundred-year history is built on family, service, growth, innovation, intrapreneurship, and of course sustainability,” said Haag. “We understand the importance of supporting the communities where we
operate and we believe that open and inclusive collaboration results in more impactful and scalable solutions that support systemic change.”
The newBin app will let users schedule recycling pickup at their convenience and earn digital rewards that can be redeemed for goods and services with participating partners. newBin’s vision is to offer simple, no-sort recycling of all plastics that incentivizes Americans to recycle more. A crowdfunding campaign for newBin, currently underway, offers an opportunity for investors, both large and small, to share in newBin’s mission to stop waste plastic piling up in landfills, parks, and waterways. Participants in the crowdfunding enjoy direct ownership in the recycling startup.
To learn more about newBin’s investment opportunity, visit: www.startengine.com/newbin
ABOUT NEWBIN
newBin is on a mission to stop plastic waste that is piling up in our parks and our waterways. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin will offer simple, no-sorting recycling that incentivizes Americans to recycle more.
ABOUT REHRIG PACIFIC
Rehrig Pacific has over a century of experience as a manufacturer of reusable transport packaging, and is a leading authority on sustainable supply chain solutions. The company has leveraged its expertise in supply chains and operational optimization to generate revolutionary innovations in such varied industries as consumer packaged goods, dairy, baking, waste management, beverage, and agriculture. Founded in 1913, Rehrig Pacific’s products and solutions derive from a belief in challenging the status quo of how their customers’ products and ideas move throughout the global supply chain. The company’s proven success comes from focusing on the needs of its customers’ customer, integrating technology to eliminate waste, enhancing the consumer experience, continually delivering solutions that are simple and easy to implement, and providing ideas that are driven by a relentless commitment to sustainability. Learn more at www.RehrigPacific.com.
04.01.22
Keep an eye out for your investor perks!
Not only are our recycled-content thank you gifts the perfect way to avoid shopping bags and show off your involvement in the recycling revolution, but we believe their best use is to spark a conversation about the endless array of applications for post-use plastic once properly collected, and how increasing demand for recycled-content products is one of many small ways to promote a circular economy for plastic.
03.23.22
20 Days to Go!
newBin investors and followers, today marks 20 days until the end of our raise. Now is the time to spread the word and get in while you can to be part of the recycling revolution!
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$100
$100+ Tier
Recycled content branded grocery bag
$500
$500+ Tier
Recycled content branded baseball hat + grocery bag + gym bag
$1,000
$1,000+ Tier
Recycled content branded golf umbrella + hat + grocery bag + gym bag
$5,000
$5,000+ Tier
5% bonus shares and all four items of swag
$10,000
$10,000+ Tier
10% bonus shares and all four items of swag
$20,000
$20,000+ Tier
20% bonus shares and all four items of swag
JOIN THE DISCUSSION
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WILLIAM SMITH
3 years ago
PLEASE COMPLETE THIS RIDICULOUS INITIATION PROCESS
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Connor Wyckoff
3 years ago
I am interested in when you will be accepting applications for drivers to pick up.
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Monica Butschek
3 years ago
Very promising endeavor! Have you received backing from any banks or VCs at all?
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Jerry Irwin
3 years ago
Mitch, if you're not familiar with them check out ARQLITE.com; let me know what you think of the possible synergy with them; I'm thinking win-win
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Zoe M
3 years ago
Hi! I’m still new to investing and I was warned about companies who go under/in debt can have their investors co-sign and pay off their debts. Does your company do this? I read through the paperwork but I wanted to make sure! Thanks
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Nigel Singh
3 years ago
What are the long term plans to address the needs in the non recycling friendly states (e.g. Tx) where there are high volumes generated with little government financial incentive to recycle plastics, few collection centers and near zero actual companies making the collected plastics into reuseable. tangible products?
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Michael Nadler
3 years ago
How do you plan to make money as a company? You have plans to revenue stream taking in garbage? How? What am I missing here?
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Douglas Sullivan
4 years ago
Here is part of the problem in CA https://www.calrecycle.ca.gov/bevcontainer/bevdistman/plasticcontent/ Assemble Bill 793 is nothing more than a "slap on the wrist" for the beverage industry. If local governments would mandate the full CRV "redemption" and your Gig platform was linked up to this full redemption, perhaps ROI would encourage network participation at a scalable level. At 5-10 cent per container with some type of crushed container bin. A bag of 100 10 cent plastics would be $10. Just a thought.
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Douglas Sullivan
4 years ago
Why is California considered environmentally responsible? We PAY 5-10 cents per bottle yet we don't have an effective redemption programs. Now we also pay for plastic bags too. In other States and other countries, redemption is redeemed by the store that collects this . Perhaps this could change our inefficient process that has continued to fail the reduction of plastic waste?
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Steve Mills
3 years ago
Kroger has introduced a free soft plastics recycling program called Terracycle. Check it out at kroger.com/terracycle
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