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Allison Schickel • Founder and CEO
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Sandeep Madhur • Advisor
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Rachel Sanchez-Madhur • Advisor
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the pitch
At Brobe, we create functional, high quality, and fashionable adaptive clothing to assist men, women, and children, recovering from major surgeries with comfort and dignity. Our products solve a wide variety of post-operative issues such as maintaining surgical drains, holding ice packs, and making showering independently, possible.
Brobe has 11 years of B2C experience, 7 patents, $2.7 million in sales, over 50,000 happy customers, and numerous social impact awards. Now, we are expanding our reach significantly into B2B business.
Overview
In 2011, Allison Schickel was on a girls' trip, laughing with her friends about the Bra+Robe combo she had sewn together to make getting ready for work easier. They jokingly, but aptly, named it "The Brobe." The following year, Allison's friend, Wendy, was diagnosed with Stage III Breast Cancer, and the Brobe took on a whole new purpose. After hearing about Wendy’s dehumanizing experience – managing incredible physical and emotional pain from loss of her breasts, juggling post-surgical drains as she struggled to complete basic tasks like taking a shower, and covering up her post-surgical body with the poor quality "gown" the hospital had given her – Allison decided to take the Brobe to the next level.
The Problem & Our solution
Imagine you just left the hospital after major surgery. You are in pain, you have limited mobility, and you have as many as nine drain tubes funneling the fluid from your surgical wounds into receptacles tied to your limbs, which require emptying, and care, every few hours. How would you walk around? Take a shower? Sleep? It’s a harrowing experience, especially for Brobe’s original customers: women undergoing the fight of their lives against breast cancer.
Brobe International, Inc. is named after the product that started it all: The Brobe, a "bra" and "robe" combination, replete with pockets for ice packs, prosthetics, drains, and more. Designed for women recovering from breast surgery, but applicable and used for a broad spectrum of surgeries, the Brobe is easy to put on by yourself, fully supports swollen breasts, and discreetly carries all your post-surgical drains, ice, and heat packs, and personal items, so you can focus on healing instead of constantly removing and then re-taping drains to your body, and dreading the next time you need to move, or your next bathroom break.
Our Surgery Recovery Robe comes with 4-6 drain pockets lined on the inside of the robe. The Post-Surgical Bra is wire-free, including an extra-wide band for support, has pockets inside the bra to hold ice packs, heat packs, or prosthetic breasts, and fastens in the front with velcro and snaps.
The 3-in-1 Belly Binder is a compression garment often used to protect the abdominal area after surgery. It helps brace and support the midsection, helps to reduce fluid buildup very common after surgery, and provides much-needed abdominal support. The Belly Binder is three separate pieces, allowing compression for the upper, middle, and lower torso. It is breathable, comfortable, and also provides lumbar support.
Brobe began with breast cancer but has expanded to help people recovering from other major surgeries. Open Heart and Organ Transplant Surgery, Mommy Makeovers, Tummy Tucks, Vasectomies, Testicular Cancer procedures, plus many more, are targeted benefactors from products in the Brobe line.
Doctor and Medical Endorsements
Brobe products are endorsed by Surgeons, Medical Professionals, Medical Center Providers, etc.
*The above testimonials may not be representative of the opinions of other medical experts and is not a guarantee of future performance or success.
National News Exposure
We also have a special solution for pediatrics: The Elliott Superhero Robe, inspired by stories of parents going through impossibly hard times with their young children. The Elliot Superhero Robe empowers parents to help their children feel like the Superheroes they really are and has been featured on CBS Nightly News:
Children Deserve to Have Fun During Their Recovery
The Elliot Superhero Robe was designed for children battling cancer, chronic illnesses, or recovering from surgery. Just like our recovery robes for adults, these amazing robes have pockets to hold JP Drains, monitors, cords, or other medical equipment. The Superhero Robe comes with snaps along the sleeve from the wrist to the collarbone to accommodate IVs, blood pressure cuffs, and easy access to ports.
The Superhero Robe comes with the following:
The Superhero Robe is available and vital for kids with dangerous illnesses, allowing them to look and feel like superheroes while staying strong and healing.
the market & Our Traction
The adaptive clothing market, which is clothing designed for the disabled, the elderly, and post-surgical, was valued at $278.9 Billion in 2021 and is predicted to reach over $409 Billion by 2027 (Source). Meanwhile, demand for surgery is on the rise, with 40-50 million major surgeries each year in the U.S. alone (Source). Several brands specialize in adaptive clothing, but there's an empty space in post-surgical garments. Brobe is here to fill that gap.
Brobe sells internationally online, as well as in various plastic surgery centers, lingerie boutiques, and hospital systems, as well as through our ever-expanding B2B marketplace. Moreover, Brobe has proven to be pandemic-proof, as we increased our sales by 10% EBITDA over 2019, with a demand that continues to grow by the day.
According to our research, nothing like Brobe existed before we came along, despite its authenticity and simplicity. Brobe aims to focus on the wellness and mental well-being of patients, rather than illness or surgery of any kind. By focusing on high-quality, comfortable fabrics that won’t shrink, fade, and have been designed to meet all the right needs for recovery, we believe Brobe is providing exactly what patients need on their path to recovery.
Brobe has helped over 50,000 women battling breast cancer. In 2022, Brobe expanded to ALL major surgeries, and today, 30% of Brobe’s revenue is from non-breast cancer-related purchases. Over the years, Brobe and Allison Schickel, our founder and CEO, have won numerous awards for social impact and product design. Take a look at our achievements so far:
Why Invest
*The above testimonials may not be representative of the experiences of other customers and is not a guarantee of future performance or success.
Brobe is on a mission to provide better surgical recovery to all patients. No matter what the circumstances, patients deserve to feel safe, comfortable, supported, and dignified during recovery. We’ve expanded the brand beyond breast cancer, and 30% of our website sales come from non-breast cancer-related surgeries. Now is the time to scale. This funding will help us grow our team and expand the company in Global Sales, Marketing, Manufacturing, Distribution, and the strong B2B marketplace consisting of major medical supply companies, hospital systems, and retail outlets. With the help of your investment, Brobe products can help ease the pain and recovery of post-surgical patients throughout the world.
Brobe is for the ever-growing number of patients needing support in recovering gracefully after major surgery. You can't put a price on helping a person you love. Become part of the Brobe team and help real people heal from surgery, by investing in Brobe.
At Brobe, we have you (Re)covered.
Maximum Number of Shares Offered subject to adjustment for bonus shares
12.02.24
Happy Holidays! As we approach the end of another year, I want to take a moment to express my heartfelt gratitude to everyone who has supported Brobe, not just in 2024 but for nearly 13 incredible years. Starting a business from scratch has been one of the most challenging yet rewarding journeys of my life, and your continued support has been instrumental in our success.
This year, like every year, brought its share of ups and downs, but Brobe remains resilient and strong. Over the years, we’ve learned the importance of adapting and evolving, and 2024 was no exception. We made the decision to discontinue our post-surgical bra once current inventory sells out. With an increasingly competitive market, our focus is shifting to post-op products that address less saturated needs.
In light of upcoming tariffs that could raise costs by 60%, we’ve also taken proactive steps to secure samples and explore partnerships with factories in the U.S., Mexico, and India. This will allow us to maintain quality while managing costs effectively.
On a brighter note, 2024 saw exciting growth. We added more B2B accounts and are eagerly awaiting a significant order from a hospital in Ohio, which plans to use Brobes as an alternative to traditional hospital gowns. Our hope is that this sparks a trend among other large hospitals, offering patients a more functional and comfortable healing experience.
Additionally, the annual Breast Virginia Foundation fundraiser, spearheaded by our incredible friend and customer Jodi Estep, was a tremendous success. Through her efforts, hundreds of women in her community battling breast cancer have received Brobe products to support their recovery. We are so proud to partner with Jodi and her foundation to make a meaningful impact.
As we celebrate this holiday season, I want to thank you all for being part of our journey. Your love and support inspire us to keep going, and we’re excited for what’s to come in 2025.
Wishing you a wonderful holiday season and a New Year filled with joy and good health!
Warm regards, Allison Schickel,Founder, Brobe
06.20.23
We wanted to take a moment to express our heartfelt gratitude for your unwavering support and belief in Brobe's mission to help individuals undergoing major surgery recover with dignity and comfort. Thanks to your investment, along with the incredible support we received from others, we are thrilled to announce that Brobe has successfully raised an astounding $123,000 through Start Engine in the past few months. This achievement would not have been possible without you, and we are truly grateful for your belief in our vision.
We are thrilled to share that with the funds raised, we have already taken significant steps towards expanding our reach and impact. We have placed orders for two additional inventory runs, which will enable us to serve even more people in need. By providing essential recovery products, we aim to make the healing journey a little more comfortable and dignified for those undergoing surgery.
In the past week, we have received heartwarming feedback from some of the individuals who have benefited from your support:
Summer. J, - "We never want to face the fact that we need another one of these, but we are so thankful they are available to our friends braving the cancer fight."
Brucie. R expressed their gratitude, saying, "Thanks for recovery guidance and having the right items to order."
Charlotte.C highlighted the importance of our products, stating, "Such a great idea to have these products to ease the aftercare of surgery!"
These testimonials serve as a powerful reminder of the positive impact we are making together. It is through the generosity of individuals like you that we can continue to support those who are most in need during challenging times.
Together, we can make a significant difference in the lives of individuals facing major surgery.Once again, we extend our heartfelt appreciation for your ongoing support. Your commitment and belief in Brobe inspire us to work harder and do more.
If you have any questions or would like to learn more about our progress, please feel free to reach out to us. We are always excited to connect with our valued supporters.
Wishing you all the best,
Allison Schickel,CEO/Brobe
06.19.23
06.18.23
06.15.23
Brobe, the relentless advocate for comfort and care, has achieved yet another remarkable milestone this week. After years of unwavering dedication, we are thrilled to announce that Brobe is now officially in the running to provide our exceptional products to the renowned Memorial Sloan Kettering Cancer Center. Persistence truly pays off, and we couldn't be more excited about the prospect of supplying top-notch products to cancer and ICU wing of Sloan Kettering.
This incredible opportunity allows us to make a tangible difference in the lives of those undergoing major surgeries and battling cancer. With just five days remaining to invest in Brobe, we are on the verge of reaching our goal of $150k. Currently, we have already received over $116k in investments, but we need your help to make that final push. By joining forces, we can create a lasting impact and contribute to the well-being of individuals facing challenging medical journeys.
We kindly request your support in spreading the word about this incredible opportunity. Share the news with your friends, family, and colleagues, and encourage them to invest in Brobe. Together, we have the power to bring comfort and positivity to the lives of those who need it most.
Invest in Brobe today and become part of a life-changing movement. Let us join hands and make a real difference in the lives of individuals undergoing major surgery. With your unwavering support, we can help them find strength, hope, and comfort during their healing journey.
Invest in Brobe. Empower lives.
06.13.23
06.12.23
The State of Adaptive Apparel: Trends and Insights You Need to Know
As the world becomes more aware of the need for inclusive fashion, the adaptive apparel industry is experiencing a significant shift. From new technologies to more diverse product offerings, like Brobe, there's a lot to keep up with in this ever-evolving field. So, what's the state of adaptive apparel today? In this article, you will explore the latest trends and insights shaping the industry. https://elle.education/en/business/the-state-of-adaptive-apparel-market-and-inclusive-design-making-fashion-for-all/
Join us in making a meaningful impact and being a part of the movement toward inclusivity and accessibility.
At Brobe, We've Got You (Re)Covered.
Thank you,
Allison Schickel and the Brobe team
06.07.23
Hello. As a potential investor, are you looking for an innovative investment opportunity in the healthcare and fashion industry? Look no further than Brobe - a leading brand in post-surgical adaptive clothing.
Investing in Brobe's post-surgical adaptive clothing, can greatly benefit individuals recovering from surgeries. One compelling reason to invest in post-surgical adaptive clothing is the comfort and convenience it provides during the recovery process. Post-surgical procedures can leave individuals feeling sore, sensitive, or restricted in their movements, making it challenging to find suitable clothing that is comfortable and easy to wear. The Brobe products are specifically designed to cater to the unique needs of individuals recovering from surgery, featuring soft and breathable fabrics, adjustable closures, and strategically placed pockets for carrying drains or other medical supplies. This helps to alleviate discomfort, reduce irritation to surgical sites, and simplify the process of getting dressed during a time when individuals may be experiencing pain or limited mobility.
Investing in Brobe is about making a positive social impact. By supporting Brobe, you'll be contributing to improved post-surgical recovery experiences for patients, enhancing their comfort and quality of life during a crucial period.
Thank you for considering Brobe as a potential investment opportunity.
Sincerely,
Allison Schickel and the Brobe team
06.06.23
As of this update, 182 of you own $112,436 in Brobe stock
We want you to know this is just the beginning. Your investment has made it possible for us to keep growing our team, keep up with inventory demand, and expand our product line.
With over 50 million people annually in America alone ( one in six of us folks) who have surgery, we want to be there for every single one of them.
We are proud of being able to support everyone in their healthcare journey, and proud of you for being part of our passion for what we do.
And … we are NOT done. Our goal is to raise $150k through Start Engine investments. One way we can do that, and make your investment grow in stock value, is to bring in even more stockholders. If you feel comfortable, please spread the word about Brobe. If you tell two friends and they tell two more, who tell two more … we will reach our goals.
Thank you,
Allison Schickel
06.05.23
Time is running out! With just 15 days left, seize the opportunity to invest in Brobe, a revolutionary company dedicated to improving the lives of millions of Americans recovering from major surgery.
The adaptive clothing market is rapidly expanding, and Brobe is at the forefront of this movement. Valued at a staggering $278.9 billion in 2021, this market is predicted to exceed $409 billion by 2027.
With 11 years of industry experience, they have emerged as the leaders in post-surgical adaptive clothing. Their dedication and expertise have earned them seven patents, solidifying their position as innovators in the field.
But it's not just about the numbers and achievements; it's about the lives they've touched. Brobe has already helped over 50,000 women battling breast cancer alone. Imagine the impact they can make with your support.
By investing in Brobe, you join a community of over 200+ passionate individuals who are committed to empowering women, children, and men in their surgical recovery journey.
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Kyle Fishman
2 years ago
Are people in the surgical category 100% of your customer base? or do you have some customers in the non-surgical adaptive clothing categories?
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