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GET A PIECE OF SUGARFINA
Candy made for grown-ups
$1,264,550.25 Raised
Offering Circular | Selected Risks Related to this Offering | Sugarfina Corporation's SEC Edgar Page
For more information on Sugarfina Corporation download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View the 1-K Annual Report for 2021 (filed 4/22/2022), the 1-SA Report (filed 9/15/2021), and Offering Circular supplements filed 5/6/2021, 7/30/2021, and 12/30/2021.
Reasons to Invest
💸 Approximately $25 million in revenue in 2020
- 🍬 Extensive intellectual property portfolio
- ✈️ Significant domestic and international distribution expansion opportunity
- 💗 Loyal customers and an amazing product
Life should be sweet
At Sugarfina, we make everyday moments a little sweeter. We've partnered with artisan candy makers around the world to bring sweets that inspire the eyes and excite the palate.
Our core values of luxury, playfulness, and innovation allow us to appeal to our coveted customer demographic of fashionable, influential women.
The Problem
Historically the market for candy and confections has been made up of brands like M&Ms and Sour Patch Kids, which focus on targeting children as end-users. However, sophisticated adults love candy too and few confections brands speak directly to them.
The Solution
Sugarfina: Candy store for grown-ups
We offer artisan confections for the fashion-forward female.
Each of our price points delivers on our promise of Attainable Luxury, Playfulness, and Innovation.
Our products are not only a delicious treat, but a sight to behold, thanks to our in-house innovation and creative teams, partnerships with artisanal candy makers and brands from around the world, and commitment to the highest quality.
The Market
According to MarketWatch, analysts predict that the global market for confections will reach $214B by 2026, up from $190B.
Our target demographic of fashionable, influential women have been a major part of our brand’s rapid growth via social media. Over 90% of our shoppers are women.
We received the 2020 Wine Award from Cosmopolitan® Magazine for Best Rose Candy and have been featured in Vogue®, People® Magazine, Food & Wine, Forbes, Us Weekly, and The Today Show.
Our Traction
Approximately $25 million in revenue in 2020
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Since we acquired Sugarfina in November 2019, we have leveraged the long-term growth potential of the brand by expanding distribution across our four sales channels as well as launching three new innovation platforms in 2020, and have plans to launch new innovations nearly every month in 2021.
We have implemented a go-to-market strategy that has dramatically optimized our inventory management, shipping, and supply chain processes while improving our gross margins and cash management.
WHAT WE DO
We sell luxury confections, with something for everyone
Our line of confections is a comprehensive blend of everything ranging from gummies to cordials, cocktail candies, and chocolate bars.
One of our signature offerings is the Candy Bento Box ®, which boasts a curated assortment of our Candy Cubes ®. This patented packaging system allows for total customization in-store and online thanks to the “Design Your Own Bento Box ®” feature.
We sell both directly to consumers and to wholesale retailers like specialty grocers, online gifting platforms, and specialty gift shops.
THE BUSINESS MODEL
Retail boutiques make up approximately 18.8% of our sales coming from 25 retail locations in North America.
Ecommerce represents over 34.1% of our sales and is our highest growth channel.
Wholesale provides 37.9% of our sales through over 2000 prestige wholesalers including accounts like Nordstrom ®, Bloomingdales ®, Paper Source ®, and high-end specialty grocers around the US and Canada.
Custom Corporate Gifting sales make up 6.8%, through over 1300 corporate and event clients.
International sales make up the remaining 2.4%, with a presence in Hong Kong, Australia, South Korea, Spain, and Japan.
*Omnichannel %sales as of December 2020
HOW WE ARE DIFFERENT
We are a leader in the luxury candy and premium gummy space.
Thanks to our IP portfolio, this position is largely defensible, and as we continue to build our brand through increased marketing and branding campaigns — including our iconic packaging — we believe our market share is likely to increase.
THE VISION
In addition to expanding our ever-growing list of products— we just launched new collections, including Spa by Sugarfina, our all-vegan Tropical Collection made with real fruit purée, and our new Hampton Water® Rosé Candy Bento Box®— we are continuously expanding distribution.
Our plans include expanding onto Amazon® USA and Rakuten® Japan, growing our specialty grocery store accounts, including internationally, opening retail stores selectively in strategic locations throughout the U.S., and ramping up distribution at our new centralized Las Vegas facility to meet increasing product demand. We are also exploring further wholesale expansion into Europe and Southeast Asia, as well as into the UK and the Middle East.
We are investing in digital marketing as well, to continue scaling our higher margin and higher growth eCommerce business.
Our buzz-worthy co-branded collaborations continue to surprise and delight our customers with new ways to think about candy with exciting new partners coming in 2021.
OUR LEADERSHIP
Innovative & passionate about our product
After acquiring Sugarfina we have focused on placing experienced executives and leaders in charge of their given specialties and have empowered them to thrive in their roles, which has resulted in a unique culture of innovation and collaboration. The Sugarfina leadership team has a combined 100+ years of experience in consumer businesses and building aspirational consumer brands.
WHY INVEST
Loyal customers and an amazing product
We have already proven through our efforts to appeal to our target audience of sophisticated, influential, and fashion-forward women, that we have an ideal product-market fit.
We believe our stellar reputation among these key audiences positions our brand to grow sustainably and rapidly in the next few years.
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD- LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
ABOUT
HEADQUARTERS
1700 E WALNUT AVE, STE 500
El Segundo, CA 90245-2609
WEBSITE
View Site
TEAM
Scott LaPorta • CEO and Board Member
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Diana Derycz Kessler • Board Member
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Paul Kessler • Board Member
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TERMS
Sugarfina
Overview
PRICE PER SHARE
$10.35
DEADLINE
Jul. 1, 2022 at 6:59 AM UTC
VALUATION
$125M
FUNDING GOAL
$500 - $25M
Breakdown
MIN INVESTMENT
$507.15
MAX INVESTMENT
$2,000,000
MIN NUMBER OF SHARES OFFERED
48
MAX NUMBER OF SHARES OFFERED
2,415,458
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
PRESS
ALL UPDATES
06.03.25
Sugarfina Releases New Rum-Infused Flavors!
Welcome to the good life! Sugarfina has partnered with Kasama Rum to craft a one-of-a-kind collection of rum-infused candies inspired by the flavors of the Philippines. In celebration of AAPI Heritage Month, treat yourself to Tropical Sours, Sunshine Bears, and Paradise Hearts - each one infused with the golden warmth of Kasama Rum.
Created with summer gifting in mind, the special-edition launch features two new Candy Bento Boxes®: the Tropical Treats 2-Piece Candy Bento Box and the Kasama x Sugarfina Tropical Treats 3-Piece Candy Bento Box®. The packaging is bright, joyful, and elevated with a fun twist.
Dive into Pink Pineapples, Passion Fruit Gummies, Rum Cordials, and the indulgent Ube Coconut Dark Chocolate Bar. And don’t forget to snag the limited-edition Mango Pineapple Tropical Treats Candle – a perfect tropical escape!
Shop the collection: https://www.sugarfina.com/candy-shop/collection/tropical-collection
03.31.25
Sugarfina Releases New Candies for Easter
Spring is in the air and Sugarfina is celebrating with the debut of its Easter Collection! From new pastel-colored candies to returning seasonal favorites, this year’s assortment was curated to make every sweet moment more special.
The limited-edition release features two new candies: Baby Carrots and Bunny Tails. Returning fan favorites include Bunny Bites and Bunny Confetti. Each Candy Cube® is adorned with a charming, special-edition bunny label. Also making its debut is the Lucky Spring 3 Piece Candy Bento Box, a picnic-inspired box featuring lucky spring emblems. Back by popular demand, the famous Bunny Bark Chocolate Bars join in on the fun! Perfect for gifting or as a sweet addition to Easter Egg Hunts, the Easter 4 Piece Taster Pack features Birthday Cake Cookies, Baby Carrots, Sour Raibows, and Bunny Tails.
The Easter Collection can be found online here and in all Sugarfina Boutique locations.
Happy Spring!
Scott LaPorta
CEO and Co-Investor, Sugarfina
03.06.25
Sugarfina Acquires Candy Club
Dear Investors,
I am thrilled to announce our acquisition of Candy Club, a moderately positioned confectionery brand known for its gourmet sweets with a nostalgic twist. The addition of Candy Club expands Sugarfina’s market presence, provides product diversification, and presents operational and financial synergies.
Founded in 2015 by Keith Cohn as a direct-to-consumer brand, Candy Club initially gained popularity with its subscription-based “Candy of the Month Club.” In 2020, Candy Club launched its wholesale business, offering specialty market candies to third-party retailers. Today, Candy Club products can be found everywhere from neighborhood boutique shops and hotel resorts to name-brand national retailers.
Following our acquisition of luxury gifting company BOXFOX in October 2024, the merger with Candy Club marks another milestone in Sugarfina’s growth strategy. Bringing Candy Club into Sugarfina’s family of brands, we hope to expand our confectionery business in the moderate tier of the marketplace and develop the DTC business segment. I look forward to working alongside Keith and the Candy Club team to scale the business utilizing the Sugarfina infrastructure while continuing to surprise and delight fans of the brand.
Please find the press release here for further details. Thank you for your continued support. We are excited to welcome Candy Club to the Sugarfina family!
Regards,
Scott LaPorta
CEO and Co-Investor, Sugarfina
02.06.25
Sugarfina Celebrates the Year of the Snake
Dear Investors,
Happy Lunar New Year!
Celebrate the Year of the Snake with our 2025 Lunar New Year Collection – crafted to bring sweetness, good fortune, and prosperity to your festivities. Inside our newest collection, you’ll find a dazzling array of treats designed to honor tradition and share joy with loved ones.
Discover the personality traits and corresponding flavors of each zodiac sign with the Year of the Snake Zodiac Candy Tasting Collection, share luck with the Good Fortune 3 Piece Candy Bento Box and Lucky Red Envelopes, and enjoy new flavors with the Tray of Treats 8 Piece Candy Bento Box. Sweeten the New Year with the Lunar New Year Candy Trunk, complete with our Lucky Mandarins and new Peach Jellies!
Available here: https://www.sugarfina.com/gift-shop/lunar-new-year-gifts
12.11.24
Sugarfina Shares Q3 Updates
Dear Investors,
I am thrilled to share our Q3 updates as Sugarfina continues to delight customers and drive growth. This quarter, we expanded our wholesale distribution with the launch of Holt Renfrew in Canada, introduced fan-favorite collections like The Hello Kitty® and Friends Collection, and unveiled our holiday best-seller, the 2024 Advent Calendar.
Key Highlights Include:
Acquiring BOXFOX, a premium gifting company, effective 10/31
Increasing Holiday Collection inventory investments by 49%
Launching the Hello Kitty® and Friends Collection in collaboration with Sanrio®
Creating 17,000 custom co-branded Candy Bento Boxes® for Nordstrom’s Anniversary Sale Gifting
Securing new wholesale distribution with The Fresh Market in over 162 locations across 22 states
Closing five unprofitable retail boutiques year-to-date, with an additional six closures planned
Releasing new SugarfinaRewards features including a Loyalty Punch Card, Redeem for Discounts, and Redeem for Best-Sellers
And so much more!
Regards,
Scott LaPorta
CEO and Co-Investor, Sugarfina
12.04.24
Sugarfina Opens in Singapore!
Dear Investors,
I am excited to share that Sugarfina is making its debut in Singapore with an exclusive pop-up store at Wisma Atria! A true haven for fashion enthusiasts, Wisma Atria showcases an exceptional mix of international luxury brands and exclusive labels, making it the go-to destination for those seeking a sophisticated retail experience. From now until March 31st, 2025, shoppers will be greeted with our premium selection of sweets and chocolates - perfect for gifting and creating custom Candy Bento Boxes®.
This pop-up marks an exciting milestone in our global expansion strategy and represents a key step toward unlocking the growth potential of the Southeast Asian market. We are eager to introduce Sugarfina’s signature experience to this vibrant region and broaden our international footprint.
Thank you for your continued support as we bring Sugarfina’s vision to life on the global stage.
Regards,
Scott LaPorta
CEO and Co-Investor, Sugarfina
11.27.24
Sugarfina's 2024 Holiday Collection is Here!
It’s the most wonderful time of the year! Sugarfina’s 2024 Holiday Collection is here for all your holiday gifting occasions.
From Christmas to Hanukkah and everything in between, this collection was designed to make holiday gifting elegant and effortless. Whether your giftee is a martini enthusiast, bourbon connoisseur, chocolate lover, or candy aficionado, these thoughtfully curated treats will delight everyone on your nice list.
Explore the collection, check off your list in style, and make this season sweeter than ever!
https://www.sugarfina.com/gift-shop/sugarfina-holiday-2024
11.05.24
Sugarfina Announces BOXFOX Acquisition
Dear Investors,
I am pleased to share our acquisition of BOXFOX, a curated gifting platform specializing in personalized, premium gift boxes. This strategic move aligns with Sugarfina’s mission to elevate the art of gifting, offering customers a refined experience in selecting luxury gifts.
BOXFOX, founded in 2014, has established itself as a leader in the gifting industry, providing corporate and individual customers alike with beautifully packaged, thoughtful gifts for every occasion. From thank you gifts to bridesmaid proposal boxes, its customizable, ready-to-ship gift boxes feature a selection of luxury lifestyle products, making it a perfect complement to our existing portfolio.
The merger brings together two powerhouse gifting brands, combining Sugarfina’s expertise in high-end confections and design with BOXFOX’s innovative gifting solutions. Under the terms of the merger, shareholders of BOXFOX will exchange their stock for shares in Sugarfina Corporation. In addition to expanding the existing customer bases of both brands, we believe the new partnership may result in cost and operational synergies while strengthening both brands' positions in the premium gifting market.
The acquisition marks a significant milestone in our growth strategy, offering customers an extensive selection of artisanal candies, elegant gift sets, and personalized options, all under one roof. We’re excited to continue growing both brands and remain one of the leaders in the luxury gifting space.
Please find the press release here for further details. We are pleased to welcome BOXFOX into the Sugarfina family!
Regards,
Scott LaPorta
CEO and Co-Investor, Sugarfina
10.24.24
Raise a Glass to Sugarfina’s Cocktail Party Collec
A taste of elegance! Pop the bubbly and let the caviar flow - our most exquisite collection is here! We are delighted to introduce our new Cocktail Party Collection, designed to elevate your holiday gatherings and gifting.
Make it a night to remember with our new Champagne and Caviar Gift Sets, featuring our famed Champagne Bears® made with Dom Pérignon Vintage Champagne and new Gold Chocolate Caviar! For bubbly lovers, our chic Bubbly Bears now come in an elegant champagne bottle, perfect for toasting to life’s special moments.
But that’s not all - our exclusive release also includes two new exciting collaborations with Chopin Vodka and Off Hours Bourbon. Shake up your happy hour with The Martini Collection, featuring three vodka-infused and inspired candies crafted in collaboration with Chopin Vodka. Sweeten your next martini moment with Espresso Martini Truffles, Lemon Drop Martini Bears, and Martini Olive Almonds.
For bourbon enthusiasts, raise a glass to The Bourbon Collection! Made in collaboration with Off Hours Bourbon, enjoy our Maple Bourbon Pecans, Bourbon Bears®, and Dark Chocolate Bourbon Caramels - best paired with a glass of the smooth stuff. Both collections feature sleek coffee table book designs, making them keepsakes you’ll want to display long after the candy is gone.
Eat, drink, and be merry! The Cocktail Party Collection is now available here: https://www.sugarfina.com/candy/collection/cocktail-candy
09.28.24
Sugarfina Releases Collaboration with Hello Kitty®
It’s a wonderful day! The long-anticipated Hello Kitty® and Friends x Sugarfina Collaboration is here and it’s filled with an adorable assortment of Candy Bento Boxes® and Candy Cubes® inspired by Hello Kitty and her Sanrio friends.
We are excited for you to try our newest candies created exclusively for the collaboration. Unique to each of their personalities, Candy Cube® flavors include Hello Kitty® Red Apple Gummies, My Melody™ Strawberry Hearts, Keroppi™ Strawberry Kiwi Hearts, Kuromi™ Pink Skulls, Pompompurin™ Caramel Pudding Crunchies, Chococat™ Sparkle Pops, LittleTwinStars™ Sparkling Stars, and Cinnamoroll™ Créme Brulee Crunchies.
The collaboration does what Sugarfina and Sanrio do best: spreads sweetness and smiles! The supercute flavors of Hello Kitty and her friends can be found here. Sugarfina will host launch events in Los Angeles, Orange County, New York, Vancouver, and Boston, where fans can sample new flavors and shop the candy collection. Event details will be shared via email from Sugarfina.
Life is sweeter with Friends and Candy!
REWARDS
$1,000
The Sweet Life
Invest $1,000+ and receive a $100 candy credit for every $1k invested (up to $5k). Also, get early access to new candy releases and investor-exclusive shopping events. Plus, early invites to tastings and events at our retail boutiques.
$10,000
Ten for Ten
Invest $10,000+ and receive 10% bonus shares with your investment plus all the perks of The Sweet Life.
JOIN THE DISCUSSION
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Frederic Klaske
2 years ago
I see you opened up a retail location in Boca Raton. If that is successful, then you might want to look into opening up a similar shop in Sausalito along Bridgeway (the road that hugs the coast) -- there are a few vacant attractive (and size-right) retail spaces available at the moment, and LOTS of tourists (and locals from Tiburon, Belvedere, Mill Valley, SF, etc.) who come through that area with the demographics and wallets that I suspect your brand will attract.
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Jennifer Peters
2 years ago
I invested about 2 years ago. I wanted to know the current value of my investment and how can I sell my shares if needed. Thanks!
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Piotr Okrasa
3 years ago
Company earns 25M revenue but net loss of 3M (see K1)...
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Edwin Phifer
3 years ago
Looks cool! I am in.
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Glenn Grider
3 years ago
Hi, I placed my first order. Have you considered lowering shipping costs for orders under $200? They seem a little high unless some of the items (i.e. chocolate) require ice packs, etc. Thanks!
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James Henderson
3 years ago
When does this update? Seems like nothing is happening.
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Glenn Grider
3 years ago
Hi, I see a Vegan category on your website. Would you be able to add a Gluten Free category if any of the candies fit into that category? Thank you!
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Hunain Abri
3 years ago
Hi, I invested into Sugarfina early when the Start Engine campaign started. I was looking through to get an update on my investment and see that the Unaudited estimated revenue for 2021 was 31M. I was wondering if you had an estimate, or exact number, for loss on 2021. I see the tremendous turnaround from 2019 - 2020 on decrease of loss I was wanting to see if that trend continued. Thanks!
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Stephanie Verrier Martinez
3 years ago
I’ve visited Sugarfina and used the online option to purchase. I cannot locate any sugar free options like listed on the site. Will you also be incorporating ‘keto’ friendly options as well?
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Kazem Sadati
4 months ago
Hi. I invested multiple times 4 years ago. Can you please keep your investors updated with how the company is doing? Any other startup company does regular updates for their investors, but Sugarfina has been keeping us in the dark for years! Why?!?!?!
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