CLOSED
GET A PIECE OF QUI TEQUILA
Taste the Unseen
$479,899.21 Raised
REASONS TO INVEST
TEAM
Peter Girgis • Co-Founder, President, and Director of Business Development
With his JD/MBA and years of practicing law, Pete is able to navigate the complex alcohol beverage laws and create strategic partnerships that will take QUI to the next level.
Pete’s passion for the liquor business started while running his dad’s liquor store in New Jersey at a young age. This allowed him to develop operational experience and gain the perspective of liquor retailers, which he has applied as the driving force behind QUI’s massive sales growth.
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Medhat Ibrahim • Co-Founder, CEO, and Chairman
Since 1991, Medhat Ibrahim has been strategically shaping the landscape of New York City’s restaurant and hospitality scene.
Ibrahim got started in New York studying Finance at NYU and went on to work with Citibank as VP of Latin American Corporate Finance in Mexico. This is where Ibrahim developed a passion for Mexico’s rarest tequilas and first discovered tequila’s true potential, rich history, and sophistication. An integral part of the Mexican lifestyle, the craft tequilas he experienced were made with 100% agave and aged carefully with developed flavor profiles perfect for sipping — a far cry from what was readily available in the U.S. at the time.
With QUI Tequila, Ibrahim insisted the team visit every distillery in the highlands of Jalisco, Mexico, a region known for its sweet agave plants. With a focus on the aged tequila category, they went on to tour more than 90 distilleries before arriving on the brand’s signature flavor, aroma and smooth finish, and achieving his vision of making that rarest vintage of tequila – an extra añejo – accessible. Ibrahim next turned his passion for art and architecture into a stunning tequila bottle of his own design for QUI, a modern take on the timeless decanter. From creative positioning to branding and strategy, Ibrahim is now a driving force behind QUI Tequila’s rapid growth in a changing spirit category.
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Mike Keriakos • Co-Founder & Secretary of the Board
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Basha Holdings, Inc. is the trademark holding company that owns the trademark "QUI Tequila" and all intellectual property associated with that brand. Ahwak, LLC is the only importer of QUI Tequila and sells it to distributors across the country. Pete Girgis who is the co-founder and president of Basha Holdings, LLC is the sole owner of Ahwak, LLC, which results in a degree of common control between the two entities. The issuer has provided consolidated financial statements of these two entities to accurately reflect the sales of the brand. All sales revenue flows to Ahwak, LLC, who pays an annual royalty of $100,000 to Basha Holdings, LLC for use of the trademark and intellectual property related to QUI Tequila. By investing in this offering, you are investing in the brand holding company, Basha Holdings, LLC, which would be the entity that would be acquired in the event of an exit or sale of the brand.
THE PROBLEM
Fine luxury aged tequilas are not accessible to most consumers
CEO and Cofounder, Medhat Ibrahim, a New York City hospitality veteran had spent years traveling throughout Mexico and fell in love with fine aged tequilas. As a hospitality tastemaker, he made several observations that left him frustrated:
The offerings in the US market were all similarly geared towards the male consumer, and there was a lack of true luxury experiences in the category.
The finest aged tequilas - the rare extra añejo were typically selling for several hundred dollars a bottle and were not a focus for most brands who focused on the unaged blanco and reposado tequilas that were faster and less expensive to produce.
THE SOLUTION
We are QUI Tequila, a New York-based brand, founded by Medhat Ibrahim, Mike Keriakos & Pete Girgis. QUI was inspired to create a one-of-a-kind luxurious sipping tequila experience that can be enjoyed by all but with the female consumer in mind. We set out to democratize the finest aged tequilas that traditionally had retailed for several hundred dollars a bottle. Following in the footsteps of whiskey, we are confident that tequila consumers will migrate into fine aged and artisanal tequila. We will own this space and cement it with constant innovation.
Up until this point, we have been establishing proof of concept and achieving strategic distribution at premiere accounts in the country. We are currently entering a growth phase where we plan to begin expanding distribution on a national and international scale.
The product
The finest extra añejo tequila
QUI is unique in the world of tequila, as one of the first true luxury experiences. QUI solely creates award winning beautiful aged tequila - specifically the rare and highly coveted extra añejo tequilas. While most tequila brands focus on the clear un-aged blanco tequila, reposado and añejo, we exclusively produce extra-añejo tequila, the highest-end aged tequila. Our specialization in this niche has allowed us to democratize the category, with an accessible entry point.
Our core offering, QUI Platinum extra anejo tequila ($60 retail) is a product that has been aged for over three years in French Bordeaux and Tennessee Whiskey barrels. After aging, QUI undergoes a unique filtration process that not only provides the flavor and character from aging, but an incredibly smooth finish. This proprietary process makes QUI a crystal clear tequila.
QUI has been named winner of competitions such as “Spirits of the Americas” and “San Francisco World Spirits Competition.”
Recently, QUI has launched additional one-of-a-kind aged tequilas including QUI Rare - a limited edition 12 year extra añejo ($400 retail) called by Men’s Journal as the smoothest tequila they have ever tasted.
QUI released its third product, QUI Select - a 7 year traditional extra anejo tequila ($179 retail).
With more than 25 years of experience in the hospitality industry, CEO Medhat Ibrahim’s vision is to cement ownership of the aged tequila category on a national and international level. Creating a true luxury offering with presence at premiere accounts in cosmopolitan cities across the world. Positioned at the epicenter of the fastest growing segment within the hottest spirit category, QUI is dedicated to pioneering the next generation of luxury tequilas.
National recognition & premiere distribution
QUI Tequila has been featured as one of the best sipping tequilas in publications such as Forbes, Men’s Journal, Wall Street Journal, Robb Report, Town & Country Magazine, Liquor.com, and Complex Magazine. We’ve also been featured numerous times in magazines such as US Weekly and Vogue, with various celebrities enjoying the product.
QUI has also received premiere placements around the country including every Nobu in the US, Bowery Hotel, Chateau Marmont, Standard Hotel, and Madison Square Garden. We have also been featured in top retailers like BevMo, Twin Liquors, Specs, Total Wine, and Costco, and our extra añejo won the Gold Medal at the Spirits of the Americas competition.
Not owned by a celebrity, but loved by celebrities
While today, it feels like every new brand to market is a celebrity brand, for QUI Tequila - it’s our liquid that’s the celebrity. Through organic reach however, QUI has become loved by the who’s who in Fashion, Film & Music with a number of mentions of celebrities enjoying QUI in Vogue, Hollywood Reporter & US Weekly.
OUR TRACTION
While most brands after 8 years have launched nationally, QUI has taken a controlled growth approach. Carefully opening new markets, and strategic points of distribution within those markets. We have focused on deep sell-through at these points of distribution and developed a winning playbook for doing so which includes digital marketing, staff education, and our unique liquid-to-lips sampling program to drive velocity. When entering a new market, we’ve focused on a mix of retail and bars & restaurants and establishing proof of concept.
To date, these channels have driven over $17 million in sales across only 4 states.
QUI is now ready to scale and the future is bright!
Tequila has a fast growing global market valued at approximately $10 billion, and an increasing number of consumers are gravitating towards premiumization.
QUI has demonstrated our ability to win in limited markets and limited points of distribution, and is now ready to enter its next phase of growth on a larger scale. With this round of financing, QUI will increase points of distribution, continue to innovate by introducing new aged tequila products, cementing our footing in the aged tequila category. We also plan to increase digital marketing and in-person events to drive further awareness of QUI, and leverage the tremendous amount of press and awards the brand has received to date.
WHY INVEST
QUI Tequila is a one-of-a-kind brand with an established track record and a promising future!
As a leading super premium tequila brand focused exclusively on the aged tequila category, we are the first company to introduce a crystal-clear extra añejo to the market that we've seen. We already have an established track record of growth with over $17mm in sales since inception, and we have gained national recognition through publications in Men’s Journal, Forbes, Wall Street Journal, and more.
There is a tremendous whitespace to expand our brand through additional points of distribution, new markets, line extensions and size offerings. Through equity crowdfunding, we are working to democratize ownership of our fast emerging brand, giving our thousands of loyal customers an opportunity to join us on this special journey as we grow into new markets across the world.
ABOUT
HEADQUARTERS
32 Ave of the Americas, 19th Floor
New York, NY 10013
WEBSITE
View Site
TERMS
QUI Tequila
Overview
PRICE PER SHARE
$6.68
DEADLINE
Apr. 6, 2022 at 6:59 AM UTC
VALUATION
$45.01M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$487.64
MAX INVESTMENT
$106,993.56
MIN NUMBER OF SHARES OFFERED
1,497
MAX NUMBER OF SHARES OFFERED
160,179
OFFERING TYPE
Equity
SHARES OFFERED
Class D units
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of units offered subject to adjustment for bonus units. See bonus info below.
Investment Incentives* ^
Time Based
Friends and Family - First 72 hours | 15% bonus units
Super Early Bird - Next 72 hours | 10% bonus units
Early Bird Bonus - Next 7 days | 5% bonus units
Amount Based
Tier 1: $1,000 Perk: complimentary bottle of QUI platinum
Tier 2: $2,500 Perk: complimentary bottle of QUI Select
Tier 3: $7,500 Perk: complimentary bottle of QUI Rare 2009 Founders Reserve + 10% bonus units
*All perks occur when offering is complete.
^ Subject to Inventory avaliability in your market.
The 10% Bonus for StartEngine Shareholders
Basha Holdings, LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 units of Class D Units at $6.45 per unit, you will receive 110 unit of Class D Units, meaning you'll own 110 units for $645. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
Irregular Use of Proceeds
ALL UPDATES
02.07.22
Exciting news!
Hey everyone, as we cross 30 days of the campaign being live we are excited to have already reached $620k in funding! Thanks to all who have participated thus far.
We are also thrilled to share that we just signed a contract for distribution with the largest distributor in the country - Southern Wine & Spirits - for distribution in the New York market. Southern will distributing QUI tequila in their craft wine & spirits division starting March 1. We are confident that our team working hand-in-hand with this distributor will grow QUI's presence at the top bars, restaurants and hotels across New York!
Cheers,
Medhat, Mike & Pete
01.31.22
New Milestone Reached!
We are thrilled to share that we've reached the $600k milestone and are now at over $616k invested to date in our first 27 days of the QUI equity crowdfunding campaign! Thanks to all who have participated, we are confident this momentum will continue through the finish line!
Cheers,
Medhat, Mike & Pete 🥃
01.26.22
3 Weeks and Going Strong!
Hey everyone, thank you to all who have supported QUI tequila's first ever equity crowdfunding campaign! We are thrilled to share that as of only three weeks live on the platform we have already crossed $588k in funding! Startengine has also featured QUI Tequila under their "most momentum" section. We are confident this momentum will continue and we will reach our funding target soon!
We are also excited to share that QUI Tequila is now the signature tequila cocktail at Nobu 57 in Manhattan. If you are in New York City stop in and try the Nobu Green Hornet Cocktail today!
Cheers,
Medhat, Mike.& Pete
01.07.22
40% of goal reached in the first 48 hours!
THANK YOU!! Thank you to all who invested in QUI Tequila's first ever equity crowdfunding campaign! We are thrilled to have reached 40% of our goal in the first 48 hours since launch! We are excited to have you all as a part of our journey in bringing the finest aged tequila to market!
Cheers,
Medhat, Mike & Pete 🥃
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$1,000
Tier 1 - $1000+
Invest $1000+, and receive a complimentary bottle of QUI platinum
$2,500
Tier 2 - $2500+
Invest $2,500+ and receive a complimentary bottle of QUI Select
$7,500
Tier 3 - $7500+
Invest $7500+ and receive a complimentary bottle of Qui Rare 2009 Founders Reserve +10% bonus units
JOIN THE DISCUSSION
0/2500
James Bondulich
3 years ago
Hey guys, I received my bottle of QUI Select and it looks great. My brother, who is often in Manhattan, saw it and knows/likes your brand. He is very jealous. I told him he had his chance. Good luck in 2022 and please post and update when you can. I am holding the bottle in reserve and will show everyone the note that was included, when the brand hits a $1 Billion valuation.
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Menachem Kastner
3 years ago
I invested twice. No bottle of tequila. Not a comforting position as an investor. Please explain.
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Jeff Murphy
3 years ago
I am an investor, but have not received my bottle of tequila. Thanks for your help.
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Francisco Orozco
3 years ago
When is the offering for qui tequila going to end
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James Bondulich
3 years ago
Very good news about the Southern Wine & Spirits distributor! Does this mean I will be able to pick up QUI in my local liquor store here in Northern NJ.
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Jacob Lee
3 years ago
Hi Medhat, Mike and Pete - Congrats on money raised to date over $600k and adding new Nobu logos and having success in the NY market. Lots of hard work and efforts there. Two questions for you on forecast and GTM strategy. 1) What's modeled top line projections over next 3-5 years and 2) for GTM strategy any additional products in the roadmap such as RTD cocktails formats or strategy is focused on sell through of current product portfolio to restaurants/direct retail and suppliers?
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Timothy Anderson
3 years ago
Are there any bars in NYC serving this now?
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Denaya Smith
3 years ago
As a female tequila connoisseur, this definitely piqued my interest. I would like to see the brand expanded and more available.
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R. Campbell
3 years ago
Female focus with ads like shown above seem contradictory. The media mentioned also are primarily male focused. How do you align your brands desire to attract female purchasers with very male focused advertising? I’m male, enjoy the product, and enjoy the ad visually. However, at no point do I see this meeting the goal of reaching the female audience.
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Gregory McKinley
2 years ago
i never received my bottle of qui select
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