REASONS TO INVEST
TEAM
Robert Reynolds • CEO
Reynolds has spent more than fifteen years working with businesses to identify and improve their financial and operational models. He is a Profit-driven, no-nonsense, global operator experienced in restructuring, strategic direction, start-ups, and licensing. Strong background in corporate finance and traditional financial and banking industries, with extensive experience in preparing, implementing, and managing annual budgets and strategic operating plans. His key areas of expertise include operational turnarounds and executive management. He is experienced in working in Europe, Asia, and North and South America.
Reynolds serves as Co-Founder and Partner of Seven Seas Venture Partners, a private investment fund with a diversified portfolio of company investments. Reynolds has owned and operated Blindspot Consulting since 2008, where he has worked with several different clients ranging from sports and retail to finance and investment banking. In his time with Blindspot, Reynolds has managed several successful capital raises, signed licensing agreements with top brands and professional sports athletes as well as consumer product brand launches and divestitures. Before Blindspot Consulting, he was President of Dunlop Sports Group Americas (owned by Sports Direct plc), a large international manufacturer and one of the world's most successful sports brands. Dunlop is known for innovative products and achievement, focused on developing new technologies and building on a world-class heritage of consumer goods and athlete representatives.
Reynolds has a bachelor's degree in International Business and completing a master's degree in Global Tourism and Sustainable Economic Development from Johnson & Wales University. Reynolds is also a lifelong surfer.
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Jamie Shortill • General Manager - Strategic Initiatives/Mobile App
Arthur Elias • General Manager - California Tacos
Overview
California Tacos, purveyors of quality homemade southern California style Mexican food is who we are. We developed our unique recipes to deliver a simple, fresh, and consistent menu.
Although we offer a fast-casual dining experience, all of our tortillas are homemade from scratch and stuffed with real ingredients that are delivered fresh daily.
No preservatives, no substitutes, no corners cut – just healthy, clean eating. Our simple and delicious menu offered at affordable prices is the foundation of our business.
California Tacos, Inc. is the parent company of California Tacos Fresh & Casual Mexican Restaurants, Bandito Sauce, and, The Bag it to Go Mobile App.
THe PROBLEM
Southern California Mexican Cuisine is Limited Regionally
Southern California Mexican fast-casual cuisine is wildly popular, yet scarce, outside of its home region. Not enough fast casual restaurants offer fresh ingredients, daily homemade tortillas, or a wide enough variety of vegan and vegetarian options.
In addition, there are many outstanding culinary free-thinkers who range from Chef’s to back of the house kitchen cooks that represent a new generation of innovative creators making delicious sauces in the style of our cuisine that have challenges with scale as a stand alone and no way of getting their products packaged and distributed.
THE SOLUTION
Building New Ways to Expand Our Food's Reach
We are using a three-pronged approach to expand the reach of Southern California fast-casual cuisine:
Our California Tacos restaurants
Our Bandito Sauce distribution platform
Bag it to go, our mobile app
California Tacos Restaurants
Since late 2019 we have opened locations in Middletown, DE, Ericeira, Portugal, and a Taco Truck in Cascais, Portugal.
Our restaurants operate at a projected net income of 20%. EU operations are seasonal as California Tacos is in a beach resort town. The Taco Truck is also seasonal, and we make 5% of all revenue generated from the gross sales of the truck via a licensee.
Bandito Sauce Distribution Network
Through our Bandito Sauce platform, brilliant culinary creators worldwide have a shot at getting their recipes packaged and distributed via our Bandito distribution network. We have just completed production on our first flavor, Pinch of Pineapple, with Mango & Lime following closely behind.
Our distribution strategy includes:
On-premise restaurant accounts, with sauces shipped to California Tacos restaurants in Portugal and the US.
Direct to consumer sales via online and social media channels. For these sales, we use small warehouse picking and packing, with fulfillment out of Elizabeth City, NC.
Amazon and Amazon Prime availability, where we will utilize Amazon for warehousing, pick, pack, and fulfillment through their FBA program.
In our partnerships with sauce creators, we offer royalty payments of 5% on net revenue for their sauce recipes. After ten years, royalty payments reduce to 3%. In addition, after 3 years of royalty payments, Bandito has the right to trigger a buyout based on three-year trailing royalty payments.
BitGo Mobile App
“Bag it to Go'', aka BitGo, is a proprietary mobile app offering an unparalleled range of services including contactless take-away, delivery, and in-restaurant guest management features.
We designed this app to help independent restaurants compete with big players. It has the ability to be white labeled and will be available on both Apple and Android devices.
THE MARKET
Bringing Our Cuisine to Multiple Growing Markets
The fast casual restaurant market size was valued at $125.6 billion in 2019, and is expected to reach $209.1 billion by 2027, registering a CAGR of 10.6% from 2021 to 2027.
Meanwhile, the total global culinary sauces market size is projected to reach $55.31 billion by 2027, exhibiting a CAGR of 3.3% during the forecast period.
The global hot sauce market attained a value of $4.31 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 5.3% to reach $5.8 billion by 2026.
OUR TRACTION
Expanding Restaurants, Sauces in Production, and an App in Beta
Since late 2019 we have opened locations in Middletown, DE, Ericeira, Portugal, and a Taco Truck in Cascais, Portugal. We have a new location identified in Gulf Breeze Florida to open in late 2021 and two indications of interest from prospective franchisees in New Smyrna Beach, Fl., and Dewey Beach, DE.
We also developed Bandito Sauce with our first production run of “Pinch of Pineapple” delivered in December 2020. It is currently being sold in California Tacos, DE. We are in production of our second flavor “Mango & Lime” which is due to be released in early August 2021.
We developed a proprietary mobile App, Bag-it-To-Go, which is currently in Beta and on the Apple and Android marketplace. It is a full service mobile App which can be whitelabeled and provides delivery management, take-away, and in-store restaurant guest management for a 100% contact-less experience.
WHY INVEST
A Proven Cuisine Concept with a Scalable Business Model
Our mission is to bring the bold, exciting flavors of Southern California Mexican cuisine to wider audiences. Using a diversified business model across restaurant, tech, and consumer brand spaces, we offer three opportunities in three different sectors:
Our restaurants, where we have created an authentic Southern California fast-casual experience franchise interest in the US and EU with like-minded partners.
Our Bandito Sauce platform, where we will provide culinary creators from around the world with an opportunity to distribute their recipes.
Our Bag It To Go app, where we will partner with other restaurants to allow for an easy and affordable path for smaller restaurants to compete with modernization.
Join us as we bring Southern California Mexican cuisine to the rest of the world.
ABOUT
HEADQUARTERS
400 S. Ridge Ave.
Middletown, DE 19709
WEBSITE
View Site
TERMS
Overview
PRICE PER SHARE
DEADLINE
Jun. 10, 2025 at 4:05 PM UTC
VALUATION
Breakdown
MIN INVESTMENT
MAX INVESTMENT
OFFERING TYPE
Maximum Number of Shares Offered subject to adjustment for bonus shares
ALL UPDATES
10.13.21
**BIG UPDATE** - CALIFORNIA TACOS, INC. ANNOUNCES PLANS TO ACQUIRE ON PLATE MOBILE APP
Hello All,
We are excited to announce that we entered into a binding letter of intent to acquire OnPlate technologies. OnPlate is a mobile app-based technology that offers a one-of-a-kind concierge, waiter, menu, and payment processor, all wrapped into one easy-to-use app.
This acquisition allows us to merge our Bag-it-to-go app technology we were in development on with OnPlate'ss already established platform allowing us to immediately advance our digital strategy with a completed go-to-market solution before year-end! Going forward will operate all digital initiatives under the OnPlate banner. We are scheduled to close the transaction by the end of October. Here is a link to the press release and the OnPlate website.
Press release: https://www.businesswire.com/news/home/20210928006163/en/California-Tacos-Inc.-Announces-Plans-to-Acquire-OnPlate-Mobile-App
OnPlate Website: https://www.onplate.app/
In other news, we have been making steady progress on the raise and have a new marketing campaign coming out later in the month as well. We will have another update once we have closed the transaction. Thank you for the continued support!
Regards,
Robert -
10.04.21
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, California Tacos, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in California Tacos, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
REWARDS
JOIN THE DISCUSSION
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Jeff Lacy
3 years ago
Are you selling your app to other restaurants or doing a month month for residue income from other restaurants
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William Hackett
3 years ago
All the companies are looking rich valuation to me maybe wall street is contagious. This company says California Tacos but I don't see you even trying to open any in California or even Texas. Since 2021 is almost over do you have a update on the revenue. I like your business model but anytime a company ask me to invest more than 60 times this year revenue and 6 times next year revenue I get nervous. So you have three companies in one. Could you tell us How the revenue breaks down per product 1,2 , 3 so we can see how you made your money in 2021? That is the restaurant revenue app revenue and sauce revenue.
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John Webster
4 years ago
i like what you have going on i will probably invest to add to my portfio. if i want to open my own franchise will you deduct some of what i invest like some do. maybe if lowered your amount more will invest
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Elliot Frost
4 years ago
How did you get a 15 million dollar valuation for a business with a 5 figure revenue stream
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Michael McComb
4 years ago
Your Portugal restaurant shows closed September 1 for renovation until 2022, is it company owned or a franchise like the truck? What was 2020 revenue, 2021 YTD and expected 2022?
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Robert Bohrer
4 years ago
"Our restaurants operate at a projected net income of 20%." I think you mean net margins.
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James Ntambi
3 years ago
What are the goals and targets for the company over the next few years
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