We provide protection from image fraud

CertifiedTrue enables law firms, businesses and government organizations to capture and store photos in a manner that makes them reliable and makes image fraud a thing of the past. Our app makes it easy to take attested, geo-tagged, time-stamped, and immutably registered photos with a smartphone. Users can annotate photos, manage cases, make notes, and tag photos all through our secure cloud network. This process provides a secure service that enables companies to capture, manage, and authenticate digital photos that will stand up in court and help win more cases because people can trust the evidence they provide.

Law firms and courts struggle with image fraud

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Now more than ever, digital photos are easy to manipulate and can't be trusted to be a reliable source of truth. This has become a significant problem for law firms and courts, who have been unable to keep up with the pace of technology.  Law firms can't easily demonstrate the chain of custody of photos they have in their case management systems or files and the same is true for prosecutors and police. This exposes legal cases, clients, lawyers and their firms to risk. When it's so easy to create fake news, photoshop images, and submit AI-assisted deep fakes that can sway a judge and jury, firms need a reputable tool to counter this problem and can’t just rely on what their clients email them. 

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All it takes is one bad case, one dishonest client and law firms risk losing their good name, an important case and clients. A malpractice suit could even put the entire firm in jeopardy. In the digital age, clients expect the firms that represent them to leverage technology to defend them, secure a competitive edge and win their cases. The firms who survive and thrive with these new demands will be those who have the tools to stay ahead of the tech curve instead of being crushed by it. At the same time, police and prosecutors face pressure to release evidence quickly that all parties can rely on as the source of truth.

The answer is digital photographs and videos taken with Certified True’s PhotoProof solution. Photoproof establishes an unbreakable chain of custody from collection to cloud storage to the courthouse steps.

We create photos you can trust

CertifiedTrue provides a secure service that enables anyone with a phone to capture, manage, and authenticate digital photos that will stand up in court. Using our PhotoProof platform, users can capture photos and videos and then manage, search, and use account management and permission features of the photos for optimum case management and client folder access. On the back-end, our core technology is a unique system we have custom-built from our deep experience with blockchain networks and protocols that ensures chain of custody and immutability. On the front end a user-friendly interface optimizes case and file management and client billing to seamlessly integrate CertifiedTrue right into a law firm’s existing workflows and case management protocols. 

CertifiedTrue is as user-friendly as it gets. Simply take a photo on your phone through our app, which captures the unique digital fingerprint of the image and its metadata. That unique ID is recorded on our blockchain registry and the image is uploaded in the cloud to a secure archive where you can manage, annotate, and assign them to client files or cases in our web app. Verifying a photo is as easy as entering the unique CertifiedTrue ID on the verification page of our website. When needed for court, simply print out the CertifiedTrue report with the photo and details and provide the file. 

The key is that your CertifiedTrue image is indelible, immutable and defensible evidence. Any other photo can be easily doctored and manipulated with critical metadata like geolocation or date stripped away or changed. Artificial Intelligence can now even create photos and videos that have never existed at all. That isn't possible with a CertifiedTrue photo because the cryptographic identity of the photo has been recorded on an immutable registry. If even a single pixel or piece of data is changed, then the image cannot be verified. At the same time, courts and lawyers can confidently share the image with any necessary parties, secure in the knowledge that all are working with the original “proof” and that it has not been surreptitiously altered or edited.

Instead of the near impossible task of detecting fakes, CertifiedTrue provides assurance that you have real proof from the time the shutter snaps.

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Business Model

Our business model is providing a SaaS product that enables reliable certification, management and verification of digital files. Initial target market is law firms, corporate counsel and law enforcement. We make money by charging a monthly fee based on the number of users as well as how many photos are taken and stored. Our services start at $195 monthly for a solo practitioner and increase in price as customers’ needs scale.

We are creating our own path

We believe the global market opportunity is enormous for CertifiedTrue to provide trustworthy independent third-party certification and verification of digital images.  As one of the early first movers, however, the market segment has not yet been well defined. 

While CertifiedTrue can be tagged as a prepackaged software, B2B SaaS, blockchain, legaltech, insurtech or govtech company, our primary value proposition best aligns with the Testing, Inspection and Certification (TIC) industry. Conceptually, our application is essentially the certifiable capture of an image as an integrated part of an inspection/documentation process and verification that the created digital object and its provenance meets a certain standard of reliability. The TIC market stretches across almost every industry, is valued over $200 Billion annually and is expected to grow to $349 Billion by 2030 (CAGR of 5.3%), with the most exciting growth trends in the digital transformation of services and tools enabling in-house services. (Source)

While our early competition in the space is focused on other submarkets, namely insurance, CertifiedTrue’s technology best addresses the needs of reliable evidence for court purposes for the civil and criminal legal market as well as police and prosecutor’s offices. Our market plan has an inherent viral component that will give us a major advantage in growth and brand awareness that our competitors cannot match. Moreover, our team has a greater vision of how the technology integrates through multiple industries and a better path to adoption than other companies in this space.

Another substantial differentiating factor from our competitors is the underlying technology of our core platforms, especially their reliance upon public blockchains. The previous generation of digital certification software could not easily provide a trustworthy “proof of origin” and chain of custody of the file creation.  The advent of Blockchain technology solved the problem but has been plagued with issues related to scaling, variable cost structures and security holes. Our proprietary technology is a further refinement of blockchain technology, specifically tailored to certification, registry and verification of particular types of digital files. 

Advancements in technology have enabled our solution to solve the problem of origin proofs, which has the ability to work across several, billion-dollar industries. The initial use case is for digital photographs but our technology can also cover other file types as well where provenance or chain of custody are a priority.

A new application of a blockchain inspired technology

Originally, CertifiedTrue set out to provide a blockchain platform that would address needs across the legal, insurance and real estate industries. In 2018, we were a finalist for Best Blockchain application from the Real Estate Board of New York, for what eventually evolved into our current product, PhotoProof. We labored over 3 years in research and development, to create a provably secure system to capture, store and record data that would not have the problems of scalability, usability, energy consumption, security and regulatory issues inherent with public blockchains.

Indeed, many blockchain applications that were little more than smart contracts raised funds and rushed to market without a real understanding of the real demand for their product by potential clients.  Meanwhile, our team spent many hundreds of hours validating our markets to find where the real need was, the operational processes around those needs and which markets were most likely to pay to solve their very real pain points. 

All that hard work culminated in the development of CertifiedTrue’s proprietary platform, PhotoProof, built on technology that we are confident will be considered the next iteration of Blockchain. PhotoProof consists of a web based application, an ecommerce enabled admin app, android and IOS mobile apps connecting to the core system’s cloud based immutable ledger and secure storage network. Our most significant milestone to date has been completing the alpha version of this platform, which is now in testing.

The gold standard in fraud protection

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Simply put, law, commerce and government cannot operate without public trust in the visual evidence we rely on. That trust has eroded as technology has made it increasingly difficult to detect when images have been manipulated. CertifiedTrue restores that trust by setting the standard for ensuring accuracy, authenticity and originality of digital images.

Indeed, the future for the legal, government, insurance, and real estate industries can be found in the innovative reimagining and repurposing of the next wave of blockchain style technology. All of those industries have a foundation now dependent on information processing, and our software services are designed to augment and secure the very frameworks they operate on. Our vision is for CertifiedTrue to lead this movement for trust and transparency in a digital world and become the trusted name in digital security while building a company that hopefully generates billions in revenue. Join CertifiedTrue on this potentially massive movement and become a shareholder today.