*Market statistics provided by Global Industry Analysts (source)

Redefining the solution to data privacy

New data privacy laws are being enacted across the globe to combat the ever consistent threat of data breaches and ransomware. To limit liability, organizations are squeezed between needing to lock down their data to keep it safe and using their data to remain competitive. 

One approach people try to take is to anonymize the data by removing all the Personal Identifiable Information (PII). This has had limited success historically, as once data has been anonymized, it loses almost all its functionality.

With our PII-as-a-Service™, Anonomatic is here to take on data privacy in a whole new way.

Anonomatic PII Vault software can anonymize sensitive, identified data so an individual’s privacy is protected and an organization’s risk is mitigated in the event of a data breach, while also ensuring that data can be used as if it still had all the identifying information, losing none of its functionality.

We believe the only way to solve the problem of protecting PII at scale is through software, and with the rapidly changing landscape, Anonomatic provides organizations across every industry, sector, or country the critical assurance that any data they store or share is safe and secure.

Stymied Innovation and Inadequate Solutions

In 2005, there were just 157 data breaches in the US. In recent years, that number has spiked as high as 1,632, exposing as many as 471 million records in a single year (source). Such incidents are becoming a daily occurrence, and as the world goes increasingly digital, they will only become more frequent.

Large companies are not immune to these threats. In fact, the larger the company, the bigger the risk. Companies such as Microsoft, Facebook, and Zoom experienced major breaches in 2020, exposing hundreds of millions of customer and staff records (source).

With growing public awareness around data privacy, individuals have begun to take additional measures to try and protect their personal information. At the end of the day, an individual can only do so much - our Personal Identifiable Information (PII) is not only stored and managed by the organizations we patronize, but also by many we have never heard of.

(source / source)

In our opinion, regulations have stymied innovation and companies struggle to implement adequate solutions. So what if we redefined the solution?

Functional, Secure, Fully-Anonymized Data

Early on, we noticed that nearly 100% of current data privacy regulations relate to identified data—which means that if we could tackle this one problem, many of the data privacy issues would subsequently disappear.

After five years of R&D, we created PII Vault, a product which anonymizes sensitive, identified data, allowing it to be stored, used, and even shared with third parties without including the actual PII. 

Our software uses our patent-pending innovations such as Pass-Through Anonymization to either fully redact, partially redact, or mask dangerous PII. This means information such as medical and financial data can be separated from personal data that includes any identifying details, drastically reducing the time, cost, and regulatory risk normally associated with current data privacy practices.

Anonomatic PII Vault stands in contrast to existing solutions that render anonymous data “dumb” - information only able to be leveraged for single-purpose uses and simple calculations. When data is anonymized using PII Vault, the data remains “smart” thanks to our Poly-Anonymization process, meaning it retains its full value for analytics and reporting. There’s very little you can do with fully identified data that you can’t do with data fully anonymized by PII Vault. 

Why is this important?

Organizations everywhere use data to learn. From information about how products are being used to what products or services an individual may soon buy, this data analysis informs a high number of decisions around the world. 

For example, banks everywhere - likely including your own - put detailed data into their data warehouse to run their businesses. That data is usually fully identified. If anonymized using current techniques, the information wouldn't retain its original usefulness. The detailed insights used by the bank to build competitive services would not be possible, rendering their data "dumb" and unusable.

Many organizations might look to retain the functionality of this data by enacting measures that simply safeguard this sensitive information from unauthorized users - but consider what happens if a hacker does get through. The identity of everyone in that data warehouse is likely exposed.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

On the other hand, Anonomatic's data protection provides organizations with "smart" data. We remove the sensitive information a hacker needs to steal your identity, while simultaneously keeping the bank connected to the data analytics they use on a daily basis. Your identity would not be exposed because the hacker cannot steal what is not there, reducing the bank's risk without impacting their operations.

Imagine just how valuable it would be to have the ability to use all the data you want, while not having to worry about data privacy threats, such as hackers or stolen identities.

PII Vault is a self-contained, stand-alone, automated API solution that any organization can order online and have up and running within 10 minutes. Our customers have complete control over how and where our software is implemented within their own secure environment.

As a SaaS company, Anonomatic generates revenue on a subscription model and can scale to support millions of customers with minimal resources. Our overhead costs, per customer, are essentially zero.

Pricing is based on the amount of data being managed. Our annual subscription starts at $10K, which will handle up to 50,000 personal data records, while our annual unlimited subscription costs $300K. Looking ahead, we plan to release an Enterprise version which will command a higher price point.

Billions of data records require protection in the US alone

The global data protection market is expected to reach $181B by 2026, up from $75B in 2020, with a CAGR of 15.5%. In 2021, the U.S. market alone was valued at $26.4B (source). Data protection applies across every possible sector, from healthcare and insurance, to retail and travel, to government and financial services—any organization that has to collect, store, use, share, or work with private, identified data.

(source)

Just think for a moment about how many databases currently store your private information. A notably low estimate might suggest the average American has their personal data stored in at least 100 databases. By our estimations, this means that with nearly 330 million people in the US, there are over 33 billion data records requiring protection in the US alone. When an organization faces a data breach, they’re liable for up to $180 per record in costs (source). Compare that to the cost of Anonomatic ensuring such a breach never happens—for less than a penny, per record, per month.

With no clear industry leader in the data privacy market, there’s a major opportunity to own the space. Most of the existing players are expensive, platform-type systems that require significant overhead and rely on outdated technological approaches that deliver inferior results.

With our patent-pending technologies, unique product functionality, and lean service model, Anonomatic is extremely well positioned to pioneer the next generation of data protection.

Already Unlocking New Capabilities for Our Customers

Anonomatic has made incredible progress as a founder-funded company to date. Our signature software, PII Vault, has been designed, built, successfully deployed, and now generates revenue. We have customers across a wide swathe of public and private industries, with several organizations using our software as the cornerstone of their entire business process. In addition, we have two strategic partners who are already using it to build new lines of business.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

We’ve integrated our product directly into Domo, unlocking new sales capabilities in their platform. Another of our customers used PII Vault to free their internal systems from storing any PII, drastically reducing time, money, and effort.

Looking ahead to future partnerships, our customer fulfillment process is now completely automated, allowing us to easily introduce our product to new businesses everywhere.

A Customer Success Case Study

The Los Angeles Trust for Children’s Health (L.A. Trust) oversees all of the healthcare services provided through the Los Angeles Unified School District (LAUSD). The L.A. Trust implemented Anonomatic’s Poly-Anonymization technology to operationalize their protected data. 

Normally it’s impossible to combine FERPA-regulated academic performance data with HIPAA-regulated healthcare services data due to strict privacy regulations. In fact, prior to incorporating Poly-Anonymization, there were several healthcare providers who were extremely reluctant to even provide their data to the organization. However, by anonymizing, matching, and merging data using the PII Vault, the L.A. Trust was able to link all data at the individual level without ever receiving any PII.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

This allowed LAUSD and the L.A. Trust to analyze direct correlations between healthcare and academics, and in turn make better budget decisions for their students. Without Anonomatic’s Poly-Anonymization technology, this project would likely have never been successful.

Pioneering the next generation of data privacy

Anonomatic is here to change the world by eliminating the loss and improper use of Personal Identifiable Information. With our advanced software, organizations everywhere will be able to do more with their data—with complete security—at a fraction of the costs they face today.

Join us in creating a safer, smarter, and more secure digital future.