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Modern, Innovative Fitness Tech and Hardware
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TEAM
Michael DeVerna • CEO & Board Director
Previously was part of the founding team and COO at Wag!
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Tyler Do • Head of Hardware
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Reasons to Invest
- After a successful campaign on StartEngine earlier this year, we’ve more than doubled monthly sales of the Fit! Home Gym, opened new distribution centers, begun the process of launching in retail with Dick’s Sporting Goods, and we’re currently in talks to get into Costco.
- We currently have collaborations with over 50 pro athletes, trainers, and influencers for our subscription content and promoting of hardware. The Fit! App is live for iOS, Android, iPad, and Apple TV.
- Our proven management team is experienced in tech and high-growth startups, having previously scaled Wag! from inception to over 100 cities. Wag! is now a publicly traded company on the Nasdaq stock exchange.
The Problem
Fitness Tech Needs to be More Accessible
Currently connected fitness is a booming industry, with rapidly growing technology and interest from consumers.
However, until now, most connected hardware has been overly expensive and limited in its applications. It is a fragmented market across hundreds of different apps limited to single-use movements.
THE Market
Why Now?
Connected fitness has become a massive $10B industry, but most products and solutions are catered to the high-end market and too expensive or limited for the average person (source).
Fit! is one of the first companies to combine the $100B creator economy with connected fitness and at price points affordable to anyone (source).
THE Solution
Uniting Innovative Fitness Tech with Cost-Effective Workout Hardware
Fit! Is an influencer-backed community that pairs subscription workout programs with innovative fitness hardware at affordable prices.
By leveraging the power of influencers and tapping into the community, Fit! becomes more than a single product – it’s a process for continuously innovating on new cutting-edge content & hardware, backed by a growing community of influencers and customers.
A Home Gym For Everyone
Fit’s proprietary hardware is flexible, modular, space-saving, and fast to market.
Our flagship hardware product, the Fit! Home Gym has made it possible for ANYONE to have a gym in their home. It’s compact, collapsable, and affordable.
The Fit! Home Gym is a bodyweight home gym that will fit in any apartment, and it comes with a price tag that makes it easily affordable for anybody. Its sleek design and collapsibility give users the option of putting it away after use or leaving it up without detracting from the aesthetics of their home.
The Fit! App is Live for iOS, Android, iPad, and Apple TV
Over 50 Instructors
*Images are computer generated demo versions. Product is currently under development.
Game-changing Fitness Products
Launching in time for this holiday season is the Fit! Heated Roller. A novel dual therapy device that combines heat with foam rolling. The patent-pending design provides up to 40 minutes of sustained heat on a single charge with no external heating source required.
*The Fit! Heated Roller is still in the prototype phase and not yet available on the market.
Our Most Revolutionary Innovation Launches at the End of 2022
Slated for the end of 2022: The Newton is a free-floating strength-training system that uses digital weight and cables to offer the user more exercise options than any other connected hardware on the market. Once released, purchases of the Newton will be paired with app subscriptions for our online programs targeting strength, weight loss, toning, general health, and more. The app will also serve as a control for the system. Use it to set your exercise, count your reps, deliver weight tension that pushes you to failure or reduces weight while in use to help adjust your form or allow you to finish an exercise. We believe the Newton will have mass-market appeal to both the at-home and gym markets.
*The Newton is in the prototype phase and not currently available on the market.
Our Bold Approach
Fit!’s approach combines multiple revenue streams and will span across hundreds of influencers for subscription content, innovative hardware products, and a community-based approach to growth. Fit’s unique strategy leverages community data to continuously adapt and innovate where demand is proven. We’ve sold over $2.9M in home gyms and over $10M in total revenue in our first few years.
We believe our fast go-to-market strategy and booming ecosystem of customers and influencers will continue to give us a sustainable competitive advantage for gaining traction on each of our new products.
Why Invest
Expanding the Market for Connected Fitness
In 3-5 years, we see Fit! as a successful fitness brand working with hundreds of the best influencers and athletes and selling a multitude of connected hardware products serving a variety of customers across different fitness niches and hobbies. With a highly experienced team of serial entrepreneurs and a proven business model, we believe that we have what it takes to disrupt the multi-billion dollar home fitness markets.
As a consumer-facing business, we are excited to turn to the community to back our vision for the future of fitness.
Join us in our mission to create innovative ways to deliver fitness to our customers.
(or click)
ABOUT
HEADQUARTERS
4946 Bellaire Ave
Los Angeles, CA 91607
WEBSITE
View Site
TERMS
Macrofit, Inc.
Overview
PRICE PER SHARE
$1.59
DEADLINE
Mar. 18, 2023 at 6:59 AM UTC
VALUATION
$20.06M
FUNDING GOAL
$10K - $474.5K
Breakdown
MIN INVESTMENT
$249.63
MAX INVESTMENT
$474,486.21
MIN NUMBER OF SHARES OFFERED
6,289
MAX NUMBER OF SHARES OFFERED
298,419
OFFERING TYPE
Equity
SHARES OFFERED
Class A Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.
Investment Incentives*
Loyalty Bonus Perk: 20% bonus shares
Time-based Perk: 10% bonus for first 72 hours
Volume
Tier 1 Perk: $1k. Lifetime access to the app
Tier 2 Perk: $2500. 5% bonus shares
Tier 3 Perk: $5k: 10% bonus shares
Tier 4 Perk: $10k: 15% bonus shares
Tier 5 Perk: $20k: 25% bonus shares
Tier 6 Perk: $50k: 40% bonus shares
Tier 7 Perk: $100k: 50% bonus shares
Tier 8 Perk: $150k: 60% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
MacroFit, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $1.59 / share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $159. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among all bonuses based on the amount invested or time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
ALL UPDATES
REWARDS
10%
Stack Venture Club & Rewards!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$1,000
Tier 1 Perk
Lifetime access to the app
$2,500
Tier 2 Perk -5%
5% bonus shares
$5,000
Tier 3 Perk - 10%
10% bonus shares
$10,000
Tier 4 Perk - 15%
15% bonus shares
$20,000
Tier 5 Perk - 25%
25% bonus shares
$50,000
Tier 6 Perk - 40%
40% bonus shares
$100,000
Tier 7 Perk - 50%
50% bonus shares
$150,000
Tier 8 Perk
60% bonus shares
JOIN THE DISCUSSION
0/2500
Vishnu Gollakota
3 years ago
Hello, I invested in the previous campaign, but I never received any email updates once my funds were invested. How do I get added to the mailing list?
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Jay Cobb
3 years ago
Hello. Can someone please advise on my question sent 9 days ago. Thanks.
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Jay Cobb
3 years ago
Hello. How is your heated roller different than other heated rollers currently on the market and what is the patent on this product? Thanks.
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
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FAQS
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Anthony McDonald
2 years ago
I want to sign up at the Tier 1 level and get lifetime access to the app. Am I able to apply this to an existing account on FitApp?
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