CLOSED
GET A PIECE OF BAKEDCRAVINGS
We Bake'em, You Crave'em
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TEAM
Craig Watson • Founder/CEO
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DeTravius Bethea, Esq • Legal Consultant
Rui Kojima • E-Commerce Consultant
Reasons to Invest
The global bakery product market size was estimated at $203.8 billion in 2018 and is projected to expand at a CAGR of 3.2% from 2019 to 2025. (Source)
32 million Americans have food allergies, 6.1 million allergic to peanuts and 3.9 million allergic to tree nuts. (Source)
We have secured a partnership with Bright Horizon, which has over 5,000 locations and supplies daycare to corporate clients that include Adobe, Johnson & Johnson, L’Oreal.
Overview
You Crave’em, We Bake’em!
We make award-winning baked treats that everyone can enjoy (Source). Whether you have food allergies or are Vegan, our delicious treats are right for you. Baked Cravings’ treats are 100% nut free, peanut free, and tree nut free, so they’re perfect for school events, company outings, or just enjoying by yourself. Customers can also have our treats delivered throughout the country as a birthday, holiday, or anniversary gift.
THE PROBLEM
Millions of people suffer from peanut or tree nut allergies
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Nearly 3 million people in the United States suffer from some sort of a nut allergy. (Source) That’s more people than the state of New Jersey in its entirety. (Source) Food is one of the purest sources of enjoyment and comfort that people have, and millions of people are forced to curtail their enjoyment of it due to allergies. This is especially true when applied to the enjoyment of baked goods.
While many commercial bakeries offer nut-free treats, most of them are processed by machines that handle peanuts, tree nuts, or nuts, which can contaminate treats that don’t even contain them. We believe that everyone who craves a delicious baked good should be able to eat them, regardless of allergies.
THE SOLUTION
We bake delicious treats that just happen to be nut-free
At the core of Baked Cravings is the desire to make scrumptious baked treats that everyone can enjoy, so we did just that. What started as a small shop in Harlem that specialized in making school-safe treats that all kids could enjoy grew into an award-winning, confectionery-baking enterprise that ships nationally.
We never compromise on the quality of our ingredients and focus on making the most delicious treats possible. Baked Cravings even offers vegan options to ensure that every diet we can account for can allow one of our delicious treats. Our business model is based on D2C sales of our treats, wholesale, catering events and companies, and national deliveries.
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Cupcakes: our award-winning cupcakes that come in an array of cravable flavors like chocolate, s’mores, red velvet, confetti, lava, and more! We also offer vegan and gluten-free alternatives so everyone can get a bite.
Cupcakes in a Jar: a scoopable version of our famous cupcakes that you’ll be hard-pressed to put down. Once you finish your cupcake in a jar, the mason jar can be reused as a pencil holder, cup, or leftovers container. We ship these nationwide.
Cookies: we make some of the best cookies in all of Manhattan. With chocolate chip, s’mores, red velvet, and oatmeal raisin, Baked Cravings can solve any cookie conundrum you have.
Cakes: Baked Cravings offers an array of delectable cakes to celebrate any holiday or special occasion you have. From birthday cakes to gender reveal cakes to gorgeous Rosette cakes and more, whatever cake you want to customize, we’ll make for you!
Gourmet Popcorn: For those wanting to mix things up a little bit, we also offer Tutti Frutti gourmet popcorn or Cheddar Caramel, for those wanting to combine something sweet and savory.
THE MARKET
A minority owned company that’s focused on total inclusion
What makes Baked Cravings unique is our allergy friendly approach to baking. Our ability to cater to virtually anyone's diet makes us the ideal company from which schools and corporations can cater. Rather than paying extra to special-order from a traditional company, we specialize in making mouth-watering treats that everyone can enjoy.
We also take pride in being a business that’s 100% minority owned. With the current social climate, we can leverage our voice to provide more opportunities to the community and promote inclusion in all of life’s arenas. We are starting by selling honest to goodness treats and are aiming for a lucrative exit strategy.
OUR TRACTION
Everyone craves Baked Cravings!
Furthermore, we have secured a partnership with Bright Horizon, which has over 5,000 locations and supplies daycare to corporate clients that include Adobe, Johnson & Johnson, L’Oreal.
Baked Cravings is also slated to appear on HSN later this year, and we are on-boarding to Amazon’s diversification supplier program, which will boost our brand visibility. Equally as important, we are developing a more shelf-stable packaging design as we rebrand for growth.
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We have also had coverage by prominent press outlets such as Huffington Post, Thrillist, NBC, and What’s Eating NYC.
WHY INVEST
Our delicious treats can yield mouth-watering returns
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The time is ideal for investors to back a company like Baked Cravings. We believe our products are superior in taste and quality, and they can be enjoyed by anyone, regardless of allergies. The multi-billion dollar industry in which we operate is also booming, which puts us in an advantageous position to carve out our own niche. Investing in Baked Cravings is backing a minority-owned company that promotes inclusion on all levels, starting with delicious baked treats that everyone can have.
Become a shareholder today.
ABOUT
HEADQUARTERS
1673 Lexington Ave.
New York, NY 10029
WEBSITE
View Site
TERMS
BakedCravings
Overview
PRICE PER SHARE
$3.25
DEADLINE
Jun. 30, 2022 at 6:59 AM UTC
VALUATION
$11.7M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$247
MAX INVESTMENT
$199,998.50
MIN NUMBER OF SHARES OFFERED
3,076
MAX NUMBER OF SHARES OFFERED
329,230
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends & Family: First 7 days
Receive 15% Bonus Shares and a $75 online credit at www.bakedcravings.com
Super Early Bird: Next 7 days
Receive 10% Bonus Shares and a $50 online credit at www.bakedcravings.com
Early Bird: Next 3 days
Receive 5% Bonus Shares and a $25 online credit at www.bakedcravings.com
Amount-Based
Tier 1: $5000+
Receive 5% bonus shares, plus 25% off all online orders for 1 Year, and 1 Premium Baked Cravings (Oi) Cravings Sweater
Tier 2: $10,000+
Receive 10% bonus shares, plus 35% off all online orders for 2 Years, and 2 Premium Baked (Oi) Cravings Sweaters
Tier 3: $20,000+
Receive 20% bonus shares, plus 40% off all online orders for 3 Years, and 3 Premium Baked (Oi) Cravings Sweaters
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Baked Cravings will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.25/share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $325. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
Irregular Use of Proceeds
PRESS
ALL UPDATES
06.27.22
CPG Pulse Ranking
CPG Pulse has ranked our CPG Chocolate Chip cookies #6 and our Brown Sugar Oatmeal #11. This represents a huge jump in customer satisfaction and brand recognition!
06.22.22
7 days left!
Dont miss the chance! Seven days are left before the campaign closes.
06.20.22
Less than 2 weeks to close
Now is the time, 2 weeks left to we close the campaign.
06.10.22
Fulfillment at Snack Magic
We are super excited to report that our CPG Cookie sell-through is above expectations and the partnership has been one of the great benefits.
With the partnership,
Baked Cravings as a brand gets significant exposure with corporate clients.
05.09.22
Baked Cravings now available on Snack Magic
SnackMagic is the snack box that takes all the pressure off of gifting. The only service that lets people pick which goodies they get and it's simple. Whether you’re sending to one person or 100,000, everyone gets to build their own box from a menu of 2000+ unique options. It’s the un-screw-uppable gift everybody loves.
Our great-tasting cookie bags are now available to even more corporate gifting options!
05.05.22
Did you see us.
We had the honor of providing delicious dessert for Sherri Sheppard as she hosted the Wendy Williams Show.
04.26.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the BakedCravings offering. Here's an excerpt describing the specifics of the change:
The issuer has provided updated financials and is extending their campaign 60 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
04.15.22
We aired on HSN April 8th
Baked Cravings aired on HSN with great audience reception!
Our initial product offering inventory sold through 30% directly after airing!
See the broadcast by clicking here
03.28.22
HSN Date update
Hi
Hope the week has been great! We have a date from HSN. April 8th Baked Cravings will go live.
Thank you for your support.
03.21.22
First six flavors of our Cake in a Cup is now available!
The new packaging that we so raved about has begun to arrive. The feedback has been great. Over the next few weeks, additional flavors will arrive. 
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$5,000
Tier 1: $5000+
Receive 5% bonus shares, plus 25% off all online orders for 1 Year, and 1 Premium Baked Cravings (Oi) Cravings Sweater
$10,000
Tier 2: $10,000+
Receive 10% bonus shares, plus 35% off all online orders for 2 Years, and 2 Premium Baked (Oi) Cravings Sweaters
$20,000
Tier 3: $20,000+
Receive 20% bonus shares, plus 40% off all online orders for 3 Years, and 3 Premium Baked (Oi) Cravings Sweaters
JOIN THE DISCUSSION
0/2500
Francis Erdman
3 years ago
Is franchising something you all are thinking about? On related point, what is the exit plan? Get bought out by existing company in similar space or IPO of some kind?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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FAQS
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Francis Erdman
3 years ago
Other question, are you all revenue / expense break-even now, or if not, what does the runway look like? I think a vegan / healthy alternative in baked goods sector has a real market demand (I am vegan myself which attracts me to this offering).
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