CLOSED
GET A PIECE OF WAVE SODA COMPANY
Redefining soda for the next generation.
Show more
REASONS TO INVEST
TEAM
Nat Noone • CEO/Founder/Director
Nat loves drinking Wave, his favorite flavor is “Tangerine, but it really depends on the time of the day and my mood.” He usually likes to pair his Waves with a bacon cheese burger because according to him, “I am a simple man.” According to him, the best place to get a bacon cheeseburger is Fuddruckers. In his free time, he loves spending time with his family which includes his wife, Mia; 5 kids; and dogs Mav and Whiskey. When he isn’t spending time with family, he enjoys doing carpentry!
Read More
Bill Reed • CFO/Co-Founder/Director
Read More
J.W. Fischer • Sales Manager
JW’s favorite flavor of Wave is Blackberry, which he likes to pair with a lobster and a nice slice of cheesecake. During the week, his favorite thing to do is close deals! But, in his free time, he likes to hike, swim, and explore with his family!
Read More
At Wave Soda: We’re Bigger than a Can
While we're passionate about building a better-for-you soda; our mission is much bigger than a can. We're committed to doing our part and keeping our waves clean for us and the coming generations. Wave Soda has partnered with 1% for the Planet, giving 1% of our annual sales to the Surfrider Foundation- a local nonprofit dedicated to keeping every beach clean and accessible for all to enjoy. And, being based here in sunny San Diego, that means a whole lot to us.
Nat Noone, CEO and Founder of Wave Soda, has an extensive background in the beverage industry. With a history of working for Odwalla, the juice company, and then for 10 years at Coca Cola, he is well versed in what it takes to make a beverage company successful. William Reed, CFO and Co-Founder of Wave soda, also has a background in the beverage industry with Odwalla. He also brings extensive experience in logistics and supply chain management from working with other CPG brands.
As a minority owner in Wave Soda, ZX Ventures (the investment arm of Anheuser Busch), brings decades of experience as an industry leader in the beverage space. They act as a sounding board and a think-tank for new strategies to help Wave rise to the top of success.
The Problem
It’s Been Hard to Find a Healthy Soda Alternative
Our Founder and CEO was addicted to Diet Coke, drinking up to 14 cans per day. He knew this habit wasn’t good for his health and wanted to make a switch to a healthier alternative. He went out looking for a replacement but couldn’t find anything that was healthy and delivered on the simple things he loved about his diet sodas; bubbly, sweet, and caffeinated.
No matter how hard he looked, Nat couldn’t find a single product on the market that satisfied what he wanted. So, true to his entrepreneurial spirit, Nat decided to take things into his own hands and make a healthy soda that hit all of the benefits of traditional sodas.
The Solution
A Soda you Can Feel Good About
Wave is made of all natural ingredients! Our unique formulation provides all the benefits of traditional sodas, while still being a healthy alternative. With just 15-40 calories per can, 2-10 grams of sugar from the fruit juice or natural cane sugar, and 42 mg of caffeine, Wave is the perfect go-to for anyone who wants a better-for-you soda..
All of our sparkling soda flavors contain 40 or fewer calories and are made of a simple list of natural ingredients that are easy to read and even easier to love.
Wave Soda is for you if you…
- Want to kick your soda addiction but nothing satisfies all your needs
- Don’t want a ton of extra calories
- Need more than just slightly flavored sparkling water
- Know aspartame or artificial sweeteners are not good for you
- Need a gentle pick me up, but not the heart-pounding effects of highly-caffeinated energy drinks
Wave sells across all retail channels and online. The pricing is in line with natural soda drinks, selling for around $1.49 / can in the store. We mostly purchase the Wave aluminum cans from Anheuser-Busch and work with large manufacturers across the country to produce the drink at a relatively low cost. Efficient purchasing and production lead to strong margins.
Our distribution is through broadliners like UNFI, KeHE and DPI along with strong DSD partners like Anheuser Busch in key markets. We have also been incredibly successful scaling our DTC and Ecomm business over the last two years and now selling to consumers in every state across the US and driving about a quarter of our annual revenue.
The Market
The US Soda category is Over $100 Billion Dollars in Annual Revenue
Wave is quickly gaining market share with younger, natural consumers. We are converting people over from traditional sodas and diet sodas, offering the curious base a healthier alternative to swap out from their current routines. Wave is also giving sparkling water consumers something indulgent, beyond the ordinary.
Wave generally sits in the “natural soda” section or between the traditional soda and sparkling water sections of the store. There has been very limited innovation or new products in “natural soda”. In fact the category was declining at about 3% annually until Wave came along. Wave brings a fresh new look to the consumer and in the latest 26 weeks Spins report Wave is up 173%.
We set ourselves apart from other competitors in our space with our unique formulation of sparkling water, fruit juice, and caffeine. WeWave stands apart from the overcrowded sparkling water category offering both flavor and function missing for these consumers. We also challenge other large “natural” soda brands like Zevia, Reeds and Hansens which have up to 42g of sugar per can or a heavy handed use of Stevia leaving behind an unpleasant aftertaste.
Our sodas are refreshing and finish clean without the sugary feel.
OUR BRand
Our Traction
Wave Soda is Making a Splash
It’s easy to see we've been making waves. Here’s a look at our progress to date:
- Rolled out Whole Foods Southern California 2018
- Investment from ZX Ventures (investment arm of Anheuser Busch) - December 2018
- Increased availability to the east coast and 853 accounts by 2019
- Moved from wrapped cans to painted cans - April 2020
- Ecommerce growth of 6x from 2019 to 2020
- Beverage Digest Award for best packaging/label design - December 2020
- Rollout into Kroger Stores - June 2021
- Current distribution - in 41 US states and growing, with total store count growing from 1590 in 2020 to 2800 by end of 2021
- Launch of Cola, the first of our “Classic” line - November 2021
Why Invest
We are the Future of Soda
Over the next 5 years, we envision Wave to be the leading brand in the natural soda category and challenging the position of traditional soda brands. Along this path, we will continue building strategic partnerships and set the stage for a potential exit to one of these familiar companies.
We are the future of sodas - just look at our rapid growth in the market and the feedback from consumers looking for a traditional soda alternative. We believe Wave has a clear path to continued growth and success driven by a great product, perfect positioning and our experienced leadership team.
ABOUT
HEADQUARTERS
1780 La Costa Meadows Drive, suite 105
San Marcos, CA 92078
WEBSITE
View Site
TERMS
Wave Soda Company
Overview
PRICE PER SHARE
$3.60
DEADLINE
Apr. 30, 2022 at 6:59 AM UTC
VALUATION
$18M
FUNDING GOAL
$10K - $1M
Breakdown
MIN INVESTMENT
$252
MAX INVESTMENT
$106,999.20
MIN NUMBER OF SHARES OFFERED
2,777
MAX NUMBER OF SHARES OFFERED
277,777
OFFERING TYPE
Equity
SHARES OFFERED
Preferred Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Preferred Shares will hold: Liquidation Preference, Information Rights, Limited Protective Provisions.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Tier 1: $252
- 1 Exclusive Wave Soda hat
- 1 Exclusive Wave Soda sticker
- 1 Ownership certificate
Tier 2: $500
- 1 Exclusive Wave Soda hat
- 1 Exclusive Wave Soda sticker
- 2 Exclusive Wave Soda koozies
- 1 Ownership certificate
- 15% Off Wave Soda brand merch store for 1 year
Tier 3: $1,000
- 2 Exclusive Wave Soda hats
- 2 Exclusive Wave Soda stickers
- 4 Exclusive Wave Soda koozies
- 1 Ownership certificate
- 25% Off Wave Soda brand merch store for 1 year
Tier 4: $5,000
- 5% Bonus shares
- 2 Exclusive Wave Soda hats
- 2 Exclusive Wave Soda stickers
- 4 Exclusive Wave Soda koozies
- 1 Ownership certificate
- 25% off Wave Soda brand merch store for 1 year
Tier 5: $10,000
- 5% Bonus shares
- 2 Exclusive Wave Soda hats
- 2 Exclusive Wave Soda stickers
- 4 Exclusive Wave Soda koozies
- 1 Ownership certificate
- 25% off Wave Soda brand merch store for 1 year
- Help Wave Soda develop our next flavor soda! You will help the Wave Soda R&D team develop their next flavor. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.
Tier 6: $25,000
- 10% Bonus shares
- 2 Exclusive Wave Soda hats
- 2 Exclusive Wave Soda stickers
- 4 Exclusive Wave Soda koozies
- 1 Ownership certificate
- 25% off Wave Soda brand merch store for 1 year
- Help Wave Soda develop our next flavor soda! You will help the Wave Soda R&D team develop their next flavor. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.
- Free Wave Soda for a year. Up to 1 pack (24 cans) every 2 weeks.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Wave Soda Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $3.60 / share, you will receive 110 shares of Preferred Stock, meaning you'll own 110 shares for $360. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
Irregular Use of Proceeds
PRESS
ALL UPDATES
03.23.22
Make "The Doctor" with our new Dr. Diego!!
Ingredients:
🍒 4 oz of Dr. Diego
🍒 1 oz of Fernet Branch
🍒 1 oz of Rum
🍒 2 Dashes of Bitters
🍒 Ice Cubes and a Cherry
Order now and give it a try!!
03.16.22
Wave Soda Launches Dr. Diego!
Made up of all-natural ingredients, 40 calories, and 10 grams of organic cane sugar, Dr. Diego joins their Cola in being what we believe to the best tasting natural sodas on the market!
Give them a try and experience the "Bubbly Break" for yourself...Doctor's orders!😉
03.15.22
Wave Soda at Expo West 2022!
Wave Soda was at Expo West in Anaheim, California!
It was amazing meeting some of you and showing off three flavors from our new Classic line. Cola, Dr. Diego, and Ginger Ale were available for tasting and the feedback was overwhelmingly positive!
Looking forward to the official launch of Dr. Diego later this week on our website!
Continue to share the page with friends and family!
Cheers,
Wave Soda
REWARDS
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$252
Tier 1: $252
- 1 Exclusive Wave Soda hat - 1 Exclusive Wave Soda sticker - 1 Ownership certificate
$500
Tier 2: $500
- 1 Exclusive Wave Soda hat - 1 Exclusive Wave Soda sticker - 2 Exclusive Wave Soda koozies - 1 Ownership certificate - 15% Off Wave Soda brand merch store for 1 year
$1,000
Tier 3: $1,000
- 2 Exclusive Wave Soda hats - 2 Exclusive Wave Soda stickers - 4 Exclusive Wave Soda koozies - 1 Ownership certificate - 25% Off Wave Soda brand merch store for 1 year
$5,000
Tier 4: $5,000
- 5% Bonus shares - 2 Exclusive Wave Soda hats - 2 Exclusive Wave Soda stickers - 4 Exclusive Wave Soda koozies - 1 Ownership certificate - 25% off Wave Soda brand merch store for 1 year
$10,000
Tier 5: $10,000
- 5% Bonus shares - 2 Exclusive Wave Soda hats - 2 Exclusive Wave Soda stickers - 4 Exclusive Wave Soda koozies - 1 Ownership certificate - 25% off Wave Soda brand merch store for 1 year - Help Wave Soda develop our next flavor soda!
$25,000
Tier 6: $25,000
- 10% Bonus shares - 2 Exclusive hats - 2 Exclusive stickers - 4 Exclusive koozies - 1 Ownership certificate - 25% off Wave Soda brand merch store for 1 year - Help Wave Soda develop our next flavor soda! - Free Wave Soda for a year!
JOIN THE DISCUSSION
0/2500
Jason Beaumier
3 years ago
Any plans for bottles? Shelf life?
1
0
BERNARD WELLS
3 years ago
Do you offer samples to order before we invest?
0
0
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
Invest in over 200 start-ups and collectibles!
FAQS
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Jason Beaumier
2 years ago
Conned. Two+ years later never got my hat or sticker.
0
0