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GET A PIECE OF GREEN NINJA

Climate solutions through education

Green Ninja is a comprehensive science curriculum that combines standards-based core science education with real-world problem solving and action on climate and environmental topics. In this transformative academic experience, students become champions for change in their homes and communities as they learn the core science underlying today's real-world issues.

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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
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$567,289.59 Raised

TEAM

Eugene Cordero

Eugene Cordero • CEO, Director, Secretary, Founder

Eugene guides the development of educational materials. Eugene also leverages his scientific research in climate towards designing unique educational experiences that produce verifiable reductions in carbon emissions. Eugene has a PhD in the atmospheric sciences from U.C. Davis, worked at NASA's Goddard Space Flight Center, and was recognized as a Google Climate Change Communicator. Eugene is passionate about teaching and learning and uses his ongoing position as a Professor at San Jose State University as a learning laboratory to test and refine ideas that can benefit teachers and students at scale. 

Eugene splits his time between Green Ninja and teaching, however, his majority focus is on Green Ninja. Currently, Eugene's primary salary comes from teaching and he does not have any future plans to leave teaching. As Green Ninja grows, the company may buy out a portion of Eugene's teaching load (e.g. reduce course load at $25k/year) however, this will depend on the growth of the company. Currently, Eugene finds a value and synergy between his active teaching and the work developed for education at Green Ninja as he keeps an active research program.

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Leah Tremblay

Leah Tremblay • CFO

Leah aligns the team and resources towards achieving Green Ninja’s goals with her experience in entrepreneurship, finance, and public accounting. Leah establishes external partnerships and builds value through exceeding customer expectations. Having successfully started a small business in a remote part of Canada out of highschool, she recognized she needed foundational business skills to scale any enterprise. After obtaining a degree in Business Administration from SJSU with a concentration in Finance, she worked in public accounting and corporate finance to further develop her business acumen for the purpose of using business as a tool for doing good in the world. Leah is a lifelong learner who enjoys reading, trail running, and spending time with her family outdoors.

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Huong Cheng

Huong Cheng • Creative Director

Huong is the Creative Director at Green Ninja with 7+ years of experience managing projects, leading new product development, and ensuring the right look and feel is communicated throughout all channels. Huong leverages a background in art and storytelling to help create compelling experiences for teachers and students. She completed her BFA in Animation/Illustration at SJSU and now is actively immersed in the study UXUI. Huong enjoys drinking milk tea, traveling, and trying out new local restaurants.

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Reasons to Invest

  • Proven track record: We have demonstrated a product market fit in California with over $1M in annual sales and over 10,000 students using our materials every single day.
  • Now is the time: The educational trajectory of 20 million U.S. students will be decided over the next four years as school districts around the country are purchasing new science textbooks and materials to match the updated state standards. (Source)
  • Responding to climate change: Our research shows that education can be as impactful in reducing carbon emissions as solar panels or electric vehicles. The impact of investing in climate change education is real, and Green Ninja is a leader in developing highly effective educational experiences.




OVERVIEW


Education is the solution for creating a sustainable future

Green Ninja is one of the only U.S. publishers to have climate and environmental stewardship as core themes within a comprehensive science curriculum. The curriculum framework was developed through academic research at San José State University and demonstrates the impact that education can have on student success and carbon emissions.



Green Ninja has developed a product and customer base in California over the last three years and now is positioned to move into the markets of other states. School districts around the country will be updating their science textbooks in the next four years to satisfy new state standards, but most textbook publishers are just repackaging their old materials and aren’t making the transformations we need. Green Ninja is seeking investment to expand the team to launch competitive sales campaigns in other states, and we expect rapid revenue growth in our company over the next four years.


Hear our story:



THE PROBLEM


America is getting an F in Climate Education


We need education to develop the climate change problem-solvers of the future, and our current system is not doing that. Mainstream curriculum publishers are adding brief and non-controversial climate change sections to their existing offerings, but environmental problem-solving needs to be the focus of the curriculum, not an add-on.


(Source)

THE SOLUTION


Green Ninja provides the answer to, “Why do we have to learn this?”

 

Our standards-aligned curriculum teaches life, earth, and physical science through a project-based approach. Students apply what they’ve learned towards making a difference in their own community.  





Here is how it works

A decade of research uncovered an educational framework that yielded long-term increases in student motivation and engagement—critical elements to student learning.   



Designed for the next generation science standards, here’s a look at our pipeline of educational tools 



g

g

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A proven method that works

The chart below shows data from a school district where large shifts in student attitudes were observed over the course of a school year. Imagine what this would look like over three years of middle school science instruction.



*This data was based on our own internal and unpublished research using a pre and post survey over an academic year conducted within a school district who was using our program.


OUR TRACTION


More than 10,000 students from all over California use Green Ninja as their middle school science curriculum each and every day



Partnerships support our growth

From integrating sensor technology into our lessons to helping us efficiently package and ship supplies for our classroom science kits, our partners support us as we grow.


THE MARKET


Entering a billion dollar market where the future of education matters


(Source)



Green Ninja will use investment funds to grow our education programs across the country




The investment will be used in three key ways

We plan to 1) build a national sales team that will lead targeted campaigns across the country, 2) update and refine our curriculum so that it aligns with each state’s standards, and 3) innovate education through effective IT.  

How do we make money?

Here is an example of a district sale with 6,000 students and about 100 teachers. The school district purchased an 8-year digital license, science kits, and student and teacher workbooks. The total value of the 8-year contract is $3.2M cost with additional annual revenue of around $150K/year for ongoing teacher training and coaching.


How will the company expand?

One avenue for company expansion is through acquisition or investment, and since 2020, the number of U.S. deals involving education technology companies has more than doubled. Yes, there is an increasing interest in education companies.

(Source)






WHY INVEST


Education is changing, and you can be at the forefront of that change


Perfect timing: 18+ states ready to adopt new science curriculum

Over the next four years, we anticipate that all school districts within the 18 adoption states and about 50% of school districts within the open territory states will be purchasing new science textbooks for the first time in over a decade. Timing is critical to build a sales and marketing team in these states to compete for the large number of upcoming science curriculum sales.



Evolving to expand our impact

Our plans over the next few years are to evolve from primarily a content creator into a platform that hosts our content and the content of others. This allows us to offer a wider range of education options for our current customers while also expanding on the type of customers we can serve.  


THE VISION


Green Ninja becomes a leader in sustainability education 

Embedding climate and sustainability as core themes in education has already happened in some countries (e.g., Italy and Mexico), and our plans are to lead the movement here in the U.S. and elsewhere.



Education becomes a key tool in mitigating climate change

Today, our research (see below) quantifying the role of education in reducing carbon emissions is unique, but through future research, education, and corporate partnerships, we plan to demonstrate the value of education so that significant gains in educational funding and policies are realized. 


(Source)









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ABOUT

HEADQUARTERS
421 Loreto St.
Mountain View, CA 94041
WEBSITE
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Green Ninja is a comprehensive science curriculum that combines standards-based core science education with real-world problem solving and action on climate and environmental topics. In this transformative academic experience, students become champions for change in their homes and communities as they learn the core science underlying today's real-world issues.

TERMS

Green Ninja
Overview
PRICE PER SHARE
$0.86
DEADLINE
May. 28, 2022 at 6:59 AM UTC
VALUATION
$9.46M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$516
MAX INVESTMENT
$855,700
MIN NUMBER OF SHARES OFFERED
11,627
MAX NUMBER OF SHARES OFFERED
1,244,186
OFFERING TYPE
Equity
SHARES OFFERED
Non-voting Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Early Bird

Super Early Bird - first 72 hours | 2% bonus shares

Volume

Tier 1 perk - Invest $2500+ and receive Green Ninja Sweatshirt or Long Sleeve T-Shirt

Tier 2 perk - Invest $5000+ and receive 2% bonus shares + Green Ninja Sweatshirt or Long Sleeve T-Shirt

Tier 3 perk - Invest $25,000+ and receive 5% bonus shares + Green Ninja Sweatshirt or Long Sleeve T-Shirt

Tier 4 perk - Invest $100,000+ and receive 7% bonus shares + Green Ninja Sweatshirt or Long Sleeve T-Shirt

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Green Ninja will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $0.86 / share, you will receive 110 shares of Non-Voting Common Stock, meaning you'll own 110 shares for $86. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

ALL UPDATES

06.07.22

Thank you!

06.03.22

Our Community Joins In! | Insider Investment Notice

We're excited to see our community come in and invest in Green Ninja!  

Our Insiders have invested a total of $79,750.28 into the offering: 

Carole d'Alessio Bypass Trust , 55,000 shares, $43,700 invested 

Alexander Marquez, 31,977 shares, $25,700.20 invested 

Leah Tremblay, 12,790 shares, $10,350.08 invested 


Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.

05.27.22

8 Hours Left in Our Campaign

Hello Everyone!

Today is the last day you can invest in Green Ninja and we'd love everyone who wants to make a difference on climate change to be a part of our company.  We've got customers, we are growing, and we have a plan for success that creates impact at scale. 

Thanks to everyone who has already invested and happy to welcome many more to our team!  

Best, Eugene

Founder and CEO





05.26.22

New Customer Announcement!

05.24.22

New Customer Announcement!

05.24.22

Why Teachers Love Green Ninja

Obligatory disclaimer: This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success. 

05.23.22

9th Annual Green Ninja Film Festival

05.20.22

$500K Milestone Achieved!

05.16.22

Opportunity Ending Soon! 11 Days Left!


Thank you to everyone who has invested so far! We have a lot of exciting things going on at Green Ninja and want to put 100% of our focus on there.

This is a notice to let you know that our campaign on StartEngine will be closing on Friday May 27th, 2022, so please invest now. The StartEngine site is a little quirky (no offense StartEngine) so DO NOT WAIT until the last day to get on our first round.

Note that an investor may cancel an investment commitment for any reason until 48 hours prior to our close date, unless we have already disbursed your funds previously.  

05.12.22

Updated link to the article 'Petroleum & Me'

Please use this link and download the Article published in NSTA’s peer reviewed publication, Science Scope

https://www.nsta.org/science-scope/science-scope-august-2019/petroleum-and-me

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.
Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$2,500

Tier 1 perk

Invest $2500+ and receive Green Ninja Sweatshirt or Long Sleeve T-Shirt

$5,000

Tier 2 perk

Invest $5000+ and receive 2% bonus shares + Green Ninja Sweatshirt or Long Sleeve T-Shirt

$25,000

Tier 3 perk

Invest $25,000+ and receive 5% bonus shares + Green Ninja Sweatshirt or Long Sleeve T-Shirt

$100,000

Tier 4 perk

Invest $100,000+ and receive 7% bonus shares + Green Ninja Sweatshirt or Long Sleeve T-Shirt

JOIN THE DISCUSSION

0/2500

JL
James Lie

3 years ago

Hello Eugene & team, It seems that you are focused on middle school levels now (with a plan to target K-5 later per document). if a school district adopts your curriculum, do they typically offer this to just one grade level of students? Or do they offer this to all the grade levels (and perhaps different materials for different grades)? Do you plan to provide periodic business updates to investors going forward? (Something akin to quarterly releases for public companies) Thanks. James

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2

0

EC
Eugene Cordero

Green Ninja

•

3 years ago

Hi James, 1. Typically school districts will purchase for a group of grades, so middle school (6-8) or elementary (K-5). We decided to focus on middle school initially because science is regularly taught (daily), whereas in many elementary schools, the teaching of science can be more sporadic. If a district was to adopt our middle school program (6-8), there is a chance that later on, when our K-5 program is complete, they could purchase that program or part of it. However, the main reason for developing K-5 is to attract new customers with a K-5 program or a K-8 program. 2. We absolutely do intend to update our investors with quarterly reports. We are excited about the work we are doing and want to share our goals and progress with our investor team. We've also heard from Start Engine that one of the complaints that some investors have is that they don't hear anything from companies after they invest. So we intend to be different and keep everyone updated on our progress as we go. Thanks James for your questions! Best, Eugene

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0

JL
James Lie

3 years ago

Hello Eugene / Green Ninja team, Congratulations on having a good track record. Can you help me understand the following: * Are the schools contractually required to purchase a certain amount of textbooks / science kit every year? What part of the deal income is committed vs. variable? * Feels that your competition should be able to rather easily create environmentally focused curriculum as well. What's your differentiation and strategy on keeping a competitive edge? Thanks.

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1

0

EC
Eugene Cordero

Green Ninja

•

3 years ago

Hi James - good questions! 1. Typically, states will approve funding for school districts to update their textbooks and materials about once every 7-10 years. This coincides with the release and approval of new state standards. School districts have some flexibility with how they spend this money, but for example in states like Texas and Florida, almost all school districts will purchase new science materials during a particular year, and at that time, they will purchase books and materials that will last till the next update in science standards, say for 8 years. That is the big sale that happens, and if you look at the 'Perfect Timing' image in our campaign, you'll see how upcoming textbook adoption is happening in a bunch of states over the next couple of years. So that part is more committed. However, every year, schools spend on other things as they need them, like professional training or new materials, and that is more variable, but another opportunity for Green Ninja. 2. I agree that the competition should be able to create environmental content and to be honest, many of them have 'some' environmental content. However, nobody else has used the environment as the primary theme for teaching science and nobody has created storylines that consistently use real-world contexts around the environment. We want to position ourselves as leaders in this space and we'd welcome other publishers to include more environmental content. Our strategy is to continue to innovate in Education and because we tend to be more nimble than many other companies, our program continues to get better and better. So far we've found that school districts see that we've been consistent in our approach and appreciate our ability to evolve using the important theme of the environment. Anyhow, hope this answers some of your questions and happy to keep the conversation going! Best - Eugene

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0

va
venkata alapati

3 years ago

With a huge debt of 1 million payable in 2022 how is that you are thinking that the funds raised now would be sufficient for running the company long term?

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1

0

EC

PINNED BY STARTUP

Eugene Cordero

Green Ninja

•

3 years ago

Hi Venkata A, Thank you for taking an interest in Green Ninja. Quick correction, the amount of debt due this year is $503K (please refer to note 8 of the financials). Two of these loans are friendly loans with our earliest supporter, World Centric. Together we have agreed to pay the debt and accrued interest on each loan only after each $1M in sales. The third loan is active with SBA, the term ends in 2027. No investment dollars will go towards paying these loans, all funds raised will support establishing a sales team (60%), product alignment for other markets (20%), and IT development (20%). To your point on funds raised now supporting long term growth. The sales team we hire now will deliver revenue in 2023 and beyond. We are on track for 2022 revenue to continue operations.

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0

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