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GET A PIECE OF KARI GRAN
Women-owned, clean, sustainable skincare.
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$318,652.96 Raised
REASONS TO INVEST
TEAM
Lisa Strain • Chief Executive Officer and Board Director
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Kari Gran • President and Board Director
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Laura Kirkland • eCommerce and Marketing Director
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*Information provided by Statista (source)
OVERVIEW
Kari Gran Skincare is a woman-owned and operated business. We have a deep understanding of our customers’ hopes, dreams, and desires because they’re the same as ours. We’re passionate about bringing high-quality products, honesty, and transparency to an oversaturated industry.
We are pioneers in the clean beauty business with a line of differentiated products targeting a largely ignored market; women over 40. Our broad appeal and revolutionary skin solutions have already created a loyal customer base.
The Problem
Anti-aging skin products on the market overpromise and underdeliver.
A lifetime of advertisements for miracle products that claim to take 20 years off overnight have created healthy skepticism around anti-aging products, especially with older women.
As skin ages, it can become dry, flaky, and dull due to estrogen depletion, and the loss of collagen and natural oils (source). Women experiencing these unwelcome side effects of aging want simple, effective solutions.
Aging doesn’t mean we need more skincare products, it means we need better ones. Kari Gran products contain no added water, only 100% naturally nourishing ingredients that result in softer, fresher skin.
THE SOLUTION
A clean skincare line made by women, for women
Kari Gran skincare is simple and solution-based. We don’t believe in negative marketing about aging or fear tactics to get women to buy. We want every woman to feel her best and have carefully crafted each of our products to restore and rejuvenate the skin.
We don’t use added water, fillers, or synthetic fragrances, so customers receive our products in their most potent state possible to maximize efficacy. We believe this commitment to quality has created our wildly loyal customers. Repeat purchases accounted for 68% of revenue in 2021.
We ship free every day of the week using eco-conscious packaging, and have a no-questions-asked return policy. We even have a subscription option to ensure customers never run out.
- Natural Ingredients. We use the highest quality organic, naturally derived, and non-GMO ingredients. Even our product scents come directly from the source – no added synthetic fragrances.
- Oil-Based Skincare. Other moisturizers can be 70% water or more. Instead, we pack each product with 100% pure product that nourishes, moisturizes, and strengthens skin.
- Fast and easy shipping. All orders are eco-consciously packed and shipped seven days a week. Always free shipping.
- Easy returns. We have a “no questions asked” return policy which further endears us to our customers, yet our return rate is well below industry averages.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success
THE MARKET
Focused on an underserved audience in a fast-growing market
Kari Gran is uniquely positioned as an independent clean beauty brand focused on a largely ignored audience.
Clean beauty has gone from a buzzword to a complete shift within the beauty and skincare industries. What was once a trend is now an expectation that heavily influences a consumer’s purchasing decision. In fact, clean beauty is one of the fastest-growing segments in the beauty industry, worth over $5-billion, and is expected to grow to over $11-billion in the next 5 years (source).
By 2025, 1.1 billion women worldwide will either be experiencing perimenopause, menopause, or be post-menopausal. This is a huge audience that often goes unrepresented. Menopause creates specific skincare needs that can’t always be addressed by mixing and matching current products. By focusing on these women, we’re able to tailor our messaging and product line specifically for them.
WHY INVEST
Broad appeal, competitive differentiation, and a strong, loyal consumer base
Kari Gran is a fully functioning in-market business, with growing sales-to-date of over $8.5-million. Our current product line consists of seven categories; skincare, lip, SPF, makeup, soap, accessories, and gifts.
Led by experienced women, we've grown our Amazon presence, distributed across the United States and Canada, and created what we believe is an amazing e-commerce experience at karigran.com. We've also obtained shelf space in leading clean beauty retailers such as Credo and Detox Market, and sell our products online through Saks, Macy’s, and The Grove Collaborative. We recently received regulatory approval to launch the Kari Gran line in the UK and the European Union.
Kari Gran Skincare is a pioneer in the rapidly-growing clean beauty business, headed by passionate female founders disrupting the category with differentiated products targeting an underserved market; women 40+ experiencing dry skin due to menopause. Kari Gran’s broad appeal and competitive differentiation have generated a strong consumer base with fiercely–loyal customers. An investment in Kari Gran Inc. is an opportunity to ride the wave of one of the fastest-growing segments of the $483-billion global beauty business.
ABOUT
HEADQUARTERS
1735 Westlake Ave. N. Suite 110
Seattle, WA 98109
WEBSITE
View Site
TERMS
Kari Gran
Overview
PRICE PER SHARE
$0.77
DEADLINE
Sep. 30, 2022 at 6:59 AM UTC
VALUATION
$10.98M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$249.48
MAX INVESTMENT
$1,069,999.70
MIN NUMBER OF SHARES OFFERED
12,987
MAX NUMBER OF SHARES OFFERED
1,389,610
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based
Friends and Family Early Birds
Invest within the first 7 days and receive an additional 20% bonus shares.
Super Early Bird Bonus
Invest within the second 7 days and receive an additional 15% bonus shares.
Early Bird Bonus
Invest within the third 7 days and receive an additional 10% bonus shares.
Amount-Based:
($500+) The Better Balm Tier
15% discount on all products for 1 year
($1,000+) The Magic Mini Kit Tier
20% discount on all products for 1 year
Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
($2,500+) The Essential SPF Tier
25% discount on all products for 1 year
Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
($5,000+) The Hydrating Duo Tier
30% discount on all products for 1 year
5% Bonus Shares
Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
($10,000+) The Mighty Big 3 Tier
40% discount on all products for 1 year
10% Bonus Shares
Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing.
($20,000+) The Complete KG System Tier
50% discount on product for 1 year
15% Bonus Shares
Access to the Private Investor Group with quarterly updates on financials, new product trials, and trends conducted by email or video conferencing, and a private skincare/makeup consultation for 1 with founder Kari Gran.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Kari Gran will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.77 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $77. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Insider Investment Notice
Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.
