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GET A PIECE OF APERIO BEAUTY
Personalized Anti-Aging Skincare Solutions
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REASONS TO INVEST
TEAM
Ali Radfar • CEO, CSO, and Director
Prior to Neolitics, Dr. Radfar was a co-founder of the International Federation of Adipose Therapeutics and Science, a non-profit organization focused on adipose-derived stem cells, and their application towards tissue regeneration and therapeutics.
He holds an M.D. from the University of Pittsburgh School of Medicine. During his medical school training, Ali spent 2 years working as a molecular genetics research associate, with a focus on applying novel gene therapy vehicles towards effecting scarless wound healing, in the context of both clinical medicine as well as aesthetics. It was through this experience, that he developed a keen appreciation of molecular genetics, as it may be applied towards the healing of skin and complex supporting skin structures. Dr. Radfar is also a Phi Beta Kappa honors graduate of John Hopkins University, having earned a Bachelor of Arts degree in Molecular Cell Biology.
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Andrew Terry Rosenbaum • CFO, COO, and Director
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Gloria Story Dittus • Director
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*Market statistics provided by P&S Intelligence (source)
Anti-Aging Tailored to Your Unique DNA Profile
At Aperio Beauty, we investigate the genetics behind skin health and aging, using extensive research to guide our careful selection of safe, natural ingredients that provide a positive impact across all six categories of aging.
Aperio Beauty seeks to bring the modern era of genomics to the realm of the daily anti-aging consumer routine. The science we employ is proven and its utility is available to meet a significant unmet need which continues to exist in rejuvenation products. While this cutting-edge science has been available for nearly two decades, it is only now being applied in a cosmetic approach.
Everything begins with our Complete Base Serum, the core serum upon which each of our six Category-Specific Serums is derived.
On top of our Complete Base Serum, each of our Category-Specific Serums includes an additional subset of the most powerful ingredients to provide an increased impact to their respective aging category.
Our Traction
A Primed Platform and Powerful Partnerships
With just over $1.2 Million raised, Aperio Beauty has achieved the following milestones:
- Developed a proprietary DNA primer that identifies 105 DNA variations tied to premature aging.
- Developed 7 different serums (our Complete Base Serum and six Category-Specific Serums) that are in commercial form and generating revenue.
- Developed a genetic marker and ingredients database, replete with over 125 target-specific and mechanistically-acting ingredients, to drive the launch of numerous products.
- Launched with 20 distribution partners since a majority of the United States began re-opening post-COVID - including, most importantly, Live Love Spa.
We were accepted on to Live Love Spa’s distribution platform in January 2022. Live Love Spa is the pre-eminent premium skincare distributor that partners exclusively with premiere skincare brands that meet their stringent selection criteria - focusing on the quality, safety and effectiveness of ingredients, in addition to the most advanced, unique ingredient technology.
Partnering with Live Love Spa is coveted and highly regarded in the industry, providing Aperio access to a singular platform with access to premiere spas, medical spas (“MediSpas”), destination resorts, and estheticians. Live Love Spa’s platform provides access to over 20,000 unique locations, and our products will immediately be showcased on the Live Love Spa website, spafinder.com. Live Love Spa’s additional client base includes The Four Seasons, Hyatt (including Waldorf Astoria), Rosewood Resorts, Hilton, as well as many chain spas, each with a minimum of 40 plus locations.
Live Love Spa also hosts events that allow further streamlined networking capabilities along with pertinent relationship building. These events take place nationwide and each have decision-makers from 40+ spa brands - we will have complete access to attend these events as desired. We will also be included in Live Love Spa’s exclusive "Discovery Box" marketing platform – where clients included in this offering are exposed to decision-makers at the top resorts worldwide, with anywhere from 150-600 locations. The box will include a full size Aperio Complete Base Serum along with detailed information for decision-makers at the resorts.
Based on the number of distribution channels and the clientele list of Live Love Spa’s platform, Aperio will have a massive opportunity, independent for the otherwise requisite requirement of a large sales team.
Live Love Spa provides to Aperio Beauty each of the following channels of distribution:
- Wholesale to other spas, resorts, estheticians and MediSpas
- Direct-to-consumer based sales through the e-commerce capabilities of Live Love Spa directly and spafinder.com. Live Love Spa is also in the process of offering their e-commerce capabilities to these premiere hotel chains, which will provide direct-to-consumer sales potential with the premiere hotel chains’ high-end clientele.
- Retail sales through hotel partnerships that run back through the Live Love Spa platform
From a list of 20,000 potential elite spa locations within the Live Love Spa network, Aperio believes that penetrating less than 1% of these (i.e., potentially 200 locations at steady-state), provides significant opportunity for scale and growth. The visibility of a brand on these platforms is enormous and the potential for growth is exponential.
The Problem
We Believe the Current Skincare Industry Lacks Innovation
The science surrounding skincare has advanced tremendously over the past decade, but we believe skincare companies have failed to invest in product innovation.
With the rise of e-commerce, the skincare industry tends to focus most of their investment into their brand and marketing as opposed to the effectiveness and quality of their products. This leaves customers with too many options and complicated regimens, requiring a large time commitment to research and understand their unique skincare needs.
Similarly, spas and MediSpas must carry many different branded skincare products for retail and do not have access to a singular product that can be paired with their service offerings (i.e., facials, micro-needling, etc.).
The Solution
A Genomics-Driven, Personalized Anti-Aging Platform
We believe that Aperio Beauty is the first beauty-tech company to provide both a high-resolution anti-aging DNA panel and a personalized serum solution.
Based on their unique DNA profile, we pair customers with one of our six Category-Specific Serums personalized to match their aging category of greatest need.
This is why our platform fulfills a large unmet need in the anti-aging skincare market, providing a simple one-stop shop solution that addresses every target of aging without the need for expensive and time-consuming skincare regimens.
Aperio is primarily B2B, working with MediSpas and resorts where we take our six Category-Specific Serums and bundle them into actual spa-based procedures. We offer our distribution partners two partnership options - consignment and traditional wholesale.
Customers look to their dermatologists, plastic surgeons, and estheticians for an expert opinion on what skincare products to use. As our list of MediSpa partners grows, we expect to see continued success in this area. Additionally, a portion of the proceeds from this raise will be directed toward online marketing to continue to improve Aperio Beauty’s brand awareness outside of these environments.
The Market
Anti-Aging Products are in High Demand
In 2020, the anti-aging market was valued at $194.4 billion in 2020 and is expected to grow at an 8.6% CAGR from 2021 to 2030 (source). Further demonstrating this growth, according to the United Nations Department of Economic and Social Affairs, the share of the global population of individuals aged 65 years and above is expected to increase from 9.3% in 2020 to 16.0% in 2050 (source).
With the power of our genetics and ingredients database, we believe Aperio will continue to grow our share of the overall anti-aging market. The competitive advantages of our products set us apart from other premium skincare lines.
The singular nature of Aperio Beauty’s platform and powerful anti-aging serums cover many needs for MediSpas and skincare customers that aren’t currently addressed - and the innovation of our products is already proving out within MediSpas.
MediSpas traditionally generates sales in two segments: Services and Retail Products. This creates a confusing and disjointed system for customers who want a simple skincare solution. So how are we filling in the gap?
Why Invest
Ready to Revolutionize Skincare
Aperio Beauty is offering a new kind of skincare, and with the milestones we've reached thus far, we believe we're helping create a bright future for the industry.
Our current complete genetic marker and ingredients database will drive the development and commercialization of numerous additional products, including:
Our core platform knowledge, which focuses on blocking inflammation and free radicals and healing skin through plant-derived growth factors, will continue to be key in the design and launch of our products, creating a healthy environment in the above areas of treatment.
We want to revolutionize skincare - and we hope you'll join us in doing so.
Look to your unique DNA to embrace the future of personalized beauty…
Unlock Your Natural Beauty!
ABOUT
HEADQUARTERS
3165 Sawtelle Blvd, #214
Los Angeles, CA 90066
WEBSITE
View Site
TERMS
Aperio Beauty
Overview
PRICE PER SHARE
$1.25
DEADLINE
Sep. 10, 2022 at 6:59 AM UTC
VALUATION
$11.3M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$100
MAX INVESTMENT
$1,070,000
MIN NUMBER OF SHARES OFFERED
8,000
MAX NUMBER OF SHARES OFFERED
856,000
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Time-Based Perks:
- Invest during the first week, and receive 20% bonus shares.
- Invest during the second week, and receive 15% bonus shares.
- Invest during the third week, and receive 10% bonus shares.
- Invest during the fourth week, and receive 5% bonus shares.
Amount-Based Perks:
- Tier 1 Perk ($500 - $999 invested):
- Receive a 15% discount on all future purchases.
- Tier 2 Perk ($1,000 - $2,499 invested):
- Receive a 20% discount on all future purchases.
- Receive 10 mL of Complete Base Serum.
- Tier 3 perk ($2,500 - $4,999 invested):
- Receive a 25% discount on all future purchases and two 10 mL of Complete Base Serum.
- Call with one of the Founders of Aperio Beauty:
- Dr. Ali Radfar - CEO and CSO / Creator of Aperio Beauty Platform and Serums
- Terry Rosenbaum - CFO and COO
- Tier 4 perk ($5,000 - $9,999 invested):
- Receive a 30% discount on all future purchases.
- Receive a 30 mL of Complete Base Serum.
- Call with Core Aperio Beauty Management Team:
- Dr. Ali Radfar - CEO and CSO / Creator of Aperio Beauty Platform and Serums
- Terry Rosenbaum - CFO and COO
- Tier 5 perk ($10,000 - $24,999 invested):
- Receive 5% bonus shares.
- Receive a 30% discount on all future purchases.
- Receive 50 mL of Complete Base Serum.
- Call with Core Aperio Beauty Management Team:
- Dr. Ali Radfar - CEO and CSO / Creator of Aperio Beauty Platform and Serums
- Terry Rosenbaum - CFO and COO
- Tier 6 perk - ($25,000 - $49,999 invested):
- Receive 10% bonus shares.
- Receive a 30% discount on all future purchases.
- Receive a complimentary DNA-based Saliva Test.
- Receive a 30 mL of Complete Base Serum (comes with Test)
- Receive a 50 mL of one of Aperio Beauty's 6 Category-Specific Serums personalized for you (guided by saliva-based DNA test), received 4 weeks after mail-in of test in a pre-paid UPS envelope.
- Call with Aperio Founders Dr. Ali Radfar or Terry Rosenbaum to explain the DNA test and process
- Call 4 weeks post-DNA Test for results, along with customized DNA Output Report
- Call with Core Aperio Beauty Management Team:
- Dr. Ali Radfar - CEO and CSO / Creator of Aperio Beauty Platform and Serums
- Terry Rosenbaum - CFO and COO
- Tier 7 perk - ($50,000+ invested):
- Receive 15% bonus shares.
- Receive a 35% discount on all future purchases.
- Receive a complimentary DNA-based Saliva Test.
- Receive a 30 mL of Complete Base Serum (comes with Test).
- Receive a 50 mL of one of Aperio Beauty's 6 Category-Specific Serums personalized for you (guided by Saliva-based DNA test), received 4 weeks after mail-in of Test in a pre-paid UPS envelope.
- Call with Aperio Founders Dr. Ali Radfar or Terry Rosenbaum to explain the DNA test and process.
- Call 4 weeks post-DNA Test for Results, along with customized DNA Output Report.
- Call with Core Aperio Beauty Management Team:
- Dr. Ali Radfar - CEO and CSO / Creator of Aperio Beauty Platform and Serums
- Terry Rosenbaum - CFO and COO
*All perks occur when the offering is complete.
The 10% StartEngine Owners' Bonus
Aperio Genetics Inc. (d/b/a Aperio Beauty) will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
ALL UPDATES
09.08.22
Company Presentation at Industry Event – The Florida Academy of Medical Aesthetics
Hello Everyone!
We are excited to announce that we will be a Platinum Sponsor of The Florida Academy of Medical Aesthetics' (FAMA) Graduation Expo, to be held October 2, 2022, in Pembroke Pines, Florida. The Academy’s focus is on training entrepreneurial estheticians, who may progress upon graduation to opening up their own spa or medical spa business.
This year’s event will include 200 recent graduates from the period 2020 to 2022, 70% of whom currently operate their own spas. As part of Aperio’s sponsorship, we will:
- Have our brand materials on all event displays and attendee information packets
- Provide a 7-minute podium-based presentation to the graduate audience
- Engage individually with each of the graduates / spa owners during a 4-hour period
- Receive contact information for the extended audience
We are confident that the event will lead to numerous new spa-based accounts, through which to grow our business pipeline and brand awareness.
As we near our campaign’s close, we wanted to thank you all again for being a part in helping us achieve our dreams.
All the best,
Ali Radfar, M.D.
CEO and Founder of Aperio Beauty
08.10.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Aperio Beauty offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign end date and updating team.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
07.26.22
Our Community Joins In! | Insider Investment Notice
We’re excited to see our community come in and invest in Aperio Beauty!
Our Insiders have invested a total of $38,295.00 into the offering.
We hope you join and invest in Aperio Beauty as well!
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
06.15.22
Launch with New Distribution Partner – The Skin Center at Benton Integrative Medicine
Hello Everyone!
Aperio Beauty is delighted to announce the launch of our newest distribution partnership with Benton Integrative Medicine / The Skin Center at Benton Integrative Medicine, with 3 locations in Huntersville, Charlotte and Denver, North Carolina. Led by Cammy Benton-Espinosa, M.D. and Tammy Ryan, MSN, the Benton team espouses a holistic integrative medicine approach to improve the health of their clients, inclusive of the most modern aesthetics platforms and services, with a focus on plant-derived skincare products.
For those of you who have invested, thank you! Your support has shown - spread the word of this campaign, share it with your friends and family – remember, our success is your success!
For those of you who have not yet finished your investment, our campaign’s time-based perks will be expiring in one week. We want you to join our ever-growing family (now over $52,500 in committed funds raised) as Aperio Beauty brings DNA-based personalized skincare to the market.
We will continue to keep you updated as we continue to progress. Thank you all again for being a part in helping us achieve our dreams.
We Wish You All the Best,
Ali Radfar, M.D.
Founder and CEO, Aperio Beauty
06.08.22
Launch with New Distribution Partner – Nigel Beauty Emporium
Hello Everyone!
We are so pleased to announce the launch of Aperio Beauty’s newest distribution partnership with Nigel Beauty Emporium, located in North Hollywood, CA. With a space spreading over 7,000 square feet, Nigel’s is dedicated to showcasing the very best of beauty the world has to offer. Since it’s founding in 2007, Nigel Beauty Emporium boasts an executive team with over 77 years of combined professional experience in supplying Hollywood’s most discerning clientele, notably actresses, producers and various other celebrity figures. Alongside top makeup artists, hairstylists and bloggers that feature Nigel and a variety of products, Nigel Beauty Emporium has been featured in numerous consumer and industry publications.
For those of you who have invested, thank you! Your support has shown - Spread the word of this campaign, share it with your friends and family – remember, our success is your success!
For those of you who have not yet finished your investment, our campaign’s time-based perks will be expiring in one week. We want you to join our ever-growing family (now over $52,000 in committed funds raised) as Aperio Beauty brings DNA-based personalized skincare to the market.
We will continue to keep you updated as we continue to progress. Thank you all again for being a part in helping us achieve our dreams.
We Wish You All the Best,
Ali Radfar, M.D.
Founder and CEO, Aperio Beauty
05.31.22
Launch with New Distribution Partner – True Face and Body
Hello Everyone!
We are delighted to announce the launch of another distribution partnership with True Face and Body, an eco-focused, organic spa, offering tailored skincare services with nature-delivered skincare benefits. Led by Patti Coughlin, a certified massage therapist and exercise physiologist (Master’s Degree, UCLA), True Face and Body has built a loyal customer following who demand a nature-driven path to holistic health and skincare.
For those of you who have invested, thank you! Your support has shown Spread the word of this campaign, share it with your friends and family – remember, our success is your success!
For those of you who have not yet finished your investment, our campaign’s time-based perks will be expiring in two weeks. We want you to join our ever-growing family (now over $51,000 in committed funds raised) as Aperio Beauty brings DNA-based personalized skincare to the market.
We will continue to keep you updated as we continue to progress. Thank you all again for being a part in helping us achieve our dreams.
All the best,
Ali Radfar, M.D.
CEO and Founder of Aperio Beauty
05.27.22
Launch with New Distribution Partner – Naturally Bare Skincare
Hello Everyone!
We are delighted to announce the launch of a distribution partnership with Naturally Bare, a specialty spa focusing exclusively on the application of the most technologically-advanced plant delivery-enabled skincare services and product offerings. Led by Deirdre Gavin, an experienced medical assistant, formulator and skincare educator, Naturally Bare Skincare’s team specializes in tailoring any given service to a customer’s individual needs – with a focus on product safety and efficacy. Naturally Bare has a focus on fulfilling improvements in customer skin firmness and skin texture and tone improvements, and as such Aperio Beauty serums are ideally positioned for this valuable partnership.
For those of you who have invested, thank you! Your support has shown Spread the word of this campaign, share it with your friends and family – remember, our success is your success!
For those of you who have not yet finished your investment, our campaign’s time-based perks will be expiring in two weeks. We want you to join our ever-growing family (now over $50,000 in committed funds raised) as Aperio Beauty brings DNA-based personalized skincare to the market.
We will continue to keep you updated as we continue to launch with new distribution partners. Thank you all again for being a part in helping us achieve our dreams.
All the best,
Ali Radfar, M.D.
CEO and Founder of Aperio Beauty
REWARDS
10%
Stack Venture Club & Rewards!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$500
Tier 1 Perk ($500 - $999 invested)
Receive a 15% discount on all future purchases.
$1,000
Tier 2 Perk ($1,000 - $2,499 invested)
Receive a 20% discount on all future purchases. Receive 10 mL of Complete Base Serum.
$2,500
Tier 3 perk ($2,500 - $4,999 invested)
Receive a 25% discount on all future purchases and two 10 mL of Complete Base Serum. Call with one of the Founders of Aperio Beauty: Dr. Ali Radfar - CEO and CSO / Creator of Aperio Beauty Platform and Serums Terry Rosenbaum - CFO and COO
$5,000
Tier 4 perk ($5,000 - $9,999 invested)
Receive a 30% discount on all future purchases. Receive a 30 mL of Complete Base Serum. Call with Core Aperio Beauty Management Team: Dr. Ali Radfar - CEO and CSO / Creator Terry Rosenbaum - CFO and COO
$10,000
Tier 5 perk ($10,000 - $24,999 invested)
Receive 5% bonus shares. Receive a 30% discount on all future purchases. Receive 50 mL of Complete Base Serum. Call with Core Aperio Beauty Management Team: Dr. Ali Radfar - CEO and CSO Terry Rosenbaum - CFO and COO
$25,000
Tier 6 perk - ($25,000 - $49,999 invested):
Receive 10% bonus shares, 30% discount on all future purchases, DNA-based Saliva Test, 30 mL of Complete Base Serum, 50 mL of one of Aperio Beauty's 6 Category-Specific Serums, calls with Aperio Founders & Management Team, and call post-DNA Test...
$50,000
Tier 7 perk - ($50,000+ invested)
Receive 15% bonus shares, 35% discount on all future purchases, DNA-based Saliva Test, 30 mL of Complete Base Serum, 50 mL of one of Aperio Beauty's 6 Category-Specific Serums, calls with Aperio Founders & Management Team, and call post-DNA Test...
JOIN THE DISCUSSION
0/2500
Isaac Villanueva
3 years ago
Product features
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David Ren
3 years ago
Any updates on financing?
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