We’re on a mission. And it’s bigger than just selling a grow box.

We believe in democratizing the plant.  Like tomatoes, you should be able to choose whether to buy them in a store, or grow them at home yourself.  Medicine shouldn’t just be available to those who can most afford it.  But it also needs to be easy and accessible to all, including those in apartments and other smaller spaces, and it can’t be complicated or clumsy.

Green Goddess Supply is an innovative, disruptive “cultivation to consumption” Cannabis Technology Lifestyle Brand offering a family of high-quality products to grow, harvest, store, prepare and consume cannabis products. The crown jewel in the company’s line is the award-winning, patented Armoire home grow system that empowers people to grow their own clean, organic cannabis flower at home quickly, easily, discreetly and inexpensively.

We are not targeting the early adopters or the niche consumer: we’re targeting the so-called “late majority.”  Our goal is nothing short of “owning the living room” and making our product line a household brand. 

Due to our leadership’s solid tech industry background, our internal systems and business processes are highly advanced and ready to handle a scaling business. The members of our management team each have over 30 years of public and/or private company leadership, with cross-functional capabilities necessary to grow and scale the business!

Lack of access, inconsistent quality, and high costs 

The prohibitively high cost and related taxation of retail cannabis put it out of reach for many, especially retirees on a fixed income. In addition, many people still lack access, with upwards of 70% of residents living in cities in legal states that still have not approved the sale of cannabis in their locales. 

Much of the cannabis available in today’s market is also laden with pesticides, mold, and chemicals such as PGRs (Plant Growth Hormone Regulators). And while growing cannabis at home is a great solution, grow tents are often overly complicated, unsightly, noisy, smelly, and completely impractical for apartment dwellers with limited space. Fully-automated home grow units, which typically have the appearance of a clunky industrial refrigerator, are typically quite unattractive as well, are more expensive, generally underperform, and are laden with problems. 

Grow your own organic, top-shelf cannabis at home

Green Goddess Supply offers a complete kit for discrete indoor gardening, called The Armoire, that fits beautifully into any living space. 

It’s not just hardware. We’ve re-invented a streamlined way to grow, and combine it with our patented hardware solution and fanatical customer service. It all takes place in a 21st-century nurturing system housed in an unassuming, 50-state-compliant, in-plain-sight curio cabinet—a small armoire, if you will.

Our technology-assisted nurturing system is stylish, odorless, comes equipped with a child lock, and is extremely easy to use– even for new growers. In fact, 95% of our customers are first-time growers! In addition, our technology allows customers to grow strains that dispensaries may not sell.

The Armoire includes personalized, 90-day free concierge support, via personal virtual calls, to ensure a successful experience for our customers. These units require minimal upkeep and produce an average of a quarter-pound of clean (mold-free, pest-free, pesticide-free), organic, top-shelf flower in as little as 60 days.  The Armoire typically pays for itself within the first grow, and many of our customers go from spending over $6000 per year at dispensaries to spending just $300 per year for seeds, soil, water, and electricity (source). That’s a 95% decrease! 

As a “non-plant-touching” cannabis technology company, we maintain normal banking relationships and merchant accounts, with both national and regional institutions. We are headquartered in Massachusetts and sell our products both D2C through our website, and to cannabis-specific retail “brick and mortar” locations, such as dispensaries and hydro grow supply stores, most of which have multiple locations and plan to expand into other states. 

We believe this will be a solid contributor to sales over the next five years, as more states legalize cannabis. We are currently maximizing our profit through working with brand ambassadors, doing targeted PR and product reviews, long-term search engine optimization, word-of-mouth, targeted print, select online advertising, expanding our social media presence, and internal email lists. We also offer both drop shipping and affiliate programs that cover our broad line of ancillary accessories, as well as The Armoire itself. 

The cannabis industry is one of the fastest-growing in modern history and we are at the genesis of its explosive growth

The home grow market is estimated at $7 billion in the US alone, growing at a 27% CAGR (source, source). Previous stigmas are fading away, as about two-thirds of US states have already legalized its use, and more are predicted to follow suit. Researchers in Israel are treating cancers with cannabis and many doctors around the world are now recommending it to sick patients (source). Reputable sources are plentiful, between mainstream news and industry-specific news vehicles (like Ganjapreneur Magazine, Cannabis & Tech Today), while market research firms, such as New Frontiers, Arcview, and Forrester have embraced the exploding Industry with increasing research support.  

However, 60-70% of residents in legal states still don't have reasonable, convenient access to quality cannabis, as retail dispensaries and grow operators must be licensed by the state and approved city by city (source). Our outbound marketing targets adults ages 21 and over, in emerging legalization states, as well as states that already allow some form of legal home grow. 

The industry is currently ripe for innovation and we have the advantage of being one of the first movers in our market. Unlike other start-ups, Green Goddess Supply has already de-risked a large chunk of the process, as our product has gone through prototyping into production, and we have shipped over 500 units. Our business is also “non-plant-touching”, which means we can sell our cabinets anywhere, without being subject to regulations and banking issues. 

Additionally, our customers regularly interact with us in an owners-only online forum, and via direct phone calls and video calls. Unlike many companies that view tech support as a necessary evil, we embrace it as part of the product experience. 

It’s not an idea or a theory– our product works! And we have the success and customer feedback to prove it.

Our products have won multiple awards, including “Top 25 Cannabis Tech Products of 2021” from Cannabis & Tech Today Magazine, and continue to receive glowing feedback from customers. We are currently in production and shipping and have built out global and domestic shipping and logistics, multi-location warehousing, and more, in a fairly mature model, supported by business and IT systems and processes. 

Over the last 18 months, we sold nearly 600 units, and in August of 2021, we were granted the primary patent on The Armoire. We have reached the pre-production prototype stage on our second, distinct model of The Armoire, expected to roll out in mid-2022, and have several other models in various stages of design, with their own unique features and capabilities. 

We also own several Trademarks, such as “Green Goddess Supply” and “The Armoire” (the word marks), as well as the visual icon (logo) for Green Goddess Supply. We have developed a relatively complex supply chain, with four warehouses distributed strategically around the country for faster, cheaper deliveries, 2 factory partners for The Armoire line, and about a dozen other fabrication plants both in the U.S. and around the world, producing our line of ancillary products. We believe our Concierge Service program to be the first of its kind. It was extremely well-received and has been streamlined and developed to scale. We anticipate being at the forefront of emerging state-of-the-art virtual-presence technologies such as AR/VR/XR as it rolls out to scale.

In addition, we have conducted several successful case studies to date, one with a customer who suffers from back pain and has used The Armoire to cut her monthly medical cannabis bill down from $500 to $30. Another case study was done on a customer who had previously struggled to find the specific strains she needed for medical purposes, and who is now able to grow more than enough of what she needs for a fraction of the amount she was previously paying, and creates her own infused edibles at home!

As the cannabis industry reaches an all-time-high, The Armoire puts the power back in the hands of the consumer, saving thousands each year

Our flagship product is a state-compliant, technology-assisted Home Grow nurturing system. Paired with our, one-on-one virtual consultation “Concierge Service”, we believe The Armoire will be the de-facto gold standard for growing home-grown top-shelf flower. 

Our goal is to be one of the first mainstream grow cabinets designed to be seen in the home, and we believe we have what it takes to dominate the home-grow niche, as its premier solution. As we expand our reach throughout the US, we intend to target our marketing on a state-by-state basis, and begin working with home improvement stores and so-called “big box retailers.” We also plan to expand sales into Canada, where home grow is legal country-wide. 

Outside of North America, we are exploring licensing and franchising business models for our home grow equipment, which could include replicating our concierge service program.

The future of Green Goddess Supply includes growing our sales, increasing marketing and brand recognition, building out our inventory and continued R&D on new products. We already have products in the pipeline, and infrastructure in place – now, all we need is the “rocket fuel” to propel the business into being a household name!