Consumer behaviors are changing and they are looking for a healthier beverage experience

They say you are what you eat, and recent trends indicate that it may be time to amend that to include "and drink." Today's health-conscious consumers are seeking products that will benefit their minds and bodies. Food and Beverage Insider recently cited 65% of consumers want functional benefits from their food and drinks. (source)

Consumers are looking for something new, in particular, alternatives to high-sugar containing soda and energy drinks. Flavored sparkling water products have emerged, but the lack of flavor and function doesn't satisfy a large segment of consumers. Consumers have a desire for something that still provides the functional benefit they get from energy drinks, without all the junk that the current market leaders contain.

Plant-based, naturally caffeinated energy beverage with the simplicity of sparkling water

Yerbaé harnesses the benefits of Yerba Mate and White Tea, blending it with the effervescence of sparkling water.

Delivering a beverage experience that we feel is unrivaled in today's marketplace, our plant-based, naturally caffeinated energy is pioneering the growth of this new segment in retail stores. And it’s connecting with consumers at an incredible pace.

Yerbaé is designed to disrupt the energy universe. We believe it is more refreshing than a cup of coffee, has more function than sodas/sparkling waters, and has a cleaner ingredient line than traditional energy drinks.

Yerbaé offers 2 primary product lines:

12oz Energy Seltzer - Yerbaé's original unsweetened energy seltzer formula served in a fun sleek can. With zero sugar and zero calories, it offers a lighter flavor and 100mg of caffeine. It's the perfect size to kick off your morning or for that afternoon "pick me up". Also makes a great zero-calorie mixer for that evening cocktail (for those over 21!).

16oz Energy Drink - This line was created for those individuals who want a more full-bodied flavor and a bigger boost to get through those long days and tough workouts. It offers a much bolder flavor using Non-GMO Stevia as the sweetener. It contains 160mg of caffeine with zero sugar or sucralose and zero calories.

With more and more consumers looking to lead healthier lifestyles globally, Yerbaé plugs right into almost any healthy diet as our products are Non-GMO, vegan, gluten-free, keto friendly, whole 30 friendly, and kosher certified. Our products are also zero calorie, carbs and sugar, making Yerbaé a great alternative for consumers seeking a healthy choice outside of the sugary soda/energy drinks that are currently available in mainstream retail locations.

Many traditional energy drinks use artificial or synthetic ingredients and generally lack transparency surrounding the actual makeup of their products. Our company keeps our ingredient panel clean using the high quality ingredients that are verified by 3rd party entities.

Size of the prize: The energy drink category is huge and growing rapidly

Yerbaé competes in a category of over $15 billion in annual sales in the US marketplace. (source)

Source: Bev Industry, Grandview Research

We believe Yerbaé is well positioned to meet the needs of consumers looking to transition from existing brands in favor of our more functional and healthier option. Our products use Non-GMO, gluten-free, organic and contains no artificial ingredients to give the consumers what we believe is a healthier alternative to the existing mainstream brands.

We grew through COVID! In 2021, our company finished the year with over $6M in net sales (+26%) YoY

Since our first can was sold into the marketplace at Raley's Grocery in Northern California, we have now sold more than 19,000,000 cans across the country. We are so proud of the amazing connections we have made with our customers who have come to rely on our delicious plant-based, naturally caffeinated beverages for their energy needs.

Yerbaé has continued significant growth significant growth year over year, growing at a 4 year CAGR of +58%.

Every year, we have increased the number of new retail partners and we continue to grow within our current retailers. Examples of our retailers are Sprouts Farmers Market, Circle K, CVS, Safeway, Albertsons, Winco, and Jewel.

Yerbaé has a significant direct-to-consumer business through our own website and Amazon. We've experienced exceptional growth through e-commerce with +217% 3 year CAGR and +45% vs. 2020 with consumers repeating at a very high rate.

Stronghold within the highly loyal fitness community:

Yerbaé has made great inroads within the CrossFit community,  a highly loyal and affluent audience, aligned with Yerbaé's approach to wellness. Yerbaé cemented its position within the fitness community when Annie Thorisdottir, 2X CrossFit champion and arguably the biggest female name in the sport, went from brand ambassador and super fan to an investor.

Our Business Model: Strong Omni-Channel Strategy

Our diversified revenue stream has helped us weather the storm through the pandemic and our overall business has grown 26% Net Sales (2021 vs 2020). We have four main revenue sources:

31% of our revenue is sourced through DSD channel (Direct Store Delivery):

Local distributors like Budweiser or Miller that deliver our product to local retailers in their home markets

22% of our revenue is sourced through broadline distributors:

This segment operates as a secondary warehouse and delivery system for retailers 

21% of our revenue is D2C (Direct to Consumer): 

Amazon, Shopify, or other web-based platforms that will deliver product direct to the consumer

27% of our revenue Direct to Retailer:

Retailers that buy the products directly from us

Gross margin is very important in the beverage industry and we pride ourselves on constantly working to streamline our operations. Currently, we are at a 60% gross margin.

Sustainability is in our DNA! 

Before Yerbaé was created, our founder, Karrie Gibson created one of the largest recycling companies in the U.S! You will only ever find Yerbaé in the most recycled beverage container: aluminum cans. (source)

Our Leadership

Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry:

• Vintage Tech Recyclers (sold to Kuusakoski US) - Karrie Gibson (Founder)
• SoBe (sold to Pepsi Cola} - Todd Gibson (Management)
• Fuze Beverage (sold to Coca Cola} - Todd Gibson (Management)
• Nos Energy Drink (sold to Coca Cola) - Todd Gibson (Management)

Our founders and investors are plugged in and add tremendous value that stimulates our continued growth. This will allow us to reach heights that wouldn't have been possible without their knowledge and connections.

A drink that is meeting our times

With every consumer group focusing on health and wellness more than ever before, we believe that Yerbaé will be one of the leaders in the revolution toward healthier, functional beverages.

We wanted to create a brand that could not only energize your body and mind, but also inspire you to do the same for the people and the world around you. It's why we don't use artificial ingredients - bad energy for the body. It's why we don't push an unattainable image onto our community - bad energy for the mind. And it's why we don't use plastic bottles - bad energy for the planet.

Using our extensive relationship and industry connections we will continue to gain new opportunities with the most important players in distribution and retail. We are also very proud of our revenue growth and our continuous business improvements.

To learn more about our company, visit our website Yerbae.com.

Now is the time to jump into our historically fast-growing, plant-based, healthy beverage company and join in on this great opportunity before we go public*!

The Yerbaé team would love to invite you to join us as we change the world, one better beverage at a time!

*TRANSACTION DISCLOSURE

Please refer to our offering materials for all details of our current offering and related risks.