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Joseph Rondoletto • Director of Design & Marketing / Board Director
As the President of NorthernLogics LLC, a successful graphic design, media, and web development firm, Rondoletto has helped hundreds of clients develop brands, tailor e-commerce solutions, and develop processes to support their sales objectives.
Six years ago, after observing the success of Grimaldi’s operation at the Basketball Hall of Fame, Mr. Rondoletto turned his attention to learning the restaurant industry. Immersing himself in the business, he apprenticed with Grimaldi to learn the industry prior to investing. Since then Rondoletto has been the lead developer in Kettlebread.com, designing the company brand, and marks, as well as all POP material and store interior design.
As a board member and advisor, Rondoletto will provide guidance and oversight for matters related to organizational development, social media presence, and the e-commerce initiatives so vital to any successful restaurant in today's market landscape.
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Melissa Veino • Vice President of Training and Compliance, Sous Chef & Board Director
As the General Manager of Grimaldi’s operation at the Basketball Hall of Fame, Veino mastered and was responsible for all facets of recruiting, onboarding, training, and management of every position in the restaurant, as well as training and overseeing an award-winning team of shift supervisors.
Veino also has experience in inventory management and process development, critical to the success of any restaurant. She is the lynchpin of daily operations at Kettlebread Deli of Southwick and has used her skills to usher in a successful opening and successful ramp-up of our pilot location.
Melissa will use her years of experience to help grow the Kettlebread team by continuing her work as a skilled recruiter and trainer, training new franchisees on store operation, and heading up compliance efforts throughout the growing organization.
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Edward J. Grimaldi • President / CEO, Executive Chef, Secretary & Board Director
Grimaldi has extensive experience in recruiting and is the author of Lock & Load Recruiting, a book on successfully recruiting, onboarding, and retaining staff in high turnover industries. Grimaldi was also involved with training, and managing a large restaurant staff as well as recruiting, training, and overseeing effective restaurant managers.
Grimaldi also spent several years as a successful software developer, Microsoft Certified Systems Engineer, and IT consultant. He has channeled these skills over the past 3 years and has developed Kettlebread's vast IT ecosystem, which is instrumental to the successful operation of today's fast-casual restaurant.
This valuable suite of integrated tools, which is highly tailored to the operation of a Kettlebread Deli restaurant, includes recipe design & menu engineering, kitchen and inventory management, human resource management and scheduling, the company’s dynamic website, online menus, online ordering, in-store digital menus, sales and prep level forecasting, and general restaurant management. He also benefits from a vast network of local and national suppliers and distributors with which he enjoys strong ongoing relationships.
By combining his culinary and restaurant management experience with advanced IT and software development skills, Grimaldi seeks to further position Kettlebread as a strong competitor in the evolution of modern dining out.
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Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Time-Based:
Friends and Family Early Birds
Invest within the first 3 days and receive an additional 20% bonus shares.
Super Early Bird Bonus
Invest within days 4-10 and receive an additional 15% bonus shares.
Early Bird Bonus
Invest within days 11-24 and receive an additional 10% bonus shares.
Amount-Based:
$250 | Bronze Kettle Investor
Invest $250 or more and receive a $25 Kettlebread Gift Card + access to special discount codes and promotions.
$500 | Silver Kettle Investor
Invest $500 or more and receive 5% bonus shares + $75 Kettlebread Gift Card + "Suspiciously Awesome" sports tee + special discount codes and promotions.
$1,000 | Gold Kettle Investor
Invest $1,000 or more and receive 7% bonus shares + $100 Kettlebread Gift Card + "Suspiciously Awesome" hoodie + access to special discount codes and promotions.
$2,500 | Platinum Kettle Investor
Invest $2,500 or more and receive 10% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + access to special discount codes and promotions.
$5,000 | Diamond Kettle Investor
Invest $5,000 or more and receive 12% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + one year (non transferable) 25% discount (up to $1,000 net) + access to special discount codes and promotions.
$10,000 | Black Kettle Investor
Invest $10,000 or more and receive 15% bonus shares + $150 Kettlebread Gift Card + "Suspiciously Awesome" limited edition track jacket + one year (non transferable) 50% discount (up to $1,000 net) + access to special discount codes and promotions.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Kettlebread Franchising Corp. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed. Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
0/2500
Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.