CLOSED
GET A PIECE OF CASK & KETTLE
Hard Coffee & Cider Cocktails
Show more
$220,013.07 Raised
TEAM
Lucinda Wright • CEO
• Director of Private Brand (Grocery) Innovation, Meijer
• Executive Partner of Strategy, Innovation, Marketing & Sales, JPG Resources
• Co-Founder of Apres Beverages Inc.
Read More
Pete Borozan • Investor Relations & Co Founder
• Executive Partner of Supply Chain, JPG Resources
• Co-Founder of Apres Beverages Inc.
Pete works 8-10 hours per month for Cask & Kettle.
Read More
Kevin Ripley • Supply Chain Lead
• Plant Director, Mondelez International
Kevin works 6-8 hours per month for Cask & Kettle.
Read More
Reasons to Invest
- Innovation & Growth: Over 50% of adults in the U.S drink spirits & 42% of households have Keurig™ brewing machines (source), we’ve brewed up a new kind of cocktail that brings excitement into these growing markets.
Retail Traction: Our cocktails have been embraced by over 1,300 retailers at both national chains and independent stores in 18 states over the last 12 months. We also achieved 66% year-over-year growth at Meijer supermarket stores last holiday season, positioning us for continued expansion and growth.
A Veteran Team: Our spirits company is women-led and built on the expertise of a powerhouse team with decades of experience across food and beverage companies like Kraft, Kelloggs, Nestle, Kashi, Pabst, Mike’s Hard Lemonade, and RNDC.
THE BIG IDEA
Easy, Boozy, K-Pod Cocktails
At Cask & Kettle, we’re on a mission to make room for more mindful moments. That’s why we’ve leveraged the convenience of a k-pod to create cocktails that are easy to prepare, share, and shop for without sacrificing craft or complexity. We want to create a drinking experience for our customers that delivers that “treat yourself” vibe whenever, wherever – in the kitchen after the kids are in bed, camping in the Catskills, or even catching up on the back porch with family or best buds. After all, decaf means any time is the right time for a coffee cocktail. You’ll find us mixing drinks at the innovative intersection of coffee, cocktails, and convenience.
Make that brewing machine work the night shift
We’re all about the technology that helps us work smarter, not harder. So when we took a look around the kitchen at the tools that have really transformed our daily routines, the Keurig™ (that’s currently owned by 42% of US households) (source) stared right back at us and we thought - we could use the same machine to create a nightcap at the push of a button. We figured out how to turn the Keurig™ into a bartender - and the first Cask & Kettle K-Pod cocktails were born.
Keurig™ Prep
- Grab your favorite mug
- Pop a K-Pod into your brewer
- Select the 6 or 8 oz water button
No Keurig™ - No Problem
Expertly crafted into a liquid cocktail concentrate, Cask & Kettle pods can be prepared hot in any Keurig™-Style Brewing System or (no machine required) by pouring the pod into 6 oz of hot or iced water (then just give it a quick stir).
Peel & Pour Prep (machine-free prep)
- Shake & peel the k-pod
- Pour the liquid k-pod into a glass or mug
- Add 6 oz of hot or iced water & enjoy!
(see video for example recipe)
* Our cocktails can be enjoyed straight up or with a few custom finishing touches like – creamers, cordials, liqueurs, ice cream, garnish etc. Get creative and stir up our K-pods to try out a unique cocktail recipe of your own.
Our Cocktails
Our current line offers five brews to choose from ranging from iconic after-dinner drinks like - Irish Coffee, Mexican Coffee, and Michigan Spiked Cider to our in-house mixology team’s unique take on wind-down libations- Mint Patty Coffee and Hot Blonde Coffee.
Each K-Pod cocktail contains approximately 1 oz. of high-quality distilled spirits, coffee, and robust flavors.
- Each package contains five (5) cocktails (200ml)
- All of our cocktails are made with slow-roasted decaf coffee
- Have an undiluted alcohol content ranging from 25-38% per pod
- Calories range 110-140 per drink
- Our packaging is made with 98% recyclable material
Business Model
Our suggested retail price is $14.99/carton (5 cocktail pods in each carton). We have seen that consumers and retailers alike view this as ‘happy hour’ pricing, encouraging repeat purchasing and “stocking up” behavior. We believe that the approachable price point, ease of use, and craft quality of our cocktails makes them perfect for gift-giving occasions like birthdays and holidays, and we’ve seen increased sales across these periods.
That Five O’Clock Feeling, Now in a K-Pod
The market
Entering Billion Dollar Markets
- Total US retail coffee sales $47 billion (source)
- US K-cup sales $5.7 billion (source)
- US retail spirits sales $56 billion (source)
There is a $1.6+ billion market of consumers that drink both K-Cups and spirits in the United States, which positions us at the nexus of two booming industries. (source, source)
At-Home Spirits Consumption Continues to Grow
Spirits sales at liquor & grocery stores have grown steadily the last 14 years, showing an increase in consumers wanting to enjoy their alcoholic beverages at home (source). With this in mind, we’ve designed our boozy k-pods with the goal to meet the continued growth in the at-home drinking market.
our traction
We are outperforming other new items in our category
- 66% YOY growth at Meijer chain grocery stores
- Hit 20% repeat purchasing in 12 weeks across Meijer and Kroger Stores.
- Standalone producer of K-Pod cocktails - no direct competition in spirits, cordials, coffee, or k-cups
Retail Chain Distribution
We’ve been thrilled to grow our partnerships with major chain retailers across the country thanks to the repeat purchasing behavior of our customers.
We’re currently partnered with:
- Kroger
- Total Wine & More
- Meijer
- Lucky/Save Mart
*more chain acceptances on the way in 2022.
We believe our team boasts impressive expertise in food & beverage innovation, manufacturing, and growth from Kraft, Kelloggs, Nestle, Kashi, Pabst, Mike’s Hard Lemonade, and RNDC. This trailblazing team came together to create Cask & Kettle, aimed to accelerate our distribution and scale in major markets.
*The above graphic contains anticipated events as well as past milestones.
why invest
The Making of a Household Name
We believe that this a rare opportunity to invest in a new segment of spirits with broad consumer appeal so grab a mug, pull up a seat, and join us at the table - the drinks are on us.
Invest today.
ABOUT
HEADQUARTERS
62 Michigan Ave East, Suite 210
Battle Creek, MI 49017
WEBSITE
View Site
TERMS
Cask & Kettle
Overview
PRICE PER SHARE
$0.50
DEADLINE
Jan. 4, 2023 at 7:59 AM UTC
VALUATION
$10.29M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$100
MAX INVESTMENT
$125,000
MIN NUMBER OF SHARES OFFERED
20,000
MAX NUMBER OF SHARES OFFERED
2,140,000
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Owner’s Bonus and Early Adopters
Invest within the first 72 hours and receive 20% bonus shares
Friends and Family Early Birds
Invest within the first week and receive 12% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an 8% bonus shares
Amount-Based:
$250+
Tier 1
Receive your choice of Carton + Membership in our Owner’s Group (early access to promotions and events)
$500+
Tier 2
Receive your choice of 1 Carton + 1 K-pod of each cocktail + Membership in our Owner’s Group
$1,000+
Tier 3
Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group
$2,500+
Tier 4
3% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$5,000+
Tier 5
5% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$10,000+
Tier 6
10% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$25,000+
Tier 7
20% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
Audience-Based:
5% bonus shares for previous customers
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Cask & Kettle, Inc. will offer 10% additional bonus shares for all investments committed by investors eligible for the StartEngine Crowdfunding Inc. Owner's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $50. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
ALL UPDATES
12.14.22
Cask & Kettle K-Pod Cocktails Featured in Signature Bride
Grab one to drink & one to gift.
Our coffee cocktails will make any winter wedding even cozier. So whether you’re shopping for the bride to be or arranging in-room treats to warm up your wedding party while they get ready - our K-Pod™ cocktails will be all the buzz. Thanks so much to Signature Bride for the great feature in their 2022 Holiday Gift Guide, we’re honored to have made your finely curated list of artisan gifts.
11.14.22
Marketing and Social Media
Brand awareness and engagement across all social media platforms continues to build with Facebook followers reaching 4,403 and Instagram followers now to 3,280 + up 51.3% since this time last year. We achieved this growth with an incredibly lean and targeted spending plan to preserve funds for manufacturing peak season inventory and funding our Sales force.
We've continued to scale our micro-influencer program growing the frequency of our partnerships and audience reach by aligning with diverse ranges of creatives working in our key geographic targets. We are interested in adding to our network so if you know someone with a significant social following that would like to sample gifted product on their feed, let us know at social@caskandkettleusa.com.
Check out some of our favorite partners below and give them a follow!
10.29.22
$1.7M IN SALES
The demand for our quick & cozy cocktails continues to climb as the temperature outside drops. 🔥
Since we spoke last, we’ve grown again and expanded distribution into Oregon, New Jersey, and South Dakota. We have secured placement at Wegmans Food Markets, Total Wine, and Buy Rite chain stores in NJ and are excited to announce our launch in South Dakota due to significant retailer demand for the upcoming holiday season.
With distribution in 18 (now 21)_states and growing our greatest current challenge is scaling our operations fast enough to meet consumer and retailer demand. To tackle this challenge, we've partnered with Start Engine Crowdfunding to ensure that Cask & Kettle continues to belong to the friends and family that believe in us.
10.27.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Cask & Kettle offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign end date.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
10.27.22
A message from our CEO
Cheers to Good Ideas
Those of us who spend our careers in innovation look for that “wow moment”- the big idea that will thrive in the market long after retirement that you can point to and say “I did that”.
For me, bringing innovation into the spirits world with Cask & Kettle was that big idea.
Over the past 4 years with the help of a rockstar team we’ve brought our cocktails to shelf at big box stores and independent liquor purveyors across the country and have received an incredible response from consumers and retailers alike.
Now we're raising funds to accelerate growth and compete against the big players in spirits.
🥃 join the Cask & Kettle investor family ☕️
With your help we can make Cask & Kettle the next big name in spirits.
10.13.22
Cocktail Pairings at Culinary Fight Club Finals
We're shaking things up in Chicago!
If you’re in the Windy City this weekend please join us for an incredible Chef-led culinary experience brought to you by the fine folks at Culinary Fight Club with cocktail pairings compliments of your favorite purveyor of k-pod cocktails. We’ll be shaking things up with three of our favorite fall recipes featuring our Mint Patty Coffee, Hot Blonde Coffee, and Michigan Spiked Cider. Click the ticket link below to reserve your spot!
Stop by our booth and enjoy one of our cozy cocktails
Minty Espresso Martini 🍸 Pumpkin Spiked Latte 🍁 Michigan Spiked Cider 🍏
🎟 Get your tickets for this Saturday and learn more about Culinary Fight Club here
10.04.22
Chain Grocery Partnerships to Drive Accelerated Growth 📈
One of our first and strongest partnerships as a small brand has been with the Midwest grocery supercenter chain - Meijer. A Michigan-made company as well, they gave us a chance on their shelves during the holiday season in 2020 which was a huge career moment as a small spirits company. After our initial stellar performance we've been invited back year after year with continued substantial sales growth.
🛒 In 2021, Cask & Kettle’s holiday sales were so impressive that Mejier allocations (initial orders) are up 80% from last year. 🛒
We’re already selling in select Meijer stores check out our store locator to find us at a store near you: https://caskandkettleusa.com/where-to-buy/
09.29.22
Cask & Kettle Now Available for International Buyers 🌎🥃☕️
We’re thrilled to have been featured in U.S. Foodlink ‘s September/ October issue “Prepared Foods, Smaller Packaging To Drive Specialty Food Growth”. U.S. Foodlink is an important export publication that provides information about U.S. retail and product trends to international buyers.
Cheers to this first strong prospect towards bringing Cask & Kettle to cocktail lovers across the globe!
09.18.22
K-Pod™ cocktails never looked so good.
The easy, boozy, kick-back cocktails you know and love, now with a bold new stand-out look.
*caution: delicious { decaf } coffee cocktails may encourage relaxation, good conversation, and generally enjoyable hang times 
09.16.22
We’ve got a brand new look (Coming Soon)
When we first brought Cask & Kettle to market in 2018 with our flagship Irish Coffee and Spiked Dry Cider K-Pods™ we were met with incredible enthusiasm about our beverages and also about our branding. Our iconic matte black hexagon packaging has become synonymous with the pillars that inspired us to create fine craft cocktails - premium spirits, bold coffee (& cider), and modern convenience. So, when we began to dream about how our look could evolve to match our consumer learnings and product development insights over the last few years, we had our work cut out for us.
We put our heads together and set out to reduce our material usage and packaging footprint while simultaneously leveling up our product education and we’re pleased to say that our new design has conquered all of that and with a 16% reduction in manufacturing cost.
Here’s a little flashback to our original packaging and our first stunning cocktail model (and member of our early investor family).
*Stayed tuned for a first look at our new packaging in our next update.
REWARDS
10%
Stack Venture Club & Rewards!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$250
Tier 1
Receive your choice of Carton + Membership in our Owner’s Group (early access to promotions and events)
$500
Tier 2
Receive your choice of 1 Carton + 1 K-pod of each cocktail + Membership in our Owner’s Group
$1,000
Tier 3
Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group
$2,500
Tier 4
3% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$5,000
Tier 5
5% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$10,000
Tier 6
10% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
$25,000
Tier 7
20% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group
JOIN THE DISCUSSION
0/2500
Andrew Brickson
9 months ago
Can someone contact me at my registered email address so I can receive my investor benefits? I have not received them. Tier 3 Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group
Show more
0
0
Andrew Brickson
2 years ago
As an investor in your Tier 3 group how do I go about receiving my cartons and my access to the owner's group?
Show more
1
0
Cindy Allen
2 years ago
I am completely obsessed with the Irish Coffee! I purchased them in at the NH State Liquor store in Hampton. But- I’m transferring to Ohio soon and I have business associates in Nashville, TN that are hoping to find them local. Until then, they’ll buy online. Would love to see one of my companies restaurants add them to the menu! I tried to get them to order a case but the warehouse was out. They must be really popular in NH!
Show more
0
0
Kelly Knutson
3 years ago
At 51, well 52 tomorrow, I am happy to say that I am a first time investor. A month or so ago, I invested in Cask & Kettle. I was only able to invest $103.50 but I received 216 shares of common stock. If the minimum stays this low I will probably invest some more, for my granddaughters. This idea is amazing, I love my Keurig coffees this is why I invested.
Show more
1
0
Steve Wall
3 years ago
Was the profit and loss statement removed? I can not seem to find it anymore. Thanks.
1
0
Chadwick Parker
3 years ago
I see all the coffee drinks are decaf, any plans for furtue drinks to be made with regular coffee?
1
0
Electronics Gadgets
3 years ago
Dear Friend, I need your assistance to move some funds($35 million dollar) from my bank to you for investment project, i work with Hang seng bank Hong Kong Please reply for more details of this business deal,contact me on winstonchu2000@yahoo.com Regards, Winston Chu winstonchu2000@yahoo.com
Show more
0
0
Donald Mader
3 years ago
Very Brilliant idea, my wife and I will like to have more information on your past year financials, interested in investing with significant amount.
Show more
3
0
David Carson
3 years ago
For your info. Trying to invest in your company through an iOS app. Finalizing the purchase I’m receiving the select payment method with blank screen and nothing to select.
Show more
1
0
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
Invest in over 200 start-ups and collectibles!
FAQS
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
PINNED BY STARTUP
Dixie Schrum
3 years ago
I love Cask and Kettle! Found it about three months ago. Finally found a location in NY that carries all varieties! They all rock hot or cold! Glad I could invest in the company!
Show more
4
0