Investment Type: Regulation CF
Minimum Investment: $200.00



Exceed Equine aims to become the most trusted and recognized brand delivering the best cutting-edge technologies, services, and products to the $200B global performance equine industry. The Global Horseracing Industry represents more than 50% of the $200B, making it an attractive focal point for our initial launch. Horseracing is one of the highest revenue producers in the world of professional sports. The horseracing industry is widely recognized by name, making it a perfect paradigm to build an international brand as the foundation for a multitude of lucrative revenue streams.


Validated by proprietary processes, supported by science, and proven effective through our stable of racehorses you as Exceed shareholders will own. This not only sets the groundwork for financial returns but will provide a unique experience through direct participation in the fun and excitement of competitive sports.


Offering at a Glance:
Highlights
Overview
Our Racing Team
Exceed Equine Strategy
The Team
Michael Calderone
CEO, Founder
25 years of horseracing experience in operation and management.  Former Chief Marketing Officer for the largest horseracing operat..
Dan Khasis
Founder
20 years of experience founding, running and investing in high-tech SaaS startups 10+ patents granted, experience with complex and..
Paul Reid
VP, Product Development
Expert in new product development and formulationsSuccessful nutraceutical developer.
Sally Johnson
PhD in Nutritional Biochemistry and MS in Animal Science
Leading equine researcher in biochemistry and muscle functionality.60+ published papers.
David Lim
Chief Financial Advisor
Dean’s List graduate MBA Accounting & Finance. Extensive experience in leading investment process from origination to execution w..
Pablo Fonseca, DVM
Medical Director
Specializes in Equine Sports medicine for lameness and rehabilitation. Graduate of JDC University 2010. Interned at the World-Renowned ..
About the Team:
Visionaries, disruptors, believers in equine science. How do you change an industry? By bringing together a group of like-minded individuals who demand change and whose experience drives motivation and compassion to make it happen.Our PartnershipsExceed Equine has forged and will continue to forge s . . . . .
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Q&A WITH FOUNDER

At Exceed, our products are validated through performance and science. Exceed has built a one-of-a-kind facility where we can A/B test all products and services we develop or represent. We can achieve this by utilizing a true consistent baseline process to prove scientifically what works and what doesn't, separating Exceed from other product and service developers.

Disruptive technologies can lead to substantial financial returns, but Exceed offers more than that. We are a platform for the equine athlete to deliver best practices for their overall health and wellbeing. We also provide the opportunity to participate in the heart-pounding, exhilarating fun and excitement associated with racehorse ownership.

Exceed will soon be launching EXCEED ONE, the first-of-its-kind application accessible right through your phone giving you instant access to a wide array of data including racing, health, training, real-time video, and so much more exciting information with one-touch access ensuring a personal and up-close view of your horses.

Currently, Exceed’s goal is to offer dividend payments to its shareholders, though the Company will not rule out any type of exit strategy in the future.

Racing syndications offer fractional ownership of a single horse or a specific group of horses. Exceed offers ownership in the entire Company, which includes its racehorses. Most syndications profit from their members. Exceed generates profits for its members because they are shareholders of Exceed. The bottom line, your interest, and Exceed's interest are aligned.

Exceed only wants you to participate at a level where you are comfortable and legally allowed. With Exceed, it’s not just about financial gains; it’s knowing that you are contributing to our efforts to ensure best-in-class practices for the equine athlete while we provide you with a platform of entertainment that you can share with your friends and family week after week.

We are a research company driven by data and science. Other so-called product developers who own horses utilize retired horses in a non-competitive environment to develop and test their products. By owning our own stable of racehorses, Exceed develops and then validates all of our technologies in an absolutely controlled, consistent environment while competing in live races. What better validation is there than the combination of objective scientific proof and winning races? Not only is Exceed Equine putting its money where its mouth is, but it also allows us to earn while we learn. It also provides great entertainment value to our shareholder base as they join in on the fun and excitement of cheering their horses to victory. Finally, why hire an expensive spokesperson when you have a barn full of future celebrity equine athletes who deserve all the credit.

To become the most trusted brand in the performance horse market, delivering products and services globally validated by science and proven effective on our stable of racehorses. Simultaneously, we are developing new protocols that will educate all industry participants on best practices for the ultimate care of our equine athletes.

Although the Thoroughbred market (flat racing) is significantly larger, for testing and validation purposes, the Standardbred (harness racing) industry stands out. Standardbreds are less expensive, sturdier, and have longer careers on average than Thoroughbreds, allowing us to achieve our goals sooner.

We utilize sensor technology that we license through partners to actually collect the raw data generated by the horse. It is our proprietary process that transfers that data into actionable information that is utilized to improve performance, fitness, health, and overall equine welfare. We also utilize technologies that are shared with our investors allowing them to take a more intimate role in monitoring the horses.

We are constantly testing and iterating on our horses using baseline and trend data. This allows us to evolve our training and care protocols to make certain our horses are getting the maximum benefit from the Exceed system. Upon validation, the products will be sold direct or through third-party distributors, and the services will be offered exclusively through our training, rehabilitation, and valuation centers.

Our initial facility is located in New Egypt NJ where the company operates on approximately 30 acres. Our facility includes our private track with custom surfaces, stalls for 30 horses, and an approximate 6,000 sq. ft. therapy, training, and research facility that includes some of the latest technologies such as high-speed training, an evaluation treadmill, water treadmills, walking and jogging incline treadmills, as well as special therapy cold-water spas. In addition, the facility contains the latest in therapy and training tools.

Our stable of Standardbred racehorses represents our initial entrance into racing. As we continue to evolve and create success with our proprietary health and training programs, we will expand into the Thoroughbred arena. Exceed knows that the more disciplines we represent, the more visual the brand becomes while simultaneously growing our shareholder and fan base.

Term Sheets
Financial Discussion
Market Landscape
Risks & Disclosures
Risks Related to the Company’s Business and Industry We have [no] [a limited] operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.We were incorporated under the laws of New Jersey on November 30, 2021. Accordingly, we have no history upon which an evaluation of our prospects and future performance can be made. Our proposed ope . . . . .
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Form C

Exceed Equine Form C

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