This round is no longer accepting investments, but others just like it are live now.

CLOSED

GET A PIECE OF NUTTIN ORDINARY BY CLEAN SIMPLE FOODS

Crafting Premium Plant-Based Food With Integrity

Nuttin OrdinaryⓇ is a premium cheese & food company that is 100% plant-based, breaking new ground in the vegan cheese market. We use cashews, quality natural ingredients, and age-old craft cheese fermentation techniques to create delicious, clean & simple ingredient 100% plant-based food. Our products are available in a variety of locations across the Northeast, and we are ready to scale.

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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Company Image

$245,782.11 Raised

TEAM

Joshua Velasquez

Joshua Velasquez • Chief Executive Officer / Director

Joshua Velasquez is Founder & CEO of Nuttin Ordinary; an alt protein, plant-based foods company utilizing a proprietary fermentation process and technology to create premium products in dairy-alt food categories. Josh's focus is on Brand Vision, Innovation, and Manufacturing. Josh has led the company through many stages of growth, including developing a proprietary blend of probiotics, scaling and creating an efficient manufacturing for plant-based cheese & dips, recruiting a team, cultivating and raising $1M+ in investment. Velasquez graduated from the Goldman Sachs 10k Small Business Incubator Program in 2019. Josh is currently part of the 2022 Ernst & Young EAN Accelerator program. 

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Adam Hamilton

Adam Hamilton • Chief Operating Officer / Director

Adam Hamilton is a Co-Founder of Nuttin Ordinary. Adam brings extensive banking and business experience to the team. Hamilton has 15+ years in management and sales. Most recently as a Vice President at the largest regional Bank in New England. Adam manages broker relationships, new business development, key retail accounts and distribution relationships. 

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Rick Antonelli

Rick Antonelli • Strategic Advisor

A 30+ year industry veteran. From 2009 to 2019 Mr. Antonelli served as Chief Executive Officer and Chairman of Galaxy Nutritional Foods. A successful sale of Galaxy Nutritional Foods was executed to Greenspace Brands. Previously, he was Executive Vice President, Chief Operating Officer and President of Distribution for United Natural Foods. The majority of his professional career was dedicated to United Natural Foods (Nasdaq: UNFI), the nation’s largest natural products distributor at over $20 billion in annual sales, serving as President of both Eastern and Western Regions. Mr. Antonelli was Director of Operations for Harvest Provision, a division of Bread and Circus that was acquired by Cornucopia Natural Foods. From 2001 to 2002, Mr. Antonelli was President of Fairfield Farms Kitchens, a Massachusetts-based custom-food manufacturer where Mr. Antonelli oversaw a 250,000 square foot manufacturing facility, the acquisition and integration of an integrated food company and the development and launch of three new organic product lines. Mr. Antonelli currently serves in an Executive Leadership role focusing on top line sales growth for American Flatbread Co. Mr. Antonelli has served on the Board of Directors of Zevia Beverage Company, the Natural Cooperative Grocers Association, Mary’s Gone Crackers, Healthy Living Markets, and UNFI.

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Reasons to Invest

  • Using our proprietary craft fermentation process, we created a delicious, premium, plant-based cheese, using only clean and simple ingredients.  
  • The plant-based food market is valued at $7 billion and includes over 100 million Americans (Source).
  • We own our own proprietary manufacturing process and have proven market fit in multiple channels including; Whole Foods, Direct to Consumer Websites, Wegman’s, FreshDirect, MarketBasket, and Local Co-Ops & Natural Food Stores.




OVERVIEW


Plant-Based Cheese With An Incredible Taste


Nuttin Ordinary® is a minority-owned, 100% plant-based food company making delicious craft cheese products. We got our start in our Founder, Josh's parents' 750-square-foot basement in New Hampshire, which we built into a fermentation lab. Since then, we’ve grown locally, expanding into an 8,000-square-foot facility in Peterborough, NH with the help of our friends, family, neighbors, and loyal customers, where we own our proprietary manufacturing process. 



We've achieved sales of over $930K since 2020, weathered a Global Pandemic, and are currently selling in prominent retailers across the East Coast, including Whole Foods, Wegmans, FreshDirect, MarketBasket and many more. 


Join us as we continue providing our customers with 100% plant-based cheese products that use healthy, natural ingredients and taste AMAZING. 

The Problem


BAD Taste & BAD Ingredients in the Majority of Plant-Based Cheese Options

Source


Consumer behaviors are shifting towards healthier, more environmentally sustainable, plant-based options to replace dairy. Today, the US lactose intolerant population has grown to approximately 171 million. An estimated 36% to 48% of Americans and the Global Flexitarian population (people reducing or eliminating animal products from their diets), is estimated at a whopping 42% (Source | Source).



However, many of the options currently on the market are filled with oils, thickeners, gums, and starches, missing the mark on what matters most to consumers: taste and texture. People shouldn’t have to choose between great taste, nutritional value, and clean, simple ingredients.

The Solution


No More Compromising! Period.
Exceptional Ingredients Coupled with Proprietary Craft Fermentation Techniques = Great Taste & Texture


g

We use age-old artisan craft dairy-making techniques coupled with the science of fermentation, including playing classical music during the culturing process, transforming the clean, simple ingredients into delicious plant-cheese. We devised our own probiotic blend designed to work specifically with cashews to remove the nuttiness and create the cheese our customers LOVE. The result is a full-flavored, versatile, soft 100% plant-based cheese that delivers on taste, easily digestible, and full of probiotics - a living food that is VIBRANT, FRESH, and DELICIOUS. 



We self-manufacture our products, successfully retaining the artisanship & craft of the complex fermentation process while achieving scale. We have developed an omni-channel strategy including both conventional and direct to consumer distribution partners. So far, we have focused on the Northeast to maximize opportunities for consumer feedback and help keep our distribution costs low. Now, we're ready to expand. 

The Market


A Massive, Fast-Growing Category

Source | Source | Source


The US plant-based foods market was valued at $7 billion in 2020, with year-over-year growth of 27% from 2019 (Source). The market is predicted to grow to $74.2 billion by 2027 and estimated to grow to $162 billion in the next decade (Source | Source). 


The top purchase driver in this fast-growing market is taste (Source). While many of the dairy-alternative players are still using the same old vegan cheese concepts from the 80s, we believe our customers are smart and care about what they put in their bodies. They have sophisticated palettes and are reading labels for quality ingredients and ultimately; following their taste buds. This is where Nuttin Ordinary® is winning. 

Our Traction


Growing Revenue and Strong Partnerships


We own our proprietary process, have proven scalability, and surrounded ourselves with experienced, strategic industry advisors. With a positive gross margin and revenue surpassing $930K in 2020, our company is positioned to achieve rapid growth. 



We have achieved velocity in key outlet channels, including independent/speciality stores such as Whole Foods, Wegmans, Market Basket, Fresh Direct and direct to consumer. We are targeting growth in food service with our cheese spread and cream cheese options; such as airports, cafes, bagel shops, and key restaurants.

Why Invest


Raising the Standard for Plant-Based Foods


As we continue to scale, we plan to update our packaging design, launch new product lines and flavors, and gain new opportunities with the most important players in distribution and retail. We envision launching nationally in the next 18-24 months. 


Nuttin Ordinary® is delivering consumers what they are searching for: plant-based options offering both taste and nutrition. We’re crafting delicious 100% plant-based food. We've tested in key retailers, and built scalable manufacturing. Now, we are ready for more. Join us as we show the $7 billion plant-based food market what happens when you combine true artisanship and craft. What a 100% plant-based, Vegan, cheese should taste like. Invest today!




Bold (⌘B)

ABOUT

HEADQUARTERS
49 VOSE FARM RD STE 120
PETERBOROUGH, NH 03458
WEBSITE
View Site
Nuttin OrdinaryⓇ is a premium cheese & food company that is 100% plant-based, breaking new ground in the vegan cheese market. We use cashews, quality natural ingredients, and age-old craft cheese fermentation techniques to create delicious, clean & simple ingredient 100% plant-based food. Our products are available in a variety of locations across the Northeast, and we are ready to scale.

TERMS

Nuttin Ordinary by Clean Simple Foods
Overview
PRICE PER SHARE
$1.75
DEADLINE
Jan. 28, 2023 at 7:59 AM UTC
VALUATION
$3.52M
FUNDING GOAL
$10K - $1.07M
Breakdown
MIN INVESTMENT
$250.25
MAX INVESTMENT
$1,069,999
MIN NUMBER OF SHARES OFFERED
5,714
MAX NUMBER OF SHARES OFFERED
611,428
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based Perks:

Friends and Family Early Birds

Invest within the first two weeks and receive an additional 17% bonus shares.

Early Bird Bonus

Invest within the first four weeks and receive an additional 10% bonus shares.

Amount-Based Perks:

$500 | Copper

1. *10% - one-time discount code usable on nuttinordinary.com

2. *Discounts on wearable premiums

3. Invitation to Nuttin Ordinary Investor Group – Exclusive promotions & discounts, access to new product launch samplings

 

$1,000 | Silver

1. *10% - one-time discount code usable on nuttinordinary.com

2. *Nuttin Ordinary® Branded T-Shirt

3. *Discounts on wearable premiums

4. *FREE – one-time discount code usable for a 4-pack of your choice

5. Invitation to Nuttin Ordinary Investor Group – Exclusive promotions & discounts, access to new product launch samplings

 

$5,000 | Gold

1. *15% - one-time discount code usable on nuttinordinary.com

2. *Discounts on wearable premiums

3. *Raglan Shirt with the investor number

4. *FREE – one-time discount code usable for a 4-pack of your choice

5. Invitation to Nuttin Ordinary Investor Group – Exclusive promotions & discounts, access to new product launch samplings

6. 5% Bonus Shares

 

$15,000 | Platinum Plus

1. *Free (12) month subscription of Nuttin Ordinary Cheese Spreads or Cream Cheeses (One 4-pack per month)

2. *Discounts on wearable premiums

3. *Owners Premium Hat and Golf Shirt

4. *20% - one-time discount code usable on nuttinordinary.com

5. *FREE – one-time discount code usable for a 4-pack of your choice

6. Invitation to Nuttin Ordinary Investor Group – Exclusive promotions & discounts, access to new product launch samplings

7. 10% Bonus Shares

$25,000 | Titanium

1. *Free (24) month subscription of Nuttin Ordinary Cheese Spreads or Cream Cheeses (One 4-pack per month)

2. *Discounts on wearable premiums

3. *Owners Premium Hat and Golf Shirt

4. *30% - one-time discount code usable on nuttinordinary.com

5. *FREE – one-time discount code usable for a 4-pack of your choice

6. Invitation to Nuttin Ordinary Investor Group – Exclusive promotions & discounts, access to new product launch samplings

7. 17% Bonus Shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Nuttin Ordinary, Inc. will offer 10% additional bonus shares for all investments committed by investors eligible for the StartEngine Crowdfunding Inc. Owner's bonus. 

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.75/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $175. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

PRESS

Article Image
Featured on TV - abc's WMUR Chronicle

1st Step to abc's SharkTank?

Article Image
Nuttin Ordinary: Wholesome ambitions in the plant-based cheese market

Big Dairy Industry is taking notice of Nuttin Ordinary. Nuttin Ordinary takes pride in being the premium plant-based cheese manufacturer in the north-east US.

Article Image
Featured on NHBizCast PodCast

Joshua Velasquez is Founder & CEO of Nuttin' Ordinary, a dairy-free cheese company located in Peterborough, NH. He and business partner Adam Hamilton have built the business from a basement lab to a company with $1 million investor funding.

ALL UPDATES

01.27.23

Final Hours - Are you in?

Join Us!

We're proud of what's been accomplished since launching our Equity Crowdfunding Campaign.

  • Over $225k+ Raised
  • 140+ Investors
  • Hired a Sales Force to accelerate growth
  • Onboarded Strategic Advisors
  • Launched 2 NEW Flavors of Cream Cheese


01.27.23

Last Chance, Last Day - Invest Today!

Last Chance, Last Day - Invest Today!



01.26.23

2 Days Left - Join us!

01.25.23

3 Days Left - Join us!

In case you missed it.

Investing in Values

 When you invest in what we are making as a company, premium plant-based cheese without any of the oils or fillers; you're also investing in our values as a company. Click Here to see our Feature on ABC to learn more. 

Join us if you believe in investing in people. Entrepreneurs who are:

  • Self Manufacturing - Actually making our own food and thus controlling our quality and financial destiny
  • A diverse owned Company - We're minority owned
  • Creating quality jobs and a culture of inclusion - Employing a team of Disadvantaged Individuals - From neurodivergent (Autistic) to Handi-Capable -- Our Team is Thriving



01.24.23

4 Days Left - Join us!

Community Rounds are successful because of you! Our Community Round is no different. A minimum investment of $250.00 is all it takes to invest. 


01.23.23

5 Days Left - Join us!

This is it! The final 5 days of our Community Round. 


We're proud of what's been accomplished since launching our Equity Crowdfunding Campaign.

  • Over $210k+ Raised
  • 125+ Investors
  • Hired a Sales Force to accelerate growth
  • Onboarded Strategic Advisors
  • Launched 2 NEW Flavors of Cream Cheese

01.20.23

7 - Days Left!

We're in the final 7 days of our Community Round. Remember the minimum is only $250.



01.12.23

15 Days Left - Join us!

Only 15 days left to join our Community Round!

Remember the minimum is only $250.00


01.06.23

Money well spent. We've hired a National Sales Team to accelerate growth!

We've hired a National Sales Team to accelerate growth!

Dirty Hands is a family owned and operated company focused on supporting the natural products industry.


Whether in store or the buyer's office, we bring value to our brand partners by being "of service" to our retailers.

We sell to thousands of headquarters while making over 4,000 retail visits per month to top retailers in every major metro across the country. Our culture is the core of our company. We pride ourselves on being "of service" to every store we sell to/visit and help out in anyway we can on any given day. This allows us to build meaningful relationships that lead to significant opportunities for our brand partners.


01.04.23

We've hit a milestone! - $200k+ Raised

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign reward.

10%

Stack Venture Club & Rewards!

Members get an extra 10% shares in addition to rewards below!

Venture Club

Venture Club

Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$500

$500 | Copper

1. *10% - one-time discount code usable on nuttinordinary.com 2. *Discounts on wearable premiums 3. Invitation to Nuttin Ordinary Investor Group

$1,000

$1,000 | Silver

1. *10% - one-time discount code usable on nuttinordinary.com 2. *Nuttin Ordinary® Branded T-Shirt 3. *Discounts on wearable premiums 4. *FREE – one-time discount code usable for a 4-pack of your choice 5. Invitation to Nuttin Ordinary Investor Group

$5,000

$5,000 | Gold

1. *15% discount code nuttinordinary.com 2. *Discounts on wearable premiums 3. *Raglan Shirt with the investor number 4. One-time discount code usable for a 4-pack of your choice 5. Invitation to Nuttin Ordinary Investor Group 6. 5% Bonus Shares

$15,000

$15,000 | Platinum Plus

1. Free (12) month subscription 2. *Discounts on wearable premiums 3. *Owners Premium Hat & Golf Shirt 4. *20% discount on nuttinordinary.com 5. one-time discount code usable for a 4-pack 6. Investor Group 7. 10% Bonus Shares

$25,000

$25,000 | Titanium

1. Free 24 month subscription 2. *Discounts on wearable premiums 3. *Owners Premium Hat & Golf Shirt 4. *30% discount nuttinordinary.com 5. one-time discount code usable for a 4-pack 6. Investor Group 7. 10% Bonus Shares

JOIN THE DISCUSSION

0/2500

PF
Patricia Fruehwirth

2 years ago

Just wondering if will get tax form for 2022 or not since champaign ended in 2023. Thanks, Pat

1

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

2 years ago

Good Morning Patricia, Thanks for the question, we are finalizing all end of campaign activities and startengine will be sending out any required information to investors. Stand by.

Show more

0

TK
Tracey Kallman

2 years ago

I was interested in investing in your company right up until you claim to be "minority owned" Exactly where are the minorities? True Velasquez is a Hispanic sounding name but I assume he was born and raised in the US-if not then at least some definition of what constitutes a minority would be nice. The other director is clearly not a minority. And why are there no women on your advisory board...women are still the majority of people who actually shop for food! I'm surprised no one else has brought this to your attention.

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1

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

2 years ago

Hi Tracey, Thank you for considering investing in our company. We hope you DO decide to make an investment. As for your great question(s). Here's the definition of minority owned and a link to the information: Minority group members are United States citizens who are Asian-Indian, Asian-Pacific, Black, Hispanic and Native American. Ownership by minority individuals means the business is at least 51% owned by such individuals or, in the case of a publicly owned business, at least 51% of the stock is owned by one or more such individuals (i.e. the management and daily operations are controlled by those minority group members.) https://nmsdc.org/what-is-an-mbe/ Joshua Velasquez, Founder & CEO is the majority shareholder. We are fortunate that many of our investors are women. We expect that as our company grows and we add more Advisory Board seats that they will be filled by one of the many talented women in our industry.

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1

PF
Patricia Fruehwirth

2 years ago

Hi. I invested in Nuttin Ordinary and was wondering if any benefits ($1000 level) and how to get them if are. Thanks. Pat

Show more

1

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

2 years ago

Hi Pat, Thank you for your investment! We appreciate the support. The benefits associated with each tier of investment will be active upon the conclusion of the campaign. You'll receive email communications on how to redeem. Stay tuned!

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0

DB
David Braden

3 years ago

I made an investment. How can I tell if it went through properly. Start Engine is asking me to deposit funds, but I thought I already that.

Show more

1

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

3 years ago

Hi David, I do see your investment as pending. Often what happens is you then have to confirm with Startengine to finalize the investment. The best next steps is to reach out to Startengine to see what other information they might need from you to finalize your payment. Let me know if you have any issues. We appreciate your investment!

Show more

0

DR
Doris Reisig

3 years ago

I have enjoyed the products that I have had the opportunity of trying. I'm interested in supporting you. Before doing so I'd like to see your most recent financial statements. How might I do that?

Show more

1

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

3 years ago

Thank you Doris. We appreciate you support. Please see the section Terms > then Form C which contains financial statements.

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0

TG
Todd Gibson

3 years ago

Love this company and their products!

1

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

3 years ago

Thanks Todd! We appreciate the support.


0

MO
Matthew Oneill

3 years ago

I know you mentioned that there was supply issues with frozen ravioli in 2021. What does the current product lineup consist of and what do future lineups look like? Further more, compared to other cashew based products on the market, Nuttin Ordinary appears on the pricey side. What features have led to the MSRP? Thanks

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2

0

AH
Adam Hamilton

Nuttin Ordinary by Clean Simple Foods

•

3 years ago

Thank you for the question Matthew. That is correct, we've since identified a new ravioli co-packer and expect our ravioli to return to retail in early 2023 with expanded skus (flavors). In the meantime, we've added two new flavors of cream cheese to our retail offerings. Historically we've had four (4) flavors of cheese and (1) flavor of ravioli. We now have six (6) flavors of cheese, three (3) cheese spreads and three (3) cream cheese with three to four flavors of ravioli in the pipeline. Taking us from four skus to 10 skus. Our product price points are either in line with our competitors or $1 more in some instances. This is intentional. We offer premium products with quality, clean & simple ingredients. Our quality is achieved through our natural fermentation process. No oils, thickeners, or gums, real whole plant food. Naturally, quality leads to the price point.

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0

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

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RAISED
$245,782.11
INVESTORS
142
MIN INVEST
$250.25
VALUATION
$3.52M

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1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice concerning any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy, or completeness of any information. Neither StartEngine nor any of its officers, directors, agents, and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment. See additional general disclosures here.

By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors

Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.

StartEngine Marketplace

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC.

StartEngine Secondary (“SE Secondary”) is our investor trading platform. SE Secondary is an SEC-registered Alternative Trading System (“ATS”) operated by SE Primary that matches orders for buyers and sellers of securities. It allows investors to trade shares purchased through Regulation A+, Regulation Crowdfunding, or Regulation D for companies who have engaged StartEngine Secure LLC as their transfer agent. The term “Rapid,” when used in relation to transactions on SE Marketplace, specifically refers to transactions that are facilitated on SE Secondary, This is because, unlike with trades on the StartEngine Bulletin Board (“SE BB”), trades on SE Secondary are executed the moment that they are matched.

StartEngine Bulletin Board (“SE BB”) is a bulletin board platform on which users can indicate to each other their interest to buy or sell shares of private companies that previously executed Reg CF or Reg A offerings not necessarily through SE Primary. As a bulletin board platform, SE BB provides a venue for investors to access information about such private company offerings and connect with potential sellers. All investment opportunities on SE BB are based on indicated interest from sellers and will need to be confirmed. Even if parties express mutual interest to enter into a trade on SE BB, a trade will not immediately result because execution is subject to additional contingencies, including among others, effecting of the transfer of the shares from the potential seller to the potential buyer by the issuer and/or transfer agent. SE BB is distinct and separate from SE Secondary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. By contrast, under SE BB, SE Primary assists with the facilitation of a potential resulting trade off platform including, by among other things, approaching the issuer and other necessary parties in relation to the potential transaction. The term “Extended”, when used in relation to transactions on SE Marketplace denotes that these transactions are conducted via SE BB, and that these transactions may involve longer processing times compared to SE Secondary for the above-stated reasons.

Even if a security is qualified to be displayed on SE Marketplace, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine. It also does not constitute an endorsement, solicitation or recommendation by StartEngine. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, (2) assist in the determination of the fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.