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GET A PIECE OF DRINK MONDAY
Award Winning Non-Alcoholic Spirits
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$371,148.96 Raised
REASONS TO INVEST
TEAM
Kenneth Allen Young • Chief Executive Officer
Ken works approximately 3 hours per week as Board Chairman for BASECAMP Consulting Group, and 1 hour per week as Managing Partner for Flywheel Strategic Partners in addition to his 40 hours per week in his role with Drink Monday.
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Anthony Domenici • Chief Financial Officer
In addition to Anthony working approximately 35 hours per week in his role with Drink Monday, he also currently spends 5 hours a week serving as co-founder and CFO of BASECAMP Consulting Group.
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Christopher L Boyd • Co-Founder & Chairman of the Board
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the pitch
Consumers are demanding alcohol alternatives and our mission is clear - bring our delicious, non-alcoholic drinks to the World! Join our journey as we build on our direct-to-consumer success and grow into retail. We pride ourselves on making top-shelf products with great liquid and standout packaging. Our new Leadership Team, led by drinks industry veteran, Ken Young, strengthens our team’s proven track record of growing consumer brands. We’ve never been in a better position for growth!
The OPPORTUNITY
Take Part in What We Believe is a Rarely Seen Category Expansion
Today’s modern consumers are searching out better-for-you adult drinks. Many seek to moderate their alcohol intake, while others are removing it altogether, all while demanding sophisticated taste and a comparable experience.
Enter Monday. Our non-alcoholic Spirits provide the look, feel, and unmistakable taste of your favorite cocktails without the consequences of alcohol. We have successfully built an award-winning digital-first brand through direct-to-consumer sales online, and are now partnering with more retailers to expand our brick-and-mortar presence.
Looking beyond these channels, Monday goes where traditional beverage alcohol brands can’t, directly serving the underserved needs of consumers and accounts by participating in events and social functions where alcohol can’t be consumed.
THE MARKET & OUR TRACTION
We’re Riding a Tidal Wave of Growth
There is a drinking culture revolution underway.
The non-alcoholic Spirits market grew 113% year-over-year, outpacing non-alcoholic beer, wine, and malt beverage peers (Jan 2022). While the global market has exceeded $11 billion in value, up from $8 billion in 2018! (source)
We launched as a digital-first brand and found early success
- Named “One of the Fastest Growing DTC Brands” by Business Insider
- Top Rated Non-Alc Spirits on Amazon
- Reached 100,000+ households
We’ve been testing our brand with select retail partners
- 1,000+ brick-and-mortar customers including independent retailers, restaurants, bars, and coffee shops
- 99.8% sell-through rate
Since our launch in March 2020, we have earned $9 million in lifetime sales. We are among the top-rated non-alcoholic beverages on Amazon, and we have won 13 awards from prestigious spirits groups.
There is a social shift underway to offer, and encourage, moderation which is a huge tailwind for our category.
From emerging trend to established better-for-you lifestyle, we’re getting mainstream coverage for our brand and category.
WHY INVEST
Proven Brand & Fast Growing Category
We have a proven track record of delivering award-winning products and millions in revenue all with a digital-first direct-to-consumer approach. As the category gains critical mass, we have an opportunity over the next two years to cement our position as one of the leading Spirits brands in the U.S.
Our Growth Strategy
We take a “Perfect Pour” approach to Monday Markets.
We value quality over quantity in our retail expansion. This enables us to deliver potent brand activations, develop deep (not wide) relationships, and ensure our model works at a key market level before going national.
With your help, this raise will enable us to put boots on the ground and expand our retail presence to seize this moment and lead the non-alcoholic cocktail revolution. Join us as we bring the Monday Lifestyle to thirsty, healthy consumers across the country!
Who We Are
We are a pioneering brand in the emerging non-alcoholic drinks category.
The name "Monday" was chosen to represent the start of a new week, and to encourage people to make a conscious decision to start off in a positive and refreshing way.
Our goal is to bring a touch of luxury and elegance to everyday life through our products and the cocktails you can craft, and to create a glamorous sense of nostalgia for a golden age of design.
We are committed to promoting a healthy, positive, and sustainable lifestyle, and to make it easy for people to make good choices.
Cheers!
ABOUT
HEADQUARTERS
5245 Avenida Encinas Suite A
Carlsbad, CA 92008
WEBSITE
View Site
TERMS
Drink Monday
Overview
PRICE PER SHARE
$1.66
DEADLINE
Aug. 30, 2023 at 6:59 AM UTC
VALUATION
$23.03M
FUNDING GOAL
$15K - $1.5M
Breakdown
MIN INVESTMENT
$250.66
MAX INVESTMENT
$1,499,997.58
MIN NUMBER OF SHARES OFFERED
9,036
MAX NUMBER OF SHARES OFFERED
903,613
OFFERING TYPE
Equity
SHARES OFFERED
Series Seed Preferred Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Time-Based Perks
Early Bird Bonus
Invest at any level within the first two weeks and receive 5% bonus shares
Avid Investor Perks
These are time-based at a specific level of investment
$5,000+ within first 72 hours and get 15% bonus shares
$5,000+ within the following two weeks get 10% bonus shares
Amount-Based Perks
$250+ | Tier One
Invest $250+ and receive one bottle of your choice, delivered to your door ($45 value)
$500+ | Tier Two
Invest $500+ and in addition to the above, receive one bottle of our exclusive new Spirit before it’s available to the public ($90 value)
$1,000+ | Tier Three
Invest $1,000+ and in addition to the above, you’ll be fully stocked with our Trio Spirit pack including Gin, Whiskey, & Mezcal ($225 value)
$2,000+ | Tier Four
Invest $2,000+ and in addition to the above, you’ll receive an additional $200 of Monday Spirits of your choice
$5,000+ | Tier Five
Invest $5,000+ and in addition to the above, you’ll receive an additional $500 of Monday Spirits of your choice
$10,000+ | Tier Six
Invest $10,000+ and in addition to the above, you’ll receive an additional $1,000 of Monday Spirits of your choice
$25,000+ | Tier Seven
Invest $25,000+ and in addition to the above, you’ll receive an additional $2,500 of Monday Spirits of your choice
$50,000+ | Tier Eight
Invest $50,000+ and in addition the above, you’ll become a coveted Monday Tastemaker Member (you’ll be included in our R&D process, being able to sample new products and provide feedback to our team before they hit market)
Loyalty Bonus
5% Bonus Shares to Loyalty Members.
The 10% StartEngine Owners' Bonus
Drink Monday, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed Preferred Stock at $1.66 / share, you will receive 110 shares of Series Seed Preferred Stock, meaning you'll own 110 shares for $166. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus, in addition to the aforementioned bonus.
PRESS
ALL UPDATES
08.29.23
🌎 Not too late to be part of this inclusive social movement
There’s no doubt the recent rise in non-alcoholic drinks are part of a broad social movement toward reducing alcohol consumption.
Over the past few years, alcohol moderation has moved from being a trend to becoming a lifestyle, as evidenced by the rise in many non-alcoholic options in beer, wine, and of course spirits. There are many new RTDs (ready to drink) options available now too!
We believe this is a broader social movement toward inclusivity where most, not few, common bars, restaurants, hotels, concert venues, and the like, will offer delicious non-alcoholic options for their guests.
👉 We’re just at the beginning of this new lifestyle and you can be part of the change by supporting Drink Monday in our mission to craft top shelf non-alcoholic spirits.
08.29.23
Rave reviews for our new Caribbean Rum
Our customers are raving on drinkmonday.co about the world's most authentic NA Rum!
⭐⭐⭐⭐⭐ "The Rum is my favorite thus far" -James
⭐⭐⭐⭐⭐ "Arrrgn matey Rum, the best ever" -Constance
⭐⭐⭐⭐⭐ "Smooth and Bold" -William B
⭐⭐⭐⭐⭐ "Another great product, Monday has done it again" -Gregory
⭐⭐⭐⭐⭐ "Monday NAILED IT" -Ana
08.29.23
Final Hours and we just passed $350k, help us reach our goal!
We’ve welcomed more than 350 investors in this StartEngine round and still have nearly 1,000 followers on our page.
Help us reach our goal of $500k and invest now!
08.29.23
The press hits just keep coming
08.28.23
Did you know we’ve shipped to more than 100,000 households on drinkmonday.co?
Our DTC platform helped validation our mission and has been a great foundation for our move into traditional brick-and-mortar channels.
We’ve shipped to more than 100,000 households since we launched and consumers are looking for our products nationwide - in fact Drink Monday bottles have made their way to every state in the U.S.!
(markers indicate orders by zip code; shopify lifetime sales; does not include Amazon)
08.28.23
Less than 48 hours left and we’re gaining momentum
We passed $325k this weekend and welcomed more than 30 new investors!
We’re still pushing for our original campaign goal of $500k.
Thank you to all 🙏
08.28.23
Get an extra 10% in bonus shares with StartEngine Owners Bonus
For those seasoned StartEngine investors, you already know the benefits of Owner’s Bonus - and Drink Monday is eligible, get your bonus shares now!
For those not familiar with Owner’s Bonus, basically for a small annual fee ($275/year) you get an extra 10% in shares when you invest.
Find out more here https://www.startengine.com/owners-bonus
08.28.23
Crowdfund investors are more important than ever
More than 2,000 crowdfund investors have joined our mission through various campaigns and here in 2023 they are more important than ever.
With various challenges in raising capital as a startup, crowdfunding has been a great way for Drink Monday to connect with an amazing audience.
💪 Closing this round strong with our crowdfunding community means we can continue fueling our mission.
Each and every crowdfund investor plays an important role in our future.
Cheers,
Ken
08.28.23
To Our Followers: Why Not Invest?
We have more than 800 followers on our campaign page, which has steadily increased since we launched. With 300 investors we have 2.6x more followers than investors which begs the question - why not invest?
I’d like to hear from our followers before we close this round on Tuesday 8/29. Why not invest if you’re interested?
What questions do you have? Are you wondering how we’ll reach profitability? Curious about our innovation plans for future products? Wondering how we’ll continue to grow? Please post them on the campaign page and I’ll respond directly.
We believe the non-alcoholic category’s future is a bright one - especially in NA spirits. The category's rapid growth will continue as supply catches up with demand (distribution) and the brands in the category start to settle in. Our position as top-shelf in the category is unmatched.
So why not invest?
08.26.23
Our customers love coming back ❤️
As a consumer brand, and one that’s in a new emerging category, returning customers and sell-through are among the most important metrics for continued growth.
At Monday we’re seeing crazy high retention numbers and we believe this is a result of our liquid. We go to great lengths in creating a spirit with top-shelf quality that’s complex, full bodied, and delivers on the cocktail experience consumers are looking for in non-alcoholic options.
In our Direct-to-Consumer channel, where we’ve shipped to more than 100,000 households since launch, our returning customer rate has continued to increase.
👉 In the last 30 days our returning customer rate was over 60%!
In our wholesale-direct platform (Faire), where we’ve serviced more than 700 retailers, our sell-through rate remains stellar.
👉 In the last three months, our sell-through rate has been 100%! And our customer conversion rate is 34.8% vs an industry average of 8.3%!
The quality of our award-winning NA spirits keeps customers coming back and we believe Monday has product-market fit, plus a huge fanbase to go with it. With this fundraise, we’re expanding Monday into retailers, restaurants, and bars across the country.
REWARDS
10%
Stack Venture Club & Rewards!
Members get an extra 10% shares in addition to rewards below!
Venture Club
Venture Club Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$250
Tier One
Invest $250+ and receive one bottle of your choice, delivered to your door ($45 value).
$500
Tier Two
Invest $500+ and in addition to the above, receive one bottle of our exclusive new Spirit before it’s available to the public ($90 value).
$1,000
Tier Three
Invest $1,000+ and in addition to the above, you’ll be fully stocked with our Trio Spirit pack including Gin, Whiskey, & Mezcal ($225 value).
$2,000
Tier Four
Invest $2,000+ and in addition to the above, you’ll receive an additional $200 of Monday Spirits of your choice.
$5,000
Tier Five
Invest $5,000+ and in addition to the above, you’ll receive an additional $500 of Monday Spirits of your choice.
$10,000
Tier Six
Invest $10,000+ and in addition to the above, you’ll receive an additional $1,000 of Monday Spirits of your choice.
$25,000
Tier Seven
Invest $25,000+ and in addition to the above, you’ll receive an additional $2,500 of Monday Spirits of your choice.
$50,000
Tier Eight
Invest $50,000+ and in addition the above, you’ll become a coveted Monday Tastemaker Member (you’ll be included in our R&D process, being able to sample new products and provide feedback to our team before they hit market).
JOIN THE DISCUSSION
0/2500
keaton reed
a year ago
Same here with the rewards/ perks.
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Jibby Bond
a year ago
Also never heard about rewards, please follow up with an update.
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Mobin Thomas
a year ago
Never got a communication on the reward 😏
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Kathleen Takeyama
2 years ago
Also wondering about our rewards, is there any update on this?
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Kyle Bland
2 years ago
Hey there! Any information on how we can receive our rewards? Thank you!
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Christopher Allen
2 years ago
Hi, I’m wondering about the rewards - when/how should I expect to receive them?
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Daniel Devlin
2 years ago
Hi Ken. I’ve enjoyed learning about Monday - congrats on your success so far! I’m interested in investing but have a few questions. Thank you in advance for your responses. 1) Are you currently raising capital outside of StartEngine? How much has been raised and is this at the same terms as RegCF investors? 2) I like the “quality over quantity” growth strategy, but how exactly will efforts be focused? From what I understand, growing brick-and-mortar sales takes a lot of time and resources. 3) Do you have any future sales or valuation targets? Both for the coming years and at a (potential) exit down the road? 4) Can you provide more context on the recent leadership changes? It seems like all the original founders have moved on (or to advisory roles), so it’d be helpful to understand why. Thanks!
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Beverly Conklin
2 years ago
I'm an investor - $1000. How do I receive my bottles? Very excited about this product!
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Adrian Jackson
2 years ago
I’m curious how come you guys are the only company on Startengine that only has 2021 financials in your offering memorandum. We are in the 3rd quarter of 2023 and all the other companies on here have their 2022 financials in their offering memorandum. When are you guys going to update the financials in your offering memorandum? So investors can see how you guys performed in 2022?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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FAQS
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
keaton reed
a year ago
If you haven't yet gotten your rewards please contact investors@drinkmonday.co They will take care of you from there. ~K.Reed
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