LÉon & George

LÉon & George

A new way to shop for plants

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Security Type
SAFE
Categories
Other
Min Investment
$25
Location
San Francisco, CA
Offering Date
November 06, 2019
Expected Close Date
February 04, 2020
Target Raise
$75.00K-$1.07M
Deal Notes

$1.00 per share

$25K+pro rata right threshold

Valuation
$9,000,000

Company Description

We make it easy for people and companies to buy fully-prepared plant and pot sets, in sizes ranging from small tabletop plants to seven foot tall trees. The sets are delivered to customers’ homes and we provide lifetime access to expert plant care advice through our Plant Doctor service. It’s plant buying for the 21st century.

Perks

$500+ for Exclusive investor promo code for 10% off valid for 1 month.
$1,000+ Exclusive investor promo code for 15% off valid for 3 months + Small Zanzibar Gem plant in Scandinavian Ceramic pot shipped to you or a friend
$2,500+ Exclusive investor promo code for 15% off valid for 6 months + Small Zanzibar Gem plant in Scandinavian Ceramic pot shipped to you or a friend
$5,000+ Exclusive investor promo code for 20% off valid for 6 months + Medium Parlor Palm plant in Mid-Century Ceramic pot shipped to you or a friend + 30 minute personalized plant stylist call
$10,000+ Exclusive investor promo code for 20% off valid for 1 year + two Medium plants of your choice shipped to you or a friend + 30 minute personalized plant stylist call

Key Deal Facts

$3 million in revenue from 10,000+ customers in just 2.5 years
$48 billion US market and growing: consumer spending on plants is up 60% since 2016
Company's annual revenue is expected to double in 2019, and will reach profitability in 2020
Y Combinator alum (S17)
Five star average rating from customers over hundreds of reviews on Yelp, Google and our website
Established brand and well-developed supply chain
Majority of revenue has come from California focus, and expansion nationwide now offers a clear path to future growth

Use of Proceeds

Margin Optimization (bulk purchasing and packaging improvements), Brand Exposure (advertising, branding, marketing), Wefunder Intermediary Fees

Management Team / Advisory Board Bios

Ron Radu
Co-Founder
Plant aficionado, front-end engineer, designer

Nicolas Bartoli
Co-Founder
MBA, software engineer, interior design enthusiast

Barbie Lucio
Chief Brand Officer
MBA, brand strategy, strategic philanthropy

Deal Notes

$1.00 per share

$25K+pro rata right threshold

Amount Raised : $193,160
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Security Description

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