Industry:
General

Security Type:
Preferred
Preferred securities are a type of investment that generally offer higher yields than traditional fixed.

Equity Opportunity

Date Filed:
November 17, 2019

Date Expires:
February 15, 2020

Valuation:
$4M

Platform:
Wefunder

Use of Proceeds

If $100,000 is raised: 

60% toward technology, 30% business operations (improving warehouse operations and back office administration), 2.5% marketing (online marketing including ads and social media) , 7.5% towards Wefunder intermediary fee

If $1,069,999 is raised:

30% toward technology, 22.5% marketing (online marketing including ads and social media, influencer marketing, and some print ads in relevant publications) 20% business operations (improving warehouse operations and back office administration, adding shelving, purchasing a fork lift, update our inventory software, pay salaries), 20% inventory, 7.5% towards Wefunder intermediary fee

Management

Dan Morton
CEO & Co-Founder
Passionate about 2A issues. Bootstrapped AmmoSquared to $1m in total sales over 4 years. MBA. Corporate Marketing for Fortune 100 companies.

Chris Corriveau
CTO & Co-Founder
20-year veteran web and mobile software technologist. Previously technical co‑founder of StockTwits a social network for over 2 Million investors and traders. Successfully built, led, and managed multiple engineering teams as CTO.

Clay Knight
Head of Design
Co-Founder and Creative lead for multiple startups including RealSavvy, Safarious, and dib creative. Previous companies were acquired by Symantec and Ojo Labs.

Deal Structure

$1.23 per share

$50K+ pro rata right threshold

Deal Perks

• $750+ All of the above, plus: Early access to our new platform + your name on the app.
• $1,000+ All of the above, plus: AMMO² patch + Tactical Bag filled with shooting and ammo related goodies!
• $2,000+ All of the above, plus: Custom AR lower with the AMMO² logo cerakoted in your choice of color by Founding Fathers Armory. (Shipped to your FFL)
• $5,000+ All of the above, plus: Join the annual AMMO² Investor Strategy Roundtable where you'll be able to weigh in on product decisions and help set the direction of the company.
• $10,000+ All of the above, plus: Be our guest in Las Vegas during SHOT SHOW 2021 (hotel/lodging not included) for an Investor Dinner and Full Auto Shooting Fun!

Additional Reports

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Key Deal Facts

• Bootstrapped to over $1M in total revenue (including revenue from our original LLC)
• Shipped 40+ tons of ammunition to 4,500 customers nationwide.
• $40K monthly recurring revenue.
• Strong brand presence. #1 search result on Google for 'ammo subscription'.
• Validated business model - 4 years in operation.

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