HARA Flow

HARA Flow

Awaken your potential

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Security Type
Non-Voting Equity
Categories
Other
Min Investment
$200
Location
Santa Cruz, CA
Offering Date
December 20, 2019
Expected Close Date
March 19, 2020
Target Raise
$10.00K-$1.07M
Deal Notes

Security Name: Non-Voting Common Stock

$2.00 per share

Valuation
$12,300,000

Company Description

HARA is deeper than a catalog of CBD products. We have built a lifestyle brand that makes CBD fashionable to the masses. We promote fitness, creation and flow through the content we create. We follow that up by delivering the cleanest and purest CBD products available. Finally, HARA is customer driven on all levels; we create products we ourselves use, we disseminate education through clearly thought out content and follow it all up with premiere customer service. These key values are why 70% of our customers return.

Perks

$200 | Owner Level Membership in HARA Woke Club
$500+ |Tier 1 perk – 30Ct Pack of HARA Vegan CBD Gummies
$1,000 | Tier 2 perk – Two HARA products of your Choice
$2,500+ | 5% bonus shares
$5,000+ |10% bonus shares
$20,000+ |20% bonus shares
*All perks occur after the offering is completed

Key Deal Facts

Projected 150% YoY growth; 70% repeat customer rate
$354k revenue in 14 months of sales with only 30k initial investment
We are more than a CBD product, we are a lifestyle brand and media company. We focus on content driven marketing to promote a lifestyle that HARA encompasses. This allows for diversification of products and lines beyond just CBD.

Use of Proceeds

Marketing, Inventory, StartEngine Platform Fees

Management Team / Advisory Board Bios

Brody Shemansky
CEO, Director and Founder
CEO and Co Founder, Brody Shemansky discovered CBD when fighting cancer in his 20’s. He found that above all the pills and medications he was given, CBD gave him a relief that none of them could. After beating Cancer, Brody got right back in the gym. He quickly regained muscle and strength, so much that he competed in Bodybuilding on a national level. Brody graduated from the University of Iowa and later continued his education at the University of Santa Clara where he attained his MBA. Brody is an athlete at heart and it translates to his business discipline. As a NCAA Division 1 gymnast Brody understands the effort needed to put forward to create success. On the business side Brody has spent over 5 years as an integral part of several companies, heading their growth. He held the position of COO for a fitness activewear company. He developed processes for the company that saved them time and money allowing them faster growth. Brody also was the head of business development for Myoblox, a fitness supplement company. Brody helped them expand their distribution and developed a comprehensive social media marketing campaign.

Sarah Drake
CMO, Director and Founder
Sarah, aka Drizzy, is the creative mind behind HARA. Her vision for the brand is directly translated in the forward facing packaging and content. Her creativity is complemented by her skillset in computer programming and design software. She can quickly take her visions and make them a usable design. Drizzy was a standout collegiate field hockey player at the University of Iowa. While there she started in her design path and bringing her creativity to life. Drizzy has continued to hone her design skills. She has mastered the Adobe design software stack. Drizzy also attended programming school where she became a full stack developer. With these skills Drizzy's technical ability now matches her creative ability. Her beautiful mind is seen in all things HARA. Drizzy has been in the fitness industry for over 10 years and is a well known influencer in the space. She made a career of marketing her brand and knowledge through various channels. The experience she gained through this got her the role of head of marketing at several startups. Including a cannabis vape company. She now puts this talent to use to help grow HARA over numerous platforms. Drizzy can conceptualize the creative, bring it to life and distribute it through the necessary marketing channels.

Tate Howe
COO, Director and Founder
As HARA's COO, Tate combines his vast knowledge of the cannabis industry with his experience in building businesses to keep the operations at HARA efficient and on track. Tate has always been an entrepreneur at heart starting numerous companies and growing them from concept to profitability. In 2014, Tate co-founded a direct mail marketing company aimed at keeping SMB's in compliance will all state and federal requirements. The business took off and reached $3mil in annual revenue after just two years. The service was turned into a software which he launched at TechCrunch NYC. Tate spun the business to focus fully on cannabis compliance. He worked with growers, distributors and retailers to ensure they maintained compliance on all levels. Through this work Tate took on roles within cannabis businesses, to include managing the business side of a 2 acre permitted cultivation. Tate invested in cannabis operations in southern Oregon. The contacts he made through this investment have led to HARA's ability to source the highest quality CBD direct from farms and manufacturers. He also learned the ins and outs of cannabis extracts (including CBD) and how to work with them and mix them.

Deal Notes

Security Name: Non-Voting Common Stock

$2.00 per share

Amount Raised : $75,332
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Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

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