Stay Cool

Stay Cool

Innovative Kava and CBD Products - Relieve Stress Induced Symptoms in a Natural Way

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Security Type
SAFE
Categories
Other
Min Investment
$10
Offering Date
January 01, 2020
Expected Close Date
March 31, 2020
Target Raise
$50.00K-$1.07M
Deal Notes

$1.00 per share

10.0% discount

$25K+ pro rata right threshold

Company Description

Stay Cool manufactures functional, relaxation beverages infused with kava and CBD. Sourced from mother nature, these plants provide stress reducing benefits that ease the mind and body. Stay Cool is available through a wide range of sales channels and we're capable of handling nationwide distribution.

Perks

$250+ Join the Stay Cool Community and become part of our investor family. Receive a 10% discount on a purchase from our online store.
$500+ Receive a 20% discount on a purchase from our online store.
$1,000+ Receive a six (6) pack of Stay Cool Kava and a 10% discount on purchases from our online store for one (1) year.
$5,000+ Receive a twelve (12) pack of Stay Cool Kava, one (1) Stay Cool snapback hat in the style of your choice, and a 20% discount on purchases from our online store for one (1) year.
$10,000+ Receive a twenty-four (24) pack of Stay Cool Kava, two (2) Stay Cool snapback hats in the style of your choice, and a 25% discount on purchases from our online store for one (1) year.
$25,000+ Receive a twelve (12) pack of Stay Cool per month for an entire year, two (2) Stay Cool snapback hats in the style of your choice, and a 25% discount on all future orders

Key Deal Facts

Partnership with 3 distributors - increases our exposure to more than 1,200 stores nationwide
Sold more than 55,000 bottles - currently in 40+ states across the US
The relaxation and stress-relief drinks market reached $294 MM in 2018 with yearly growth at 15.7%
Stay Cool is the only kava beverage in the market that is readily available nationwide
Awarded SPINS Top Product Trend for Health Beverages - 2019
Our CBD beverages will be available by Q4 2019; additional CBD products planned for 2020 (balms, gummies, pet soft chews)
Generated more than $155,000 to date
We are a true health and wellness company that provides natural products to ease the mind and body from stress-induced symptoms

Use of Proceeds

If $50,000 is raised:

55% - Production Runs (Ingredients, Materials, Tolling Fees, Shipping)  25% - Business Development, Marketing and Promotional Spend (Trade Shows, Paid Ads, Field Marketing) 12.5% - Salaries and Wages (Officer Salaries, Broker Fees) 7.5% - Wefunder Intermediary Fees

If $1,070,000 is raised:

35% - Production Runs of Current and New Products (Ingredients, Materials, Tolling Fees, Shipping, New Products Expansion)  35% - Business Development, Marketing and Promotional Spend (Trade Shows, Paid Ads, Field Marketing) 17% - Salaries and Wages (Officer Salaries, Broker Fees, Increase Headcount)  7.5% - Wefunder Intermediary Fees 5.5% - Operational and Business Processes Improvement (Implement Technology Solutions for Business Processes - Accounting, Data Collection and Sales Generation, Marketing Analytics, Supply Chain Automation)

Management Team / Advisory Board Bios

Tyler Adkins
Founder & True Self Ambassador
Over seven years experience in strategic business consulting for Fortune 500 companies. Skilled in operations, design, marketing, communications, technology, and sales. A native Texan living in San Diego.

Steven Wiggins
Founder & Stay Cool Ambassador
Staying focused through many stressful jobs where I was overworked and unhealthy to find my calling at Stay Cool. Stay Cool changed my life and I can only hope it can be an eye opener for as many people as possible.

Deal Notes

$1.00 per share

10.0% discount

$25K+ pro rata right threshold

Amount Raised : $5,906
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Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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