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Security Type
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Debt/Note
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Categories
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Other
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Offering Date
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January 17, 2020
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Expected Close Date
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April 16, 2020
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Target Raise
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$100.00K-$750.00K
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Deal Notes
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5% of revenues
2.25X payback multiple
Company Description
We are the first Latino inspired craft brewery in the US. We make our beers with pride, using flavors from Latin America. Our mission is to bring our rich, colorful and delicious culture to the world of craft beer. We started out as a production brewery and built out a small taproom among the tanks. This taproom has become a place to meet, drink, dance, sing and eat, for Latinos and non Latinos alike. More than a brewery, we have built an authentic cultural brand that is known and respected.
Perks
$500+ Invitation to pre-opening party and t-shirt
$1,000+ Invitation to pre-opening party and t-shirt, and $50 gift certificate to spend at the pub
$2,500+ Invitation to pre-opening party and t-shirt, and $50 gift certificate to spend at the pub, and a ticket to a beer dinner exclusively for investors
$5,000+ Invitation to pre-opening party and t-shirt, and $50 gift certificate to spend at the pub, a ticket to a beer dinner exclusively for investors and free beer for life (one pint at the pub, per day, non-commutative)
$10,000+ Invitation to pre-opening party and t-shirt, and $50 gift certificate to spend at the pub, a ticket to a beer dinner exclusively for investors, free beer for life (one pint at the pub, per day, non-commutative) and private beer tasting with food pairing for 6 people
$25,000+ Invitation to pre-opening party and t-shirt, and $50 gift certificate to spend at the pub, a ticket to a beer dinner exclusively for investors, free beer for life (one pint at the pub, per day, non-commutative), private beer tasting with food pairing for 6 people and you get to brew your own beer (from recipe development to packaging)
Key Deal Facts
Opening in Chicago's Pilsen neighborhood, an immigrant port of entry and one of the world's 12 coolest neighborhoods according to Forbes.
5 Rabbit is the first Latin American inspired brewery in the United States, bringing Latin culture to the world of craft beer.
Chicago’s most unique taproom-restaurant, with street-food-inspired dishes from across Latin America.
5 Rabbit has won 3 prestigious awards from the Great American Beer Festival, the largest beer festival and competition in the US.
5 Rabbit has been featured on NPR, NBC News, Business Insider, FORTUNE, Chicago Tribune, and many more.
11,000 Instagram followers. 9,500 Twitter followers. 17,000 Facebook followers. 4,000 email subscribers.
Use of Proceeds
If $250,000 is raised:
92.5% Buildout for this location. We need to make some adjustments to the building, and get it ready for production equipment. We also need to purchase production equipment. 7.5% Wefunder intermediary fee
If $750,000 is raised:
42.5% Buildout for this location. We need to make some adjustments to the building, and get it ready for production equipment. We also need to purchase production equipment. 25% Inventory, raw supplies, operating funds 25% Cash buffer for opening the location 7.5% Wefunder intermediary fee
Management Team / Advisory Board Bios
Andres Araya
Managing Member
Has served as CEO since 5 Rabbit's inception, with experience in beer production and logistics in both his native Costa Rica and Mexico. Andrés holds an MBA from Cornell and degrees in engineering from Purdue
Milagros Ramirez
Co-Founder
Having lived all over the Latin American world since leaving her native Peru, Milagros serves as a cultural expert for 5 Rabbit. Her background ranges from world renown advertising agencies to catering companies.
Randy Mosher
Partner
Randy is an internationally known authority on beer, style, brewing history and recipe formulation. He is a senior instructor at the Siebel Institute and has written three books: Tasting Beer, Brewer's Companion and Radical Brewing
Deal Notes
5% of revenues
2.25X payback multiple