Padlist

An online real estate database platform for renters and landlords.When the co-founders of Padlist were moving to a new city, it was a real challenge trying to learn the neighborhoods and find the perfect place at an ideal price. They realized an opportunity to capitalize on an underserved market. Today, they are looking to grow their current business by improving and speeding up the moving process with Padlist’s smart technology.Industry Problem Renters and landlords need an easier and faster way to find each other. However, data is limited, images look different from reality, and renters lack access to local info and vendors that could help make their move more seamless.Padlist Solution Padlist connects renters and landlords easier and faster. Renters are empowered with options - they can work with a local expert, or use Padlist’s AI and drone technology platform to match with homes online. Landlords receive lead value with qualified referral generation. Padlist creates additional revenue streams, and benefits communities, by connecting renters to local resources through an interactive data map and vendor lists. Business Model Industry rates are approx. $1000-$2500+/mo subscription fee. Padlist charges multi-family buildings (25+ units) a 3 tiered monthly subscription fee ($250 | $500 | $700). Plus, receives additional revenue streams: 1) Private Landlords: Free to list, pay premium to upgrade; 2) Renters: Application fee; 3) Affiliate + advertising revenue; 4) Not just a lead gen/advertising site, Padlist is also a data company. 

85,000+ renter database with 200+ online reviews including an average 4.9-star rating on Google
Signed agreements with 170+ multi-family buildings including 11 of the country's Top 25 largest apartment managers
Co-Founders have a combined 30+ years of real estate, technology and marketing experience, including roles as Special Advisors to Kathy Ireland and cbdMD
Notable Partner: Kathy Ireland (kathy ireland® Worldwide), which has $2.6B in annual sales and is the 26th largest licensor in the world (Forbes 2016 & License Global 2019)
Notable Advisory Board: Kathy Ireland, Pierre Calzadilla (Trulia), DR Dwyer (Related Companies), and Matt McFee (BriteVerify)

Blake Van Leer
CEO
Blake’s love for technology and marketing began as a teenager with online video game development, involving complex ecosystems, fictional-donation currency, economics and guerrilla marketing. For over 15 years, he has implemented, managed and held executive positions overseeing the marketing and technology departments of residential real estate and commercial land development companies. Blake’s resume includes Special Advisor to Kathy Ireland® and cbdMD (NYSE American: YCBD) providing strategic planning on high level topics, partnerships, acquisitions and technology endeavors as well as Co-Founder and CEO of BLVD, a well-diversified creative and tech driven marketing company powered by AI and data analytics. Blake currently serves as CEO of Padlist, a national smart technology real estate platform.  

Lindsay Van Leer
COO
Lindsay’s passion to operate, organize and communicate has been the driving force behind successful roles in both executive leadership and business ownership over the years. Directly out of college, she co-founded her first real estate investment company, which expanded to offices in multiple states. With over 15 years experience in the real estate field, she co-founded Padlist, a national smart technology rental platform, to capitalize on an underserved market in the industry. She currently serves as its COO where she has had a hands-on role in its development from generating its first sale to designing and developing its robust custom CRM to support the sales and operations teams. Lindsay’s resume includes Co-Founder and COO of BLVD, a marketing and technology company as well as Special Advisor to Kathy Ireland® and cbdMD (NYSE American: YCBD).

Round type: Seed Round size: US $2,000,000 Minimum investment: US $1,000 Target Minimum: US $600,000 Raised to date: US $120,234 US $4,234 (under Reg CF only) Security Type: Preferred Equity Share price: US $6.11 Pre-money valuation: US $8,000,000 Option pool: 12.6% Is participating?: False Liquidation preference: 1.0x