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Security Type
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SAFE
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Categories
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Other
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Min Investment
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$20
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Offering Date
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March 06, 2020
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Expected Close Date
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June 04, 2020
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Target Raise
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$50.00K-$107.00K
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Deal Notes
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20.0% discount
$25K+ pro rata right threshold
Company Description
We create food products for people following a Low FODMAP diet, so that they can eat with confidence and manage their symptoms. Our products are sold direct to consumers and through traditional grocery stores. Low FODMAP is a clinically studied diet, proven to be more effective at managing the symptoms of Irritable Bowel Syndrome than the leading drugs on the market. Irritable Bowel Syndrome effects 1 in 7 people in the world.
Perks
Invest $250+ for 50% discount on one order and 5% lifetime discount on any order.
$500+ 50% discount on one order and 10% lifetime discount on any order. Access to private Facebook group where you’ll be part of the product creation process.
$1,000+ 1 free 3-pack of all of our Low FODMAP Dressings, lifetime 10% discount for any order, and receive a free item of every new product we launch for life. Access to private Facebook group where you’ll be part of the product creation process.
$10,000+ A Low FODMAP dinner with the founder in Tampa, FL. 1 free 3-pack of all of our Low FODMAP Dressings, lifetime 10% discount for any order, and receive a free item of every new product we launch for life. Access to private Facebook group where you’ll be part of the product creation process.
Key Deal Facts
Customer Validation - Over 3,000 online customers, with 6,000+ bottles sold.
All Star Team - Led by pharmaceutical industry veteran and former Unilever Executive, former Brand Manager for Wish-Bone and Bertolli.
Huge Market Potential - Low FODMAP has the potential to exceed the Gluten Free Market by 7x. Irritable Bowel Syndrome affect 1 in 7 people.
Grocery Validation - Stocked in 100+ stores, receiving monthly reorders. Carried by KeHe distributors and in talks with UNFI.
Wholesale Demand - Major USA grocery chains are presently fast-tracking Low FODMAP products into their lineup and waiving slotting fees.
Early Mover Advantage - Only US Based brand focused on Low FODMAP currently on store shelves in the USA.
Use of Proceeds
If $50,000 is raised:
80% towards production of inventory, 12.5% towards operating expenses, and 7.5% towards Wefunder fees.
If $107,000 is raised:
50% towards production of inventory, 37.5% towards content creating and advertising, 5% towards operating expenses, and 7.5% towards Wefunder fees.
Management Team / Advisory Board Bios
Scot Savarese
Founder/CEO
Marine Corps veteran with over 6 years experience in the pharmaceutical industry in Gastroenterology and Digestive Health. He saw that patients with Irritable Bowel were being marginalized by the medical community and created Live Free to help.
Walton Clark
COO
Walton is the former director of marketing at Unilever where he managed Wish-Bone, Ragu, and Bertolli. At Unilever he launched over $100 million in new products led the turnaround of several legacy brands, including Wish-Bone and Ragu.
Deal Notes
20.0% discount
$25K+ pro rata right threshold
