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Security Type
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Equity
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Categories
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Other
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Min Investment
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$300
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Offering Date
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March 19, 2020
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Expected Close Date
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April 30, 2020
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Target Raise
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$10.00K-$107.00K
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Deal Notes
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$2.00 per share
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Valuation
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$7,100,000
Company Description
Penny Luck is the shoe brand for American Dream Chasers. We hire disabled Vets to place lucky pennies on the soles so you can “wear your luck” as you chase the dream and give back to the men and woman who fought to protect it.
Perks
Investments of $500 or More - Will also receive a Penny Luck Key Chain.*
Investments of $1,000 or More - Will also receive a special edition Penny Luck "owners" shirt.*
Investments of $2,500 or More - Will also receive one pre-release certificate entitling them to one pair of shoes from our future 2021 collections.**
Investments of $5,000 or More - Will also receive 5% bonus shares and one certificate entitling them to the “Original Investors Club” allowing for early access to new designs and 40% off full priced purchases for life.**
Investments of $25,000 or More - Will also receive 10% bonus shares and one certificate entitling them to one pair of a limited edition “Original Investor Shoe Collection” to be a one of a kind, Brian Munoz design with a lucky twist.**
*All perks occur after the offering is completed. Shipping is prepaid for U.S. only.
Key Deal Facts
3,000 pairs of shoes sold with less than 5% Rate of Returns (industry average is 20%-30%)
84% and 74.7% Gross Margin in 2017 and 2018 respectively
Five star reviews on our website on all products sold
Use of Proceeds
Company Employment, Marketing, Operations, Inventory, StartEngine Platform Fees
Management Team / Advisory Board Bios
Brian Munoz
Founder/CEO
The founder of Penny Luck Shoes, INC. has nearly a decade of experience working with 3 different start-up company’s, two of which he founded. He has successfully built the company with a bootstrap budget for the past 5 years and implemented highly effective gorilla marketing tactics.
Brian’s personal goal is to become a shining example of conscious capitalism and expand the definition of purpose driven companies to embody the philosophy of “teach a man to fish” rather than “give a man a fish”.
Education: Majored in International Business from Pepperdine University -”Freely Ye Received, Freely Give,” Matthew 10:8
Mark Munoz
Director of Operations
Mark’s personal goal has always been to help others. This drove him to become a U.S. Navy Corpsman and serve alongside Marines in Afghanistan and Iraq. After approximately 6 years of service, Mark sought to continue helping the people. Initially he served his community as a police officer. Recognizing that he was not sound because of PTSD, he strove to fix himself by earning a B.A. in Psychology. This degree was to be followed up by a master’s in social work. Currently, he is the director of operation at Penny Luck Shoes. He currently satisfies his drive to help others by hiring emotionally disheveled Veterans and empowers them to transform into confident, more productive members of society.
Meagan k. Munoz
Communications Manager
Meagan Munoz is the Communications Manager for Penny Luck. Meagan graduated as a communications major from UCSB. She has a wide range of professional experience in crises management, public relations and branding for fashion companies.