Digital Brands Group.

Digital Brands Group.

Revolutionizing the holding company model. Portfolio of high-growth 'digital first' apparel brands.

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Security Type
Preferred Stock
Categories
Other
Min Investment
$1
Offering Date
March 23, 2020
Expected Close Date
June 21, 2020
Target Raise
$100.00K-$1.07M
Deal Notes

$0.41 per share

$25K+ pro rata right threshold

Valuation
$36,700,000

Company Description

Digital Brands Group is a holding company of direct-to-consumer brands. Our current portfolio includes four brands: DSTLD, ACE Studios, Bailey 44, and Ali & Jay. We are currently acquiring four more brands: Jack Georges, Harper & Jones, Reigning Champ, and Wings + Horns.

Perks

$500+ for $200 DSTLD credit
$1,000+ $500 DSTLD credit

Key Deal Facts

? $30.79M revenue in 2019 and 1.2MM customers from the 4 brands we currently own.
? Celebrities who've worn our brands: Ellen Degeneres, Mila Kunis, Jennifer Lopez, Hailee Steinfeld, Cara DeLevigne, Kendall Jenner & more.
? 4 more acquisitions in progress.
? $15M+ raised to date from 7,100+ investors.
? We hope to IPO in 2020.

Use of Proceeds

If $100,000 is raised:

7.5% to wefunder fees, 17.5% for product and inventory, 50% for working capital (payroll, admin general expenses), 25% for (hopeful) acquisition and IPO fees. 

If $1,069,999 is raised:

7.5% to wefunder fees, 27.5% for product and inventory, 30.0% for working capital (payroll, admin general expenses), 20.0% for (hopeful) acquisition and IPO fees, 15.0% for marketing

Management Team / Advisory Board Bios

John H DAVIS
CEO
Previously created and built J.Hilburn from zero to $55M in 6 years. J.Hilburn is the largest custom men's clothier in the world.

Laura Dowling
CMO
Previously the Divisional VP of Marketing & PR, North America at Coach. Director positions at Harry Winston and Ralph Lauren.

Reid Yeoman
CFO
Previously CFO of Hurley, a Nike brand. Before that was a Finance Director at Nike for Strategic Investments and Global Business Planning

Deal Notes

$0.41 per share

$25K+ pro rata right threshold

Amount Raised : $736,124
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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