Sleep Better Foundation

Sleep Better Foundation

App where multi-lingual, virtual sleep coaches elevate user sleep quality

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Security Type
SAFE
Categories
Other
Min Investment
$20
Offering Date
May 16, 2020
Expected Close Date
August 14, 2020
Target Raise
$50.00K-$350.00K
Deal Notes

20.0% discount

$25K+ pro rata right threshold

Company Description

Online sessions delivered on demand by virtual Sleep Coaches to help people overcome problems falling asleep or staying asleep. Users can select from a team of our virtual Sleep Coaches, who speak English and Spanish fluently. No schedules to coordinate. Immediate user access to a coach 24/7. Same cost per user regardless of the time taken to complete user self-paced programming. List cost is $90. B2B contracts and online offers will enable complete virtual coaching services for discount prices.

Perks

$250+ Complimentary Sessions on Sleep Coach Portal for investor during 2020
$500+ Complimentary Sessions on Sleep Coach Portal for investor and one other person during 2020
$1,000+ Complimentary Sessions on Sleep Coach Portal for investor during 2020 - 2023
$10,000+ Complimentary Sessions on Sleep Coach Portal for investor and one other person during 2020 - 2023. Plus, one vote per each Interest earned for selection of Board Seat to represent the Round of Investors

Key Deal Facts

Company leadership has decades of experience in deploying the techniques used by our virtual coaches
20 million people in US each year have chronic poor sleep. Sleep stress is even higher in 2020.
Cost effective, virtual service can be delivered with high margins whenever needed to improve sleep.
Program delivery is via a self-paced platform. Users advance when reach mastery with same low price.
Company services will be marketed B2B via addon to employee benefit program for large employers.
Company services will be marketed B2C via social media ads and search engine ads.

Use of Proceeds

If $50,000 is raised:

92.5% - Product platform development by purchasing software tools and hiring a part-time developer to further refine the animation. 7.5% - Wefunder intermediary fee.

If $350,000 is raised:

52.5% - Product platform development by purchasing software tools and hiring a part-time developer to further refine the animation. 27% - Business Development. 13% - G&A, 7.5% - Wefunder intermediary fee.

Management Team / Advisory Board Bios

Joseph Dzierzewski, Ph.D.
Co-Founder and Vice President of Sleep Services
Over 15 years of experience conducting research and clinical work on sleep disorders. He has published over 80 peer-reviewed scientific manuscripts, and has been involved in over $4 million dollars of grant-funded research focused on sleep.

Lorena Rojas, M.D.
Co-Founder and Director of Hispanic Services
A native of Venezuela, Dr. Rojas is fluent in Spanish and English. After securing her Medical Degree, she spent five years in the US. She is intimately familiar with issues around servicing hispanic-speaking populations in the US and internationally.

Laurie McDermott
President
Primary focus is quality of user experience with their Sleep Coach. Decades of experience in the entertainment and hospitality industry. Strengths include motivating our team, instilling a quality of service culture and fostering key relationships.

Brad Dillman
Vice President of Business Development
Two decades of leadership roles in healthcare sales and business development. Created and successfully delivered a strategic plan to market & sell $20 million in healthcare products and services through C-Suite, B2B and Direct to Consumer channels.

Josh Burton
Director of Media Services
Over five years experience using social media to convey stories of user experience and organizational performance. He has strong photographic and videographic content development skills. Internationally published photographer and videographer.

Adam McCue
Chief Technology Officer
10 years in IT at UCLA Health and other organizations. Specializes in end-user engagement, improving the user experience in software platforms, and implementing new technologies. Successfully implemented EMR access applications at numerous hospitals.

Deal Notes

20.0% discount

$25K+ pro rata right threshold

Amount Raised : $74,502
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Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

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