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Security Type
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Non-Voting Equity
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Categories
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Other
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Min Investment
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$235
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Offering Date
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June 08, 2020
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Expected Close Date
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September 08, 2020
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Target Raise
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$9.99K-$249.99K
Company Description
West 32 Soju is a New York-made soju that is all-natural, gluten-free, and produced in small batches. Our soju is the perfect low-ABV spirit to drink a shot of during a traditional drinking game, as a base in a simple weeknight mixed drink, or a component to elevate fine cocktails. West 32 Soju was created with a mission to share the virtues of this little-known beverage with cocktail drinkers across America, employing the artisanship of the craft movement while honoring the heritage and tradition of celebrating life with Soju.
Perks
$250 Investment: West 32 Soju Sticker
$500 Investment: West 32 Swag Bag (Branded sticker, T-Shirt, tote bag)
$1,000 Investment + 5% bonus: West 32 Soju Bar Kit (4 shot glasses, a carafe, and a cocktail shaker), Swag Bag
$5,000 Investment + 10% bonus: West 32 Soju Bar Kit, West 32 Swag Bag, A one (1) hour cocktail making class with Coquetel Spirits (up to 6 friends via Zoom or other preferred video conference site)(supplies not included)
$10,000 Investment: 15% bonus, West 32 Swag Bag, West 32 Soju Bar Kit, Free Distillery Tour and Tasting at Yankee Distillers for you and up to 3 friends. It includes a 1-night stay at a hotel (2-rooms included) and free samples (excludes airfare and ground transportation).
Key Deal Facts
Awarded as Gold Winner Soju Producer of the Year in 2017 and 2019 in the NY International Spirits Competition, featured in the NY Times and Wine Spectator
Our revenue has grown 28% from 2018 to 2019, with $250,000 in lifetime revenue and a 45% increase in annual cases sold
Soju is the one of the best selling distilled spirits in the world and the US is one of the fastest growing soju markets, with a growth rate of 15% year over year for the past 3 years
Use of Proceeds
StartEngine Platform Fees, Marketing, Inventory, Working Capital
Management Team / Advisory Board Bios
Daniel Lee
President and CFO
Co-founded West 32 Soju in 2015
15+ years in corporate finance, M&A and strategy consulting
Advised on over $5 Billion of M&A transactions
Former head of finance for Tibi, MPOWERD, HEVO Power, and currently IrisVR
Dan currently dedicates over 30 hours per week at West 32 Soju.
Max Fine
Founder and CEO
Co-founded West 32 Soju in 2015
10 years as a corporate attorney, most of the time focused on e-commerce and consumer products
Built patent portfolios, raised seven-figures in capital, and led companies through Series A rounds.
Former General Counsel for HEVO Power and MPOWERD, and currently works as Senior Counsel at CaaStle Inc.
Max currently dedicates 40+ hours per week at West 32 Soju.
Chiyo Takemoto
Advisor
10+ years in spirits & hospitality industry. Former Spirits Specialist for Winebow. Currently, Founder and CEO of Coquetel Spirits. Coquetel Spirits is a portfolio collective that houses multiple, independently-owned craft spirits brands.
