Pawlytics

Pawlytics

Unifying the world's pet data with Electronic Health Records for Pets

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Security Type
Convertible Note
Categories
Other
Min Investment
$8
Location
Lincoln, NE
Offering Date
July 01, 2020
Expected Close Date
September 29, 2020
Target Raise
$100.00K-$250.00K
Deal Notes

8% interest

20% discount

$25K+ pro rata right threshold

Company Description

At Pawlytics, we are creating electronic health records for pets to ensure top quality care across any spectrum of service such at the vet, groomer, boarder, or even the shelter.

Perks

Invest $500+ for Free year for the foster-based rescue of your choice
$2,500+ Free for life to foster based rescue of your choice
$5,000+ Free for 2 years to a small shelter (that works with 5,000 animals or less a year)
$10,000+ Free for 2 years to a large shelter (5001 + animals annually)
$25,000+ Free to any shelter of your choice for 5 years
Invest $500+ for Free year for the foster-based rescue of your choice
$2,500+ Free for life to foster based rescue of your choice
$5,000+ Free for 2 years to a small shelter (that works with 5,000 animals or less a year)
$10,000+ Free for 2 years to a large shelter (5001 + animals annually)
$25,000+ Free to any shelter of your choice for 5 years

Key Deal Facts

CHANGE THE WORLD. Our technology is saving pets' lives today while collecting data to make a better world for the pets of tomorrow.
MAKE MONEY DOING IT. Our pet EHRs are giving the $206B pet care market data insights never possible before.
Over 15,000 pet records collected in the first year.
Industry Expert Founder with 13 years of hands on experience in animal rescue and sheltering.
Core team has expanded 300% in the last 3 months, bringing talent back to Lincoln, Nebraska.
Benefit Corporation that places priority on both purpose and profits.
Over 350 animal rescue accounts created in the first year.
Footprint in 45 states and 18 countries within the first year with no paid digital marketing.

Use of Proceeds

If $100,000 is raised:

40% towards engineers for the product team, 5% towards direct costs (hosting, payment processing fees, etc), 15% towards admin and sales/marketing employees, 20% towards marketing (social media, sponsorships, and ads), and 20% towards Misc (WeFunder fees, tools/apps for the team, legal and accounting, insurance, etc).

If $250,000 is raised:

40% towards engineers for the product team, 5% towards direct costs (hosting, payment processing fees, etc), 15% towards admin and sales/marketing employees, 20% towards marketing (social media, sponsorships, and ads), and 20% towards Misc (WeFunder fees, tools/apps for the team, legal and accounting, insurance, etc).

Management Team / Advisory Board Bios

Lizz Whitacre
Chief Executive Officer
Serial and award winning pet entrepreneur with two decades of experience dedicated to the pet care industry.

Sara Steinkruger
Chief Customer Officer
Innovative client success and marketing strategist. Passionate about saving animals and cultivating success.

Justin Collier
Chief Technology Officer
Managed and developed a global agricultural IoT platform

Joseph Markley
Lead Front End Developer
Managed and developed apps for multiple start up companies.

Joe Smith
Senior Back End Developer and Technology Advisor
15 years experience architecting, building, and deploying distributed systems with a focus on functional programming building a variety of systems, including financial analytics and e-commerce platforms for fortune 500 companies.

Deal Notes

8% interest

20% discount

$25K+ pro rata right threshold

Amount Raised : $18,230
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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