Ollie Gray

Ollie Gray

D2C premium Maternity Wear company changing the way women view undergarments, clothing, and accessories.

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Security Type
Preferred Stock
Categories
Other
Min Investment
$1,000
Location
Charlotte, NC
Offering Date
August 08, 2020
Expected Close Date
November 06, 2020
Target Raise
$250.00K-$1.00M
Deal Notes

Round type: Series A Round size: US $1,000,000 Minimum investment: US $1,000 Target Minimum: US $250,000 Raised to date: US $46,481 US $46,481 (under Reg CF only) Security Type: Preferred Equity Share price: US $4.34 Pre-Money valuation: US $5,000,000 Option pool: 10.0% Is participating?: False Liquidation preference: 1.0x

Valuation
$5,000,000

Company Description

D2C premium Maternity Wear company changing the way women view undergarments, clothing, and accessoriesThe Maternity Wear space has struggled to keep up with the new mom - active, empowered, fashion conscious and connected. Because of this, new moms are being underserved and do not have a reliable, full-service resource to turn to.Through design and functionality, strategic partnerships and engaging branding, Ollie Gray produces innovative, fashionable, and functional Maternity Wear products and accessories for women that are pregnant. Our goal is for the evolution of the product line to result in a one-stop shopping experience for pre and postpartum moms, which will see them through their journey before, during and after pregnancy. Our first product launch focused on premium nursing and pump bras. With over 30k units sold and $1.5mil+ in net revenue (unaudited), we are now looking to expand our product offering and increase marketshare. Currently D2C with only one product offering, we are aiming to add a minimum of 3 new lines in 2020, with a long-term goal of building an industry leading, full service Maternity Wear marketplace. Both domestically and abroad, the hottest segment in retail is direct-to-consumer. This market is evolving quickly. Having direct control over every aspect of the shopping experience - product design, production, marketing and fulfillment, allows us to connect and become a trusted source for mothers during one of the biggest moments of their lives. 

Key Deal Facts

Since hard launch in June '18, net Revenue has eclipsed $1.5+ Million with over 28K units sold (unaudited)
Achieved 55% year over year growth from 2018 to 2019 (unaudited)
Average 4.5 to 1 Ad Spend Return throughout 2018 and 2019 (unaudited)
Over 21k Instagram followers, worn and featured by celebrities and influencers including Desiree Siegfried, Aaryn Williams, Laura Clery, Natalie Coughlin, Angelia Layton, Peta Murgatroyd, and Jenna Jameson
Featured by the likes of PEOPLE, Women's Day, Popsugar, and more for innovative, fashionable, and functional maternity wear products and accessories

Management Team / Advisory Board Bios

Kate Rech
Co-Founder
Mother of two, wife, attorney, and on a mission to change the way moms view maternity wear. With undergraduate degrees in both Marketing and Spanish and class Valedictorian in law school, Kate has always been focused on differentiating herself from the pack. Upon building a successful law practice over the past 10 years in Charlotte, NC, Kate shifted her focus with the buildout of Ollie Gray and is the face of the company.The Anywhere BraTM is her first flagship piece with a long line of products to come.

Bryce M. Rech
CEO
Father of two, husband, successful business owner and is deeper in the pumping and nursing bra woods than any man before him. Bryce’s focus has always been on brand buildout. From a $200+mm real estate project sell-out, to building a successful restaurant and law firm, his diverse background has proved to be the perfect entrepreneurial spirit needed to lead the charge operationally for Ollie Gray. 

Deal Notes

Round type: Series A Round size: US $1,000,000 Minimum investment: US $1,000 Target Minimum: US $250,000 Raised to date: US $46,481 US $46,481 (under Reg CF only) Security Type: Preferred Equity Share price: US $4.34 Pre-Money valuation: US $5,000,000 Option pool: 10.0% Is participating?: False Liquidation preference: 1.0x

Amount Raised : $107,185
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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