D2C premium Maternity Wear company changing the way women view undergarments, clothing, and accessories.
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Round type: Series A Round size: US $1,000,000 Minimum investment: US $1,000 Target Minimum: US $250,000 Raised to date: US $46,481 US $46,481 (under Reg CF only) Security Type: Preferred Equity Share price: US $4.34 Pre-Money valuation: US $5,000,000 Option pool: 10.0% Is participating?: False Liquidation preference: 1.0x
D2C premium Maternity Wear company changing the way women view undergarments, clothing, and accessoriesThe Maternity Wear space has struggled to keep up with the new mom - active, empowered, fashion conscious and connected. Because of this, new moms are being underserved and do not have a reliable, full-service resource to turn to.Through design and functionality, strategic partnerships and engaging branding, Ollie Gray produces innovative, fashionable, and functional Maternity Wear products and accessories for women that are pregnant. Our goal is for the evolution of the product line to result in a one-stop shopping experience for pre and postpartum moms, which will see them through their journey before, during and after pregnancy. Our first product launch focused on premium nursing and pump bras. With over 30k units sold and $1.5mil+ in net revenue (unaudited), we are now looking to expand our product offering and increase marketshare. Currently D2C with only one product offering, we are aiming to add a minimum of 3 new lines in 2020, with a long-term goal of building an industry leading, full service Maternity Wear marketplace. Both domestically and abroad, the hottest segment in retail is direct-to-consumer. This market is evolving quickly. Having direct control over every aspect of the shopping experience - product design, production, marketing and fulfillment, allows us to connect and become a trusted source for mothers during one of the biggest moments of their lives.
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