Key Deal Facts
5X gross revenue growth from 2018 to 2019, with 80% profit margins and 92% 5-star reviews from our customers!
Capsul has been covered as a top jewelry and gift brand by numerous major press outlets, including CBS, People Magazine, Harper’s Bazaar, BuzzFeed, Who What Wear, Refinery 29, and Life & Style and more.
Venture-backed by notable investors including Wavemaker, a leading Venture Capital fund, and Silicon Valley Super Angel Jason Calacanis
Management Team / Advisory Board Bios
Tina Cheng
Founder & CEO
Tina is a serial entrepreneur and C-level startup executive in the consumer internet space. Prior to founding Capsul, Tina was the COO of another customized jewelrys startup, as well as the CEO of Jigocity, an e-commerce company with 200+ employees and operations in six countries in Asia, and led the company from startup to a $65 million exit in 18 months. Tina is also an active mentor within the startup community, and served as LA Director for SheWorx, a global organization focused on providing female entrepreneurs with access to VC's and top mentors. She's also a guest lecturer in E-Commerce and Entrepreneurship at the USC Marshall School of Business.
Tina received her BS in Structural Engineering from UCLA and MBA from USC Marshall School of Business.
Alex Rossman
Marketing Consultant
Alex oversees all digital marketing strategy and execution. Before joining Capsul, he was the head of Rossman Media, a digital marketing agency and worked with Stitch Fix, Airbnb, Nike, amongst many other notable brands. Alex is a part-time consultant and works about 25 - 30 hours per week.
Bonnie Say
Production Manager
.Bonnie has extensive experience and passion for the jewelry industry. She started her career in jewelry sales, transitioned to CAD design for 10+ years, and moved to managing production for 8+ years. Prior to Capsul, she worked at Joseph Jewelry and owned a customized engagement ring jewelry business. Bonnie is part-time and works about 25 - 30 hours per week.
Jessica Suarez
Customer Relations Manager
Jessica is in charge of customer relations and logistics. With more than 5 years of experience in operations and customer support, she was last with Luv AJ and The Glam App before joining Capsul. Jessica is part-time and works about 25 - 30 hours per week.
Ti-Wen Lin
Investor & Technical Advisor
Ti-Wen comes to Capsul with a wealth of knowledge and experience in software and app development. In additional to advising Capsul on tech development, Ti-Wen is the CEO of MVP Fastlane, a cross-border tech and HR platform. He was also an early employee of many fast-growing startups including Honey, Rubicon, and Telescope. Ti-Wen is a part-time advisor and works on a project-basis as needed.
