Kiddie Kredit

ounded in 2018, Kiddie Kredit hopes to address financial illiteracy by instilling sound credit understanding in children through a fun and engaging mobile app. The Kiddie Kredit app aims to leverage the completion of chores to teach kids – and their parents – lessons that are applicable to credit usage as an adult. Through his company, founder Evan Leaphart and his team are striving to foster a new generation of financially astute individuals with high comprehension of credit, giving them a better chance of avoiding the pitfalls of falling early into debt with high-interest rates.

Currently, Kiddie Kredit is working with the Equifax Foundation, Equifax’s philanthropic arm, to focus on the financial inclusion efforts of the foundation. Through the partnership, Kiddie Kredit expects to become a key partner in Equifax Foundation’s Build Credit movement, which the foundation modeled after Boston Builds Credit and replicated in St. Louis and Atlanta. The company has also partnered with rapper Mickey Factz, well known for his viral freestyle rap about credit on New York City’s Hot 97 radio station,i to help further promote the company’s mobile app and credit education solution. With the proceeds of the raise, the company hopes to bring on team members full time, further develop the second iteration of its mobile app, and forge stronger partnerships with the Equifax Foundation. Additionally, Kiddie Kredit hopes to use the proceeds to fund pilot initiatives with financial institutions and organizations centered around financial literacy to youth.

$250+ – Investors will receive a “Give a Kid Some Kredit” T-shirt and a shout out on Kiddie Kredit’s social media
$500+ – $250+ level perks plus a shout out at the end of Kiddie Kredit’s upcoming music video
$1,000+ – $500+ level perks plus Kiddie Kredit’s Parenting and Productivity curriculum pack (assortment of books about parenting and finance) and lifetime premium access to the Kiddie Kredit app
$2,500+ – $1,000+ level perks plus a signed version of the Parenting and Productivity curriculum pack and a customized t-shirt
In addition to the above perks, investors that purchase the first 100,000 Crowd Notes, and thereby fund the first $100,000, will receive Crowd Notes with a conversion provision based on a $2.5 million valuation cap instead of a $3 million valuation cap. That means, in connection with equity financing of at least $1,000,000 (a “Qualified Equity Financing”), the company has the option to convert the Crowd Note into shares of non-voting preferred stock (Conversion Shares) at a price based on the lower of (A) a 20% discount to the price per unit paid for Preferred Stock by investors in the Qualified Equity Financing or (B) the price per share based on a $2.5 million valuation cap (instead of $3 million).

Partnering with Equifax Foundation to promote financial inclusion and literacy
Over 32,000 chores completed on app between April 2019 and April 2020
Between April 2019 and April 2020, company received 3,000 app sign ups
Participant in 500 Startups Miami, Miami EdTech, ReignVC and FounderGym entrepreneur growth programs

• Research and Development (37%)
• Future Wages (28%)
• General Marketing (17%)
• General Working Capital (13%)
• Intermediary Fees (5%)

Evan Leaphart - Founder and CEO
Evan is a serial entrepreneur who has spent years helping those closest to him fix their credit informally after facing financial despair personally. Educating kids about credit and finance has always been of great importance to him. He currently mentors youth and is the co-founder of Black Men Talk Tech. Evan also serves on the advisory board of Miami EdTech.

Michael Gross - Chief Engagement Officer
Michael is a youth development professional with over 15 years of experience engaging young people on financial education and entrepreneurship. His expertise is in both direct service and consulting organizations on how to best engage their audience with an emphasis on young people of color. Michael holds a bachelor’s degree in Business Management, Entrepreneurship and Legal Studies from Drexel University.

Victor Moreno - Chief Technology Officer
Victor is a software engineer with expertise in a broad range of technology areas. In addition to his role at Kiddie Kredit, Victor is also a lead front end engineer at Amazon. After a ten year stretch in various technical and leadership roles, Victor became a member of the freelancer network called Toptal, and transitioned to full-time consulting, specializing in developing prototypes for early stage startups. Most recently, Victor has created a health tracking app, an app to learn programming, a fitness app for desk workers, and a blockchain-enabled health marketplace app. Victor holds a bachelor’s degree in Computer Science, as well as a master’s degree in Finance from Florida International University.

John Saunders - Chief Marketing Officer
John is a digital marketing strategist and founder of 5Four Digital with 8+ years of experience in building brands online. Through 5Four Digital, he has utilized website development, content marketing and social media strategy to create marketing campaigns that resonate with the consumer and drive consistent sales and conversions. John also founded the financial literacy blog BlackWallet, which currently has over 266,000 followers on Instagram.xx John holds his bachelor’s degree in Public Communications from Florida Atlantic University.

Discount: 20%