Transparent Path (1)

Transforming the supply chain for food and perishable goods

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Security Type
Common Stock
Categories
Transportation & Storage
Min Investment
$99
Location
Seattle, WA
Offering Date
August 31, 2020
Expected Close Date
March 31, 2022
Target Raise
$10.00K-$115.00K
Security Price
$0.25
Deal Notes

Price per Share: $0.50

Valuation
$4,622,986
Website
xparent.io
Number of Employees
0
Cash
$53,751
Revenue
$0
Short Term Debt
$0
Cost of Goods
$0
Long Term Debt
$71,176
Net Income
$-13,748

Company Description

Transparent Path has created a hardware and software platform to provide near-real-time visibility into food products as they travel through the supply chain. This platform consists of IoT sensors that feed a shared and secure data ecosystem, and a predictive analytics module to predict sourcing, transport or supply chain issues before they happen.

Key Deal Facts

Platform brings facts and clarity to supply chains
Founding team with deep experience across food, tech and social impact
Supply chain visibility market estimated to be $30B by 2025
IDC market research shows 335% customer ROI over 3 years
Tech partnership with Intel
Reduces unnecessary costs for companies struggling with the COVID economy

Use of Proceeds

  • Working Capital
  • Intermediary fees

Management Team / Advisory Board Bios

Eric Weaver
Chief Executive Officer
Eric Weaver has guided more than 80 blue-chip brands around the world through disruption brought about by digital technologies. Eric led several global enterprises like P&G, Kraft Foods, and Johnson & Johnson through the web, e-commerce, social media and AI revolutions, launching one of the very first AI-powered websites in 1996, and the Performly AI-powered ROI platform in 2014. Most recently, Eric launched the Xerox Customer Experience Practice, where he managed a $550M marketing services book of business, before launching Transparent Path in 2018. Eric speaks globally on marketing, ethics, and sustainability.

Mark Kammerer
Chief Commercial Officer
Mark Kammerer’s early career was spent in marketing for large food brands like General Mills and Pillsbury. He then joined the hospitality industry, where he served as an executive at Royal Caribbean, Club Med, Holland America Line, and as General Manager at Expedia.com. At Transparent Path, Mark is responsible for business strategy, sales, investor relations, and financials. He also serves on the board of Food Lifeline, one of Seattle’s largest foodbanks.

Sunil Koduri
Chief Technology Officer
Sunil Koduri is a strategic technology veteran with deep experience in artificial intelligence, enterprise cloud computing, product management, and governance. He has served in senior leadership roles at General Dynamics and at Microsoft, where he grew the cloud services business by 100% YOY. Most recently, Sunil built a software platform specializing in applying computer vision and machine learning to analyze personal health through body movement and gait.

Lauren Adler
Director of Product Management
Lauren Adler brings a depth of experience in food retailing, supply chain systems, finance and chocolate. She has worked as an investment banker and software development manager on Wall Street, managed a perishable foods division of a New England supermarket chain, developed and implemented supply chain transparency strategies for Amazon, and founded a retail company that was a pioneer in the craft chocolate movement. Lauren serves as the Vice President of the Board of the Fine Chocolate Industry Association (FCIA), promoting quality, innovations, ethical sourcing, and best practices in the fine chocolate industry.

Greg Lind
Director of Platform Engineering
Greg Lind got his start in the software business in engineering roles at Hewlett-Packard and the Metro Regional Government. A long-time advocate of open source and sharing initiatives such as GovHub and TolaData, Greg speaks at conferences on the benefits of open source, software efficiencies and collaboration.An expert in Docker and Kubernetes, Greg has worked in Africa, Asia and Europe, aiding STEM startups and food-centered NGOs. He leads an open source platform called Buildly, promoting reusability and scalability in enterprise software development.

Paulé Wood
Director of Experience
Paulé Wood (they/them) joined Transparent Path from Amazon Logistics, where they served as global lead for last-mile user experience. Paulé is responsible for our UX/UI efforts as well as our brand storytelling. A Colorado native, world traveler, former roadie, and child of farmers, Paulé’s career has included senior creative and experience design roles for IBM (where they served as Creative Director for Global Services West Coast), Young & Rubicam, Eddie Bauer, T-Mobile, Microsoft, and Earth Economics.

Maria Emmer-Aanes
Advisor, Organic & Botanical Sectors
A well-known thought leader in the organic food space, Maria has worked as a sales and marketing leader at Target, Great Harvest Bread, Nature’s Path Foods, Litehouse Foods, and Numi Organic Tea. With chops in branding, sales and marketing, she advises our team on organic brands, consumer behavior, and retail.

Dan Maycock
Advisor, Agriculture & AgTech
Dan Maycock has worked in data analytics and IT leadership for 18 years, in a variety of roles: as a technology leader for Boeing and Amazon, and a analytics consultant/senior manager for both Slalom & Capgemini Consulting. He’s a regular contributor to Inc. and Forbes magazine on the topic of analytics and innovation.

Terry Wakefield
Advisor, Food Manufacturing & Supply Chain
Terry is a seasoned C-level food industry executive contributing to the success of Fortune 100 (Kraft, Pepsi, Nabisco) as well as smaller privately held firms (Seattle Chocolates, Continental Mills, Madrona Specialty Foods). Although he has worked with a broad array of food products, he has a particular passion for making chocolate (bean to bar) as well as gourmet chocolates.

Deal Notes

Price per Share: $0.50

Amount Raised : $15,834
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Security Description

Common stock is a security that represents ownership in a corporation.

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